amanda nelson (radian6): enterprise social media
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COMMUNITY IN THE SOCIAL ENTERPRISE
Amanda Nelson Community Content Manager
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Socializing the Enterprise
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Start from the Inside Out
“A bad beginning makes a bad ending.” - Euripides
SOCIALIZING THE ENTERPRISE
• Culture shift • Trade control for
conversation • Individuals vs brands
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Create a Listening Grid
SOCIALIZING THE ENTERPRISE
• Listen for: • Opportunity • Failure • Competitive movements • Brand ambassadors
• Create grid for each department • Identify need, solve problem
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Collaborate & Educate
SOCIALIZING THE ENTERPRISE
• Unified vision • Social needs by department • Internal and external
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Vodafone
SOCIALIZING THE ENTERPRISE
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Establish a Community Team
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Inside the Mind of a Community Manager
ESTABLISH A COMMUNITY TEAM
• Storyteller • Poster child • Caretaker • Content curator/
creator
• Switchboard operator
• Teacher • Interpreter • Connector
External Internal
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Understand Community
SOCIALIZING THE ENTERPRISE
• Holistic view of customer • Understand customer decision
making cycle • Sync psychological need
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Salesforce
ESTABLISH A COMMUNITY TEAM
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Thank You!
ESTABLISH A COMMUNITY TEAM
Radian6 • www.radian6.com • Twitter: www.twitter.com/radian6 • Blog: www.radian6.com/blog • [email protected]
Me • Twitter: @mileigh13 • Google+: http://gplus.to/amandanelson13 • [email protected]