centre for arts and technology - radian6
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Centre for Arts and Technology: Engaging Prospective Students/Parents, Current Students, Alumni, Monitor Competing Schools Through Social Media Zach Woodward Account Executive, Higher Education
@zachwoodward
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Just applied
to..
Hope I get into..
Thinking about transferring..
Cool
video…
Top 5
Reasons to apply to..
340 million tweets/day
1.5 billion Facebook posts/day
Billions of blogs
& communities
Students, Parents, and Alumni Share More than Ever!
Analysis Dashboard
listen/learn/ measure
Insights know/discover/
understand Summary Dashboard share/realize/
inform
Mobile engage/move/
coordinate
API build/Integrate/
customize Engagement Console
find/collaborate/solve
Platform Coverage/metrics/
global
Most comprehensive data coverage
Globalized Social Media Metrics
Self-‐serve, Real-‐;me, Intui;ve
Interface
Online Engagement
Workflow Mgmt
• Web based, desktop, and mobile solu;ons for full engagement and outreach tracking
• Par;cipa;on assignments, tracking, audit trails, workflow management
• Source tags added to the system, can now be used to slice and dice in the UI
• Segmen;ng is mul;-‐level
• Users can setup topics to track and be
viewing/analyzing results in a maHer of a couple of minutes
• Data delivered to the dashboard in real-‐;me as it is discovered and
indexed • Configurable,
Transparent Influence Model
• Real-‐;me alerts and automated dashboard
reports
• Comments, views, engagement, topical
in-‐bound links, • de.licio.us bookmarks,
digg votes, RediH • twiHer metrics, forum
thread size • Facebook Likes
• Compete.com site traffic metrics
• Web Analy;cs -‐ Site Visitors -‐ Conversions -‐ Time on site
• Support for 17 languages, keywords, content and sources. (English, Spanish, French, Italian,
German, Japanese, simplified Chinese, Korean, Russian Finnish, Dutch, Swedish and
Portuguese, Danish, Norwegian, Polish,
Turkish) • Ability to easily filter
content by both language and geography
• All blogs (over 150 million)
• Forums (tens of thousands)
• Online mainstream news (over 25 thousand)
• Top rich media sites (over 500)
• Comments • Microblogging
-‐ TwiLer -‐ Friendfeed
• Linkedin Answers • Facebook
• Google Buzz • Pintrest
WHY ?
Sample of Higher Education Customers
Listen and Identify Prospective Students Increase Student Retention
Issues on Campus Engage Alumni
You can add notes conversations and tags to people in real time.
As tagged users continue to engage in the social web you will see the tag attached to their account in your
stream
Click the tag to see all conversations
happening by that specific group of tagged
people
Identify Your Community
Listen and Learn From Competing Schools
Vancouver Film School
NSCAD
&#$%
*Data pulled from the entire public social web (see previous slide for coverage)
Reporting
Easily export all data from Radian6 in a format of your
choosing.
And
Setup alerts to email you a report everyday, or each
time a specific conversation
happens.
Identify Subjects People Are Talking About Related to Centre for Arts and Technology
ROI of Social Media?
There is a Risk of Ignoring Conversations
Convert one prospective student, or retain one unhappy student using data discovered on the social web, and
social media monitoring is more then paid for:
: $7,200
: : $17,900 (one year)
= 1.5x Return!
Pricing Breakdown
Radian6 Starter Edition - $7,200/year 1 Platform User 10,000 pooled mentions per month Summary Dashboard Analysis Dashboard Engagement Console Mobile App (iPhone)
Optional Additions: Additional Platform User: $1,200/year Historical Data: $1,440/year Web Analytics Integration, (Google Analytics): $600/year Topic Setup Service: $500/profile (one time fee)
Continue Learning
radian6.com/resources
@zachwoodward