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CEO Avon Products, Inc.
Presented At
January 10, 2017
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Welcome to Avon
Name TitleYears of
ExperienceRelevant Experience
CEO 34 years
CEO of Avon since April 2012
Former Vice Chairman of Johnson & Johnson’s Executive Committeeand Worldwide Chairman of Johnson& Johnson’s Pharmaceutical Group
Education: B.S., University of Massachusetts, Dartmouth, M.S., PrincetonUniversity, MBA, Rutgers University
EVP, CFO35 years
CFO of Avon since January 2017
Former CFO of SABMiller and Main Board Director of SABMiller PLC
Education: LLB, University of Edinburgh Law School
EVP, COO28 years
COO of Avon since January 2016; former CFO of Avonfrom March 2015 to December 2016;
Former CFO and COO of J. Crew
Former EVP – Human Resources & Strategic Planning at Saks Inc.
Education: B.A., Siena College
Sheri McCoy
Jim Scully
Jamie Wilson
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Avon at-a-glance
We are the world’s #1 Direct Selling Beauty Company
$6 billion in net sales2
6 million Active Representatives; 8 million Ending Representatives
Sales operations in 57 countries and territories, with distribution in 15 more countries
North LatinAmerica
$0.9B15%
Europe Middle East
Africa$2.2B38%
Asia Pacific$0.6B10%
South LatinAmerica
$2.1B36%
Revenue by Segment1LTM 9/30/16
Avon proudly stands for Beauty, Innovation, Optimism, and above all for Women
Source: Euromonitor International Ltd.; Company financials and filings.
1. Percentages do not add to 100% as regional revenues exclude revenue from other operating segments and business activities, and due to rounding.
2. Based on rounded LTM September 30, 2016 revenues.
Our Top 10 markets account for nearly 70% of revenues2
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Attractive and Growing Industry
Beauty & Personal Care industry:
Reached $426B in annual sales globally in 2015
Continues to grow steadily at 5% annually
Direct Selling industry:
Reached $131B in sales in 2015
5% growth annually for the last five years
Beauty is the #1 Direct Selling category
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All channels(retail & direct selling)
Leadership Positions in Key Markets and Categories
Top 10 Markets
Avon holds strong Market Share positions globally
Brazil Mexico Russia ColombiaArgentina Turkey South AfricaPolandUK
#2#1 #1#1#2 #1 #1#1#1Direct Selling #1
Philippines
33 3 5 235+Skin Care 122
1 35+ 1 3 22Color Cosmetics 1
3 2 1 32 1 2 25+1Fragrance
Source: Euromonitor International Ltd. - Represents 2015 data
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Compelling Product Portfolio
Beauty (75% of Revenue) Fashion & Home
Key
Products
Category Skincare(including Personal Care)
Fragrance Color
Sample
Products
Key
Brands
Upper Mass
Mass
Value
Fashion Jewelry
Watches
Apparel & Footwear
Housewares
Children’s
Note: Figures based on LTM September 30, 2016.
Source: Company website, Company filings, and other publicly available information.
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8 Million RepresentativesThe Largest Direct Selling Force in the World
Avon added over 10 million
Representatives in 2015
In our Top 10 Markets
over half of all new
appointments in 2015
were under 35 years old
More women join each year A strong tenured base
70%
60%
50%
40%
30%
20%
10%
0%
< 4 Months ~
% o
f S
ale
s
Representative Tenure
~ 5 to 18 Months > 18 Months
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Strong Building Blocks to Drive Sustainable Growth
Iconic, Purpose-Driven Beauty Brand
Attractive and Growing Industry
Leadership Positions in Key Geographies
and Beauty Categories
Innovative Products Fueled by Strong R&D Capabilities
Unparalleled Representative Base
Transformation Plan Underway to Drive Profitable
Growth and Improved Financial Performance
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2016 Total Avon – YTD Q3 Actuals
YTD Q3 2016 vs YTD Q3 2015 – F$MM
Revenue
Top Markets growing ahead
of ROW
Adj. Operating Profit
Continue to make progress
with cost take out and
pricing, more than offsetting
390bps of FX headwinds
Net Debt
Debt reduction of $235
million, continue to make
progress on cash conversion
1. Constant Currency Revenue year over year change (C$2016 rates).
2. 2015 YTD Q3 GAAP Op profit = $102 adjusted for: $28 CTI, $118 Venezuela special item, $6 pension settlement charge
2016 YTD Q3 GAAP Op profit = $215 adjusted for: $70 CTI, ($27) Legal settlement
$1,519 $1,436
Q3'15 Q3'16
$4,553 $4,150
YTD Q3'15 YTD Q3'16
$255 $258
YTD Q3'15 YTD Q3'16
$90 $80
2016 Target YTD Q3'16
Net DebtCost Savings
Revenue Growth Adj. Operating Profit2
($83M)
5.6% Adj. OM 6.2% Adj. OM
+60 bps
-9%
+3%1
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Creating Shareholder Value
Cerberus Partnership
Catalyst for change
Improve Operational Discipline & Execution
SeparateNA business
Unlock Valuein International Growth Markets
c
Transformation Plan
Disciplined execution
Invest in Growth
Improve Financial Resilience
Drive out Cost
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Three-year Transformation Plan
Implementation of Operating Model and Supply ChainImprovements(annual run-rate benefit)
$350M
Strengthen Balance Sheet
2015 2016 2017 2018
Media Investments & Social Selling Implementation
IT & Service Model Evolution
$150M
$200M
Description
Invest in Growth ($350M)
Invest in our Brand & Beauty Categories
Improve Representative Engagement
Bring Social Selling to Scale
Drive out Cost ($350M)
Improve Operating Model
Optimize Supply Chain Network
Improve Financial Resilience
Cerberus Investment
Dividend Suspension
Opportunistically Repay Debt / De-lever
Tax Planning
Primary focus to fuel growth
Continued focus to fund
Transformation
Focus builds
into 2017
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Continue to build innovative pipeline
Invest in Growth
Focus on our top 40 Brands
Strengthen the Avon Brand
Execute disciplined pricing
Color Skincare Fragrance
Invest in Beauty & Brands
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Strengthen the Brand by telling the whole Avon story
Increase media investment and
shift more focus to Digital
25% growth in total global
social media reach
(Dec. ’16 – YoY)
280 Million Video Views(+49% YoY)
L’Oreal – 661M / Natura – 170M Oriflame 31M
Instagram doubled growth speed
(from 53% to 98%) and reached
1.9M followers
Avon is the #3 Beauty Brandon Facebook with 20M fans
(+ 4% in 2016)
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Strong Innovation Pipeline
COLORAVON TRUE
FRAGRANCEAVON LIFE
SKINCAREANEW Ultimate Supreme
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Invest in Growth
Build brands across
3 tiers to meet
consumer
needs
Upper Mass
Mass
Value
Color Category
40 Brands account for 80% of Revenue
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Executing Disciplined Pricing
Price through innovation and mixIncreased Revenue
Advertising
Activation
Price Up
Superior Products
Price strategically
Price to inflation
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Improve Representative Engagement
Top Market Focus
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Join Avon
Place your
order
‘anywhere’
Place your
order
‘anytime’
Receive your
order
‘any place’
Process your
return
electronically
Pay Avon
through any
channel
Be supported
through entire
process
Service Model Journey Underway…
… Leading to Integrated Social Selling Platform
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2016 Accomplishments
Note: Based on YTD September 30, 2016 performance
Key Priorities Status
Sale and separation North America business
Improved performance in top 10 markets
1-2% Active Representative growth
Invest in the brand – Roll out Beauty for a Purpose
Pricing discipline
Evolve our Service Model
IT infrastructure to HPE
$70 million in cost savings in 2016
Resolution for our China business
Improve our balance sheet
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Accomplished Progress made/ongoing work
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Drive consistent and sustainable performance across Top Markets
Strengthen talent base and build capabilities for the future
Invest in Avon brand
Grow and improve the engagement of our Representatives
Continue to drive pricing discipline
Evolve our Service Model
Continue to drive out cost
Continue to strengthen balance sheet
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Our Long-term Financial Goals
Metrics Long-Term Financial Goals
Revenue Growth Mid single-digit C$ Revenue growth
Representative Growth 1 to 2% Active Representative growth
Adjusted Operating Margin Low double-digit Adjusted Operating Margin
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