Download - Case Study: Fifty & Five & Sprout Social
Fifty & Five, a full-service social media agency, simultaneously handles the social strategy
and day-to-day management of more than two dozen di�erent brands. With so many
clients and projects to juggle, they turn to Sprout Social to help streamline team
processes, guide social content creation and merchandise results to their clients.
Fifty & Five + Sprout Partner to O�er Data-Driven
Social Strategies for Agency Clients
sproutsocial.com 1.866.878.3231 [email protected]
CASE STUDY
sproutsocial.com 1.866.878.3231 [email protected]
The Fifty & Five team uses Sprout’s suite of features – including
the discovery and analytics tools – to hone in on opportunities for
their clients to better engage with fans. The teams:
• Utilize the Smart Inbox to act as the eyes and ears of the brand and pick
up on brand mentions happening throughout the social sphere.
• Create brand keywords to identify social conversations that are
adjacent to, not just directly mentioning, their clients’ brands – thereby
widening their audience and sphere of influence.
• Use reporting features to identify spikes or dips in conversations,
explore the reasons for those changes and lay the foundation
for opportunities.
Identify New Opportunities
Fifty & Five relies on Sprout’s reporting and analytics to identify
trends, inform client strategies and shape content development.
Specifically, they are able to:
• Use the Smart Inbox and Discovery to uncover social dialog and craft
content that further feeds conversations and increases
engagement activities.
• Rely on Sprout for monitoring and reporting, so the Fifty & Five team
can focus on data analyzation, strategic recommendations and building
relevant content.
• Spot spikes in engagement from specific countries - something their
global clients appreciate - which informs not only social strategy but
potential business opportunities.
• Employ Sprout’s proprietary ViralPost feature that dictates best times to
publish content in order to gain the highest level of engagement
among fans and followers.
Guide Content and Strategy
Regional O�cesLos Angeles & Orlando
Launched
2009
Clients
25+
Sprout Usersat Agency
15
Quick Facts
• Add a layer of strategic credibility by providing real data, valuable
insights and actionable recommendations to their clients in real time.
• Trust the Engagement Report to showcase how well each brand
communicates with their customers, responds to requests and answers
questions in a timely and e�cient manner.
• Access all information quickly, e�ciently and in real-time, so teams can
turn around results for their client at a moment’s notice - a crucial
capability in the high-pressure agency world.
• Generate unlimited, visually appealing and presentation-ready reports
for client meetings and executive level conversations.
Sprout’s detailed yet straightforward analytics make it easy for
the Fifty & Five team to translate the results of their social
e�orts into clear, concise and digestible reports. Specifically,
Fifty & Five is able to:
Merchandise Social To Clients
Sprout’s suite of collaboration, engagement, and analytics tools
strengthen Fifty & Five’s ability to actively manage networks,
monitor and engage in conversations, and deliver exceptional
customer experiences for their clients each year.
Learn how Sprout can help compliment your agency’s social
e�orts and increase engagement at sproutsocial.com.
Facebook Pages Attached to Sprout
29
Social Messages Tracked Annually
3.7M
Social Impressions Garnered for Clients
1.3B
Twitter Pages Attached to Sprout
27
Highlights