case.study.livemarketing.chevy

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With 37,093 people, Weslaco is the 87th most populated city in the state of Texas out of 1,701 cities. Mid-sized–border-city complex Location: Extreme south Texas along the Rio Grande and Mexican border, 80 miles inland from the Gulf of Mexico, The median home cost in Weslaco is$75,100. Compared to the rest of the country, Weslaco's cost of living is 24.40% Lower than the U.S. average. The largest Weslaco racial/ethnic groups are Hispanic (85.8%) followed by Asian (0.0%) and Islander (0.0%).

In this highly competitive and diverse Southern Texas region, this dealer works with LIVE MARKETING to optimize both costs and impacts of frequent direct mail (DM), by including DMS Equity, and service Equity mining.

With customers spread across South Texas, as well as many diverse households, LIVE MARKETING has provided a solution at a low cost to grab low hanging fruit and to drive up conversion rate of web leads. Using all resources available and a limited sales history of only 5 years LM built an optimized combination of direct mail, email phone and text communications for various campaigns.

BUSINESS OBJECTIVE

LIVE MARKETING helps Chevrolet, Buick, and

GMC Dealer in South Texas and Drives results of Multi-Channel Campaign, Dealer grosses $139,196.00 in 13 Days. Family owned and operated dealership with a history since 1935. This store had a limited sales history of only 5 years.

As part of its multichannel marketing strategy this dealer drops monthly direct mailers to thousands of households in South Texas area at an average cost of $1.25 per piece. While monthly direct mail delivers strong awareness around new product launches This Dealer wanted to improve campaign ROI with better targeting, and eliminate non relevant messages. Most of the recipients had become unresponsive to direct mail and needed a more effectively targeted campaign via other channels such as email or text message. Combined with website behavior tracking and DMS/SALES/SERVICE data, LM armed the dealer with relevant messages for a targeted audience.

http://www.mylivemarketing.com/

http://www.trulia.com/for_sale/weslaco,tx/65100-85100_price

http://www.bestplaces.net/cost_of_living/city/texas/weslaco



Bottom-line savings on DM Costs –

Total Mailings: 4000 Total Conversions: 23 Total Gross: $139,196.00

LIVE MARKETING built a channel optimization solution for this dealer, which leveraged a combination of direct mail, email and text communications across the three groups to reduce campaign expenses and strengthen direct mail ROI.

BUSINESS BENEFITS

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About LIVE MARKETING

LIVE MARKETING is the auto industry's first data driven marketing engine platform and connects over 9 million consumer records from the dealerships own data management system, builds consumer profile, markets a vehicle to those buyers, to call them to engage with the dealer, in a very time sensitive campaign. Founded by a team of veteran automotive and visionary pioneers in the data community, serving dealers for over 36 years, the company's mission is to disrupt traditional, old fashion campaigns and drive showroom-up rates through the roof. Allowing auto dealers to concentrate on selling, rather than mindless routine marketing habits that prove to be worthless. LIVE MARKETING has patent-pending unique algorithm that is used to mine the data in your DMS, and is delivering campaigns through direct, digital, and email designed to reach the right customers at the right time. This technology has a high conversion rate and at a fraction of the cost of other marketing options. LIVE MARKETING is based in Tampa, Florida.

Solution

Better overall response rates and conversions, this dealer has seen over $139,196.00 in incremental value added to its top line in 13 days with LIVE MARKTINGS DMS Intelligence™ solution in place. Direct mail was coupled with multi-channel campaigns they were synchronized to bear identical messages and offers, providing consistent experiences to all South Texas based customers.


case.study.livemarketing.chevy

Automotive