casket covers david robinson tyler gesy laura mcnary
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Casket Covers
David RobinsonTyler Gesy
Laura McNary
The Problem
• Funerals $5,000 - $15,000• Caskets $2,000 - $10,000
Video
The Solution
$300
$400
Target Market
• lower income • cost-conscious • eco-friendly
Market Potential
Population• Baby Boomers 9.47M 28%• 65+ 4.69M 14%
0-14
15-45
46-64
65+
0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0% 40.0% 45.0%
Population
Population
Market Potential
96
Market Potential
1,500
Market Potential
21,000
Competitors
Competitors
$1,290
Competitors
$2,400
The Team
David Robinson – ESB. Management Sales and Management
Tyler Gesy – Eng. Mechanical DesignSales and Operations
Laura McNary – Eng. Agriculture & BioresourceOperations and Logistics
Year 4 – Hire Sales Representative
Key FinancialsYear 1 2 3 4 5
Covers 6 10 20 36 50
Bio-boxes 108 288 768 1,704 3,004
Sales 87,000 172,000 392,000 786,000 1,251,000 Net Income 23,884 48,114 180,002 260,937 361,199
Dividends 18,000 1,713 35,702 156,796 239,361
Capital BudgetYear 1 2 3 4 5
Patent 5,000 10,000 10,000 7,000 2,000 Furniture and
Fixtures 5,000
Total 10,000 10,000 10,000 7,000 2,000