Fifty & Five, a full-service social media agency, simultaneously handles the social strategy

and day-to-day management of more than two dozen di�erent brands. With so many

clients and projects to juggle, they turn to Sprout Social to help streamline team

processes, guide social content creation and merchandise results to their clients.

Fifty & Five + Sprout Partner to O�er Data-Driven

Social Strategies for Agency Clients

sproutsocial.com 1.866.878.3231 sales@sproutsocial.com

CASE STUDY

sproutsocial.com 1.866.878.3231 sales@sproutsocial.com

The Fifty & Five team uses Sprout’s suite of features – including

the discovery and analytics tools – to hone in on opportunities for

their clients to better engage with fans. The teams:

• Utilize the Smart Inbox to act as the eyes and ears of the brand and pick

up on brand mentions happening throughout the social sphere.

• Create brand keywords to identify social conversations that are

adjacent to, not just directly mentioning, their clients’ brands – thereby

widening their audience and sphere of influence.

• Use reporting features to identify spikes or dips in conversations,

explore the reasons for those changes and lay the foundation

for opportunities.

Identify New Opportunities

Fifty & Five relies on Sprout’s reporting and analytics to identify

trends, inform client strategies and shape content development.

Specifically, they are able to:

• Use the Smart Inbox and Discovery to uncover social dialog and craft

content that further feeds conversations and increases

engagement activities.

• Rely on Sprout for monitoring and reporting, so the Fifty & Five team

can focus on data analyzation, strategic recommendations and building

relevant content.

• Spot spikes in engagement from specific countries - something their

global clients appreciate - which informs not only social strategy but

potential business opportunities.

• Employ Sprout’s proprietary ViralPost feature that dictates best times to

publish content in order to gain the highest level of engagement

among fans and followers.

Guide Content and Strategy

Regional O�cesLos Angeles & Orlando

Launched

2009

Clients

25+

Sprout Usersat Agency

15

Quick Facts

• Add a layer of strategic credibility by providing real data, valuable

insights and actionable recommendations to their clients in real time.

• Trust the Engagement Report to showcase how well each brand

communicates with their customers, responds to requests and answers

questions in a timely and e�cient manner.

• Access all information quickly, e�ciently and in real-time, so teams can

turn around results for their client at a moment’s notice - a crucial

capability in the high-pressure agency world.

• Generate unlimited, visually appealing and presentation-ready reports

for client meetings and executive level conversations.

Sprout’s detailed yet straightforward analytics make it easy for

the Fifty & Five team to translate the results of their social

e�orts into clear, concise and digestible reports. Specifically,

Fifty & Five is able to:

Merchandise Social To Clients

Sprout’s suite of collaboration, engagement, and analytics tools

strengthen Fifty & Five’s ability to actively manage networks,

monitor and engage in conversations, and deliver exceptional

customer experiences for their clients each year.

Learn how Sprout can help compliment your agency’s social

e�orts and increase engagement at sproutsocial.com.

Facebook Pages Attached to Sprout

29

Social Messages Tracked Annually

3.7M

Social Impressions Garnered for Clients

1.3B

Twitter Pages Attached to Sprout

27

Highlights