cequity direct marketing credentials presentation
DESCRIPTION
Intelligent Direct MarketingTRANSCRIPT
Bridging relationships & accountability
A credentials presentation
Visit www.cequitysolutions.com and blog.cequitysolutions.com for more information about authors
Our mission
Applying Information, insights and technology and give our clients value thro’ enhanced Customer experience
solutions
Our philosophy
“Enhanced information availability empowers marketers with insight that allows for precise
customer targeting and profitable relationships”
How can we help you?
Develop individualized
marketing methods
that utilizes customer
information to build
long-term,
personalized, and
profitable relationships
with every customer.
Cequity – Our services
Direct Mail, telemarketing, field
marketingEmail & SMS
Marketing
Direct Mail, telemarketing, field
marketingEmail & SMS
Marketing
Database management &
Loyalty Programs
Database management &
Loyalty Programs
Analytical MarketingServices
Analytical MarketingServices
Direct Marketing 2.0
The Cequity Way
Our approach
From To Customers as information Customers as assets ROI (Return on Investment) ROR™ (Return on Relationships) Marketing Spends Customer Investments Data Analytics Value Mining Lead Management Need Management Share of Transactions Share of Opportunities Maximize Market Share Maximize Customer Share Channel Migration Touchpoint Integration Information - Fragmented OneView™
Cequity – Our proposition & benefits
Client Needs Our Proposition Our Offering
“How do we identify & reach out to prospects who are similar to
our customers” Spend Optimizers
Database & Lists support
“How do we get most of the campaigns that we run across
the country” Yield managers
Prospect Marketing
- Seamless - Technology enabled
- Market Presence - Contact Centres
“ How do we cross-sell our range of products to our existing customers and build stickiness
with our company”
Lifecycle Managers
Analytical Services Campaign Management
Solutions
“ How do we build loyalty with our existing customers and
increase customer retention and share of their spend with us”
Relationship Catalysts
Loyalty Management - Loyalty Strategy
- Technology Platform - Loyalty Program Mgt.
“ How do we improve our customer service and build a
satisfactory post-sale experience”
Customer Managers
Customer Management Solutions
- Management - Delivery
- Technology platform
Right Customer
Right Offer
Right Channel
Right Time
The Cequity Way
How can Direct Marketing 2.0 deliver this?
Cequity – Driving every aspect of customer management
Customer Knowledge Hub
Acquire Retain Maximize
Customer Value Audit
Customer Management Strategy
Customer Management - Execution
Customer Management – Enterprise-wide Adoption
Profiles
Behaviour
Secondary Lists
Credit
Customer Assets
Data Management
Scorecards
Insights Mining
Campaigns
Access Centre
Relationships
Touchpoints
Mail Web Telephone Mobile Sales
Fulfillment Operations
Campaign Delivery Management
What is Cequity ACE™ ?
India’s First Analytical Direct Marketing Infrastructure for enhanced customer relationships
Cequity ACE™ - Framework
Cequity ACE™ (Accelerated Customer Engagement) Framework
Gather & Manage Data on Cequity ACE™
Enterprise Manager
Analyze Data/ Draw Insight on
Cequity ACE™ Analyzer
Apply Insight and launch campaign on
Cequity ACE™ Campaigner
Single View of Customer
Single View of Customer
Data Enrichment & Refinement
Data Enrichment & Refinement
Segmentation & Value Analysis
Segmentation & Value Analysis
Profiling & Propensity Modeling
Profiling & Propensity Modeling
Intelligent Insight Driven Interactions
Intelligent Insight Driven Interactions
Campaign Management & Execution
Campaign Management & Execution
Close the loop so customer responses are quickly incorporated into future analytics
Cequity ACE™ is designed for marketing professionals to create a competitive advantage in marketing and deliver high ROI
Cequity ACE™ is designed for marketing professionals to create a competitive advantage in marketing and deliver high ROI
Cequity ACE™ makes it possible to analyze, segment, identify and communicate with large volumes of customers and contacts on an individual basis and make a performance driven
multi-channel marketing a reality
Cequity ACE™ (Accelerated Customer Engagement) Framework
Cequity ACE™ - Benefits
Organize customer data accurately & quickly in a
few days• Helps you transfer data from different sources in to single platform and connecting relationships between tables in an easy to use point and click environment. • Transfer data from any type of system (Operations, Transactions etc.) and any type of file• Creation of a single customer view is easy, fast and quick
Organize customer data accurately & quickly in a
few days• Helps you transfer data from different sources in to single platform and connecting relationships between tables in an easy to use point and click environment. • Transfer data from any type of system (Operations, Transactions etc.) and any type of file• Creation of a single customer view is easy, fast and quick
Launch your targeted campaigns in quick time
• You can plan, execute and measure campaigns • Launch campaigns on multi-channel and multi-stage campaign at ease • Increase the velocity of the campaigns. • Email, SMS and MMS Execution• Dynamic Content; Content Personalisation• Simple to use Interface
Launch your targeted campaigns in quick time
• You can plan, execute and measure campaigns • Launch campaigns on multi-channel and multi-stage campaign at ease • Increase the velocity of the campaigns. • Email, SMS and MMS Execution• Dynamic Content; Content Personalisation• Simple to use Interface
Mine your customer data for immediate marketing
action • Ability to “slice & dice” data using your “train of thought”. • Accessing data at a very high speed – few million records per sec. • Column based indexing methodology. Scalable to take advantage of multi-processor machines, including hyper threading. • Visual representation of data through – Venn diagrams & graphs.
Mine your customer data for immediate marketing
action • Ability to “slice & dice” data using your “train of thought”. • Accessing data at a very high speed – few million records per sec. • Column based indexing methodology. Scalable to take advantage of multi-processor machines, including hyper threading. • Visual representation of data through – Venn diagrams & graphs.
Cequity ACE™ Enterprise Manager
Cequity ACE™ Analyzer Cequity ACE™ Campaigner
The key benefits derived on Cequity ACE™ FrameworkThe key benefits derived on Cequity ACE™ Framework