celemi enterprise sales short

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How do you stay ahead in a changing world?

Copyright © 2008 by Celemiab Systems AB. All rights reserved.

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The critical success factors

Create a strong sustainable brandCreate a strong, sustainable brand

Stay competitive in a changing marketplace

T t d ll t f d tTarget and sell to preferred customers

Develop an attractive & profitable product portfolio

Get the most out of people & processes


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But are your people equipped for the challenge?


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Celemi Enterprise™

A tool that helps you put your strategy into action fastA tool that helps you put your strategy into action – fastAn intense two-day competition

A business simulation based on a proven methodology and run by certified facilitators

4-6 teams of 12-30 people compete

E h i i idlEach team executes its own strategy in a rapidly changing marketplace

The enterprise that can earn a profit in the short-term while creating long-term

And the winner is...?

value for all stakeholders.


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The seminar at a glance – the flow

Reflects your own business realityOpening – setting the scene

Your own organization:– What are you up against?– What are the key issues?

Business simulationEight simulation years:– Six companies compete for the same customers in a changing market– Debrief – discuss business themes and capture the lessons learned

Next steps – the way forwardBack to your own real world:Back to your own real world:– What are the potential areas for improvement?– What could be done to tap into them?


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Clear roles and responsibilities

Brand tracking ReputationProposals & Marketing Delivery Profit & Loss

Statement

Cash on hand

ChecklistProduct rangeP l &

Business plan gPeople &

Processes


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Eight years of tough competition

At the turn of the yearEvaluate last yearEvaluate last year

Introduction of a new conceptual themeStrategize

Decide on developmentPeople, business processes, product portfolio

Make sure there is the right capacityMake sure there is the right capacityHire more people, or less

Sell with precisionM k i d l lMarketing and sales proposals

DeliverConsider outsourcing if needed

Monitor customer satisfaction – delivery quality

Close the booksProfit & Loss statement; performance indicators


Profit & Loss statement; performance indicators

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The moment of truth

The marketplace and customers

Each year, competing teams meet at the “Marketplace” for the moment of truth – here they win or lose customers based on their company’s offer and perceived performance.

Credible assumptions and metricsParticipants base decisions on an industry-standard segmentation model


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A market analysis leads to intense discussion

Monitoring performance

The facilitator’s computer support allows for a detailed yearly analysisand comparison of the teams’ performance along a range of factors.


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The way forward

Next steps exercise

Participants bring the lessons learned back to your businessAssess current performance as a company

Select the 5-10 value drivers (levers) you would prioritize in order to bridge the gaps( ) y p g g p

Share your conclusions and discuss the way forward

How can you make a difference?

“Knowing what you want to achieve is one thing. Knowing which buttons to push is quite another ”


Knowing which buttons to push is quite another.

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For more information

Contact:

Steve Hemmings

+44(0)7768 158576+44(0)7768 158576

[email protected]

Centrepiece is a Celemi Partner

www.celemi.com


celemi enterprise sales short

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