TSAI.PORTFOLIO

Product Launch.

MWC 2011 Product LaunchQuietly Brilliant Product Videos

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MWC 2011 Launch EventLaunch Event + Product Reveal Video

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Reveal Video Storyboards

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HTC Sensation Reveal

Reveal Video (2011)

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HTC Sensation Reveal

Event + Keynote (2011)

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HTC Sensation Launch Event

Cheetah Ad Platform Launch

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Ad Platform Video Orion Video (2015)

Reveal Video (2011)

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HTC Radar Reveal

Reveal Video Storyboards

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HTC Rhyme Reveal

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HTC Rhyme RevealReveal Video (2012)

HTC EVO 3D Reveal2D version

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3D version

Social Media.

1,23011,571 1,6434,012218,644 90,124 1,19665,131 60591,581

Cheetah Mobile YouTube Channel

OVERVIEW:

• Fans: 8500 → 53000 in 1 year

( grew more than 623% )

• Most Popular video: > 16MM views

• Video with views over 1MM: 12

• Video with views over 5MM: 4

SOCIAL BLADE RANK

Social Media.HOLIDAYS / TRENDS

April Fools’ Day 2015

Warm up images on Facebook

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April Fools’ Day 2015TEASER + WEBPAGE

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April Fools’ Day 2015April Fool’s Video

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Mother’s Day 2015Mother’s Day Video Behind the Scene

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Ghost Festival Taiwan 2015

Ghost Festival Video

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NFL Football Season 2015NFL Tailgating Video

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Social Media.CAMPAIGN SERIES

HTC Memes Series Have Fun with HTC (2012)

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Cheetah Mobile Product Videos

Clean Master

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CM Security CM Launcher CM Locker

School of Little Monsters

Little Monster Series (2015)

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Crossover CollaborationClean Master - The Unbeatable Master

(Collaboration with John Huang)

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Art Direction.

Cheetah Mobile Corporate Video

2015 Q1 Corporate Video

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Chip’s Planets

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Chip’s Planet - Taipei (2015)

HTC Quietly Brilliant StoryHTC History Video (2011)

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HTC Sensation XL Product Video

Sensation XL Product Video (2011)

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Event.

Baseball SponsorshipChinatrust Brothers Sponsorship (2014)

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Lamigo Monkeys Sponsorship (2015)

San Jose Giants Sponsorship (2015)

CSMIC 2015

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Opening + Introduction Video Venue

Cheetah Mobile Taipei Office Grand OpeningOpening Video (2014)

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Clean Master Fan Meet-UpMeet-Up venue in San Francisco (2015)

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Thank you.