Daterra Coffee – HistoryDaterra Coffee – History

• Daterra Coffee is the agribusiness farm of the DPaschoal Group;

• Daterra Coffee project was born 20 years ago, to become totally sustainable according to the group’s philosophy;

• The objective was to produce high quality coffee beans under restrict sustainable practices.

FactsFacts

Preservation area of the farms: 60%

Coffee Cultivars: 10 varieties of “Coffea arabica”

StrategyStrategy

ResearchVarietals and Genetics

TechnolgyIrrigationHarvestMillingSorting

Quality and Sustainable Certifications

Brazilian and International PartnershipsEsalq - University of São PauloIAC - Instituto Agronômico de CampinasUniversity of AlfenasIlly Cafe

GeneticsGenetics

Cultivars Cultivars

HarvestHarvest

Daterra cropDaterra crop

Penta SystemPenta System

Wet MillingWet Milling

Drying and Wood storage Drying and Wood storage

Dry milling and sortingDry milling and sorting

LaboratoryLaboratory

Daterra Sustainability ConceptsDaterra Sustainability Concepts

We must produce quality coffee, generate wealth, protect the

environment and make it better.

• Ecosystem conservation

• Tracebility

• Water management

• Soil protection

• Labor rights

• Waste management

• Process Management

TracebilityTracebility

Ecosystem conservationEcosystem conservation

Water springs conservationWater springs conservation

Recycling Recycling

Waste Management/Organic CompostingWaste Management/Organic Composting

Labor rightsLabor rights

Quality ResultsQuality Results

Cup of Excellence Awards

Illy supplier for over 12 years

Rainforest Alliances coffees quality award

Best espresso at the 2005 SCAA - World Barista Champion

Best espresso at Coffee Review

Economic ResultsEconomic Results

Return on EquityAfter Daterra got the quality awardsand sustainable certifications

Group ImageAfter the awards and sustainable certifications

Cost of sustainable procedures14,5% over

Sustainable certificationsSustainable certifications

Our beliefOur belief

In order to have good results

Quality and Sustainability must be one!