capacity building - indiana philanthropy alliance · 2019-12-19 · • email template • download...
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Capacity Building: Giving Days
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Rose Meissner President Community Foundation of St. Joseph County
Mary Gibble President Hancock County Community Foundation
Today’s Speakers
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Is It Capacity Building?
GEO’s Definition of “Capacity Building”
» Funding and technical assistance to help nonprofits increase
specific capacities to deliver stronger programs, take risks, build
connections, innovate, and iterate.
Leap Ambassadors’ Definition of “High Performance”
• High performance is the ability to deliver - over a prolonged
period of time - meaningful, measurable, and financially
sustainable results for the people or causes the organization is in
existence to serve.
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Hancock County Community Foundation
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Hancock County Community Foundation
HCCF’s Giving Day Objectives
Match Day, July 24, 2012 Match Day, July 24, 2015 Celebrate HCCF’s 20 year anniversary with a thank
you gift called “Match Day”
Exhaust Lilly GIFT VI Grant Allocated for Match
Day
Grow Operating Endowments
Help nonprofits grow their current resources and
their independence
All $’s Passed Through plus HCCF Match
Same
HCCF co-matched Lilly endowment $’s with
unrestricted grants
Raise awareness of the Participating Nonprofits with
the objective of increasing donor and volunteer base
Same
Impact a variety of nonprofits by engaging large
number of resources from the community
Same
Launch Re-branding
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Hancock County Community Foundation
Nonprofits Play a Key Role in the Success of a Match Day
Provide the Tools They Need to be Successful!
• Match Day Marketing Timeline
• Roles and Responsibilities
• FAQ for Participating Organizations
• Social Media Tips
• Email Template
• Download Match Day Logo
• Promotional Flyer & Poster
• Match Day Fact Sheet
![Page 7: Capacity Building - Indiana Philanthropy Alliance · 2019-12-19 · • Email Template • Download Match Day Logo • Promotional Flyer & Poster ... • Create a common message and](https://reader034.vdocuments.site/reader034/viewer/2022050521/5fa4604f8880460ce6659d28/html5/thumbnails/7.jpg)
Hancock County Community Foundation
Nonprofit Participants • Submit logo, description, photos, video, etc. for a
profile page for your organization • Post giveHCgrowHC.org logo and link on your
website • Broadcast news about Match Day using existing
communication vehicles (Newsletters, E-Blasts, etc.)
• Pass out Match Day promotional materials • Staff the HCCF office during Match Day period at
least 2 shifts (4 Hours total) • Use social media (Facebook, Twitter, etc.) to
publicize the event • Brainstorm with HCCF other methods to publicize
the event • Place Banners at your location. • Utilize Foam Boards at events and meetings.
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Hancock County Community Foundation
• Create a common message and brand for the campaign • Create dedicated Match Day website and on-line giving option • Provide nonprofit toolkit including Match Day promotional
information • Raise awareness in the community and generate media buzz
about the event • Work with local media and businesses to spread the word (HCCF
will serve as Match Day Speakers Bureau) • Inform our donors via ongoing correspondence (newsletters,
events, etc.) • Highlight participating nonprofits on Twitter and Facebook • Use HCCF website to spread the word about Match Day • Include information about Match Day in HCCF lobby • Acknowledge donor gifts and provide tax receipts
HCCF
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Hancock County Community Foundation
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Hancock County Community Foundation
Budget Time and Money the Year Prior to a Match Day Effort
2012 Costs for Match Day = $5,000 (website work donated)
2015 Costs for Match Day = $14,000 (created new website; not donated)
In-Kind Donations = $15,000 (estimate)
Staff Time –LOTS! Preparations for July event began in
February Building fully staffed for 24 hours on
July 24
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Hancock County Community Foundation
Results of 24 hour Match Days 2012: Community + HCCF = Pass-through and Grants for Immediate Use
2015: Community + Lilly = Endowment Building; HCCF = Grants for Immediate Use
Year Community Gifts
HCCF Proportional
Grants for Immediate
Use
Lilly Endowment’s
GIFT VI .50 per $1.00
Match
Total Impact
2012 $203,889.04 $33,000 $0.00 $236, 889.04
2015 $226,877.28 $83,000 $84,361.69 $394,238.97
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Hancock County Community Foundation
Match Day 2012 11 Organizations $203,889.04 Community Gifts
Match Day 2015
12 Organizations $226,877.28 Community Gifts
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Hancock County Community Foundation
Total Number of Unique Donors (May have given multiple gifts, but for this report’s purpose, counted once)
2012 = 908
2015 = 813
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Hancock County Community Foundation
Where are you from? Zip Code Area # of Donors 2012 # of Donors 2015
Fortville 21 17 McCordsville 23 13 Charlottesville 7 9 Greenfield 529 567 New Palestine 67 120 Wilkinson 10 17 Indianapolis 72 44 Shirley 4 5 Fountaintown 4 5 Carthage 4 6 Out of State 24 22 Other out of County 109 91
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Hancock County Community Foundation
How Did You Hear About Match Day?
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Hancock County Community Foundation
Marketing Medium # of Respondents
2012 # of Respondents
2015
Employer 78 76
Parade 22 3
Newspaper 93 105
Direct Mail 90 38
Email 66 50
Facebook 21 23
Twitter 3 1
Other 26 71 *
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Hancock County Community Foundation
Who were the Donors?
2012 2015
Individuals 815 762
Churches 19 10
Service Groups 11 8
Companies 63 33
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Hancock County Community Foundation
Average Gift Size
2012 = $224.55 2015 = $257.52
Gift Size Excluding Gifts of Over $5000
2012 = $195.12 2015 = $213.37
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Hancock County Community Foundation
How did Donors Give?
2012 2015
Check 57% 48%
Credit Card 33% 40%
Cash 10% 12%
Stock Zero Two
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Hancock County Community Foundation
Donors New to HCCF 2012 = 587 of 908 (65%) 2015 = 446 of 813 (55%)
New E-mail Addresses
2012 = 683 2015 = 518
Donations Delivered to Our Building
2012 = 70% 2015 = 64%
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Hancock County Community Foundation
Board Giving 2012 = 17 of 18 (94%) 2015 = 14 of 22 (64%)
Emeritus Giving
2012 = 23 of 35 or 66% Active 2015 = 23 of 41 or 56% Active
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Hancock County Community Foundation
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Hancock County Community Foundation
Enjoy!!
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Hancock County Community Foundation
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Community Foundation of St. Joseph County
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Community Foundation of St. Joseph County
Give Local St. Joseph County… Concept: “Help Your Favorite Charity Now and From Now On.”
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Community Foundation of St. Joseph County
Rules:
• Limited to NFPs with agency endowments • 75% now/25% + share of match to endowment • Floor ($10,000) and Ceiling ($200K)
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Community Foundation of St. Joseph County
Endowing the match requires a BIG pool…
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Community Foundation of St. Joseph County
Endowed match requires BIG pool One Leadership Gift ($1 MM+) Limited Group of Major Sponsors ($75K +) Encourage Challenge Grants to Capture Pool ($10K+)
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Community Foundation of St. Joseph County
Give Local St. Joseph County 2017 • $1,000,000 Lead Gift from Private Foundation
• $1.4 million from Major Sponsors ($150K +/-)
• 67 participating nonprofits
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Community Foundation of St. Joseph County
Key Elements of Success • Compelling Scale • Outstanding coordination of 67 campaigns • Great media engagement • Outstanding operational coordination • Accepted All Gifts (checks, DAF, online, stock, IRA)
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Community Foundation of St. Joseph County
Results • $8.2 million total raised (including matching)
• $3.9 million added to endowment
• Over 9500 gifts (payable to CFSJC)
• Goodwill: Priceless
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Community Foundation of St. Joseph County
Challenges • Complexity (yes, you will use algebra) • Disappointing to non-eligible charities • When to encourage/discourage agency
endowments • Success is a very heavy lift • Pressure to do it again
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Community Foundation of St. Joseph County
Benefits • Donors loved it (very appreciative) • Charities loved the collective, unified effort • Major increase in Community Foundation profile • Great team builder for staff, board, volunteers • Endowment education (now vs. later => “both”)
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Community Foundation of St. Joseph County
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What’s On Your Mind?
Dialogue and Your Questions
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The Series
» January 23: Small Nonprofits
» February 27: Mid-sized Nonprofits
» March 20: Large Nonprofits
» April 17: Giving Days
» June 8: Developing a Plan Session with GEO at IPA conference