carat media newsletter 711 report

7/27/2019 Carat Media NewsLetter 711 Report

1/12

CARAT MEDIA WEEKLY NEWSLETTER

No. 711


2/12

Media Report

Media Report

Image courtesy of Bell Canada


3/12

2012630NCC2015

30%

(NCC)

65.01%62.37% 63.81% 63.80% 64.06% 62.82% 60.94% 60.43%

21.03%

30.89%

0

100

200

300

400

500

600

700

800

900

0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

2006 2007 2008 2009 2010 2011 2012 2013Q2

x

10000


4/12

Courtesy of yogakeswara.com

/?

IPTVApple TV

Google TV

(DVB)

(Analog Television)

(Set Top Box, STB)


5/12

Nielsen

(People Meter)

1999?/http://www.nytimes.com;http://splitsider.com; http://www.wired.com
http://www.nytimes.com/http://splitsider.com/http://splitsider.com/http://www.wired.com/http://www.wired.com/http://www.wired.com/http://splitsider.com/http://splitsider.com/http://splitsider.com/http://www.nytimes.com/http://www.nytimes.com/http://www.nytimes.com/


6/12

16

+

+

+

20133(CCTF)

(New Media User Lab)15

http://ausgetrock.net/en/blog/nico/icons-television-free

+
http://www.uxlab.org.tw/http://ausgetrock.net/en/blog/nico/icons-television-freehttp://ausgetrock.net/en/blog/nico/icons-television-freehttp://ausgetrock.net/en/blog/nico/icons-television-freehttp://ausgetrock.net/en/blog/nico/icons-television-freehttp://ausgetrock.net/en/blog/nico/icons-television-freehttp://ausgetrock.net/en/blog/nico/icons-television-freehttp://www.uxlab.org.tw/http://www.uxlab.org.tw/


7/12

15

3%

/

1826324553

66

http://www.betakit.com/
http://www.betakit.com/http://www.betakit.com/http://www.betakit.com/http://www.betakit.com/


8/12

?

/www.wired.com;http://www.reviewexplorer.com/

ArbitronTNS(PPM, Portable People

Meter)

APP
http://www.wired.com/http://www.reviewexplorer.com/http://www.reviewexplorer.com/http://www.reviewexplorer.com/http://www.reviewexplorer.com/http://www.wired.com/


9/12

Nielsen

E2009-12-132012-03-19

Twitter

Twitter

2013

www.chud.com
http://rnd.pts.org.tw/p1/p1.htmhttp://www.bnext.com.tw/http://ntujournal.typepad.com/http://ntujournal.typepad.com/http://ntujournal.typepad.com/http://www.libertytimes.com.tw/2009/new/dec/13/today-life1.htmhttp://www.libertytimes.com.tw/2009/new/dec/13/today-life1.htmhttp://tw.news.yahoo.com/%E5%AA%92%E9%AB%94%E6%95%B8%E4%BD%8D%E5%8C%96%E5%A5%91%E6%A9%9F-%E9%97%9C%E9%8D%B5%E5%9C%A8-%E6%94%B6%E8%A6%96%E8%B3%AA-%E8%AA%BF%E6%9F%A5-213000698.htmlhttp://tw.news.yahoo.com/%E5%AA%92%E9%AB%94%E6%95%B8%E4%BD%8D%E5%8C%96%E5%A5%91%E6%A9%9F-%E9%97%9C%E9%8D%B5%E5%9C%A8-%E6%94%B6%E8%A6%96%E8%B3%AA-%E8%AA%BF%E6%9F%A5-213000698.htmlhttp://tw.news.yahoo.com/%E5%AA%92%E9%AB%94%E6%95%B8%E4%BD%8D%E5%8C%96%E5%A5%91%E6%A9%9F-%E9%97%9C%E9%8D%B5%E5%9C%A8-%E6%94%B6%E8%A6%96%E8%B3%AA-%E8%AA%BF%E6%9F%A5-213000698.htmlhttp://tw.news.yahoo.com/%E5%AA%92%E9%AB%94%E6%95%B8%E4%BD%8D%E5%8C%96%E5%A5%91%E6%A9%9F-%E9%97%9C%E9%8D%B5%E5%9C%A8-%E6%94%B6%E8%A6%96%E8%B3%AA-%E8%AA%BF%E6%9F%A5-213000698.htmlhttp://tw.news.yahoo.com/%E5%AA%92%E9%AB%94%E6%95%B8%E4%BD%8D%E5%8C%96%E5%A5%91%E6%A9%9F-%E9%97%9C%E9%8D%B5%E5%9C%A8-%E6%94%B6%E8%A6%96%E8%B3%AA-%E8%AA%BF%E6%9F%A5-213000698.htmlhttp://tw.news.yahoo.com/%E5%AA%92%E9%AB%94%E6%95%B8%E4%BD%8D%E5%8C%96%E5%A5%91%E6%A9%9F-%E9%97%9C%E9%8D%B5%E5%9C%A8-%E6%94%B6%E8%A6%96%E8%B3%AA-%E8%AA%BF%E6%9F%A5-213000698.htmlhttp://tw.news.yahoo.com/%E5%AA%92%E9%AB%94%E6%95%B8%E4%BD%8D%E5%8C%96%E5%A5%91%E6%A9%9F-%E9%97%9C%E9%8D%B5%E5%9C%A8-%E6%94%B6%E8%A6%96%E8%B3%AA-%E8%AA%BF%E6%9F%A5-213000698.htmlhttp://tw.news.yahoo.com/%E5%AA%92%E9%AB%94%E6%95%B8%E4%BD%8D%E5%8C%96%E5%A5%91%E6%A9%9F-%E9%97%9C%E9%8D%B5%E5%9C%A8-%E6%94%B6%E8%A6%96%E8%B3%AA-%E8%AA%BF%E6%9F%A5-213000698.htmlhttp://www.libertytimes.com.tw/2009/new/dec/13/today-life1.htmhttp://www.libertytimes.com.tw/2009/new/dec/13/today-life1.htmhttp://www.libertytimes.com.tw/2009/new/dec/13/today-life1.htmhttp://www.libertytimes.com.tw/2009/new/dec/13/today-life1.htmhttp://www.libertytimes.com.tw/2009/new/dec/13/today-life1.htmhttp://www.libertytimes.com.tw/2009/new/dec/13/today-life1.htmhttp://ntujournal.typepad.com/http://ntujournal.typepad.com/http://ntujournal.typepad.com/http://www.bnext.com.tw/http://rnd.pts.org.tw/p1/p1.htmhttp://rnd.pts.org.tw/p1/p1.htmhttp://rnd.pts.org.tw/p1/p1.htmhttp://rnd.pts.org.tw/p1/p1.htm


10/12

2013

2060


11/12

(Carat)

(Vizeum)(AAA)(Isobar)

(Posterscope)(iProspect)


12/12

[email protected]

(02) 2717-5238 ext.9285

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carat media newsletter 711 report

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