case study 1 waste wise schools program – a free · pdf filewaste wise schools program...

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CASE STUDY 1Waste Wise Schools Program – A FREE resource for schools across the State

Waste Wise Schools is a program of the Waste Authority and offers resources and support for schools to plan, implement and maintain waste minimisation projects such as recycling, composting and worm farming. The program is FREE and available to all schools in Western Australia.

The program is currently delivered to a majority of primary schools, and due to overwhelming interest, is now being further developed for secondary schools.The program is delivered collaboratively, and there are many opportunities for the collaboration to extend beyond the schools into the local community and to involve LGAs.

The Waste Wise Schools Program has been developed based on best practice Education for Sustainability principles. The overarching message of the program is to reduce, reuse and recycle (the 3Rs) and to promote the sustainable use of natural resources and minimise our collective environmental footprint. The message is aimed at teachers, and support is provided to enable them to effectively bring it into the school environment through lessons, activities and projects.

To effectively communicate this message, the program advocates:

• providing education, not simply information – information may change someone’s attitude but not necessarily their behaviour

• supporting learning and practical activities by integrating them into the curriculum, thus teaching students about issues and empowering them to take action to address them

• fun – Waste Wise projects are hands-on and students enjoy participating in them

• a whole-school approach that incorporates school operations, teaching, learning and the wider community

• student involvement at every stage from planning to implementing to celebrating

• facilitating behaviour change through education and the development of values and understanding.

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How the program works

Regional and Metro Workshops

The Waste Wise Schools Program holds regular regional and metropolitan workshops to support teachers in developing a whole-of-school waste education program, which includes setting up recycling systems appropriate to their area and context.

Schools are encouraged to develop community partnerships and source the correct information about recycling options in their local area. In regional areas, speakers include the LGA or Mayor. For example, Ms Kelly Howlett, Mayor of the Town of Port Hedland attended a recent workshop in Port Hedland to speak to teachers about the Town’s recycling program.

In the metro area the Waste Wise Schools Program holds workshops at the local landfill and waste management facilities where possible and / or invites the local regional council educator to speak at the workshop.

Resources

The Waste Wise Schools program provides comprehensive curriculum linked resources for teachers, and grants which provide infrastructure for waste projects that complement the local council’s waste initiatives. The second and third tier grants require a school to seek community partnerships.

Grants

Grants available through participation in the WW program enable schools to purchase infrastructure, for example, materials for organic gardens, composts, worm farms, sheds and shade structures.

Collaboration The Waste Wise Schools Program is an active member of the Waste Educators Network in WA (which links Regional Council and local Council waste education staff) and the Australian Sustainable Schools WA Alliance through the Department of Education. These memberships facilitate a collaborative approach, demonstrated by these examples.

Collaboration with metro-based Regional Councils

Waste Wise and Regional Councils regularly collaborate to engage school students in positive waste reduction and recycling activities.

Objective: To engage students in hands on waste reduction and recycling activities within the context of a whole of school waste minimisation program to encourage long term positive environmental attitudes and behaviours.

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A good example is the collaboration between Waste Wise Schools and Rivers Regional Council (RRC), a partnership that began in 2012. Both organisations collaborate to deliver best practice waste education to reduce school waste and foster environmentally sustainable behaviours in the Rivers Regional Council Area.

The part-time RRC Waste Education Officer supports schools as they implement the Waste Wise Schools program. The officer provides on the ground support to teachers, Principals and students in addition to the support provided by the Waste Wise Schools program team. The Waste Education officer runs student incursions, staff presentations and helps schools to apply for Waste Wise accreditation and grants.

The RRC Waste Education Officer benefits through being able to access support from the Waste Wise Team as well as a long standing best practice waste education program that has:

• Comprehensive coverage of all schools

• Constant communication with all schools

• Direct contact with the Waste Education Officer

• Flexibility to work outside school hours

• Knowledge and understanding of the school system and curriculum

• Data collection for school’s waste activities and behavior change.

From the Regional Council perspective the benefits of the partnership include:

• Being part of a recognized and acclaimed best practice behavior change program

• Access to a professional program that would otherwise be cost prohibitive to develop and implement

• The program is embraced by teachers and educators as it is developed to meet the Australian Curriculum requirements, it is professional and provides significant benefits to the students and the school

• Facilitation of resource sharing

• Consistency in messages

• Raises awareness of waste at a local level that Councils alone could not do

• Cost is minimal, benefits are substantial

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• Investment in the education of children not only raises awareness in the home but has long lasting behavioural impacts on future generations

• Good PR for Councils to do something for schools.

The partnership has been a great success with schools in the area significantly increasing their engagement in recycling and waste reduction. There are 101 primary schools within the RRC area and 33 of these are now Accredited Waste Wise Schools and many more are engaged. 13 schools have received Waste Wise grants. These schools are excellent role models for waste reduction and recycling in their community.

Other examples:

• The Waste Wise Incursion Officer collaborated with the Education Officer at SMRC to develop and deliver a whole school composting incursion for South Coogee Primary School, with 400 hundred students in term 4 2014.

• Collaboration with all metro-based Regional Councils has led to sharing of the effort involved in staffing displays at a recent Scitech interactive student activity display (a 3-day event) and the ‘WA Too Good To Waste’ display at the annual Perth Royal Show.

Collaboration with regional LGAs

Waste Wise Schools Program and Wellington Regional Waste Group (comprising a group of Councils in the Wellington – Bunbury area) formed a partnership in 2013 to better support schools in the City of Bunbury and the Shires of Capel, Collie, Dardanup, Donnybrook-Balingup and Harvey. This followed the roll-out of the third organics bin in the region.

Objective: To collaborate to deliver best practice waste education to reduce school waste and foster environmentally sustainable behaviours.

Waste Wise Schools Program had been active in the area since 2002, and the WRWG had been providing waste education to schools since 2012. By linking together, the WRWG are able to build on the waste and recycling messages and school workshops and provide united support to schools. The Waste Wise team continues to provide:

• Introductory workshops and topic workshops to increase teachers composting, worm farming and gardening skills and knowledge.

• 20 schools have received WWSP grants.

The Waste Wise Schools Program benefits through having a local on-the-ground contact that provides direct and relevant local recycling information and expertise.

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Collaboration between schools and local Councils

Watheroo Primary School

Watheroo Primary’s Waste Wise project was established in 2010 and still operates successfully in 2014.

Watheroo Primary joined the Waste Wise program in 2008 and is committed to the values of the 3Rs (reduce, reuse and recycle). Teachers proudly state that the school produces "99 per cent zero waste". Children receive lessons and instruction on the values of the 3Rs, including an understanding of the different materials that are recycled, and how and where to recycle.

The school shreds non-reusable paper, which is added to the school's compost system and stored for community use in chicken pens or as mulch in gardens. The compost is also made from organic school waste, and is then used on the vegetable gardens. This process provides a valuable learning tool for students, enabling the development of environmentally responsible behaviours.

In collaboration with the Moora Shire the Waste Wise Waste and Sustainability grant has helped the school to build a recycling shed, which is also used as a collection point for community recycling from surrounding properties. This has provided the children with an opportunity to involve adults in the learning process about the 3Rs.

The school has developed strong partnerships with the local recycling business and the Moora Shire, and has strengthened school links with community groups such as the Development Association. These partnerships are invaluable in providing community integration with the school. The shed ensures that reuse remains a key focus and that people think before reaching for a waste or recycling bin. This is done through disseminating valuable tips and statistics through assemblies, open days and school newsletters.

The shed also provides storage for non-reusable items such as ink cartridges, batteries and mobile phones, which are collected by Planet Ark, HP Planet partners and Mobile Muster. Aluminium pull tops and cans are separated and benefit charities.

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http://www.wasteauthority.wa.gov.au/publications/watheroo-primary

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Kojonup District High School

Winners of the 2014 Infinity Award, in the Waste Wise Schools Category, Kojonup DHS are a very active Waste Wise School. They were recognised for the extensive partnerships they formed with the Shire of Kojonup, Warren Blackwood Waste, Kojonup News, Renew Op Shop and Open Gardens Australia. Through these partnerships the school has:

• written and produced a DVD about waste and recycling which was distributed to schools and shires from Esperance to Bunbury

• produced a fridge magnet promoting recycling drop-off points which was distributed to all households in the shire (e.g. glasses, mobile phones)

• held a community open day showing off their gardens, compost and other waste projects to over 250 members of the community

• used local media and the shire to seek materials for reuse at the school

(such as sinks and fence posts), to promote waste initiatives and thank volunteers and contributors

• successfully lobbied a local recycling company to begin collecting batteries for recycling

• held a fashion show with op shop clothing

• became a drop-off point for many recyclables

• formed an after-school student Garden Gurus club with volunteer support.

Information in the Waste Authority's website is primarily aimed at teachers but does cater for students. Contact the Waste Wise coordinator on 64675167 or click here.

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http://www.wasteauthority.wa.gov.au/programs/waste-wise-schools/

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CASE STUDY 2Impact of road signage on preventing litter

Introduction

Main Roads Western Australia (MRWA) and Keep Australia Beautiful WA (KABC) undertook a joint project from August 2013 to April 2014 to measure roadside litter and the effect of signage and media on litter levels.

Roadside litter is a major problem, according to the National Litter Index (NLI). The NLI is Australia’s only national, annual, quantitative measure of what litter occurs where and in what volume based on counts taken twice a year at 1,059 sites across Australia, including 151 sites in Western Australia within 50 kilometres of the CBD. Eight site types are measured including: beaches, car parks, highways, industrial, recreational parks, residential, retail, and shopping centres. The 2012-13 figures showed that roadsides have the highest volume of litter of all sites.

The community is very concerned about the quantity of litter, and KABC receives numerous phone calls, letters and ministerial queries regarding roadside litter in both the metropolitan and regional areas. The clean-up cost is estimated by Main Roads WA to be approximately eight million dollars a year.

These figures prompted MRWA and KABC to initiate a trial to determine:

1. If anti-littering signage has an impact on the amount of littering from vehicles;

2. If promotion of the Litter Report Scheme on signage has an impact on the number of litter reports from a certain area or on the number of registered litter reporters;

3. If media information in addition to signage has any effect on littering and litter reporting; and

4. If different messages on signage has any effect on litter behaviour

Measurement of objectives

The methodology for measuring objectives included:

1. Conducting litter collections and audits before, during and after signage placement to measure the amount of litter along the sides of a major road in Perth.

2. Conducting litter collection and audit keeping track of litter than is associated with being thrown from vehicles and litter that is from other origins (e.g. unsecured loads).

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3. Conducting litter collections and audits before during and after a media campaign is conducted to compare results at different stages of the trial.

4. Recording the number of litter reporters that registered due to promotion of the litter report scheme on roadside signage.

5. Recording the number of litter reports received due to promotion of the litter report scheme on roadside signage.

Note: the audit focused primarily on number of items rather than volume.

Method

A collection of litter from nine off ramps on the Mitchell Freeway between Cedric St and Warwick Rd was conducted each month for the duration of the trial. A 300m section was measured from the traffic lights and litter was collected from both sides of the off ramp. A separate detailed collection of cigarette butts was also carried out in a 5m X 1m section on the right hand (driver’s) side of seven off ramps.

All litter collected was audited by KABC and the results were used to show trends and make recommendations to MRWA to assist in the reduction of roadside litter.

The nine sites were:

Signage

Signage was placed at six of the nine off ramps. The remaining three ramps were control sites with no signage. This enabled comparisons of litter levels between sites with and without signage, and with different messages used on the signage.

Cedric St North bound off ramp 1Cedric St South bound off ramp 2Karrinyup Rd North bound off ramp (Control site) 3Karrinyup Rd South bound off ramp 4Erindale Road North Bound off ramp (Control site) 5Reid Hwy North bound off ramp 6Reid Hwy South bound off ramp 7Warwick Rd North Bound off ramp 8 Warwick Rd South Bound off ramp (Control site) 9

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Two signs were placed at each of the six off ramps, approximately 200 metres apart at 100 m and 300m from the end of the off ramp. Signs were in use from the end of October 2013 until the end of March 2014.

Two different messages were employed during the trial; an environmental message that stated ‘LITTER HURTS WILDLIFE’ and an enforcement message that stated ‘LITTERING IS ILLEGAL’. The two signs at each off ramp displayed the same message. Both signs contained information encouraging motorists to report litterers and showed the litter report number.

Media Campaign

A one month media campaign was conducted in March 2014. This comprised media releases, website information, messages on road traffic reports and newsletter articles.

Results

Data on Total Litter Collected

The total number of items collected during the nine collections was 21 310 weighing 653.1 kgs. The top ten items encountered in the litter audit (excluding cigarette butts) were:

1 Paper and Cardboard2 Fast Food packaging*3 Aluminium Cans*4 Plastic food packaging*5 Plastic lids*6 Plastic bags*7 Foam packaging8 Plastic remnants (non-food packaging)9 Plastic drink bottles*10 Glass stubbies*

*indicate items that are often associated with being disposed of from vehicles.

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By number across the trial

By location across the trial

This includes initial collections of rubbish in August and September 2013 which included some background litter. August figures were not used in the analysis of data. NB: The grey shaded area on this and all subsequent graphs represents the period in which signage was erected. The yellow area indicates the period of the media campaign.

Analysis

The data show an overall downward trend in the number of items of litter across all sites. When broken down to specific sites, the data show a downward trend in total litter volumes at sites 1, 2, 5, 6 and 7. Other sites remained stable.

In March 2014 when the MRWA media campaign was running, all sites experienced a drop in litter volumes. This effect was seen also at the control sites suggests that the media campaign had an effect on the littering behaviour of motorists.

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Data on litter type

Two types of litter were analysed in detail to determine if there was any effect on litter that is normally associated with being thrown from vehicles in the trial area. This was then compared to litter that is not normally associated with being thrown from vehicles such as items which come off the back of trucks and utilities and related to secured loads.

Litter that is commonly thrown from vehicles includes:

• Coffee Cups• Plastic Bottles• Glass Stubbies• Fast Food Wrappers• Aluminium cans• Tetra Packs (e.g. iced coffee, choc milk and juice cartons)• Cigarette butts• Plastic food wrappers

The following seven items are representative of litter that is not normally thrown from vehicles. These items generally originate from unsecured loads, packaging from items in transport or from vehicles themselves (e.g rubber, metal remnants).

• Paper/cardboard packaging (non-food)• Rubber• Metal remnants• Plastic packaging non-food• Cloth/clothes• Adhesive tape• Foam

These items were compared to determine if there was any effect upon the behaviour of drivers and passengers in vehicles. These items were compared against each other overall and then across trials sites to determine if sites with signage were influenced more than those without signage.

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Items thrown from vehicles

Data show a downward trend during the trial period for the type of litter associated with being disposed of from vehicles. These are items that generally are thrown from car windows.

Items not thrown from vehicles

There were no significant trends for litter not considered to be generally thrown from vehicles. Litter levels were either relatively stable or erratic. Further analysis is required to determine the difference between control and trial sites.

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Analysis -- Levels of litter thrown from vehicles at trial versus control sites The amount of litter that is normally associated with being thrown from vehicles was compared between sites with signage and control sites. Data show that at trial sites there was a downward trend in litter associated with being thrown from vehicles after a spike in December while at control sites, the level of litter associated with being thrown from vehicles was erratic. This suggests that signage affected the level of litter being discarded from vehicles.

Impact of type of signage

Signs do have an effect on littering but one message was not significantly more effective than the other.

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Impact of Media Campaign

All sites showed a significant downward spike in litter levels in March during the media campaign with most sites registering the lowest number of items of litter in March. Several media articles were noted as well as infrequent messages on road bulletins and on MRWA and KAB Website. The level of media exposure would not be considered high.

Litter report scheme

There were 17 new Litter Reporter registrations that came directly from freeway signage. There were 11 litter reports from these new reporters and there were 22 litter infringements issued from within the trial sites during the trial period. One can infer from this that existing litter reporters also reported littering at these sites. Conclusions

The analysis of data suggests:

1. Overall litter levels were impacted by the use of signage.Overall, during the October 2013 – April 2014 period of the trial, litter levels dropped by approximately 40% in the trial sites. The message on the signage did not seem to be significant in influencing the behaviour.

2. Level of litter thrown from vehicles dropped due to the use of signage.The number of items that would normally be associated with being thrown out of car windows dropped during the trial period. Further analysis shows that the level of this type of litter dropped more significantly at sites with signage than at control sites.

3. Levels of litter not usually associated with being thrown out of vehicles is not impacted by signage.

There were no trends evident in this type of litter. Litter levels were either relatively stable or erratic.

4.The type of signage does not have a significant effect on litter levels.There was no significant difference in the change in the level of litter between sites that had different signage.

5. The message on signage and media campaigns impacts on certain elements of the litter stream.

In this trial, driver and passenger behaviour was targeted with a resulting reduction in the type of litter commonly thrown from vehicles. It had little or no effect on litter from different origins.

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6. Signage directly resulted in new litter report registrations.Promoting the Litter Reporter Scheme is effective in attracting new litter reporters and reporting of littering, and therefore ensuring litterers are penalised.

7. The media campaign had an effect on the number of items littered.All sites including both control and trial sites showed a downward spike in litter levels (items and weight) in March during the period when the media campaign was implemented. This suggests that messaging at the point where people are likely to litter can affect behaviour, discouraging people from littering.

Recommendations

1. MRWA use roadside signage and variable message signage to promote responsible littering behaviour to motorists to reduce roadside litter.

2. MRWA continue to promote the Litter Report Scheme on signage.

3. MRWA use litter prevention signage in litter hot spots. A program of rolling signage placement should be developed.

4. MRWA use road traffic bulletins on the radio to promote the anti-litter message and the litter report scheme.

5. MRWA use their website to promote the litter report scheme and the anti-litter message.

6. MRWA litter prevention activities be targeted at litter originating from different sources (e.g. Vehicle based litter, unsecured loads) and promote messages directly targeting that litter.

7. MRWA continue to work with KABC on roadside litter prevention initiatives both in the metropolitan and regional areas.

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Earth Carers Action Plan 2011-

Western Metropolitan Regional Council

-2016

Western Metropolitan Regional Council

Phone: (08) 9384 4003 Fax: (08) 9384 7511 Address: Wearne House, 40 Marine Parade, Cottesloe WA 6011 Postal Address: PO Box 47, Mosman Park WA 6912

www.wmrc.wa.gov.au

Western Metropolitan Regional Council Earth Carers Action Plan 2011-2016

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Date: 2 June 2011

(08) 9384 7511 Email: [email protected] Wearne House, 40 Marine Parade, Cottesloe WA 6011

PO Box 47, Mosman Park WA 6912

www.wmrc.wa.gov.au

CASE STUDY 3 Earth Carers Action Plan Case S

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Table of Contents Table of Contents ........................................................................................................................................................................................................................................ 2

1. Introduction ......................................................................................................................................................................................................................................... 3

1.1. Earth Carers Programme ................................................................................................................................................................................................................... 3

1.2. About this Action Plan ....................................................................................................................................................................................................................... 3

1.3. Marketing and Communications ....................................................................................................................................................................................................... 3

2. Our key aims, objectives, messages and stakeholders ........................................................................................................................................................................ 4

2.1. Programme Aims ............................................................................................................................................................................................................................... 4

2.2. Objectives .......................................................................................................................................................................................................................................... 4

2.3. Key Communication Messages.......................................................................................................................................................................................................... 4

2.4. Stakeholders ...................................................................................................................................................................................................................................... 5

3. Earth Carers Actions to Achieve the WMRC’s Strategic Objectives .................................................................................................................................................... 6

Strategic Objective 1: Achieve a Comprehensive, Cost Effective Waste Management Service Across the Region................................................................................ 6

Strategic Objective 2: Increase the Number of Councils, Businesses and People Using Our Services ................................................................................................... 6

Strategic Objective 3: Reduce Waste to Landfill ..................................................................................................................................................................................... 6

Strategic Objective 4: Increase the Knowledge and Engage the local Community to Improve Waste Management ............................................................................ 7

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1. Introduction

1.1. Earth Carers Programme The WMRC’s Earth Carers Programme is the organisation’s primary vehicle for community engagement on waste management. The role of the Programme is to educate, advise and facilitate environmentally sustainable practices and behaviours.

The Programme delivers waste management education on behalf of the WMRC’s five member Councils - Town of Claremont; Town of Cottesloe; Town of Mosman Park; Shire of Peppermint Grove; and City of Subiaco. The Programme is also delivered to the City of Nedlands on a fee for service basis.

1.2. About this Action Plan The purpose of this Action Plan is to provide direction and targets to guide Earth Carers activities 2011 – 2016, with the aim of creating a Programme that seeks to achieve a high standard of community engagement on waste management and sustainable practices. The document is designed to align with and support the implementation of the WMRC’s Strategic Plan 2011-2016 (adopted by Council at its’ 7 April 2011 meeting) and has been developed in line with the organisation’s vision, mission and objectives. It will replace the Earth Carers Strategic Plan 2008 – 2012 in order to align with the WMRC’s current and future direction.

The Action Plan contains the key aims of the Programme and highlights the role Earth Carers play in achieving the WMRC’s Strategic Objectives. It also sets out the Programme’s key messages and stakeholders. Section three of the document details the targeted actions we commit to in order to progress towards our aims and objectives and sets out how we will deliver on them.

1.3. Marketing and Communications Earth Carers marketing and communications protocols are set out in the WMRC’s Marketing and Communication Strategy 2011 – 2016 (adopted by Council at its 3 February 2011 meeting). The Strategy provides guidance on how Earth Carers share information with stakeholders particularly in relation to the following aspects:

• The WMRC’s key stakeholders and communication messages. • Positioning and Branding - developing a strong and recognisable

identity for the WMRC and Earth Carers, and consistent use of logos and design styles.

• Communication tools – including: printed publications and materials, electronic communications (e.g. website and E-newsletter), advertising, media relations, events, signage and donations.


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2.3.2. Our Services and Programmes

The WMRC

• Key messages guided by the Marketing and Communication Strategy 2011 – 2016.

Earth Carers Programme

• Earth Carers think resources; not waste! • Earth Carers educate and support the community through

delivering waste education and sustainable living courses, events and resources (e.g. website and newsletter).

• Earth Carers provide volunteering and networking opportunities for the community.

• Earth Carers provide waste management incursions, projects and mentoring for schools.

• Volunteers are recognised for their contribution.

JFR (Jim) McGeough Resource Recovery Facility (RRF)


DiCOM®


Additionally:

• Explaining the importance of keeping hazardous substances out of the general waste bin.

• Explaining the environmental and economic benefits of continuing with domestic organic composting and recovery.

Household and Schools Battery Recycling Programme

• Batteries are recyclable. • Batteries are hazardous waste and should not be put in

household general waste or yellow-top recycling bins. • Battery bin locations.

2.3.3. Waste collection and processing

• Educating about member Council and the City of Nedlands waste management services including general waste and recycling, greenwaste and bulk rubbish collection.

• Household hazardous waste identification, prevention and safe disposal.

2.4. Stakeholders We will foster partnerships with key stakeholders to identify opportunities and work collaboratively to achieve our aims and objectives. Key stakeholders include:

• Earth Carers volunteers • Member Council and the City of Nedlands Councillors and staff • Schools and education institutions • Residents of member Councils • State and Commonwealth Government • Other Regional Councils and local governments • Local community groups • Customers • Waste and recycling service providers • Small and Medium Enterprises (SME)


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3. Earth Carers Actions to Achieve the WMRC’s Strategic Objectives

Strategic Objective 1: Achieve a Comprehensive, Cost Effective Waste Management Service Across the Region Key Strategies Key Actions Action Steps Key Messages Target Audience Measures/Targets Responsible By When

1.3 Define and communicate best practice in waste management

1.3.1 Provide training and education for member Council staff in sustainable waste management

• Develop a tour programme

• Offer to present at staff forums

• Invite member Council staff to each Earth Carers course

• DiCOM®

• Transfer Station

• Recycling

• Organic composting

• Member Council and City of Nedlands staff

• 50% of member Council staff associated with waste management and sustainability tour site

• Presented on sustainable waste management at all Councils

• One staff member from each member Council attends an Earth Carers course

SWEM

SWEM

ECC

2013

2013

2013

1.3.2 Implement a standardised Waste and Recycling calendar for the Region

• Research examples and content

• Liaise with member Council staff

• All • Member Council staff and residents

• Standardised calendar introduced SWEM 2013

Strategic Objective 2: Increase the Number of Councils, Businesses and People Using Our Services Key Strategies Key Actions Action Steps Key Messages Target Audience Measures/Targets Responsible By When

2.2 Increase commercial customers at the Transfer Station

2.2.2 Provide waste education services to SME customers

• Research examples of SME waste education programmes

• Develop a SME waste education programme

• Network with SMEs


• Commercial recycling

• Organic waste solutions

• Local SMEs • SME waste education programme developed

• Waste education provided to 10 SMEs

BDM, SWEM

SWEM

2014

2016

2.4 Build a strong identity 2.4.2 Establish a strong public image as a local service provider

• Prepare frequent media releases

• Develop display and promotional material

• Attend local events

• Keep websites up-to-date

• WMRC

• Earth Carers


• DiCOM®

• All stakeholders • 5% increase annually in public recognition of WMRC services

BDM, SWEM 2011

Strategic Objective 3: Reduce Waste to Landfill Key Strategies Key Actions Action Steps Key Messages Target Audience Measures/Targets Responsible By When

3.2 Remove Non-Specification waste from waste stream

3.2.1 Expand household battery recycling programme

• Prepare and implement a battery recycling programme action plan

• Develop a schools battery programme

• Recyclable

• Hazardous

• Bin locations

• All stakeholders • 2,000 kg batteries collected each year

• Rolled out school battery programme in 10 local schools

ECC

ECC

2012

2012


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Strategic Objective 4: Increase the Knowledge and Engage the local Community to Improve Waste Management Key Strategies Key Actions Action Steps Key Messages Target Audience Measures/Targets Responsible By When

4.1 Develop waste education infrastructure in the Region

4.1.1 Establish waste education centre at transfer station

• Research examples of education centres

• Design, establish and promote waste education centre

• DiCOM®


• Education Institutions

• Volunteers

• Community

• Council staff

• Education centre established

• Viewing platforms for DiCOM and transfer station established

Eng, SWEM

Eng

2014

2015

4.1.2 Western suburbs waste and sustainability education place

• Design, establish and promote waste and sustainability education place

• All • Volunteers

• Community

• Waste and sustainability education place established

SWEM 2014

4.2 Develop waste education programmes in local schools

4.2.1 Conduct school tours through transfer station

• Develop a tour programme

• Promote tours

• Reduce, reuse, recycle, recover

• DiCOM®


• 50% of local schools conduct a site tour

ECC, SWEM 2013

4.2.2 Incorporate waste aspects into curriculum of local schools

• Design package for school curriculum and develop resources

• Promote package




• Package for school curriculum developed

• Delivered package to 10 local schools

ECC

ECC

2011

2012

4.3 Change behaviour in the household to minimise waste and foster sustainable living

4.3.1 Develop Earth Carers into an active and autonomous group

• Build capacity by delivering sustainability skills workshops and courses

• Develop a programme of volunteer networking and recognition events

• Distribute Earth Carers E-newsletter

• Investigate using social media and track its effectiveness

• All • Volunteers • Earth Carers organising some events without WMRC coordination

• Four networking events and a Volunteer end of year function held annually

• Newsletter distributed bi-monthly

ECC

ECC

ECC

2014

2012

2011

4.3.2 Increase the adoption of composting or worm farms by households

• Devise an incentive campaign

• Run organic composting workshops and promote at events

• Promote member Council incentives


• Community • Incentive campaign devised

• 50 residential composters or worm farms established per year

ECC, SWEM 2014

4.3.3 Promote refuse, reduce, re-use and repair message

• Design education tools encouraging refuse, reduce, re-use and repair message

• Run Earth Carers course, Living Smart course and sustainability skills workshops

• Maintain and promote website


• Sustainable living

• Community

• Volunteers

• Education tools developed to encourage residents to refuse, reduce, re-use and repair

• Two Earth Carers courses delivered annually

• Hosted two Living Smart course across the region annually

ECC, SWEM

ECC

ECC, SWEM

2014

2012

2012

4.4 Collaborate with Councils across Region

4.4.1 Prepare consistent waste education messages

• Liaise with participating Councils and waste and recycling service providers

• All • Council staff • W & R service

providers

• Consistent waste education message agreed by all participating Councils

SWEM, BDM 2012

4.4.2 Run joint waste, recycling and sustainability advertisements

• Develop a schedule of advertisements

• Prepare advertisement content


• Sustainable living

• Community

• Joint advertisements agreed

• Series of advertisements published

SWEM, BDM

SWEM, BDM

2011

2013

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CASE STUDY 4MRC: Waste WarriorsHow Mindarie Regional Council undertakes community education to ‘win back waste’

Mindarie Regional Council (MRC) recognises that it is critical for residents to understand how their actions in waste reduction and separation can assist their region locally, and the environment globally. The MRC has responded to this challenge by creating an extensive program of education and engagement, with the objective of connecting people with the ramifications of their own waste, and motivating them to embrace change on a personal level.

MRC’s Waste Education Program is multi faceted and diverse. It targets a wide audience of all age groups from kindergarten to senior citizens. The program comprises elements that are comprehensively educational, engaging, entertaining, motivating, and fun, however the message is strictly serious – be responsible for less ‘waste’.

The program includes:• Facility tours;• Displays and demonstrations at events, fairs, shows, shopping centres;• School visits;• Informative presentations;• Workshops;• Community training program via Earth Carers

Various resources are used:

• Many interactive games, toys and props (featuring recycled materials)

• A 3m puppet and costumes (made from recycled materials) to draw attention to waste and recycling and problem products

• ‘Kneedeep’ the frog – a character to reinforce: reduce, reuse, recycle & dispose wisely

• Roaming Recycler waste education trailer for mobile educational experiences

• People mover with sign written environmental messages for tours (also tows Roaming Recycler)

• Tamala Park Education Centre

• Resource Recovery Facility Visitors’ Centre

• DVDs, frequent brochure distribution and newspaper advertisements/articles

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• Website, blog and forum

• Earth Carers community networking

• Resource Rescuers (junior Earth Carers)

Organisation profile

Mindarie Regional Council, based in Perth’s northern suburbs, is one of the larger waste management authorities in Western Australia, responsible for the disposal of 380,000 tonnes of solid waste annually. MRC comprises 7 member councils and is responsible for the waste of over 700,000 residents. The MRC manages ‘Tamala Park’, a state of the art, Class 2 landfill site in Mindarie opened in 1991, with associated facilities including:

• A Waste Transfer Station for waste delivery intended for landfill;

• A Recycling Centre for:

• Recyclable materials (eg. cardboard, steel) which are sent off site for recycling;

• Household goods which can be sold through the Recycling Shop;

• Hazardous materials (eg. chemicals, pesticides, batteries, paint) requiring special disposal;

• A power station where methane gas from landfill is fed into WA’s electricity grid.

The MRC commissioned the Neerabup Resource Recovery Facility in 2009 for the processing of 100,000 tonnes of household wheelie bin waste into compost, diverting waste away from landfill and creating a valuable environmental resource.

Permanent education facilities are located at both the landfill and resource recovery sites.

Community Engagement and Education is one of MRC’s key strategic objectives, and several years ago waste education was set as a priority. Currently 2.5 full time staff are employed together with additional consultants and several casual assistants.

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Aims and Objectives

Winning Back Waste is MRC’s new vision -- recognising that waste does have a value and diverting waste away from landfill.

The education program targets as many of the 700,000 residents in the region as possible. To date participants have included waste/environmental enthusiasts, school and business groups, service and community groups, environmental groups, organisations and individuals.

Organised and mobile tours will continue to ensure reinforcement of the waste message through interactive activities, displays and animated presentations by the enthusiastic, dedicated education officers.

Existing and new stakeholder and community partnerships will continue to be maintained and developed, with the intention to continually increase the reach of the education program to as many residents and interested parties within the region as possible.

Implementation

MRC adopted education and engagement as priorities in its Strategic Plan several years ago. A range of broad and specific approaches are utilised to listen to, engage with, and educate the community – with very positive response.

While some tours had been run previously, the education program grew in early 2008 following the MRC’s appointment of a Waste Education Officer. The program targets individuals and community groups, often by beginning with tours of the MRC waste facilities as a means of connecting with the community.

An education centre at Tamala Park and Visitors Centre at the Resource Recovery Facility enable the tour message to be supported through activities and exhibits.

Assets include:

• The ability to run frequent tours (7 days if required);

• 2.5 FTE who book and run the tours, with trained casual assistants;

• 8 seater sign written vehicle for small tour transport;

• Mobile waste education trailer (Roaming Recycler).

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Value adding elements include:

• Educational worksheets for school children;

• Promotional products made from recycled materials (eg pencils from paper) promoting the message;

• Bus subsidy to assist tour groups transporting to the facility;

• Offer of additional programs available with schools such as battery collection bins

• Assist schools and community based projects such as gardens and recycling ventures

• Dedicated and passionate education officers who are absolutely committed to the message they impart.

Benefits:

Visitors absorb the information and, ideally, begin to change their consumption habits and the way in which they deal with waste. Through social diffusion they begin to spread the message to others. Qualitative evidence has demonstrated that:

• Tour bookings come primarily through word of mouth recommendation.

• School groups often take waste education to another level, inviting staff into the school for waste-related projects.

• The tour inspires people to join the MRC’s free Earth Carers training course.

• The Earth Carer course then leads people to participate in MRC’s Roaming Recycler displays at community events.

• The benefits of cross contact between Earth Carers, schools, tour groups, community events shows the value of a multi prong approach. Where behaviours are reinforced in a variety of contexts.

Stakeholder and Community Involvement

MRC continues to focus on its strong communications and education strategy. Constantly reviewed and designed to engage with the community, the fundamental objective is to get the waste message to as many people in the region as possible, and to work towards effecting a progressive change.

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A high level of communication with the residents and stakeholders in the area is maintained through brochures, newspapers, educational dvds and a strong presence throughout the community at schools, shopping centres, festivals and various events.

Opportunities to participate in community conversations are encouraged and valued. Mindarie Regional Council education facilitators are available after hours for clients such as universities, TAFE groups, Rotary, Probus, city businesses, schools and church groups.

School visits are targeted and encouraged during facility tours and through twice yearly mailings to schools within the region. Free tours begin a relationship that commonly includes school visits for a general waste or organics program, use of a battery recycling bin, fridge worm farm set up, display trailer etc. A puppet group called ‘Tales with a Twist’ visits many schools each semester. Further requests to ‘plug in’ to the MRC’s education program are frequently made and always encouraged.

Earth Carers is a community education program of 5 sessions run over 3 weeks. The training is located at community venues that deal with waste in some way, to value add to each session. After training participants are motivated to affect their household, neighbourhood, school or workplace with innovative and simple ideas to change waste habits. Resource Rescuers is the 8-12 year old version of Earth Carers & based on ideas being generated from the children.

Community Engagement Advisory Group (CEAG), comprising community representatives from across the region, was formed to assist in the decision making process in the development of the RRF. CEAG played a leading role in the choice of technology used and the formulation of a Community Partnership Agreement, a set of guidelines that the facility needs to deliver in order to secure and maintain broad community support. This group continues to meet on a monthly basis and is seen as an invaluable connection to the community.

Innovation

The MRC’s education program is corporately driven, yet highly personal in its execution. The main message of the program is ‘reduce your waste!’, and this is taken to the community in a variety of innovative ways.

Tours of the Tamala Park landfill, including the recycling shop, culminate in a visit to the education centre where all displays are made from recycled materials, with ideas that are easily transferable to schools and backyards. Garden beds, soil, rainwater tanks, artwork, craft activities and more individual projects are demonstrated. Tours of the Resource Recovery Facility, where the gardens offer a working example of the contrast between local soil and soil that has been enriched by the compost produced from recycled ‘good

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waste’ are supported by an education centre that offers interactive games, worm farms and giant creature displays made from ‘junk’.

The MRC’s mobile display comprises a fully equipped trailer with games and more for community fairs, shopping centres, libraries and schools. Local councils are a key link for these activities, so staff and displays are made readily available to them for any event.

MRC works with the ‘Wastewise’ state school program which offers support and grants to teachers working to reduce waste/increase recycling. MRC education officers liaise with these schools to assist them in establishing composting, worm farms and gardens.

Household battery collection bins are located in public areas and schools in the region, giving a positive example of household hazardous waste awareness.

Electronic and social media are embraced. A blog site, ‘Talking Rubbish’, is complemented by a Facebook page produced by the Earth Carers called Earth Carers North. The space encourages passionate discussion and the exchange of views to keep waste topical.

Earth Carers and Resource Rescuers are a key to connecting with members of the community. Following attendance at the workshops, participants are motivated to play their own part in making changes to the way in which they buy, use, reuse, recycle, and dispose of products in their everyday lives. These connections are maintained and extend into the community. Earth Carers and Resource Rescuers are one of our most important ambassadors/assets for transferring the message.

Waste education should be fun! Large puppets, costumes and games are incorporated at events to make connections, along with a percussion group named ‘Junkadellic’ which creates music from rubbish bins and old water bottles. These unusual elements of the program are enjoyed by all ages and lead to discussions and requests for more information. Resource optimisation has been crucial and the Tamala Park Education Centre provides multiple opportunities to reinforce the message:

• The pergola houses display boards made from recycled bed frames retrieved from the Recycling Centre.

• Worm farms made from old fridges - de-gassed fridges are offered to schools at no charge.

• Compost bays made using recycled materials;

• Garden beds made from old tyres;

• Rainwater collected from the roof and stored in tanks;

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• Artwork made from assorted recycled materials including a series of fun characters – The Dude, Owen the Ogre and Gar-Gyrl; and a series of frog sculptures. Kneedeep the frog is an icon of the waste education program, chosen because frogs are an indicator of environmental health. The recycled artwork is designed by a local artist, Ken Allen, who sources materials from the Recycling Centre.

Results

Through this program, the opportunity for community interactions is extensive and includes:

• Steady increase in tours -- approximately 150 tours are hosted annually reaching 3,000 people

• The Roaming Recycler mobile display participates on more than 50 events/fairs/fetes over the summer months, exposing the message to many thousands of people

• Displays are out in the community at over 60 venues for over 160 days

• Visits are made to about 50 schools and/or community groups annually

Feedback is constantly sought through stakeholders surveys and a continuous improvement approach is adopted. The behavioural change is witnessed by direct feedback to the MRC and increased waste diversion behaviour, and is tested through periodical research.

A steady flow of written (and beautifully illustrated) communications from students detailing some of what they’ve learned on the tours, together with increasing demand for the tours, provide more individual feedback.Schools and community groups consistently offer positive feedback on the relevance of the tours and send others to attend.

Earth Carers continually forward information on their personal activities and detail changes they have effected in their workplaces and school communities. Many support a local community garden activity to utilise waste organic and building materials. The become ambassadors in their area of interest such as worm farming, composting or recycling.

The stakeholders survey conducted recently has demonstrated an increased awareness in the region or waste issues and stated improved recycling behaviour.

The long term results will continue to be seen in the future, as the MRC education program and its facilitators continue the quest to change the future of our waste – and our environment – through education.

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Current recovery figures for some areas of problem waste are: e-waste (150 tonnes), HHW (85 tonnes), drycelled batteries (8.5 tonnes).

All member councils have reported increases in the recycling rates from their residents.

For further information: Geoff Atkinson (08) 9306 6352, [email protected]

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CASE STUDY 5SMRC: Recycle RightCREATING A BRANDED PROGRAM TO EDUCATE THE COMMUNITY TO ‘Recycle Right’

The Recycle Right brand was developed by the Southern Metropolitan Regional Council (SMRC) to encourage residents and businesses to reduce, reuse and recycle their waste and encourage more sustainable living.

The Recycle Right program includes:

• waste facility tours• school excursions and incursions• displays and demonstrations at events, fairs, shows and shopping centres• informative presentations• workshops• marketing, advertising and media campaigns.

Various resources are used to deliver the program:

• SMRC Regional Resource Recovery Centre, including an education centre and viewing platforms

• interactive games and activities (featuring recycled materials)• a vegetable garden, featuring recycled organic products• DVDs with short videos• brochures, fact sheets, posters and education resources• newspaper articles• advertising – radio, newspaper, buses and rubbish trucks• a monthly newsletter• website, mobile website and app• a style guide• downloadable templates• pull up banners• public speaking engagements.

Recycle Right is currently resourced with a Community Engagement and Communications Officer, an in-house Graphic Designer and a Tour Guide.

Organisation profile

The SMRC’s membership comprises five of Perth’s southern local governments: City of Cockburn, City of Fremantle, Town of East Fremantle, City of Kwinana and City of Melville.

The SMRC owns and operates a Regional Resource Recovery Centre (RRRC) in Canning Vale. The RRRC is an integrated recycling facility, which receives and processes waste from over 270,000 residents in Perth’s

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southern suburbs. The facility currently diverts 95,000 tonnes of waste from landfill each year, preventing 32,000 tonnes of carbon dioxide from entering the atmosphere. In 2013 it diverted over 70% of waste from landfill, exceeding the State Government’s 2020 target of 65%.

Each of the RRRC’s facilities has been designed with additional capacity to allow for regional population growth over the next 20 years.

The RRRC consists of:

• a materials recovery facility for sorting co-mingled recyclables such as paper and cardboard, and plastic, glass, steel and aluminium containers for sale via tender agreement

• a green waste facility for processing green waste collected from the verge

• a waste receival and in-vessel composting facility for the mixed organic waste stream

• a waste audit facility to measure, monitor and report on composition and emerging trends in verge side collected recyclable municipal waste streams.

Aims and objectives

Recycle Right’s purpose is “to maintain and improve waste management across the communities in the south metropolitan region” of Perth, Western Australia. The Recycle Right team encourages residents in its catchment councils to reduce, reuse and recycle their waste to protect the environment and reduce their contribution to climate change.

The objectives of the Recycle Right brand are to:

• deliver a consistent recycling and waste avoidance message

• ensure strategic direction has a strong evidence base

• maximise effectiveness through collaboration and partnership with local governments

• monitor outcomes and refine performance.

These objectives are captured in the Recycle Right Plan 2014-2017, which is an evidence based action plan that aims to drive positive behavioural change in the community. The Recycle Right plan was provided to councils to encourage them to adopt the plan and the Recycle Right brand to ensure consistent waste messaging across the region.

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Implementation

An integrated Recycle Right marketing, communications and community engagement program is currently being implemented by the SMRC’s team to achieve its objective of raising awareness to motivate behavioural change.

This includes:

BrandingThe Recycle Right brand was developed to reflect the values and the services that the program offers. Recycle Right was created as a corporate brand, separate to SMRC. The Recycle Right brand is increasingly being recognised throughout the metropolitan area and beyond, with a reputation for accessible and reliable information to the community.

A Recycle Right Style Guide was developed to ensure councils were consistent in their waste communications. The style guide explains how the Recycle Right logo and brand are to be used.

The Recycle Right logo is comprised of two elements, the symbol and the logotype. The style guide describes use of logo, colours and typeface, as well as branding. The style guide clearly explains and depicts how the Recycle Right logo should be used in conjunction with other organisation logos (co-badging), e.g. those of local governments. The style guide also contains helpful ‘do’s and don’t’s’ to answer some of the questions that are regularly asked about the logo.

Recycle Right websiteThe Recycle Right website is visually appealing and simple to use. It provides the community with comprehensive information on what to do with their waste and how to recycle correctly.

As well as containing detailed information on recycling and waste reduction, the website directs people to Recycle Right resources, such as the Recycle Right app, factsheets and education kit, waste facility tour information and the e-newsletter.

Recycle Right appThe Recycle Right app is the first app dedicated to waste and recycling in Western Australia. It provides residents with useful information in a readily accessible format. The information contained within the app is adapted to the user’s local government area, ensuring it is relevant and practical.

Features of the app are:

• which bin – provides an explanation of what goes in which bin and what happens to the contents of the bin at the recycling facility

• materials a-z – a searchable A to Z which provides advice on which bin to put things in, as well as great tips to re-use or recycle many different items

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• hints and tips – tips on how to reduce packaging, reduce food waste, create a worm farm or compost, use reusable nappies and reduce junk mail

• find my nearest – allows users to find their nearest waste facility of interest using GPS technology

• take part – gives great ideas for how to get involved in the community or in nationwide initiatives, and how to book a tour of the recycling facility

• leftover recipes – these recipes help the public reuse their leftovers, reducing the amount of food waste.

The app can be downloaded from the Apple iTunes store, or Google Play store.

The mobile website (m.recycleright.net.au) contains all the same information as the app, making the information accessible to people who don’t have the app.

RRRC toursThe RRRC offers free public tours which are designed to educate visitors about the waste recovery process. Visitors tour the Materials Recovery Facility (MRF) and Waste Composting Facility and can see operations from viewing platforms. This gives them a better understanding of what happens to the contents of their general waste and recycling bins.

The RRRC Education Centre is an important educational resource for schools, community groups and international visitors. Overlooking the MRF, there are also children’s activities, education resources and videos to educate visitors.

TelevisionRecycle Right was the focus of a number of paid television segments on Greenfingers TV, which aired on Channel 7 in 2013 and Channel 9 in 2014. The segments were very effective in promoting the waste reduction and recycling messages, with the show reaching an estimated 150,000 people across the state each week, as well as having a large social media presence on Facebook and YouTube.

MaterialsThe Recycle Right website has many downloadable fact sheets and education worksheets.

Fact sheets include:

• green waste and junk verge collection• home composting• waste composting• smart shopping• hazardous household waste

• your recycling bin• water-saving factsheets• energy-saving worksheets.

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The education worksheets kit was designed to make learning about waste fun for kids, and include activities such as:

• wordsearch• recycling maze• spot the difference• spot the mistake

Results

Monthly visitation of the Recycle Right website is steadily increasing. For example, in November 2014 it received about 2,000 visitors. This represents an increase of 250% from the previous year, with visitation continuing to climb. The Recycle Right app has been downloaded 1,030 times since its release in October 2013.

In 2014, 132 tours of the RRRC were conducted, with 3,095 people participating. Twenty-three incursions were run with day care centres and schools, engaging 603 people.

Recycle Right also featured at several events. Scitech Sustainability Week engaged with 1,983 primary school students and their teachers and support staff. Recycle Right supported the Greenfingers Garden by holding a display and providing compost at the Perth Royal Show which had 275,000 visitors. The garden was voted best display by the Royal Agricultural Society Committee.

Recycle Right presented at the annual Waste and Recycle Conference and to the Cancer Council’s Clive Deverall Society. Displays were also held to engage the public at farmers markets, Phoenix Shopping Centre and the Sustainable Living Expo.

Greenfingers TV had a reach of 840,000 viewers in 2013 and a reach of 1,050,000 viewers in 2014, airing seven episodes per year.Recycle Right was highly commended in the Waste Authority’s Infinity Awards in 2013 and 2014.

For further information visit www.recycleright.net.au or contact Chloe Rothery; (08) 9329 2714, [email protected]

• spread the message• sort it out• recycling knowledge quiz.

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CASE STUDY 6 Plastic Free July C

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Introduction The environmental initiative is the brainchild of the Western Earth Carers waste education program. They founded it in Perth’s western suburbs with 40 volunteers back in 2011. It has since grown into a major campaign involving more than 14,000 people, schools and businesses in over 68 countries worldwide.

In 2014, Plastic Free July included the ‘Bring One, Get One Tree’ initiative, which has facilitated the planting of more than 1600 trees as a result, and saved more than 1600 plastic cups from entering landfill.

Plastic Free July not only reduces the net amount of plastic being consumed, it also raises awareness of the issue. It allows participants to discover how easy it is to say no to unnecessary plastic via our events and online forums.

The innovative campaign also strikes at the heart of ‘Reduce’ in the Reduce, Reuse, Recycle mantra. It is an example of how thinking globally but acting locally can provide leadership to citizens and communities around the world.

1. WHY? Background, driving forces and implementation Plastic Free July (PFJ) was initially launched in July 2011 by the Western Metropolitan Regional Council (WMRC) Earth Carers program to encourage people to refuse single use disposable plastic during July. This included plastic food packaging, straws, plastic wrap, bottles and so on. The initiative was the brainchild of Earth Carers Coordinator Rebecca Prince-Ruiz, who was staggered at some of the emerging statistics around plastic in Australia, for example:

• In the first 10 years of this century, more plastic was produced than in the entire 20th century, and every piece ever produced still exists somewhere on earth.

• Only a low proportion of plastic ever enters the recycling stream and most of that is ‘downcycled’ ie will only get one more use.

• Every year, Australians send over 1.5 million tonnes of plastic packaging to landfill.

• There is an increasing problem of plastic pollution in the environment, particularly in the world's oceans

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• There are various health risks associated with food and beverages being stored in plastic.

• Plastic does not biodegrade in landfill.

• The CSIRO national coastal debris survey estimates that there are about 115,513,626 bits of rubbish on Australia’s coastline. This averages about 5.2 pieces for every person in the country.

The initiative was initially born to raise awareness of the issue of plastic in the immediate western suburbs community of Perth, which is where the Earth Carers program operates. Rebecca and her team wanted to challenge people to cut their consumption of single-use plastic during July, look for intelligent alternatives and become more aware of their overall consumption of plastic.

Plastic Free July not only aims to reduce the net amount of plastic being consumed, it also raises awareness of the issue. It’s an innovative campaign that strikes at the heart of ‘Reduce’ in the Reduce, Reuse, Recycle mantra. ‘Reduce’ is the most important message, yet it is also the most difficult to promote and demonstrate. Plastic Free July takes a negative message (don’t buy this, don’t use that) and changes it into a set of positive behaviours asdiverse as remembering a reusable coffee cup, to purchasing fresh local (package-free) produce at a farmer’s market.

Starting with the involvement of around 40 people who took up the challenge three years ago, the initiative has ballooned to the extent that in 2014, over 14,000 participants were involved, including individuals, schools, community groups and businesses, see Appendix 1 and 2. Statistics, at a glance, show that:

• In 2011, 40 households registered to participate in Plastic Free July.

• In 2012, 270 households registered to participate in Plastic Free July. Of the 270 people who registered, 50 were from the western suburbs, 160 were from the wider Perth metropolitan area and the remaining participants were from Europe, America and the Middle East.

• In 2013 over 4,000 people participated from 37 countries around the world including 20 schools and 100 businesses.

• In 2014, 10,000 participants were involved with the challenge in 68 nations, including hundreds of schools, community groups and businesses.

The project’s vision is to raise awareness of the global problem of single-use plastic, including ocean pollution, by thinking globally but acting locally. The philosophy behind the campaign is to empower and collect stories and ideas of people in the Plastic Free July community, and then share those stories through the internet and social media to inspire others. To this end,

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information, promotional material, fliers, logos, posters etc have all beenfreely shared for the purposes of further extending the campaign.

Initially Plastic Free July was focused on involving the local Earth Carers network of volunteers. In 2012 a Facebook page was launched and in 2013 an in-house website was built. The challenge was shared locally over the years by organising events in partnership with councils and schools such as:

• Nude Food Lunch Box Demo

• Screening of BagIt! the movie

• High schools debate nights

• Food preserving workshops

• ‘Sew your own produce’ bag workshops

• Library displays and competitions

• Newspaper and radio promotions

The initiative has now snowballed, to the extent where the 2014 program was delivered using a range of strategies, including:

- A dedicated Plastic Free July website, where individuals could register for the challenge, gain more information, toolboxes of ideas and actions, read tweets, and download promotional posters, Facebook images and photos.

- A breakfast launch attended by individuals representing local and state government, schools, not for profit groups, businesses and local identities.

- A dedicated public launch involving a high profile Perth-based author and sustainable ‘food guru’ Jude Blereau at a local farmer’s market. By sharing materials and ideas this led to six other individuals and groups running successful Plastic Free July stalls at farmer’s markets in Western Australia.

- The launch of the ‘Bring One, Get One Tree’ initiative – a play on ‘buy one, get one free’, which was developed to motivate people to bring a reusable coffee cup to a participating cafe for their take away coffee in exchange for having a tree or shrub planted by a local friends group or council.

- Development of a Plastic Free July curriculum linked Activity Guide in association with the WA Waste Wise Schools program for foundation to secondary school students, and the delivery of a professional development workshop attended by teachers from 16 schools.

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- A proactive and sustained program of media relations activity to gain awareness for the initiative across Perth, particularly in the western suburbs. See Appendix 3 and 4.

- An active social media strategy, including regular tweets and Facebook posts.

- A ‘produce bag’ making workshop using recycled fabric, which was run at a local library with the support of the Earth Carers volunteer sewing and mending group.

- A range of displays and competitions, which were held at local libraries to raise awareness of the campaign.

- A wrap up Perth-based event, to be held on 31 July, where participants can celebrate the end of Plastic Free July.

In terms of the challenges faced, the first significant point to make is that this initiative was not originally intended as a way to develop a sustainability-based behaviour change campaign which spread throughout the world (although we are very pleased it has done so). Rather, Plastic Free July snowballed from a personal challenge to reduce waste by refusing single-use plastic and sharing this proactive behaviour to inspire others. However, two significant challenges were faced and overcome in terms of the overall campaign. The first related to the time limits and lack of budget to successfully implement, maintain and follow up growing interest and action. This was significant as there were very limited funds available and volunteer time was heavily relied upon.

The other significant challenge concerned how to take the message to the wider mainstream community. Early adopters have been people and organisations interested in sustainability, plastic pollution etc. The challenge has been to raise awareness amongst the wider public of ‘consumers’ - which we believe has very much been achieved, particularly with the tool ofsocial media.

In short, Earth Carers has been overwhelmed with the overall success of Plastic Free July. We believe we have succeeded in engaging people not just in our own community, but all over the world that are ripe for the plastic-free challenge. In environmental terms, this small acorn of an initiative has become a living and growing oak tree.

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2. HOW? Processes and results.

The below statistics give a broad indication of the success of 2014’s Plastic Free July:

• Over 6,400 ‘Likes’ on our Facebook Page with our posts reaching a total of 520,000 people in the week ending 20 July 2014.

• Over 3,100 individuals registered for the challenge

• 54 schools registered

• 231 businesses registered • 15,000 people have visited our website (www.plasticfreejuly.org) in the last

month

• Five weekly support e-mails sent to registered participants

• Dozens of individuals, businesses and community organisations have been blogging about Plastic Free July

• Close to 1600 trees are set to be planted in Perth’s western suburbs as a result of the success of the ‘Bring One, Get One Tree’ initiative - which equates to at least 1600 plastic coffee cups not being used and therefore prevented from going into landfill

Further evidence of positive change, as well as additional outcomes, can be seen in the following:

• In 2012, students from Presbyterian Ladies College took part in a tailor-made Earth Carers course which included a screening of the documentary ‘BagIt’. This instigated a group of students to see the school's Principal and as a result the sale of bottled water was banned.

• A number of workplaces have held events such as ‘plastic-free morning teas’ to raise awareness and encourage participation.

• Perth’s Scotch College has introduced reusable plates and stopped single-serve disposable plastic containers as a result of their involvement with Plastic Free July.

• After going into a new fishmonger and explaining why she was bringing her own container, the Founder of the initiative was asked: “Are you doing that Plastic Free July thing?” A pleasing response and more anecdotal evidence of the widespread nature of the campaign.

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• An increasing number of initiatives have been instigated by schools.

• Another great example of how schools are getting involved, can be seen by checking out this blog by a teacher at New Gisborne Primary School in Victoria

• The ‘Plastic Free Maori’ in New Zealand is running various initiatives in three cafes in Gisborne

• A coalition of 15 Victorian Environmental organisations have joined forces to

take on the PFJ challenge

• All the staff of the influential 1 Million women campaign in Sydney are participating and regularly blogging and sharing about their challenge.

• In 2014 Western Earth Carers organised three related events in Perth and

there were at least an additional 19 events in Western Australia, five in other parts of Australia and nine overseas. These events were all organised by participants inspired to make changes in their communities

In addition to the online campaign there have been a number of events organised to raise awareness about the challenge to provide people with skills and ideas to live plastic-free. A selection of these have also been added to PFJ’s website calendar. Furthermore, the media interest in the story across Western Australia has been prolific, with the Founder of Plastic Free July undertaking the following interviews: • ABC Southwest with presenter Christian Horgan on 27 June • ABC Great Southern with presenter Donna Dabela 24 June • 720 ABC with presenter James Lush on Saturday 28 June • Interview on RTR FM Mornings show on 30 June This radio coverage was also supported by more than half a dozen press articles Finally, although it is impossible to quantify how much less ‘one use plastic’ was consumed by participants during the month, there is overwhelming anecdotal evidence that this has been significant. Certainly, from the interactions undertaken via social media and the conversations held over the month with community groups, businesses and individuals, Plastic Free July has significantly raised awareness of the problems associated with plasticin our environment and is set to change behaviour into the future.

http://hunichenhollands.global2.vic.edu.au/2014/07/18/plastic-free-july/

http://sustainability.ceres.org.au/project/plastic-free-july/

http://www.plasticfreejuly.org/calendar.html

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3. INFLUENCE? Scale and broader impact.

The influence and impact Plastic Free July has had can be clearly seen in the number of countries now involved with the initiative, which include: ArgentinaAustraliaAustriaAzerbaijanBelgiumBelize BrazilBruneiBulgariaCanadaChileChinaCongoCzech RepublicDenmarkEcuadorFederated States of Micronesia

Plastic Free July has historically been promoted via an electronic newsletter and social media and can be replicated anywhere. This has led to it being shared far beyond the borders of the Western Metropolitan Regional Council, enabling more than 68 different countries to participate.

While WMRC cannot offer any funding to other organisations, we are very open to them replicating the concept of Plastic Free July and using our logo, background material and also the additional graphics developed for the campaign. Furthermore, Earth Carers are always available to share information with other groups to help them get started.

More anecdotal examples of the extent to which the program contributed to the broader challenges of sustainability can be seen as a result of the variety of environmental, social and economic initiatives that were run by various different groups across the world under the umbrella of Plastic Free July. Some of these included:

• A series of events run in Berkeley California by Beth Terry, author of ‘My Plastic Free Life’.

FijiFinlandFranceFrench PolynesiaGeorgiaGermany Hong KongHungaryIndiaIndonesiaIrelandIsraelItalyJapanLuxembourgMacauMadagascarMaldives

MexicoMyanmarNepalNetherlands New CaledoniaNew ZealandNorwayPakistanPanamaPeruPhilippinesPortugalPuerto RicoSingaporeSouth AfricaSpainSri LankaSweden

SwitzerlandTanzaniaTaiwan ThailandTrinidad and TobagoTurkeyTurks & Caicos IslandsUgandaUnited KingdomUnited States of AmericaVenezuelaVietnamVirgin Islands (British)Zaire

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• In Raglan New Zealand, a number of businesses have become involved and meet each week for "Plastic Anonymous'.

• Students from a school in Perth - Presbyterian Ladies College - succeeding in gaining plastic free water bottles banned from their school

• A host of Plastic Free July morning teas held in businesses across Perth, and Australia

• Teachers at Scotch College in Perth switched to reusable plates for their lunches

• Beehive Montessori School in Perth organised a beach cleanup

• Over 100 people blogging regularly about their challenge

• Plastic free workshops and events took place across Australia including at Bondi Farmer’s Market in Sydney, Inspired Living Events in Brisbane and the Willunga Environment Centre in South Australia.

• The team from Bishop and Clove cafe in Subiaco helped facilitate the planting of 150 trees by serving takeaway coffee in reusable cups. Dozens of other cafes also played their part in helping to facilitate the planting of 1,600 trees in total, as part of the ‘Bring One, Get One Tree’ campaign.

• A major surge in interest in plastic-free farmer’s markets during July, to the extent where the PFJ team added a new page to their website with ideas for organisers, stall holders and customers. Organisers from farmer’s markets across Australia and internationally were involved in plastic-free initiatives including the Hollywood Farmers Market in California, which went plastic carrier bag free during July.

• Being able to highlight the excellent work being undertaken to reduce plastic in other councils across Australia and around the world. Indeed, over 12 councils across Australia and New Zealand are running Plastic Free July initiatives such as workshops, displays, movie screenings, business promotions and bag giveaways.

Although the Plastic Free July campaign focuses on reducing plastic waste, people’s efforts in reducing single-use plastic often elicits unexpected behaviour changes which contribute to broader aspects of sustainability. The most obvious and immediate change for many participants is the way in which they shop and prepare food. Much of the food items found in supermarkets, even fruit and vegetables, come packaged in single-use plastic. By accepting the challenge participants often start shopping at their local farmer’s market, baker, butcher, fishmonger, deli or green grocer where they can bring their own reusable bags and containers.

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The switch to plastic-free food usually means produce is fresh, local (less food miles), less likely to contain preservatives and is purchased from small local businesses. The food tends to not only be healthier but the profits remain and are spent in local communities. People often report that after doing the challenge they not only feel healthier but feel more connected to their local community as they interact with their neighbours in local businesses.

Also, by refusing items such as plastic bags and water bottles, participants not only reduce waste but save the fossil fuels associated with the extraction, manufacturing, transport and distribution of these items.

Local communities have embraced the challenge, coming together to run their own workshops and learn new skills such as making reusable produce bags and preserving. Significantly, many community groups have connected to take the challenge, thus increasing local resilience.

4. WHAT’S NEW? Innovative practices, technologies or standards developed or utilised.

The global mantra for waste awareness and education is ‘Reduce, Reuse, Recycle’, yet the vast majority of waste education programs focus on the second two. Teaching people to recycle properly, dispose of difficult items such as batteries and e-waste, as well as composting and worm-farming of organic food scraps, are the mainstay of the waste educator. Whilst these are all important practices, they often come at the expense of the first principle ‘Reduce’ – which is a challenging message to ‘sell’.

As previously stated, Plastic Free July began as a personal challenge which spread quickly. Indeed, as it is operated on a small budget with very limited staff time and only a small number of dedicated volunteers, the PFJ team were particularly delighted to win the 2013 Local Government category for the Western Australian Waste Authority's 'Infinity Award'. The $5,000 prize money was used to develop the new ‘Bring One, Get One Tree’ initiative (see Appendix 6), which has been explained elsewhere in this submission, and represents something new that we were very pleased to bring to the 2014 Plastic Free July challenge.

On top of that, the way the campaign has developed is innovative in many ways. As the Earth Carers team started to live ‘plastic-free’, we shared our journey including our successes, failures and questions with the growing Plastic Free July community. As a result it has grown into a global movement.

For example, one of the early questions posed on our Facebook page in 2012 was what to do about pasta (which traditionally is packaged in plastic). Before we were able to answer, people had posted suggestions, recipes, photos and alternatives. For another question on how to line a kitchen bin without plastic bags, the Founder posted a photo of her home bin lined with newspaper.

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Within an hour 2,000 people around the world had seen that photo with many commenting that they now felt they could go totally plastic bag free and evensupport plastic bag bans.

The campaign has been successfully spread using social media, with posts reaching over half a million people in the past week alone (end of July). Many people are aware of the problems of plastic pollution in the ocean and have seen horrifying images of dead birds after ingesting plastic, or of garbage patches floating in the ocean. Plastic Free July empowers and inspires people to do something about these issues by offering practical, fun and achievable alternatives to single-use plastic in a positive way.

The Plastic Free July challenge is grounded in principles of behaviour change, it is visible (for example, people hear you refuse plastic bags at checkouts), it normalises behaviour (encouraging people to bring reusable coffee cups), it is far reaching (we have participants from 68 countries), it is accessible (you can tailor your challenge) and most importantly it is fun – just look at our Facebook page!

However, at the core of all of the methods we have used to attract and engage our audience has been the personal passion and expertise of our staff to role model plastic-free living.

Innovative practices in the educational process The issue of the overuse of plastic has repercussions for the environment, waste and health. Earth Carers has tailored the campaign to address each of these, therefore attracting a wider range of people interested in it. For example, during a Nude Food Lunchbox Demo for parents, Earth Carers Coordinators addressed the health effects of eating food stored inplastic. We also addressed the issues of marine debris with our promotion around beach clean ups, and this has attracted a different kind of participant.

Traditional waste education tools include notices to ratepayers, advertisements in newspaper and displays. Whilst there is a place for these forms of communication, we have found the public often reluctant to engage in the ‘rubbish issue’ in their leisure time. However, by combining online media with people’s interests, engagement is sparked.

Online Media

The Facebook page not only provides opportunities to promote Plastic Free July and our events, it also serves as a place of interaction between participants. Questions are regularly posted on the page and are usually answered by other participants before Earth Carers staff get a chance to reply. This makes participants feel as though they are not alone in the challenge and that they are a part of a global movement to refuse plastic ie; it creates a social norm. Our Twitter account is also very active with regular re-tweets.

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Website

Our website has been key to promoting the concept of Plastic Free July and has inspired thousands of people to take the challenge back to their council, workplace, school or community group. The website offers all the tools needed to participate in the challenge, including logos, templates and posters as well as ideas for how to host a Plastic Free July event.

Because these tools have been offered with limited restrictions it has increased the spread of the campaign by allowing people and organisations to creatively spread the challenge in their communities, which in turn inspires others. Badges

To reinforce Plastic Free July as a social norm, we have also produced wooden badges. They are given to local participants, ambassadors and event organisers who wear them with pride. We also give them to people who have organised events in other areas and other groups can order them for their own participants. Despite numerous requests we have deliberately decided not to sell any merchandise or products around the campaign to helpplastic-free living, instead we direct these type of enquiries to existing organisations, including not-for-profit groups.

5. WHO WITH? Partnerships formed and stakeholders engaged.

Perhaps unlike other initiatives, Plastic Free July is a collaborative partnership which has grown from the people, groups, schools and businesses who have participated in the challenge. Organisations from every sector, including all tiers of government, community groups, not-for-profits and businesses – and from farmer’s markets, childcare centres, retail outlets, online wholesalers, manufacturers and magazine editors - have become engaged and helped to promote the challenge thus increasing the sphere of influence.

During the last three years strong relationships have been built with various groups and individuals who have supported the initiative. As well as the dozens of schools and hundreds of businesses and groups from around the world who have signed up to the challenge, we have developed partnerships with businesses and organisations that have sponsored us with funding, products or advertising to promote Plastic Free July.

Friends groups

Earth Carers have been able to offer free plants to local friends groups to enable them to continue their good work rehabilitating and maintaining areas of parklands, bushlands and costal dunes. The Friends of Mosman Park Bushland and Friends of Lake Claremont will be planting trees and shrubs in their areas. Significantly, Earth Carers are PFJ’s major partner in rolling out the ‘Bring One, Get One Tree’ campaign.

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Cottesloe CoastCare

Earth Carers have also offered trees and shrubs to Cottesloe CoastCare. The group used the plants in their innovative ‘CoastCare for Singles event’ in Cottesloe.

Local Governments

Where there are no active friends groups, Earth Carers have gained the support of local councils to plant trees and shrubs in areas they manage. Councils in the region have also promoted the project by making face-to-face visits to large workplaces in their local areas, also including the project in their regular council publications and displaying posters. Cafés

Earth Carers have engaged 30 coffee vendors in Perth’s western suburbs to participate in Bring One, Get One Tree project. Each café has put posters up and displayed the tally sheets.

Earth Carers Volunteers

Earth Carers volunteers have not only embraced Plastic Free July, they have been eager to help sign up cafes. One particular volunteer, Columba Tierney, has signed up five cafes. Another Earth Carers volunteer, Glen McLeod-Thorpe, was willing to be our ‘model’ and now features on posters and promotional material.

Schools

Students from Presbyterian Ladies College senior school have just completed their Earth Carers course and were keen to help promote ‘Bring One, Get One Tree’. Students signed up their own on-site café and also helped at the Plastic Free July Launch at Subiaco Farmer’s Market. Students ran the washing up station which offered people at the market an opportunity to use ceramic cups, rather than disposables, thus contributing to the tally.

In addition 54 other schools have signed up for the challenge, delivering programs in the classroom as well as across the school. The development of the Plastic Free July Activity Guide is based on the new National Curriculum, furthermore the Waste Wise schools program has led to involvement from schools across the country.

Other organisations

The Waste Authority has always supported Plastic Free July, and ‘Bring One, Get One Tree’ is no exception. They have provided hundreds of ‘Keep Cups’ for use at stalls and for promotion of the campaign.

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In addition many other organisations, both in Perth and across the world, have done a particularly wonderful job in promoting Plastic Free July to their own communities. A snapshot includes:

• City of Cockburn• City of Swan• Earth Carers (Mindarie)• Ecology Centre, Berkely California• 1Million Women campaign • Margaret River Plastic Free July• Onya Australia• Plastic Free Tahiti• Responsible Runners• Take 3 - Clean Beach Initiative• Town of Raglan, NZ• Transition Town Guildford• Two Hands Project • City of Perth Very pleasingly, we now receive regular requests of partnerships and sponsorships - and so Plastic Free July is set to get bigger, better and stronger into the future.

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CASE STUDY 7Wellington Waste Group: Roll out of Organics Bin in Bunbury and Capel -- Communications Strategy

Background

In May 2013 the City of Bunbury introduced a third bin for organic waste to all residents; and the Shire of Capel introduced the bin to urban residents only in July 2013. The Organics bin is for all food waste (including meat, bones and dairy) and garden vegetation.

Prior to the launch of the third bin for organics, the amount of residential waste recovered by recycling in the Wellington – Bunbury region was 23%, well below the national average of about 50–60%, and far short of the Waste Strategy targets.

Further, waste audits showed that up to 60% of the household waste in the general rubbish bin each week was food and garden organics. Preventing organics entering landfill through the use of a third bin was expected to increase the residential recycling rates for the Wellington Region, making the Waste Strategy targets easier to meet.

The region decided to produce compost from the organics which would be sold to farmers and industry, with the potential to generate an income stream from waste in the future. This meant that residents needed to understand the three bin system, and needed to be encouraged to use the third bin properly to reduce the potential for organics contamination.

Click here to view the report from the Wellington Waste Group which includes the Communications Strategy, promotional material and an appendix with an update six-months after implementation and provides an informative case study to specifically inform the introduction of a third bin for organics recycling as well as any change to kerbside recycling more generally.

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http://www.wasteauthority.wa.gov.au/publications/communications-on-third-bin

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Contamination management plan

Measurement of the effectiveness of the Communication Plan and Waste Education Strategy included measuring and reporting on: • Tonnage of organics collected

• Diversion from landfill

• Contamination rates

If these parameters report positively, and continue to report positively over time, then it can be assumed that the Waste Education Strategy has effectively educated and raised awareness regarding the new organics collection service. If the reported contamination rates for organics are high (>10%), tonnage collected low and diversion from landfill low, then the strategy has not changed behavior and further education is required.

Contamination

The Wellington Waste Group monitored contamination levels of the Organics bins closely.

Initial loads in June 2013 when the bins were first rolled out showed extremely low contamination rates (5%), which was presumed to be the ‘honeymoon period’.

Contamination rates increased to 9% at the end of July and dropped marginally to 8% in August. A contamination management plan was introduced to get on top of the issue quickly. A flow chart was developed, and contamination procedures were written, tested and confirmed with councils and collection contractors.

The Process for Contamination ManagementThe drivers have a good idea of streets and houses where bins are contaminated. An on-the-ground bin checking team can determine whether the bins have minor or major contamination. Once specific houses with major contamination have been identified, the following process occurs over an 8-week period.

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Bin Contamination Inspection flow chartCheck

1st Inspection No contamination Do nothing. No further action.

Bin not out Active

Minor contamination Minor letter left. No further action

Major contamination 1st major letter left, address noted Bin emptied later by rubbish truck.

bin stickered & pulled back Taken to landfill

bin not emptied on collection

2 weeks No contamination No Action Required

2nd Inspection

Bin not out Active

Minor contamination Minor letter left, noted,

bin emptied by Organics truck

Major contamination 2nd letter & booklet left in letterbox. Letter posted to owner of property

Bin stickered and pulled back Bin emptied taken to landfill

bin not emptied on collection

4 weeks No contamination Noted No futher action required

3rd Inspection

Bin not out No futher action required

Minor contamination Minor letter left

Futher inspection required

Major contamination 3rd Letter of $ to address letter of $ posted to owner’s address (even if same)

8 weeks Major contamination Remove Organics bin replace with grey lid waste bin

4th inspection

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Template letters are attached:

• Minor contamination in organics bin• Major contamination – first letter• Major contamination – second letter• Major contamination – third and final letter

Households who continue to contaminate the Organics bin have the Organics bin removed and are charged for an additional waste bin with a grey lid.

Experiences with the processThe first lot of contamination checks were undertaken in July 2013, within six weeks of the bins being rolled out. A team of people did a visual check of bins from 400 houses in the worst contaminating suburb. At this first inspection there were 30 major contaminators who were given a letter and their bins were emptied the next day.

A week later, the second check resulted in 7 major contaminators (76% compliance rate from 1st letter) and their bins were not emptied.

The third check in week 4 resulted in 2 contaminators (71% compliance from 2nd letter). One of these ended up with a grey bin lid – the only property to have a grey lid of the 15,000 houses in Bunbury.

After manually checking thousands of bins, the Wellington Waste Group calculated the compliance stats in January 2014and found that the first letter resulted in 83% compliance and of those who didn’t take notice of the 1st letter, the 2nd letter resulted in 69% compliance.

Results

The results of the introduction of the Organics bins have surpassed expectations.

In the first six months of operation, more than 5,000 tonnes of organic material were sent to the processing facility from the third bin system in the City of Bunbury and the Shire of Capel. The average presentation rate of Organics bins during the first six months was 55%.

The City of Bunbury commissioned an independent audit on all three bins in October 2013. The organics bins comprised 83% garden waste and 12% food waste. The average weight of Organics bins during the audit was 18kg per bin. The average bin weight for City of Bunbury properties over a ten month period was 12kg per week.

The contamination rate in the Organics bins in the independent City of Bunbury audit was 2.62%. The average contamination rate for the first six months of operation for the third bin organics processing for City of Bunbury and Shire of Capel was 8%. The current contamination rate is 2-3% overall.

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The reduction in contamination is attributed to the process of checking for contamination and sending letters to contaminators.

The introduction of the Organics bins has reduced the verge bulk Green Waste Collection by about 50%.

After twelve months the wide scale manual bin checks were stopped and drivers report contamination via the integrated gps system in the truck and these are a handled by a Bunbury employee. Audits at the Organics processing facility have determined that the contamination rates have dropped to an acceptable 2% for Bunbury and 3% for Capel. The sampling was done by taking 600kg samples of the contents of trucks at the organics facility and sorting through it to determine contamination rate.

Waste diversion in 2013/14 was 54%, an increase of 31% from previous years, which is largely attributed to the introduction of Organics bins and contamination management.

For further information

Margaret Macindoe from the Wellington Waste Group, email: [email protected].

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To the Resident

Dear Sir/Madam,

Organics Collection Service

During routine bin inspections today your lime green Organics bin was inspected by staff from the City of Bunbury. I would like to thank you for your efforts recycling organic waste; however we did notice the following incorrect item/s in the bin:

Material collected in the organics bin is composted at a council owned facility. Please assist us and the environment by placing only organic waste in your lime green Organics bin.

Please ensure all food items are fully removed from any plastic packaging before placing in the lime green Organics bin.

For further information about what is acceptable waste for your bins, or for advice on waste disposal options, please contact City of Bunbury Waste Operations on 9792 7333 or0400 808 488.

Yours sincerely

Tony BattersbyManager Waste Operations

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Items of contamination

____________________________________________________________________________

____________________________________________________________________________

____________________________________________________

Template letter - Minor contamination in organics bin

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Template letter - Major contamination first letter

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Template letter - Major contamination second letter

date

To the resident

Dear Sir/Madam,

Re: Organics Collection Service

Staff from the City of Bunbury have identified that your lime green Organ-ics bin contained items that should not have been placed in it. Staff regularly conduct random audits of bins and all collection trucks are fitted with a GPS and cameras to check the contents of the bins.

Material collected in the Organics bin is composted at a council owned facil-ity. To ensure a high grade of compost is achieved, it is essential that the correct material is placed in the Organics bin. Contaminated loads of organic material increase processing and disposal costs, and therefore costs to rate-payers.

Please see the attached brochure for a list of items that can be put in each bin.

A letter has previously been issued on [date] informing you of issues with contamination.

Further incidents of non-organic waste being placed in the Organics bin will result in the bin not being emptied until the non-organic waste is removed.

Recurrent contamination of the bins may result in the current service re-placed with an alternate service and an increased domestic charge levied against your property.

For further information about what is acceptable waste for bins, or for advice on waste disposal options, please contact me on 9792 7333.

Yours faithfully


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Date

To the residentAddressSuburb WA postcode

Dear Sir/Madam,

Re: Organics Collection Service

City of Bunbury Waste Officers visited your property today regarding ongoing contamination management issues with your lime green Organics bin.

Inspections of the Organics bin presented at the front of this property have been conducted since [insert first inspection date]. It has been noted that on at least three (3) occasions incorrect waste has been placed in your Organics bin.

Previous letters to you highlighted the importance of ensuring the correct material is placed in the lime green Organics bin.

We would like to discuss• the waste generated by your household• the way your household uses the bins• any issues you may have with the bins and• the type of waste service option that best suits you.

It is very important you contact the City of Bunbury to discuss your collec-tion service. If you place incorrect material in your organics bin again, your current service will be replaced with an alternate service and an increased domestic charge will be levied against your property.

Please phone me on (08) 9792 7311 to discuss this matter.

Yours faithfully


Template letter - Major contamination third letter

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CASE STUDY 8Town of Cambridge - 3 Bin Implementation

Introduction

In 2010, the Town of Cambridge looked at how to reduce the amount of waste going to landfill as a way of protecting residents from future rate hikes as the cost of waste disposal increased. They wanted to encourage residents to increase their recycling and discourage them from putting recyclables into the general waste bin. The Town decided to introduce a 3 bin service that was easy for residents to use and understand. It was very important to launch this new system with a clever marketing campaign to really get residents thinking about what they were putting in their bins. By doing this the Town has been able to reduce the amount of waste going to landfill from 74% to 57% over 5 years.

The bin strategy

The Town’s strategy was to provide a bin system that would support the waste behaviour it wanted its residents to adopt. Driven by the aim of maximising recovery, the Town made some significant decisions:

• Introduction of the third bin for organics. This would remove organics from the general waste bin and provide an uncontaminated source of organics that could be processed into compost. This would divert organic waste from landfill.

• Availability for residents of as many recycling bins as they want. This would encourage source separation of recyclables and avoid residents using their general waste bin for recyclables. The Town acknowledged that at least half of households needed more than a 240L bin per fortnight. They could choose to have a second 240L bin or a 360L bin.

• Reduction of the size of the general waste bin to 120L. This was to discourage the practice of recyclables going into the general waste bin, and to send the message that source separation was the desired behaviour. As an incentive for residents the Town charged less for provision of a 120L general waste bin and 240L green waste bin, than a single 240L general waste bin.

The investment in provision of bins was calculated to have a payback period of 8 years, based on savings achieved by diverting waste from landfill and reduction of gate fees. Any increase in landfill levy would decrease the payback period.

With the bin system in place the Town was able to focus on the communication messages to assist residents to use the bins correctly.

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We now have the best bin service.How well it works is

up to you.

The Town of Cambridge recently added an optional green waste bin to its bin services, so we can now collect more types of waste than ever before.

Our new system will recover the most materials in the most efficient way, but only if you do your part and put things in the appropriate bin.

The Green Waste Bin is a separate collection for organic, green garden waste. The rule is: If it didn’t grow, it doesn’t go. All of this material is taken to a composting facility to be turned into organic compost.

The Recycling Bin takes every type of paper, cardboard, glass, metal and plastic to a separation plant where they are sorted for recycling. Anything that can’t be recycled is separated and taken to landfill. So don’t worry about whether the plastics or paper can be recycled – it all gets sorted.

The Landfill Bin is for everything else. If you don’t have kids in nappies and you are doing a good job of recycling, there should not be a lot of things going into this bin.

A few years ago, up to 80% of our rubbish went to landfill and only 20% was recycled. Our goal is to reverse those figures, and our bin services go a long way to helping us achieve that, but there a few things you can do to help:

• Get a Green Waste Bin if you are putting a lot of garden waste in your landfill bin.

• Recycle ALL your paper, cardboard, glass, metal and plastic.

• Crush boxes, cartons, cans and plastic bottles so everything fits in your Recycling Bin.

• Get a larger Recycling Bin, or a second one if you need it, it’s free.

• Please do not put any recycling in the Landfill Bin.

Put it in the right bin and we'll do the rest.

MAXIMUM RECOVERY

Find out more at www.cambridge.wa.gov.au/maximumrecovery1 Bold Park Drive Floreat | 08 9347 6000 | [email protected]

© Copyright 2012 Town of Cambridge TOC011112JMG/19

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At the launch of the Better Bins program in early 2014, Mayor Simon Withers stated his belief that bin capacity was the most important driver for increased recycling.

The communication strategyThe Sin Bin campaign was the

Town's pioneer waste education program. Launched in August 2010, the campaign focussed on changing waste disposal habits, by encouraging residents to think before throwing recyclables into the ‘bin of last resort’ - the general waste or Sin Bin. Residents were provided with the opportunity to upgrade their recycling (or Win Bin) at no cost and also given the option of downgrading to a 120L general waste bin (or Thin Bin) to save on their annual waste service charges.

The campaign was successful in raising the profile of waste issues in Cambridge.

The next communication phase – the MaxRecovery campaign – aimed to maximise the amount of recycling and green waste disposed of using recycling and green waste bins, resulting in an increased percentage of waste being recycled and consequently diverted from landfill.

MaxRecovery also saw the introduction of the 360L recycling bin (or Sumo Bin) where residents were able to upgrade their recycling service at no cost. Key focus areas of the Maximum Recovery campaign are:

• improving the environment by recovering more resources through household recycling;

• encouraging residents to lead by example and adopt sustainable living as a standard;

• maximising the amount that can go into the recycling bin; and

• encouraging behavioural change and perceptions toward recycling.

When you recycle, we all win. You’re stopping waste from going into landfill, reducing the carbon emissions caused by manufacturing from raw materials, and reducing the cost of waste disposal. That’s why you shouldthink of your yellow lidded recycling bin as your Win Bin.

You can now recycle more different materials than ever before, including all types of plastic, in your Town of Cambridge Win Bin.

Say YES to the Win bin!

ToC

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GFind out more at www.cambridge.wa.gov.au/winbin 1 Bold Park Drive Floreat 08 9347 6000 [email protected]

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GFind out more at www.cambridge.wa.gov.au/sinbin 1 Bold Park Drive Floreat 08 9347 6000 [email protected]

© Copyright 2010 Town of Cambridge

If you recycle more, you’ll need less space in your green general waste bin - your SIN BIN. So why not call the Town of Cambridge and we’ll swap your current 240L SIN BIN for a 120 litre THIN BIN. It’s a symbol of your commitment to reducing waste and you’ll save $128 if you downsize your bin before 31st January 2011. Together we can recycle more!

Say hello to theThIN bIN!Recycling is good for the environment.

240 litre bin

120 litre bin

Say NO to the siN biN!

Everything you put into the green lidded general waste bin – your Sin Bin – goes to land fill. You should think of your Sin Bin as a ‘bin of last resort’ and recycle as much of your waste as possible.

It’s expensive to take rubbish to landfill sites and to ensure they are properly maintained:

there will be no landfill space left in the Perth metro area in 10 years, and;

landfill costs will keep rising! Recycling reduces the amount of waste that ends up in landfill.

Making products from recycled materials rather than raw materials:

reduces carbon and other greenhouse gas emissions, and;

reduces energy consumption, and; reduces landfill usage.

Here’s what can go in your Win Bin:Paper – all newspapers, paper and cardboard Metals – all steel and aluminium cans Glass – all glass bottles and jars (lids off please) Plastics – all plastic bottles and containers.

© Copyright 2010 Town of Cambridge

Say YEs to the WiN biN!Recycling is good for the environment.Recycling is good for the environment.

www.cambridge.wa.gov.au/sinbin

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The Town continues to promote a simplified message about what can go into the recycling bin - anything that is paper, cardboard, metal, glass or plastic. This has been quite successful in changing the recycling habits of residents as they were not aware of a lot of the different materials that can actually be recycled. By offering residents a free recycling service and several different bin options they feel like they are in control of their service and put more effort into doing the right thing.

Regular advertising in the local newspaper has focussed on behaviour toward recycling and the message is about using the recycling bin properly and putting waste into the right bin.

Results

Overall both campaigns and the implementation of the 3 bin system have been very successful. Residents take pride in using the service and talk about how they use their Win Bin regularly and got rid of their Sin Bin. The green waste bin has also been incredibly popular with many residences using 2 services to ensure none of their compostable material ends up in landfill.

For further information contact the Waste Minimisation Officer on (08) 9347 6002

The most beautiful appliance in your kitchen.

Find out more at www.cambridge.wa.gov.au/maxrecovery1 Bold Park Drive Floreat | 08 9347 6000 | [email protected]

Recycle all paper & cardboard Recycle all plastic Recycle all glass Recycle all metal MAXIMUM RECOVERY



JMG-TOC1

Every beautiful kitchen needs a recycling bin.

What do your bins reveal about you?



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CASE STUDY 9Master Builders WA Waste Reduction Program

The Master Builders Association (Master Builders) of Western Australia is a member-based association that services home builders, commercial builders, subcontractors, suppliers and consultants in both commercial and residential sectors across Perth and Western Australia. The association has been representing and promoting the views and interests of the building and construction industry in WA since 1898.

Master Builders services more than 1,600 member organisations and provides a broad range of services, which includes building contracts, training, building apprenticeships, legal services, industrial relations, technical advice, industry economics and safety advice.

Waste Reduction ProgramWaste and the potential for recycling associated with building construction is an area of priority for the Waste Authority. The high level of construction and demolition activity taking place in this state and the proportion of waste going to landfill from this sector that could be recycled, means there is great potential to significantly improve outcomes.

Currently half the material being deposited in landfills in Western Australia is construction and demolition (C&D) waste. The Western Australian Waste Strategy: Creating the Right Environment has landfill diversion targets for C&D waste of 60 per cent by 2015 and 75 per cent by 2020, up from 38 per cent in 2012. The Western Australian construction industry therefore has substantial scope for reducing waste by recycling material and using recycled products in construction.

The Master Builders WA Waste Reduction Program is a strategic partnership between Master Builders WA and the Waste Authority. The partnership is centred on driving behaviour change in the construction industry, leading to an increase in waste avoidance and resource recovery of C&D waste. The program goals are to educate, assist and encourage the building and construction industry to reduce the amount of waste to landfill and increase the amount of material recovered and recycled. The program includes both residential and commercial builders and projects and relevant suppliers. Cultural change within the industry forms a major component of the program.

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The program, which has been progressing for one year, consists of a number of projects which are summarised below:

i. Site visits and communication plan for cultural change in the construction industry

This is a waste management communications project for the construction industry, to inform and educate the industry about how to avoid, reduce, reuse and recycle C&D waste to decrease commercial and residential building waste. Reducing C&D waste to landfill involves waste avoidance, waste minimisation and recycling from the design stage through to handover. This includes the way materials arrive on site, the handling of waste onsite and educating the suppliers.

Master Builders WA have employed a waste management consultant who is conducting site visits at some key residential and commercial projects in WA to educate builders and contractors how and where to reduce, reuse and recycle construction waste and to identify opportunities to boost waste reduction strategies. The site visits facilitate networking and connections between builders and reprocessors, for example:

• there is direct builder interest and enquiry into the reprocessing of brick straps, and one reprocessor is in discussion with builders and investigating a more ‘user friendly’ process

• another reprocessor has commenced carrying out trials for the recycling of plasterboard

ii. Master Builders Smart Waste Guide

The Smart Waste Guide was developed to help Perth builders and contractors reduce the amount of construction waste sent to landfill. It aims to improve the availability of information for builders and subcontractors on how to increase the use of recycled materials and aid the recovery of waste materials, in both the commercial and residential sectors of the construction industry. The guide contains a long list of recyclers, consultants, demolition providers and bin companies to assist builders and subcontractors looking to avoid waste.

The guide includes information on how to reduce waste and avoid wasting money on landfill disposal, cut transport costs, reduce purchasing costs, create a safer workplace, lead the way in environmental responsibility and stay ahead of environmental regulation.

Detailed information is given regarding choosing and implementing the best type of recycling program for your individual requirements. It provides a waste management plan template and explains its use. It describes how and why to measure waste reduction and gives handy hints on waste management for subcontractors.

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All Perth and Peel based Master Builder members have been issued a copy of the guide.

iii. Awards Program to Promote Good Practice

This project has resulted in the creation and promotion of a suite of awards that encourage construction waste recycling by businesses in both the metropolitan and regional areas of Western Australia.

In 2014, seven recycling awards were introduced as part of the well-established and respected Master Builders awards program.

1. Excellence in Recycling Award - ResidentialThis award is aimed at the residential sector. As part of the Master Builders Housing Excellence Awards, the Excellence in Recycling Award goes to a residential building company.

2. Excellence in Recycling - Apprentice of the YearThis award is for apprentices as part of the Master Builders Apprentice of the Year Awards. These awards recognise the achievements of the best apprentices in the building and construction industry in Western Australia.

3. Excellence in Recycling Award – Regional Awards (Five)There are five regional awards, held in five regions in WA as part of the Master Builders Regional Excellence Awards. As the only building industry association maintaining a network of branches throughout the State, Master Builders is ideally positioned to assist in boosting the profile of recycling in regional Western Australia.

Currently about 30 per cent of Master Builders members operate in regional Western Australia. The regional Master Builders Building Excellence Awards recognise achievement in both housing construction and commercial projects. An award was presented to either commercial or residential builders in each region.

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The following projects have been scheduled for introduction and/or continued implementation in 2015:

i. Channel 7/GWN’s Home in WA TV series

The MBA will continue to utilise the very successful and long running program to target home owners and profile best practice recycling in the building and construction industry. This project will include 10 x 3-minute segments profiling:1. Homes being built and showcased involving ‘green’ builders who clearly

demonstrate that they are recycling. The segments will highlight the sorting, separating and recycling of waste.

2. Four or five of WA’s recycling companies/facilities show consumers how C&D waste is recycled offsite.

3. Award winning builders ‘doing the right thing.’ 4. The new Waste Management Guide.5. Site visits conducted on construction sites to raise awareness of the

recycling options available.

Each segment will be available as a You Tube video that will be placed on the Master Builders website and will also be accessible online through homeinwa.com.au.

ii. Waste Management Training Seminars

Master Builders is a Registered Training Provider with the Training Accreditation Council of Western Australia. The training centre takes great pride in offering training courses that meet the needs of employers, employees, contractors, supervisors and managers in the building and construction industry.

Master Builders has created the Green Living national training program to provide builders with the knowledge, information and tools to build sustainability options into their construction. Master Builders who complete the two days of training and implement sustainable innovations in their operations will be able to exclusively market themselves as a Master Builders Accredited Green Living Builder.

Master Builders will use its training facilities and marketing arm to promote waste management and recycling training for site supervisors.

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CASE STUDY 10Making the issues of C&D waste and illegal dumping visible

Catalina housing estate is a new housing development in Perth’s northern suburbs, with an estimated 2,600 homes to be built over a 10 year period. The development is a project between Tamala Park Regional Council, which owns the land, and land developer Satterley Developments.

Catalina is located adjacent to the extensive Tamala Park landfill, a Class 2 landfill site. At first glance, the problem of disposal of C&D waste from the development looked straightforward -- simply take it to Tamala Park, with reasonable gate fees and lower transport costs. However the large volumes of construction & demolition (C&D) waste produced during the developmentwould impact on the Tamala Park landfill’s future capacity to handle the Municipal Solid Waste generated by thee tenants created by by households over the next ten years, (the estate development could have potentially filled up the landfill with C&D waste 5 years before the 2025 expected capping & rehabilitation dates).

The project owners decided early on that they did not want to take this easy but environmentally unsustainable option, and proposed to establish a recycling facility on site (within the boundary of the nearby landfill site’s DER licence).

Instant Waste, one of the largest transporters of C&D waste in Australia, proposed a different solution. Rather than dealing with recyclables on site, it proposed that builders load the C&D waste into skip bins, for transport off-site to the Instant Waste site at Bayswater where the material would be separated and recycled. This system is based on loads of mixed waste, and doesn’t require source separation on site.

The development was launched prior to the increase in the landfill levy and it was estimated that use of the recycling alternative, rather than landfilling would be at a significant opportunity cost. Likewise, the proposed increase in landfill levy could lead to a greater incidence of illegal dumping. To deal with both issues, Tamala Park Regional Council chose to provide an incentive for builders on the Catalina site to utilise the Instant Waste skip bins, support the recycling initiative and divert waste away from the landfill. A $900 rebate was paid to each house lot for builders who opted in.

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How did you communicate this to builders?

An initial letter was sent to the builders who wanted to partner with the property development company. The letter introduced the waste management plan for the estate and the process of using Instant Waste‘s Material Recovery Facility.

As the builders took over the site lots on the development, Instant Waste Management would be notified by the land developer. Our sales staff, General Manager & State Resource Development Manager (SRDM) would contact the building company in question at these three levels of their management. Our sales & call centre staff would speak to the site managers. The SRDM would engage with the estimators / schedulers as well as the Construction & Building Managers that supervised the site managers.

Our GM & the Property Development Director would meet with the owners or Directors of the building companies in joint meetings to help get the program up and running.

The scheme required an uptake of at least 75% and this has been exceeded. The program has received significant industry recognition.

To what extent is this green initiative being used in marketing activity for the development?

Satterley Property Group has included two pages on their website since the waste management program started in 2013. Initially to demonstrate the program’s cost saving benefit to the builders and recently the page has changed to demonstrate the environmental benefits to members of the public who might be interested in living in an estate that has done the right thing by the environment.

These media releases were distributed by mass email by the Satterley Property Group.

Further presentation to industry key stakeholders and fellow land developers were undertaken by the SRDM from Instant Waste & the Project Director from SPG at an environmentally focused event held at the UDIA (Urban Development Industry Association’s) head office for a selective group of consultants and developers.

A new page was also used on Instant’s website to acknowledge the Catalina’s estates achievements & those of the builders who have worked on them. Home Buyers Centre (Part of the ABN Group of builders – one of the largest in the country) won the MBA (Master Builders Association’s) residential recycling award for their recycling work on the estate. This award was presented at the MBA’s formal black tie event in front of the wider industry key stakeholders; it was sponsored by the Waste Authority.

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Results being achieved

To date, 1400 tonnes of C&D waste have been processed from the site, and 95% of the waste is being recycled. Also, some of the recycled fill material & recycled road base is finding its way back onto the Catalina site for potential use on the estate’s temporary car parks & hardstand areas. Also, the increased supply of recycled fill material to market will allow other land developments & civil infrastructure projects like the Gate Way Project to access recycled materials to supplement their significant demand for basic raw materials. Implications for illegal dumping

With the increase in the landfill levy comes the potential for issues of illegal dumping to increase. The estimates are that 50% of illegal dumping on building sites is carried out by rogue waste management suppliers and/or other companies and sub-contractors. It is a problem that the HIA estimates costs the WA construction industry builders $8 million per year. On building sites, the issue of removal of illegally dumped material only becomes a LGA responsibility if the material is on verges. When the dumped material is on the building block, removal is undertaken by the builder, and adds significantly to the project cost.

In 2012, Instant Waste initiated a working group to reduce illegal dumping and therefore reduce the costs to industry. The mission of the Dob in a Dumper working group was to reduce the amount of rubbish dumped on and around building sites and on land developments in WA in an environmentally and economically sustainable manner. Its objectives included to identify the main types of waste dumped that affects the reuse, recovery, recycling or reprocessing of waste and demonstrate alternative uses for waste.

The working group commissioned a report to gauge the extent of illegal dumping on house building sites. Approximately 15% of sites visited during the survey period of Dec 2012/Jan 2013 were the victims of illegal dumping, with nearly half of the dumping occurring on vacant land. The work of the committee was recognised with a Keep Australia Beautiful Star Award in 2013. A further survey was undertaken in Dec 2013/Jan 2014.

What communication tactics were used?

The results of the DIAD survey has been published in the MBA’s sustainability feature magazine, Built IT & other construction magazines in both hard copy and e-book versions.

Stickers & signage to deter illegal dumping have been used on site and also on Instant Waste’s skip bin fleet.

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Presentations on the success of the working group were provided to local government via a KABC presentation on the subject of illegal dumping & wind blown litter.

The working party is no longer operating but the pilot has been adopted by the four major building companies in Perth, rebranded Busted, and is continuing to operate on the Catalina site. The idea is that people who see illegal dumping occurring ring the hotline which connects them to a private investigator, who follows it up. The program is designed to reduce the incidence of building companies / building sites being the victim of illegal dumping.

For further information: Jake Hickey, Instant Waste, [email protected]

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CASE STUDY 11Education Campaign Model Template

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Education Campaign Model Template(Insert Campaign Name)

Objective(s)

Long-term outcome

Medium-term outcome

Short-term outcome

Target audience(s)

Research – context,information,past campaigns

1

2

Strategies

Activities/timing

1. 2. 3.

Marketing

1. Brochures,, posters,

2. Social media

3. Website

4. Community displays

5. Other

Motivation/Awareness

School and community meetings/presentations

Audits/Surveys

Other

3

Stakeholders – roles & expectations

Develop a Workplan(attached)

Implementationprocess

4

Assess & allocate resources

Monitorprogress

Measure, evaluate,report, review

Celebrate

5

Task Lead Support Time allocated

Deadline Budget Other resources

Approval process

1

2

3

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5

Workplan

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