Celebrating Chardonnay

2019 PROGRAM RECAP

Celebrate Chardonnay: 2019 Program Highlights

OVER 1MM IMPRESSIONS GAINED!

LIVE TASTINGS, TOAST & MEDIA• BrandLIVE tasting with Karl and Niki• LIVE toast on social channels tasting with Jordan and Niki Wente• Related Press

SOCIAL/DIGITAL MEDIA ACTIVATION• Social Toolkit activation across On-Premise and Off-Premise accounts• Wine Enthusiast takeover• Shanken News Daily feature

E-COMM: CHARDONNAY TASTING KIT

ON AND OFF PREMISE ACTIVATION

ON-PROPERTY ACTIVATION

LIVE Tastings

BRANDLIVE TASTING WITH KARL AND NIKI WENTE (MAY 21, 2019 AT 5:00 PM PST)

Live tasting of Chardonnays with Karl and Niki with nice cadence of history, winemaking and storytelling. 11 live wine writers141 comments (majority were on Twitter)+466,533 total reach

LIVE TOAST WITH JORDAN AND NIKI

AIRED 3:00 PM PST / 6:00 PM EST (MAY 21, 2019 AT 5:00 PM PST)

LIVE VIEWING AT TESLA PROPERTY

FACEBOOK 6,177 People Reached625+ Engagements

INSTAGRAM770+ views

Related Press

WINEORMOUS, MAY 21, 2019 HAPPY NATIONAL CHARDONNAY DAY

(7,978 unique visitors per month)

JOURNEYS OF A SYRAH QUEEN, MAY 29, 2019 LIVERMORE WINES ON THE RISE

(9,254 unique visitors per month)

WINE WITH…, MAY 2, 2019 WINE WITH…

(10,180 unique visitors per month)

INTOWINE.COM, MAY 16, 2019 ABC (ANYONE BUYING CHARD?) – THE CHARACTER ASSASSINATION OF CHARDONNAY

(184,224 unique visitors per month)

http://www.charlescomm.com/

OMNI HOTELS, JEWEL-OSCO, STATER BROS., SOUTHERN GLAZER’S WINE & SPIRITS, LES DAMES D’ESCOFFIER & MORE!

Social/Digital Media

SHANKEN NEWS DAILY (5/23) + 30,000 IMPRESSIONS

Social/Digital Media: Advertising

WINE ENTHUSIAST INSTAGRAM/WEBSITE TAKEOVER (5/23) +338,326 IMPRESSIONS

WINE ENTHUSIAST WEBSITE TAKEOVER (MAY)

In-Market Activation: On Premise

In-Market Activation: Off Premise

White Party in the Vineyards

SATURDAY, JUNE 8 2019

EVENT DETAILS:

• 3rd Annual event in celebration of Chardonnay• SOLD OUT event• +800 tickets sold• NEW Vineyard Table & Tasting Lounge dining experience hosted by Karl D. Wente• 4 Private Lounges sold out within 4 days of tickets being on sale• Complimentary tasting for Club Members and their guests • Over 150 on wait list • +52,000 social media impressions• +9,000 people hit interested in event page

Save the Date

NATIONAL CHARDONNAY DAY

THURSDAY, MAY 21 2020