Sitting behind a blockade of traffic.

Creeping forward inch by inch.

“What is going on?”

“Yesterday it was a flipped semi,

I wonder what it is today?”

“Traffic is just an awful experience,

and it seems unavoidable.

Sitting in a cloud of exhaust everyday

can not be good for my health.”

“WOW!”

“The 18-wheeler in front of me,

coughing out a big cloud of...

Jet Black Smoke.”

“My Gawd,

It’s just enveloping my car,

seeping in through my closed windows”

“The Smell!”

“This is unbearable,

and all I can do is just sit

Breathing this death in.

There has to be a way to fix this?”

An environmentally responsible research and development team is focusingon inventing new hydrogen injection technology to lower emissions by decreasing gas used.

New hydrogen injection fueled tractor trailers will reduce disgusting exhaust fumes that pollute our environment. With these new technologies the exhaust that come out of our trucks is 200% cleaner than normal engine exhaust.

What would this change?

Company Information“The trucking industry

includes about 110,000 for-

hire carriers and 350,000

independent owner-operators

with combined annual

revenue of nearly $200

billion. Major companies

include YRC Worldwide,

Schneider National, J.B. Hunt,

and Con-way. The industry

is fragmented: the 50 largest

companies account for less

than 30 percent of the market.

The industry is comprised

of carriers that transport

commodities for shippers

using a commercial motor

vehicle (CMV). The industry

doesn’t include the US Postal

Service (USPS); couriers

(such as the express delivery

operations of UPS and

FedEx); or private carriers

(companies that transport

their own products and raw

materials) (Hoover).”

$200,000,000,000

Trucking Industry

$200,000,000,000annual revenue

110,000 for-hire carriers

350,000 independent ower-operators

10,000,000,000tons of goods annually

Operations & Tech“Major services include long-

distance trucking (70 percent

of industry revenue) and local

trucking (30 percent). The

industry hauls over 10 billion

tons of goods annually,

representing 60 percent of the

total volume and 70 percent

of value of all US commercial

freight activity. Including

private carriers, the US truck

fleet is comprised of nearly

six million. (Hoover)”

10,000,000,000

Competitive Landscape“Demand is driven by

consumer spending and

manufacturing output. The

profitability of individual

companies depends on

efficient operations. Large

companies have advantages

in account relationships, bulk

fuel purchasing, fleet size,

and access to drivers. Small

operations can compete

effectively by providing

quick turnaround, serving a

local market, or transporting

unusually sized goods.

Average annual revenue per

employee is $135,000.

Trucking competes with other

forms of cargo transportation,

including rail, air, and water.

However, the shift toward

inter model transportation

means that these modes

of delivery are often more

complementary than

competitive (Hoover).”

shippping wouldn’t work without

The Road

AirRailWater

Whois thetargetmarket?

Name: George MC GerryAge: 35Occupation: CFO / Chief Financial OfficerStory: George Is VERY interested in how much his company spends on shipping. Paying less on gas will reduce his shipping cost from his shipping company, and the more his company saves the better it reflects on him. Losing his company money makes him angry.

Name: Bill OgelsbeeAge: 45Occupation: TruckerStory: Bill Is in the trucking industry and he pays for his own gas due to the fact the he is an independent trucker. This new CND system will really help Bill out, because he can save tons of money on gas. Also the fact that his truck will last longer is right up his ally, because If his truck is out of commission, so is he.

Name: Jenny PhillipsAge: 38Occupation: Sales Reap / Full-time MomStory: Jenny often has to find shipping for her customers that is cost effective. Using less gas in turn should make shipping costs less all around, and a company that is less expensive, and less impactive on the environment is what jenny can really sell.

Personas

and everyone else

Identity Development

The system started it’s

development as a subsidiary

company of J.B. Hunt. It

being the most sustainable

shipping company out

there today, they would

be interested in advanced

suitability.

It was then decided that this

was bigger than an individual

company. The benefits of this

company had to be accessible

to independent truckers as

well as trucking companies.

So CND was created to solve

the gas problems of the entire

trucking industry.

After the change it was time

to create a company that

would be taken seriously by

truckers and a normal Joe.

The road was the inspiration

for the entire identity. This is

because with out the road,

shipping doesn’t work.

The Road

CND

Howdoesitwork?

The hydrogen system hooks right up to the pre-existing

electrical system, with out much modification. We suggest

letting a qualified professional install this part of the process.

Electrical System

Battery

H2O

Hydrogen (H)Oxygen (O2)

Exhaust

+

To Engine

Fuse

Original Gas Line

Ignition

Air Intake

Engine

Hydrogen Flow

During High RPM’S

Hydrogen Flow

While Idling

Battery

H2O

Hydrogen (H)Oxygen (O2)

Exhaust

+

To Engine

Fuse

Original Gas Line

Ignition

Air Intake

Engine

Hydrogen Flow

During High RPM’S

Hydrogen Flow

While Idling

The hydrogen gas hooks up the intake and gas lines to boost

performance. Installation is simplified in this diagram to show

the basic process, but is a little more technical and precise in

the manual.

Gas System

Each kit has every thing you need to convert truck to Hydrogen injection

Trucker or trucking company goes to the web site and buys the manual or a kit to fit their existing engine

Buy Kit

Buy manualBring manual to a hardware store to buy all needed materials.

Listen as the improved engine starts to run smoother from burning fuel more efficiently

Bring kit to mechanic with manual that is included

Follow instructions to assemble and instal parts

Bring mateials home back home with your materials

Mechanic installs the parts using the Included manual

Installation Process

Carbon based fuels pollute the air with CO2 emissions that will increase acid rain, global warming and eventually kill many endangered species

PROBLEM:

Each kit has every thing you need to convert truck to Hydrogen injection

Trucker or trucking company goes to the web site and buys the manual or a kit to fit their existing engine

Buy Kit

Buy manualBring manual to a hardware store to buy all needed materials.

Listen as the improved engine starts to run smoother from burning fuel more efficiently

Bring kit to mechanic with manual that is included

Follow instructions to assemble and instal parts

Bring mateials home back home with your materials

Mechanic installs the parts using the Included manual

Hydrogen conversion kits for every day truckers will increase fuel combustion so that trucks burn gas 200% more efficiently, in turn reducing CO2 emissions.

SOLUTION:

Wheredoyou buy?

Few professional disciplines have as much opportunity 

to improve an enterprise’s sustainability practices as do 

today’s logistics practitioners. With supply routes 

stretching across the globe, the physical movement of  

goods consumes great amounts of  carbon-based energy. 

According to the Energy Information Administration;

 

The transportation sector consumes 28% of  the 

primary energy resources in the United States, 

and 67% of  the nation’s daily consumption of  

over 20 million barrels of  petroleum.

 

Finding more sustainable transportation methods is 

paramount for the “triple bottom line” of  economic, 

environmental, and social success.

An 18 wheeler with our hydogen injection kit will run 3X as long on one tank of gas.

Home Kits Manuels Customers Contact Info

Web Site

Buying PlatformThe web site is the first and

most important part of CND.

This is because it is going

to be the best way to buy

the product until it becomes

more popular and is available

in stores.

Buying

An 18 wheeler with our Hydrogen injection kit will run 3X as long on one tank of gas.

Home Kits Manuals Customers Contact Info

BUY - IT

BUY - IT

Half-ton / Full Ton Diesel KitIt comes with complete instructions so it is easy to put together yourself!

Picture yourself telling your friends how good your Mile Per Gallon (MPG) is, regardless of the vehicle you drive.

CND will help you save 60%+ on gas, give you more performance and help to save the environment. You can do this all by running your truck on tap water.

Semi / 18 Wheeler Diesel KitIt comes with complete instructions so it is easy to put together yourself!

Picture yourself telling your friends how good your Mile Per Gallon (MPG) is, regardless of the vehicle you drive.

CND will help you save 60%+ on gas, give you more performance and help to save the environment. You can do this all by running your truck on tap water.

The KitsThe Kits page is were a less

mechanical person might

want to buy. Every part

needed is supplied in the

kit, so there is no chance

of buying the wrong parts.

The buyer can either try and

install themselves or they can

bring the kit to a mechanic

and have it installed by a

professional.

An 18 wheeler with our Hydrogen injection kit will run 3X as long on one tank of gas.

Home Kits Manuals Customers Contact Info

BUY - IT

BUY - IT

Install Manual (beginner)It comes with complete instructions so it is easy to put together yourself!

Picture yourself telling your friends how good your Mile Per Gallon (MPG) is, regardless of the vehicle you drive.

CND will help you save 60%+ on gas, give you more performance and help to save the environment. You can do this all by running your truck on tap water.

Upgrade Manual (advanced)For more experienced installers that are ready and able to try making their system run better.

We recommend experimenting on a car that you don’t drive everyday.

Some of out customers have been able to reach 200% efficiency, and you could too.

Easy

Install

Difficult

Buying

The ManualsBuying the first manual is the

first step to creating your own

Hydrogen Injection System.

The Install Manual gives you

in-depth instructions on what

parts you need and how to

connect them properly.

The Upgrade Manual

gives tricks for making

the system run even more

efficiently. This manual is

for experienced customers,

and experimenting on a

secondary truck is suggested.

can be found at a hardware store

Every part

How to tellthe world?

Advertising Model

Web siteWere you can buy the kits and also get all the needed decals that you would like to put on you’re truck

DecalsWhen Truckers install the Kit there is a sticker that is included to put on the corner of the cab like a NASCAR decal

BillboardsTrucks will be able to see on the highway. A quick message that will get them interested.

Word of mouthOther satisfied and reliable customers are encouraged to tell others about the benefits of the hydrogen system

Print advertisingCostomers are given cards to hand out to their costomersSales reps are sent out to companies

Trade ShowsFor bringing the company to the everyday pearson

Advertising StrategyMaking an advertising model

is a crucial part of the system.

This is because if you don’t

have a plan for getting the

company name out into the

world, advertising can turn

into a jumbled mess. Then no

one will want to invest, and

the company will fail.

A model also helps in

figuring out your companies

advertising budget. If there

isn’t enough money for say a

trade show a cheaper option

might work just as well. Then

when the company gains

more money more expensive

options will arise.

Advertising and Promotion

Less gas - Less exaust - Same engine

As simple as water

Racing DecalsTwo decals will come

complementary with each

order. They are then placed

on the cab or trailer to let

others know that you are

driving with a hydrogen

injection kit from CND.

Racing Decals

BillboardsSince the target market

spends most of their time

on the road, billboards

are a must. This will also

capture the eye of everyday

consumers and boost word of

mouth shareing.

Brochure / MailersPrint advertising will also

help spread the word, but

probably won’t be the

most important part of our

advertising campain.

Carbon FuelsWhat if you could make your truck 200% more efficient

Brochure Front:

Few professional disciplines have as much opportunity 

to improve an enterprise’s sustainability practices as do 

today’s logistics practitioners. With supply routes 

stretching across the globe, the physical movement of  

goods consumes great amounts of  carbon-based energy. 

According to the Energy Information Administration;

 

The transportation sector consumes 28% of  the 

primary energy resources in the United States, 

and 67% of  the nation’s daily consumption of  

over 20 million barrels of  petroleum.

 

Finding more sustainable transportation methods is 

paramount for the “triple bottom line” of  economic, 

environmental, and social success.

An 18 wheeler with our hydogen injection kit will run 3X as long on one tank of gas.

Back:

Soft GoodsAlong with the decal you

can buy a hat or a shirt to let

other friends or strangers

know that you’re truck runs

cleaner and more efficiently

Helping theenvironment,without disruptingshipping.

Less Gas

Less Exhaust

Same Engine

Reasurch Numbers and Figures Quoted from:

“Industry Overview: Trucking” Hoovers. A D&B company.

< http://www.hoovers.com/trucking/--ID__28--/free-ind-fr-profile-basic.xhtml>

“Trucker News.” 2008. The Trucker’s Report.

September 02, 2008 06:05pm

< http://www.thetruckersreport.com/ >.

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© 2009 Alex Sawyer Raymond