going carbon neutral stirling
DESCRIPTION
Rachel Nunn describes the Going carbon Neutral Stirling Project at the Low Carbon Communities Conference 4th october 2008.TRANSCRIPT
Our mission is to provide a blueprint
Our aim is provide a beacon
AGENDA
• Climate Change – making the case– Climate Change Impacts - Global Context– Climate Change Impacts - Local Context
• GCNS Aim & Model– Understanding behaviour barriers– Understanding emissions areas– Finding Solutions - facilitation of
– Collective Ownership– Collaboration – Community led solutions
How BIG is the problem?
Despite 82% UK concern, only 4% public personal activity – Ipsos MORI 2007
7 years left to keep below global 2 °C warming – WWF 2008
Annual reduction targets need to be 8% to 9% - Tyndell Centre 2007
Global CO2e is still rising exponentially – IPCC 2008
Even if CO2 emissions stopped tomorrow, we are committed to 1.4 degrees of average global warming
Some Very Basic Science …
• Incoming shortwave solar radiation warms the earth, which then emits long wave radiation.
• Certain gases absorb this energy, and re-emit it back to earth.
• This is the greenhouse effect which is causing global warming and climate change
Where are global temperatures heading?
(Follow the green line on the right!)
1ºC global warming IMPACTS
X
This map of mountain glacier mass balance changes since 1970 shows thinning in yellow
and red, and thickening in blue.
2ºC, 2003 Heat Wave = ‘the norm’
2ºC, Sea Level Rise
2ºC, Ocean Acidification
2ºC global warming - IMPACTS
While two degrees of warming will be survivable for most developed country humans, 40% of all other species (plant & animal) alive today may be driven to extinction as climate
change wipes out their habitat.
And we are getting close to irreversible “tipping points” through positive feedbacks
3ºC Amazon Rain Forest Destruction
3ºC Soil Microbes release CO2 under stress
3ºC: the ‘tipping point’
Combined, these 2 events will create a further 1.5ºC global temp rise.
• Increasing areas of planet uninhabitable by drought and heat
• Hurricanes increase to Category Six• World food supplies critically endangered• Hundreds of millions of refugees will move towards the
mid-latitudes.
4ºC, Antarctic Ice Sheet Collapse = 5m sea level rise
4ºC, Methane from Permafrost melt
4ºC, Ice Free Arctic Ocean
5ºC global warming - IMPACTS
To understand the implications of 5 ºC of warming, we need to go back 55 million years ago when the Earth experienced a
sudden and dramatic global warming.
Climate Change Impacts on Scotland
Species invasion – e.g. ticks & mosquitoes
Flooding, increased frequency, increased intensity
Food price increases, changing diets
PHYSICAL / LAND
HUMAN IMPACTS
Fuel price increases, later fuel shortages
Influx global climate change refugees
Coastal erosion
Possible war
Growing gap between rich and poor with more severe impacts
What are the ripple effect impacts of each of these?
The inspiration behind going carbon neutral Stirling
tipping a nation…(without legislation)
…into immediate, mass, multi-faceted voluntary behaviour change
So what was the task exactly?
In order to effect ….
Meaningful
&
Widespread
Collectively
owned
Mutually
supportive
Evaluated
Voluntary personal carbon
reduction …that is….
We need to understand…
Key Elements of GCNS
1) The areas of emission in our personal carbon footprint
12 tonnes
11 tonnes10 tonnes
9 tonnes
Emissions
8 tonnes
CO2
5 tonnes
Year
4 tonnes
Per
3 tonnes2 tonnes
Head
1 tonne
Per
7 tonnes
Scottish
6 tonnes
Annual
For global climate change to have a hope of remaining under control, what should our
emissions be?
2007. World population = 6 billion
2050. World population = 9 billion
1 tonnePer year=
….by 2035
1.5 tonnes
FOOD
2 tonnesRECREATION
& LEISURE
1.5 tonnesHOUSEHOLDELECTRICITY
2.5 tonnes
HEATING SPACE
1 tonne
CLOTHING
0.5 tonne
1 tonne
COMMUTING
0.8 tonne
AVIATION
1.2 tonnes
HYGIENE
EDUCATION
Key Elements of GCNS
1) Understand emissions areas & define targets
2) Understand behavioural change barriers
Because that defines what solutions may look like
And the order in which they might be taken up
Plenty of advice…but no support =
attitude-behaviour gap
Behaviour barrier, 1 of 6
“whilst we know we should probably make some changes to the way we do things, we are always rushing around and don’t
remember. We need reminders in the right place, and supportive help that goes right through, in practical terms, to the bitter end…
without hassle and cost!”
We don’t act because:
Behaviour barrier, 2 of 6
Social Norms
“it’s not socially normal to carry out personal carbon budgeting…I’ll look like a freak (and no-one will like me!)”
We don’t act because:
No social norms1 tonne
COMMUTING
It’s not socially normal to say (to your peers and employer):
x“Moving to new offices?”So I need to…
Aspirations and desires are pro high carbon.
Behaviour barrier, 3 of 6
“advertising tells us, everywhere we look, that the newness and amount of our ‘stuff’ defines who we are and how successful we are. People will wonder about my
competence if I don’t demonstrate it in stuff, and this will make me unhappy. It’s hard to go against the grain…”
We don’t act because:
Skegness
The Caribbean
Toyota Land cruiser
Aspirational (fun, cooler, smarter, affluent)
Non-aspirational (routine, less cool, banal, ‘poorer’)
Bus
HIGHER CARBONLOWER CARBON
Your own parking space
XSMART Car
Behaviour barrier, 4 of 6
Complexity & number of messages
“carbon reduction involves an enormous quantity, variety and complexity of action, we don’t know what to believe, or what to
do, so we end up doing nothing”
We don’t act because:
Behaviour barrier, 5 of 6
Ease of Action
“currently, it’s hard to be a carbon cutter. We need lower carbon goods and services to be easier to find than other
products and services, preferable to use, and better priced”
We don’t act because:
Hybrid Cars
Bio-fuels
Slower road speed limits
Tele-communications
Electric Fleet
Car sharing
Bus
Trains
Trams
Hi-Speed trains
Cycling
SUSTAINABLE TRANSPORT SOLUTIONS
THINGS WE’VE HEARD…PERCEPTIONS?
Walking
Fragmented Service
Non-recyclable so higher lifecycle footprint
Global Famine
Not aspirational. Slow
Same CO2 as planes
Late More ExpensiveCrowded
Not ubiquitous, infringes on personal flexibility
Lower comparative mileage performance
No infrastructure Mileage Issues
Expensive, ? quality, not ubiquitous, not as good as face to face
Huge set up carbon footprint
Impossible to enforce. Slowing traffic increases CO2. Hugely unpopular
Need to have the time
Not safe Thefts
Behaviour barrier, final one
Conflicting messaging & non-joined up thinking
“currently, there is not enough evidence of ‘joined up thinking’ and worse, a lot of ‘conflicting messaging’ by government,
local authorities, media & business…if they can’t be bothered to get it right, why should I?!”
We don’t act because:
Key Elements of GCNS
3) Finding Solutions. Facilitation of
•Collective Ownership
• Collaboration
•Community led solutions
2) Understanding emissions areas & defining targets
1) Understanding behavioural change barriers
Partners…
Communities…all types
Local Businesses
Stirling Council
Local Media
Community Planning Partnerships
How do we engage our partners?
STEP 1We contact them throughrecognised ambassadors
STEP 2We meet them at their
regular group meeting (ease of action)
STEP 3We show them the effects of climate change..
STEP 4..and ask if they will say ‘YES’! to become part of the Stirling critical mass carbon
cutting project
1°
2°
STEP 6 …with whom we create the group’s
FIRST YEAR CARBON CUTTERS PLAN
4°
5°
6°
STEP 7We give up to 6 support sessions
throughout the year, overcoming obstacles collectively and collaboratively.
3°
STEP 5 We identify the group’s First Year Activator…
At the end of year one, the group is invited to repeat the
process for a second and third year….
3 year Community Carbon Cutting Plan
Yrs 1 - 3 Smart n’ easy (brain & body trainers)
Yrs 2 & 3: Infrastructural changes
Immediate ease of action
Large degree of normality
YRS 2 & 3Carbon Crushers
Perceived new ‘desire’ , new aspirations & norms
Reduction in conflicting messages
More demand = greater ease of action
Creates ease of action
Engenders social norm
Demonstrates joined up thinking
ATTITUDE CLOSED BEHAVIOUR
+ Settlement Open Days
Plenty of advice…but no support =
attitude-behaviour gap
Behaviour barrier, 1 of 6
Each GCNS community group acts as its own weekly support
infrastructure, through asking ‘who remembered?’. We remind,
encourage, cajole and compete with each other, to remember to carry
out our carbon cutting action. By talking to each other, we start to
understand our local infrastructural needs. These are then coordinated
through the GCNS team to local delivery partners.
Behaviour barrier, 2 of 6
Social Norms
By asking each engaged community group to talk about their carbon
cutting on a weekly basis, GCNS starts to normalise the idea of day
to day carbon reduction. In addition, we will start to see carbon
cutting in our local shops, in our local newspapers, hear about it on
our local radio…everywhere we go in Stirling in fact, we will see that
others are part of this critical mass project
Aspirations and desires are pro high carbon.
Behaviour barrier, 3 of 6
GCNS will explain to businesses that over the next 4 years, the
programme will be creating carbon savvy customers – who will
appreciate low carbon offers, and horrified by hi-carbon offers! By
engaging business staff communities, hi-carb offers will be swiftly
spotted internally and interchanged for localised low carb offers.
Behaviour barrier, 4 of 6
Complexity & number of messages
GCNS puts the carbon cutter plan into being – one action per week that
everyone takes, and everyone is reminded to take. GCNS will ask
participants “what language worked for this activity?” “what reminder
mechanism would work better?” ”How else can we help you make
this happen?” We will record what tools and practices work for the
varying groups, and improve our delivery with this feedback.
Behaviour barrier, 5 of 6
Ease of Action
GCNS will work with GCNS communities, bringing them together in
annual open days, in order to discover mutual needs that will aid
further carbon cutting. These ‘infrastructural demands’ will be
assessed for their carbon validity, and then taken to the ‘delivery
community’ such as the council & businesses.
Behaviour barrier, final one
Conflicting messaging & non-joined up thinking
GCNS works with businesses and public bodies to help them get
their own houses in order. Then, with their staff engaged as
‘communities’ we look at businesses’ external activity and
messaging, as perceived by the public, and realign it to our area’s
low carb aspirations.
What will businesses do?
INTERNAL activity• Discover and report scope 1 and 2 emissions
(internal fossil fuels burnt and electricity purchased). • Start to demand knowledge on, and reduction of
scope 3 emissions (indirect emissions that are a consequence of a company's activities, but which arise from sources that are owned or controlled by others).
• Provide a Lifecycle carbon footprint on top services / products
• Create an emissions reduction target in line with the dictates of science
• Staff engagement, as communitiesTalk about it talk about it talk about it talk about t talk about it talk about it….
What will businesses do?
EXTERNAL Activity• Create social norms – for consumers and other
businesses• Demonstrate joined-up thinking • Re-adjust aspirations & desires • Ensure non-conflicting messaging • Ensure ultimate ease of action
Key Elements of GCNS
3) Finding Solutions. Facilitation of
•Collective Ownership
• Collaboration
•Community led solutions
2) Understanding emissions areas & defining targets
1) Understanding behavioural change barriers
Partners…
Communities…all types
Local Businesses
Stirling Council
Local Media
Community Planning Partnerships
Carbon Cutter Plans for staff
Internal CR activity
External collaboration
Carbon Cutter Plans
Open days
Keeping it alive with Positive messaging
NOW 2035
12 tonnes
6 tonnes
1 tonne
GCNS Carbon Descent Model, the trajectory and what it looks like….
Getting started, with smart and easy carbon brain and body trainers
Making real progress with effective carbon crushers
With the collaboration of businesses & the council to help us with infrastructural
changes…
So that cutting more carbs becomes easy again
• Big Lottery Fund Supporting 21st Century Life programme: £500,000
• The Scottish Government Greener Directorate: £800,000
• WWF-Scotland and Stirling Council Housing Department: £64,000
• There might be funding in years 2 to 4 from LEADER
Funding, where and how much
And with that we pay for…
• Staff team of 8 for 4 years;• Programme manager• Business engagement• Carbon coach• 3 community engagement and support• Media & communications• Administration
Questions…