cg leveraging social media 06-23-15 final
TRANSCRIPT
Leveraging Social MediaJune 23, 2015
C&G AcademyLeveraging Social Media
June 23, 2015, Noon - 1 p.m.
Presented by:
David J. Kearney | Cohen & Grigsby, P.C. Tina L. Richardson | Elias/SavionDirector of Technology Services Vice President of Communications
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• Program –Overview – LinkedIn– Twitter– C&G Website– C&G Blogs– JDSupra–Q&A
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Leveraging Social Media
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Leveraging Social Media
Sources: ABA 2015 Legal Technology Survey; Infographics by MyCase.com
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Leveraging Social Media
Sources: ABA 2015 Legal Technology Survey; Infographics by MyCase.com
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Leveraging Social Media
Sources: ABA 2015 Legal Technology Survey; Infographics by MyCase.com
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Leveraging Social Media
Sources: ABA 2015 Legal Technology Survey; Infographics by MyCase.com
• ABA Conclusion: Social media platforms can be excellent tools for consuming content, creating awareness about an industry or client, establishing expertise in a practice area or industry, or for creating or nurturing relationships with clients, referral sources, colleagues and others.
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Leveraging Social Media
• The tools are constantly evolving– News feeds report stories live in real time– Blogs and other publishing platforms are a source for cutting-edge
legal commentary
• Potential to– Market your services– Build connections with other lawyers and potential clients– Gather and share information about the law and your practice
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Leveraging Social Media
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• Cohen & Grigsby, P.C. – Tells the firm’s story– Showcases opportunities – Drives word of mouth• Information posted on
cohenlaw.com, JD Supra, or other external sources that contain C&G, are posted on the company profile page.
Firm Page
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• Attorney & Alumni Network– Private Group for current and
former C&G attorneys– Designed to foster connections
and networking– Use it to:
• Stay in touch with C&G connections
• Share accomplishments
• Interact in discussion groups
• Find the latest C&G news
Firm Alumni Group
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Maximize your presence on LinkedIn
Professional Profile
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Maximize your presence on LinkedIn
Professional Profile
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• Identify your goals – Brand awareness, thought leadership, strengthening alliances, building community, etc.
• Define target audience – Tailor your profile to speak to them.• Keep your profile complete and current.• Create a checklist – what you need to do (monthly, weekly, daily)• Schedule LinkedIn and other “social” time – Rely on status updates,
notifications tab and other tools.
Summary: Best Practices
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10 ways to maximize your presence on LinkedIn1. Include a professional photo to vastly improve your chances of being viewed. 2. Personalize your profile URL to help people find you. 3. Write a headline that sums up your brand and drives your target audience
to dive deeper into your profile.4. Use the summary area of your profile to provide a snapshot of your
professional journey and aspirations. 5. Have a total word count of at least 40 words, and incorporate industry
keywords, to help people find you via search.
Professional Profile
*Source: LinkedIn
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6. Add past and present work experience to provide context, and upload (or link to) rich content like websites, blogs, presentations, and videos to capture your full body of work.
7. Get recommendations from colleagues, employers and customers who can speak to your abilities and contributions.
8. Use LinkedIn search to find and connect with past and present colleagues, business partners, and other contacts who can speak to your skills and experience.
9. Share interesting articles, news, or videos through status updates. Include personal insights on the content you share.
10.Engage with connections’ posts by liking, commenting, sharing.
Professional Profile
*Source: LinkedIn
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• First, be a follower– Follow those suited to your interests and who offer useful information; engage with
others in the legal field, ancillary professionals
• Think quality over quantity• Used as source for news and information• Used as a business development engine
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• You are what you Tweet– A Tweet is an expression of a moment or idea in 140 characters or less. It can contain
text, photos, and videos.
• Understand your words are discoverable– Millions of Tweets are shared in real time, every day.
• Tweet developments that are important to your clients– Add value to what you retweet
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• Resources– Glossary: https://
support.twitter.com/entries/166337-the-twitter-glossary– Registry: http://www.usa.gov/Contact/verify-social-media.shtml
• Look up accounts managed by federal agencies, elected officials, heads of agencies or members of the President’s Cabinet
– LexTweet: http://www.lextweet.com/• 8,000 legal professionals providing insight via social media. A production of LexBlog
—empowering lawyers to network through the Internet.
– Justia Legal Birds: http://legalbirds.justia.com/
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C&G Website
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C&G Website
• New site
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C&G Website
• Enhanced Profiles
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C&G Blog
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C&G Blog
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C&G Blog
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C&G Blog
• Daily source of business and legal intelligence • Publish content produced by leading experts in various
fields and industries– Contributors include 18,000+ attorney writers from leading law firms
• More than 350,000 subscribers • Readers include c-level executives, directors, in-house
counsel, lawyers, reporters, editors, and other target readers
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JDSupra
• Firm profile• Publishing and
distribution channel
• Social media integration
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JDSupra
• 28 publications
JDSupra
• 20 authors
JDSupra
• Author profiles• Article resulted
in new client
JDSupra
• Analytics
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JDSupra
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Q&A