can’t change them quickly. time insensitive a person will see your billboard for about two to...
TRANSCRIPT
• Can’t change them quickly. Time insensitive
• A person will see your billboard for about two to three seconds.
• High costs for brief exposure
• Not demographic specific. You pay to reach outside your target.
• Limited information (7 Words or less)
• The emotional impact of a billboard makes it inefficient for recall.
• Most effective billboards say “Turn here”.
•Billboards reach people who are “on the go”.
• No feedback. No Direct response.
• 87% of consumer research happens at home
• Radio & Interactive is very versatile and quick to respond
• Web visitors are using their leisure time to visit us
• Low cost and engaging
• Our websites and specific content is extremely targetable
• Unlimited information including audio & video
• We can attach sponsor to emotional content
• Our visitors are always one click away from their store
• Banners reach people where they make purchasing decisions
• Completely Trackable. Direct response or Branding.
Ask your Billboard client…
• How many people saw your Billboard?
• How many people were compelled to find out more?
• What is your call to action? Will they remember it when they get home?
• Have you tried switching up your message for better response?
A study last year by Pew Internet & American Life Project found that 51 percent of U.S. adults get information about local businesses from the internet, rather than from newspapers, word-of-mouth, TV reporting or those tragic phone books.
–Ann Hadley – Entrepreneur.com
"If I had to pick one word to describe the performance, it would be pathetic.“
~Corona Marketing on the drop in Yellow Pages performance in just two years(2005-2007)
Total phone calls per year from four Verizon Yellow books
"If I had to pick one word to describe the performance, it would be pathetic.“
~Corona Marketing on the drop in Yellow Pages performance in just two years(2005-2007)
Cost per phone call for four Verizon Yellow books
"If I had to pick one word to describe the performance, it would be pathetic.“
~Corona Marketing on the drop in Yellow Pages performance in just two years(2005-2007)
Calls generated from the 2008 Yellow Book for Northern Virginia:
Ask your Yellow Pages client…
• How do you know if you have the right message?
• Does it bother you that you are next to ALL of your competitors?
• Why would someone call you over your competitor?
• How do you reach the younger demographic?
• How do you get to consumers before they pick a business at random from the Yellow pages?
The Federal Communications Commission (FCC) regulates radio airwaves. It has very strict rules about what can be communicated and advertised