corporate philanthropy
DESCRIPTION
Workshop given to the Association of Funraising Professionals (June 2009)TRANSCRIPT
BULL’S-EYEBUILDING CORPORATE/NON-PROFIT RELATIONSHIPS THAT LAST
PARTNERS:
2
PARTNERS:
Bull’s-EyeBUILDING CORPORATE/NON-PROFIT RELATIONSHIPS THAT LAST
Think Tank Presenters:
• Cindy Glick – Corporate Affairs Director, Just Born,
Incorporated
• Laurie Gostley-Hackett – Manager of Community
Relations and Philanthropy, Air Products
• Deborah Kipp, CFRE - Assistant Vice President,
Corporate, Foundation and Government Relations,
Muhlenberg College & Vice President, The Kipp Group, LLC
• You
3
PARTNERS:
“This economic crisis doesn’t represent a cycle. It represents a reset.”
(Committee Encouraging Corporate Philanthropy, 2009)
4
PARTNERS:
In the current economic climate,it is most important for companies to:
Refocus Contributions to Causes
Central to Business Strategy
Refocus Contributions to Areas
of Greatest Need
Fulfill Existing Philanthropic
Commitments
Increase Overall Philanthropy
56%
21%
19%
4%(Committee Encouraging Corporate Philanthropy, 2009)
5
PARTNERS:
Stakeholders
• When considering a change in a company’s contribution – which constituencies most influence their decision?
Employees51%
Media0%
Customers29%
Board & Shareholders
12%
Government & Community
Leaders 8%
(Committee Encouraging Corporate Philanthropy, 2009)
6
PARTNERS:
Knowing Your Target
• Ready, Aim, Fire
Employee Involvement
Business Need
Community Need
7
PARTNERS:
Collaborative Considerations
• Explore untapped non-cash corporate resources
• Seizing opportunities for increased efficiencies
• Inviting staff, customers, clients, government representatives, and critics into a collaborative dialog
(Committee Encouraging Corporate Philanthropy, 2009)
8
PARTNERS:
Collaboration Mapping Process
9
PARTNERS:
CREATIVELY LEVERAGING RESOURCES
NEEDS
• Money
• Employee retention
• New technology
• Additional office space
• Employee training
• Staff for special projects
• Strategic planning
ASSETS
• Expertise in staff
• Space
• Prizes – tickets
• Retired experts
• Volunteers
• Speakers
• Technology
10
PARTNERS:
SummaryIn trying economic times companies and non-profits can:
• Donate products or services
• Contribute office space, meeting room facilities, printing services
• Renegotiate leases and vendor contracts such as with printing, shipping
on the non-profit’s behalf
• Offer sabbatical programs to share employees temporarily with partners
• Form a funders forum to examine and improve the plight of our
community
• Establish an endowed corporate foundation – allowing for consistent
giving in tough times
11
PARTNERS:
Reference
Committee Encouraging Corporate Philanthropy. (2009). Global leaders:
confronting a crucial decision, executive report February 2009. New York:
Author.
12
PARTNERS:
Contact InformationCindy GlickCorporate Affairs DirectorJust Born, Incorporated1300 Stefko BoulevardBethlehem, PA 18017610-867-7568Email: [email protected]: http://www.justborn.com
Laurie Gostley-HackettManager of Community Relations and PhilanthropyAir Products7201 Hamilton Boulevard Allentown, PA 18195-1501610-481-6118Email: [email protected]: http://www.airproducts.com
Deborah Kipp, CFREAssistant Vice President, Corporate,
Foundation & Government Relations
Muhlenberg College
2400 Chew Street
Allentown, PA 18014
484-664-3223
Email: [email protected]
Web: http://www.muhlenberg.edu
Vice President
The Kipp Group, LLC
1246 Divot Drive
Shepherd Hills
Wescosville, PA 18106
610-398-9733
Email: [email protected]
Web: http://kippgrp.homeip.net