celestine ukpere's wya strathmore cconference
TRANSCRIPT
Social Media & Productivity : Generation 2.0.
AELC 2016 Strathmore University Celestine Ukpere, Twitter: @Ukpere
Social Media & Productivity: Generation 2.0.
Who is Generation 2.0?
According to Wikipedia, “Web 2.0
describes World Wide Web websites
that emphasize user-generated
content, usability (ease of use, even by
non-experts), and interoperability (this
means that a website can work well
with other products, systems and
devices) for end users.”
These are people born after 1997,
have grown up in the digital world, are
expected to be participants and
contribute to the creation of their
online experience, are immersed in
digital media and use digital tools to
keep themselves connected.
Whats are The Characteristics of Generation
2.0.?
The Characteristics of Generation 2.0
can be observed how they use
Technology and Digital Tools to;
1. Construct their Identity
2. Manage their Privacy
3. Connect with their Friends
4. Collaboratively work with and
understand Information.
In today’s Internet Age
Social Media Updates
are similar to eating
French Fries. If you are
like most people who eat
French Fries, you can not
have just one.
Are You Just Busy or Productive?
Statistics for Digital, Social &
Mobile Media 2016
Impressive and even faster growth in
most things digital has been observed
this year surprising result considering
that global internet penetration is
approaching 50%.
3.42 billion internet users, equaling
46% global penetration;
2.31 billion social media users,
delivering 31% global penetration;
3.79 billion unique mobile users,
representing 51% global penetration;
1.97 billion mobile social media users,
equating to 27% global penetration.
Global Daily Internet Use
Those who use the internet
come online very frequently.
This is especially true among
younger generation nd this is
observed in the breakdown
according to Ages.
86% of people under 25years
use the Internet daily globally
Growth in Numbers Since January
2015 to January 2016 Report
The number of reported internet users
is up by 10%, growing by 332 million;
The number of reported social media
is up by 10%, an increase of 219
million;
Unique mobile users increased by 4%
thanks to 141 million new users;
Mobile social media users leapt 17%,
adding 283 million new users.
Devices Used for Internet Access
For many people, Internet
access is smartphone-centric.
Smartphones are used to
come online at least as often
as computers / tablets.
Current Global Internet Use
North America has the most internet
penetration figures at 88% globally.
Followed closely by Western Europe at
83%.
Off all the regions Africa has the least
amount of internet penetration at 29%
ultimately resulting to the least
internet use.
Share of Global Users 2016
East Asia 22% of Global population,
Active Social Media Accounts 33%,
Mobile connections 22% with Internet
users 25%
South Asia 24% of Global population,
Active Social Media Accounts 8%,
Mobile Connections 18% with Internet
users 14%
Africa 16% of Global population, Active
Social Media Accounts 6%, Mobile
Connections 13%, with Internet users
10% same as Western Europe
Africa’s youth make up more than 75% of the continent’scurrent population. The future of Africa are its youth andyou need to rise up and take charge of societies aroundyou, through taking active part in societal developmentby embracing Technology through the Internet and DigitalTools. You need to empower yourselves througheducation by leveraging on information that is freelyavailable in the digital space. This will result in directimpact in developing the best in you, both in ethics,morals and skills in order to flourish and reach your fullpotential, thereby guaranteeing free, just and progressive
societies.
Case Studies: The Darlings
Credit -worthiness
Nowadays your Facebook page is used to
validate employment or confirm identity. It is
also used as a red flags indicator for
irresponsible spending or fraud.
Some lenders might assume friend behaviors
mirror your own, since people typically
surround themselves with like-minded people.
E.g If you like or share posts from friends
related to gambling, frequent financial troubles
or spending rent money on designer purses, it
might cause concern about your own reliability
and spending habits.
On a more positive note, many say Facebook
has the ability to identify potential new
borrowers who qualify for credit but haven’t
had easy access to it.
Facebook for work
Facebook is ready to make work as
addictive as socializing. The company is
launching its enterprise communication
and collaboration network Facebook At
Work next month.
Facebook At Work subscribers can use the
product’s special “Work Feed” of posts
from colleagues to exchange ideas and
assume tasks. Facebook intends to keep
individual employees engaged with the
product, so the pricing plan will charges
companies “per monthly active user”
Facebook intends to conquer the stigma
that it’s for fooling around, not getting
work done.
Case Studies: The Game Changers
Arab uprising
In Egypt; The role played by social
media during the Arab Spring as a
revolutionary wave of demonstrations
and protests (both non-violent and
violent), riots, and civil wars in the
Arab world represents a highly
controversial issue.
It is the first time in history that Social
Media was acknowledged to being
instrumental in chaging a government.
Chase bank
In Kenya; Panic withdrawals on
Wednesday Date, caused by
"inaccurate" rumours on social media,
led to a run on Chase Bank, said the
Central Bank of Kenya (CBK)
80% of the clients from Chase Bank
withdrew through online channels as
they worked from their desks at work.
Clearly indcating they followed the
online information being distributed on
online social platforms to validate
their withdrawals.
Social Media Intent: Digital
Ethics
The personal use of the internet is encouraged to
have precise Call To Action (CTAs) that address
various aspects of your daily life and leave a
positive impact as well as managing your daily
deliverables including better time management.
Time.
Be intentional
Who are you, what does your digital
footprint say about you?
How well do you know your social media
tools that include;
1. Security settings?
2. What you are signing up for when you
click to accept?
3. Where to learn more? Use of help,
google, videos, articles?
1. Social media profiles and
pictures
The Internet and Social Media can be used to
learn a lot of relevant and practical skills through
youtube tutorials and online content including e-
books, journals etc.
There are many platforms used to give information
that relates to entrepreneurship/business enabling
people start ventures, as well and learn new or
improve on the skills sets they already have. Some
of these learning online platforms include Google
for Africa Digital Marketing Skills
https://digitalskills.withgoogle.com/, Microsoft’s
Data Science https://www.edx.org/course/data-
science-orientation-microsoft-dat101x-0 & Khan
Academy https://www.khanacademy.org/ amongst
others.
Have you done your research? Use of tools
like google scholar
Are you leveraging social media to learn and
understand the market?
2. What do you want to do
(business/skill)?
There are various platforms that will enable one to
learn how to plan and manage the time they spent
online including the type of information they should
share and how they can share it.
Various platforms like FreeBasics by facebook
https://0.freebasics.com/desktop, and, Intel’s “She
will connect” address various issues through
enabling people to access and contribute to
relevant relatable content.
http://www.intel.com/content/www/us/en/technolog
y-in-education/she-will-connect-africa-video.html,
1. Are you goal oriented?
2. Do you have a plan?
3. How do you manage your time?
Social Media Addiction:The
New Productivity Killer
You go on Facebook, Twitter and LinkedIn to see
what people are saying about you and other
people you know. While this may be interesting, it
is nothing more than gossip and is unproductive in
the business world.
Stop reacting to what's on social media, but
instead use it purposely. Think about how you
want to use it to promote your business
expertise and help others with their problems.
When logging on daily, post one idea that
showcases your company as an expert and
reply or promote three ideas from others that do
the same in your industry. Promptly log out.
1. Interested in gossip than a
business strategy
Some people go on social media with a business
purpose, but the Internet hyperlink puts you one
click away from checking on who your high school
girlfriend is now married to and what your college
friend is working on. You also share things
personally that can hurt your professional brand.
Social media can and should be fun. Separate
the times you log on to social media for
business and for just plain fun. This separation
is critical to remain productive.
2. You are too social.
Social media notifications beg for attention and are
constantly interrupting your day. It gives that jolt of
dopamine that the brain craves. Many people go
looking for interruptions as a way to be busy
without facing what really needs to get done. Not
only are many hours lost due to these
interruptions, but the work that does get
accomplished is of lower quality.
Shut off all notifications. Only check updates at
specific times during the day for set defined
periods. At the start, use a timer.
3. You use it as a distraction.
You use it as a one-way advertising tool to directly
pitch your products to anyone who will listen.
While social media is one of the four Ps in
marketing (promotion), only posting
advertisements of your products is the easiest way
to get ignored.
Direct product pitches should be rare on social
media. They should account for less than 5% of
your total posts and interactions. Instead, follow
an action plan as described in the first step.
4. You use social media to directly
sell products.
You think you're building relationships online from
your office and no longer need face to face
meetings. While social media can provide
connections, they are weak at best.
Social media is no substitution for face-to-face
interactions to create strong business
relationships. However, it can be used
effectively before and after meetings to retain
and support a relationship. Build special lists
inside of Facebook, Twitter and Linkedin to
follow the activity of these customers and
comment as appropriate.
5. You substitute social media for
meeting customers in person
“Today’s workers incorporate social media into a wide
range of activities while on the job,” explain Pew Center
researcher Kenneth Olmstead and University of
Michigan School of Information professors Cliff Lampe
and Nicole Ellison. “Some of these activities are
explicitly professional or job-related, while others are
more personal in nature.
Linked In Global Top Skills 2016
