candy profits from home

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Copyright 2003 Gazam Marketing / Vondre WhaleyPage 1

The Ultimate Guide To Starting Your Own Candy Business!

By Vondre Whaley


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Copyright Notice Vondre T. Whaley. ALL RIGHTSRESERVED. No part of this book may be reproduced or

transmitted in any form or by any means, electronic or mechanical, including photocopying, recording or by anyinformational storage or retrieval system without ex-pressed written permission from the publisher.

Published By

Vondre T. WhaleyGazam Marketing2 Deerpath Ct.Columbia, S.C. 29229

Candy Profits From Home!The Ultimate Guide To Starting Your Own Candy Business!
http://www.sellinfolikecrazy.com/


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Table of Contents

Alert! Alert!Page 5

IntroductionPage 7

Things To Consider Before You Get StartedPage 7

Lets Get Started With Making CandyPage 10

Four Ways To Melt CandyPage 13

Molding Your CandyPage 14

Unmolding Your Candy

Page 15

Candy RecipesPage 15

Choosing Your Business NamePage 18

Lets Find Some ProspectsPage 19

Placing Small Ads In Shopper NewspapersPage 20


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Distribute Mini PostersPage 24

Business CardsPage 28

Toll Free 800 NumbersPage 31

What Are You Going To Do With All Those Prospects?Page 33

Start A Homemade Candy ClubPage 36

Candy On MePage 40

Postcard Power Page 49

PricesPage 50

ConclusionPage 50

Internet ResourcesPage 51


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ALERT! ALERT!

Reading This Business Plan And Applying TheSecrets Revealed In It Will Make You FinanciallySuccessful Working From Home In Your OwnHome-based Business.

The vital information youre holding in your hands couldbe worth thousands of dollars or more to you in the next

couple of yearsor it could be worth zilch...zero.nothing.

If youre reading this book like most people read books,and dont take action on strategies described in it, you willNOT be able to make one red extra cent.

In this case, you might as well put this book in a box inyour attic (among the other books, manuals, or coursesyouve purchased and havent gotten around to applyingthe ideas contained in their pages).and go watch thelatest movie or something.

On the other hand, if youre one of the few whoactually read a book or course and then act on theideas youve discovered, then reading this businessplan and applying the strategies Im sharing withyou.will make you a great deal of extra income fromhome!

Now, unlike most business systems youve purchased,this manual is a workbook. Soas you read, make notes


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in the margins and underline or highlight the ideas that areespecially meaningful to you. Doing this will double your

retention of the strategy and also make it easier for you tofind later.

The sooner you read and apply the strategies from thisbook, the faster youll be able to have a profit producingenterprise from home!

Sincerely,

Vondre T. Whaley Candy Profits From Home

P.S. After youve used the ideas in this business plan tomake tens thousands of dollars in extra income, please letme know about your success. As originator of this busi-ness concept, I love to hear success stories. My e-mailaddress is [email protected].


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INTRODUCTION

You are about to explore the exciting world of selling candy for funor profit! This course will show you everything you need to know tobe successful and get the most out of the candy business. Startingyour own business takes a lot of hard work and dedication, but thiscourse will take out most of the guess work and put you on theright track to profits.

If you are like most of the world, you have a BIG sweet tooth and

love every thing with a little sugar in it, especially candy. Candymakes the perfect gift for all occasions and selling candy is a greatbusiness!

This course will give you the foundation needed to get your busi-ness started. Youll learn about tools, packaging, making candy,and other tips. This course will also cover how to advertise andgrow your business. It can be used by beginners or those whohave experience to enhance what they already know.

Welcome to the wonderful world of candy profits!

Things To Consider Before You Get Started

If you are planning to seriously sell candy as a business, you needto check out all the legalities for your area. All states have differentrules and regulations and its your responsibility to seek this infor-

mation. You can check with your county or city clerk, who shouldbe able to give you the number to the right person to call. Its notuncommon for a person to make several calls to different peoplebefore getting to the right source, so please be patient. Here are afew things you must consider:


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BUSINESS LICENSE:

A business license is an annual non-regulatory licensing fee leviedby individual cities and counties for the privilege of conductingbusiness within a particular city or county jurisdiction. Businesslicense fees are due and payable prior to commencing businesswithin a particular city or county. The fees assessed are intendedto raise revenue for the general operating requirements of individ-ual cities and counties. Fees will vary for different areas.

This course is not intended to be a legal reference. Thats why itsimportant to contact your city or county offices to get more infor-

mation.

SALES TAX ID NUMBER:

In order for the state to collect sales tax on products that you sell,you need to acquire a sales tax ID number. You can fill out an ap-plication for this number at your local State Taxation and RevenueDepartment. In most cases, there is also a small fee to pay.

You can also go to http://www.irs.gov for more information.

OCCUPATIONAL LICENSE:

Some states require that you also have an occupational license.This license is for any individual that provides a product or serviceto the public, either directly, or indirectly, and is not an employee(an employee is someone who has federal taxes taken out of their

salary.)

Check with your local Revenue Department to see if you need thislicense for your business.
http://www.irs.gov/http://www.irs.gov/


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HEALTH LAWS:

It is very important that you seek information regarding the healthlaws in your area, especially if you are making your own candyfrom scratch. Your local health department is the best place tostart. They should have everything you need to know.

Make sure you explain to them the following points:

1. Make it clear that you are only preparing candy and you will notbe preparing any other food products.

2. Make it clear that you deliver your candy and no one will bepicking up products from your location.

If your area requires that you must have a commercial kitchen, itsa good idea to get an agreement with a daycare center, church,senior citizen center, or small restaurant to use their kitchen facilityduring the off hours.

TIP:

Another great place to get guidance is your local supply storessuch as Michaels. You can meet other people who make candyand seek advice about getting started.


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LETS GET STARTED WITH

MAKING CANDY!The world of making candy is so huge, its impossible to concen-trate on all the candy making methods, tools, molds, and recipesat one time. The best advice you can take at the beginning is totake baby steps. You should start small with just a few things. Inthe long run, youll be more profitable and learn a lot more.

Hard Candy, Chocolate, or Both?

Its a good idea to decide what types of candy you want to makeand sell. You can make hard candy. You can make chocolatecandy. You can make both?

Although the methods to produce hard candy and chocolate aresimilar, there are some things you need to know about. First, hardcandy molds can be used for making chocolate candy, but

chocolate candy molds cannot be used for making hardcandy. So, you can save a lot of money by simply purchasinghard candy molds if you decide to make both types of candy.

Second, you will have to take a look at the supplies and equip-ment needed to make hard and chocolate candy. Take a look atthe following list of basic supplies:

Chocolate Candy

Candy color or flavor Spoon Bowl Candy mold


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Microwave Refrigerator

Hard Candy

Hard candy mold Spray oil Candy thermometer Pot Cookie sheet Spoon Oil flavoring Recipe for hard candy

Here are a few other tools you can use to make candy and their descriptions:

Double Boiler: A double boiler is used for melting a large quantityof candy.

Melting Bottles: Melting bottles aid in the melting process of candy. They also serve as good storage containers because theykeep the candy fresh. Usually, you can get melting bottles in vari-ous sizes.

Disposable Bags: Disposable bags also makes the melting proc-ess easier. Its as simple as melting your candy, cutting of the end

of the bag, and squeezing the candy into your mold to cool off.

Slow Cooker: This candy making tool is used for melting a largequantity of candy.

Warming Tray: Warming trays are used to melt multiple colors at


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FOUR WAYS TO MELT CANDY

Melting candy is pretty simple, but there are four different proce-dures you can use when making candy. For all for methods, youneed to make sure that all your utensils and tools are clean anddry. Water can actually cause your candy to streak and crack andyou dont want that to happen if your goal make a profit. Youshould also melt candy slowly to avoid lumps and never cookcandy over direct heat.

Melt Candy With The Microwave Oven:

This is the most convenient way to melt candy. All you have to dois heat the candy up at 30 second intervals and stir until the candyis smooth and completely melted.

Melt Candy With A Double Boiler:

When working with a double boiler, fill the lower pan with water tobelow the level of the top pan. Heat the water to a simmer andthen remove from the heat. Put the candy in the top pan and set itin position on the lower pan. Stir consistently until your candy issmooth and completely melted.

Melt Candy With A Slow Cooker:

Slow cookers are usually used to melt large quantities of candy up

to 5 pounds. You simply put 15 ounces of candy in the slow cooker and put the setting on low. When the candy is near its meltingpoint, add another 15 ounces until you have the amount youdesire.


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UNMOLDING YOUR CANDY

When your candy has chilled enough, it is time to take your candyout of the mold. Here are the steps to this process:

Step 1: Place a sheet of wax or parchment paper down on a flatsurface.

Step 2: Take the mold out of the refrigerator or freezer.

Step 3: Turn the mold over and gently tap the mold with a spoon or

flex the mold until the candy falls out.

If the candy doesnt fall out, put it back into the freezer to chill itsome more.

Thats the process of making homemade candy in a nutshell. Youwill get better with time and practice. Before you know it, you willhave your own techniques, flavors, and original recipes.

HERE ARE A FEW CANDYRECIPES YOU CAN TRY!

*******

Hard Rock Candy!

1 cup confectioners' sugar 3 3/4 cups white sugar 1 1/2 cups light corn syrup


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1 cup water 2 teaspoons cinnamon oil1 teaspoon red food coloring

Directions

1. Roll the edges of two 16 inch square pieces of heavyduty aluminum foil. Sprinkle the foil very generously withconfectioners' sugar.

2. In a large heavy saucepan, combine the white sugar,

corn syrup, and water. Heat over medium-high heat, stirringconstantly until sugar dissolves. Stop stirring, and boil until acandy thermometer reads 300 to 310 degrees F (149 to 154degrees C). Remove from heat.

3. Stir in the cinnamon oil and food coloring. Pour ontothe prepared foil, and allow to cool and harden. Crackinto pieces, and store in an airtight container.

*******

Fudge BarsYields 2 3/4 pounds.

1/2 cup butter 1/3 cup unsweetened cocoa powder 1/4 cup packed brown sugar 1/4 cup milk3 1/2 cups confectioners' sugar 1 teaspoon vanilla extract30 individually wrappedcaramels, unwrapped


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Directions

1. Grease an 8x8 inch square baking pan.

2. In a microwave-safe bowl, combine butter, cocoa powder,brown sugar and milk. Microwave until mixture boils. Stir in confectioners' sugar and vanilla extract. Pour intoprepared pan.

3. In a microwave-safe bowl, microwave caramels and water until caramels melt. Stir in peanuts. Spread mixture over chocolate layer.

4. In a small microwave-safe bowl, combine semisweet andmilk chocolate chips; microwave until melted. Spread over caramel layer. Chill for 2 hours, or until firm.

Broken Glass CandyMakes 2 1/4 pounds

Confectioners' sugar 3 3/4 cups granulated sugar 1 1/4 cups light Karo syrup1 cup water Food coloring1 teaspoon oil flavoring (available at pharmacyin flavors such as cinnamon, anise,wintergreen, spearmint, lime)Sprinkle confectioners' sugar on 2 (15 x 11-inch) cookie sheets

Directions1. Sprinkle confectioners' sugar on 2 (15 x 11-inch) cookie sheets.

2. Combine sugar, Karo syrup and water in heavy saucepan andstir over medium heat until sugar dissolves. Continue to cook,


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without stirring, until syrup reaches 290 degrees F on candythermometer.

3. Remove from heat and add food coloring to desired intensityand the desired oil flavoring.

4. Pour onto cookie sheets, cool and break into small pieces.

CHOOSING YOUR BUSINESSNAME

I feel that one of the most important things to do when starting abusiness is choosing a name. Others will disagree, but when youhave chosen a name for your business, it makes it a lot easier toenvision success.

Here are a few names to get your brain working:

Sweet Stuff Candy Factory Homemade Candy House Candy Grams & More Everything Candy Candy Love

It took about 5 minutes to come with a few different names. See if you can fill out the form below to help with choosing your name.


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5 Good Names For My Candy Business

1. _____________________________________________ 2. _____________________________________________ 3. _____________________________________________ 4. _____________________________________________ 5. _____________________________________________

When you are finished, a good idea is to ask a few friends to helpyou decide the best name to choose. When you make your

choice, youre ready for the next step.

Note: As mentioned earlier, this course is not about teaching youthe basic principles of starting a business such as legal matters,licensing, etc., but choosing a business name is a great place tostart. As always, you should consult with a legal professional for allbusiness matters.

LETS FIND SOME PROSPECTS

A prospect is someone who is potentially interested in your product or service. In this case, they are interested in your home-made candy, which is a product. You also include additional ser-vices such as delivery.

In order to find prospects you have to have a marketing system.The first component of your marketing system is to use 3 forms of low cost advertising.

1. Place small ads in local shopper newspapers2. Distribute mini posters all over your town or city3. Business cards using the mini bill board style


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4. Starting a homemade candy club (this is my favorite)5. Candy on me (another good one)

Placing small ads in shopper newspapers:

Shopper newspapers are FREE newspapers that you seearound your town or city. They are usually distributed on a weekly,bi-weekly, or monthly basis. These shopper newspapers are a lotcheaper to advertise in compared to your areas daily newspaper.

In my local area, I can get a business card display ad in most

shopper newspapers for between $25 and $45. If I ran the samead in my local daily newspaper, it would cost me $200 or more. It just makes sense to use low cost effective advertising.

As you get advanced and your business generate s more profits,you may want to look at daily newspapers, but for starters, smaller shopper newspapers will work just fine.

They are cheaper with longer shelf life and people read everypage, unlike most daily newspapers.

Heres an example of a business card ad that you can use for your business:

Call Now Toll Free For A FREE Consultation

Candy For Those Who Know The Difference!

Your NameThe Sweet

Specialist


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This simple ad will label you as the sweet specialist. When peo-ple see your face, theyll recognize you and ask, Are you that ladywho makes the homemade candy? After that, the orders will fol-low.

Lets take a look at the heading. It states, Do You Like Home-made Candy From Scratch? First of all, its a question, whichgets your reader to think. Secondly, it targets the group you arelooking for which happens to be people who want homemadeca ndy . Any person who loves homemade candy or candy ingeneral will be attracted to the ad. Thats what the heading isdesigned to do!

The second thing the reader may notice is the message below theheading that reads, Candy for those who know the differ-ence. This lets the reader know that there is a difference fromyour candy compared to what you can get from other places. Italso raises their curiosity, which makes them call.

The third thing the reader looks at is the message that reads,GREAT for... Birthdays Anniversaries Holidays SpecialOccasions Any Time. This gets the reader to think of reasonsto buy candy.

Then the reader notices the toll free number and the message,Call Now Toll Free For A FREE Consultation. This messagelets the reader know that its safe to call without being pressuredinto buying by a high pressure sales person. You see. Most peo-ple dont like to talk with real people when inquiring about a prod-uct or service. At least not in the beginning anyway. A 24 hour message line gives them an outlet to get more information simply

by calling the number without obligation.

The ad also includes a picture of the candy maker rather than thecandy itself. This is done because youll want people to associatewith you if they see you in the public and inquire about your prod-ucts. Youll also see sample ads with pictures of candy as well.


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Here are a few more ads that you can use. These are the sameads that youll use to make your business a success! All theseads are found in the resource folder.

Try Our Homemade Candy From Scratch

Saying I LOVE YOU!

It doesnt have to be for aholiday or special occasion.Order your just because Ilove you candy box today!


Youll Feel A Whole Lot Better

Your NameThe Sweet

Specialist


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Before you read any further, its a good idea to complete the fol-lowing exercise.

Find The Shoppers

Get in your car and take a drive around town. Stop by all the gro-cery stores. Usually, thats where youll find racks with the shopper newspapers. Get a free copy of all the newspapers that you canfind. Try to collect at least 5 different papers. Then you need togive them a call and ask the following questions:

1. Can you mail, fax, or e-mail me your rate card for

display ads?

You want to get the rate card to compare with the other shopper newspapers in your area. You also want the rate card to find outwhat not to pay. Usually, its very easy to negotiate ad prices. Youneed to remember that newspaper ads are like real-estate. Thenewspaper is simply renting space. If they have space that is notrented, they are losing money.

2. How are your papers distributed?

You want to know what method they use to distribute their news-papers. Is it mailed? Is it stacked at localbusinesses? Are they in racks at grocery stores? This will give youan idea who reads the paper.

3. Can I choose the placement of my ad?

If you can choose the placement of your ad, you want to get it as

close to the front page as possible. If not, the back page is a greatplace for your ad. Most people will read the first couple of pagesand always look to see whats on the back page.

4. How long has your newspaper been in business?


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If the newspaper has been in business more than 2 years, thats agood indication that their advertisers have received decent results.Most shopper newspapers generate 100% of their profits fromads. If their advertisers arent happy, they will not stay in business.

After reviewing the shopper newspapers, pick your top 2 and fillout the form below:

My Top 2 Shopper Newspapers

Name: _______________________________________ Contact Person: ________________________________ Telephone: ____________________________________ Price For Business Card Ad: ______________________ How Long Does it Run? __________________________

Name: _______________________________________ Contact Person: ________________________________ Telephone: ____________________________________ Price For Business Card Ad: ______________________ How Long Does it Run? __________________________

These are the 2 newspapers to place your first few ads in.

Distribute mini posters all over your town or city:

Mini posters are little fliers that you can put various places. They

are low cost methods of advertising that work for you 24 hours per day. Mini posters are 6 up, which means you can fit 6 mini posterson one 81/2 by 11 sheet of paper.

Mini posters are little fliers that you can put various places. Theyare low cost methods of advertising that work for you 24 hours per


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day.

Here are a few places to distribute mini posters:

1. Community boards at grocery stores2. Barbershops3. Beauty Salons4. Gas Stations5. Small restaurants6. Oil change waiting areas7. Nail Salons8. Any business that will allow you to leave them!

Some places will even allow you to leave them at the front near the cash register. It takes time to develop a mini poster route.When your route is developed, you should place posters at everydrop off area once a week.

Tip: Stack your mini posters as thin as possible. You should onlyleave about 10 in a stack.

Youll find that people will throw them away on a regular basis.Thats why you need to replenish them weekly. You will also findthat mini posters are one of the best ways to advertise your busi-ness! It takes discipline to work the mini posters. I usually hire ahigh school student for a few extra dollars to complete this task for me. I like to concentrate on sifting and making sales. But. Youhave to establish the route before you pay someone for distribu-tion services.

On the following page, youll find an example of a mini posteryou can use for your business.


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Your NameThe Sweet

Specialist

You probably notice that the mini poster uses the same ad copyas the business card ad. Its smart to use the same theme withdifferent methods of marketing because it eventually brands your business. Some people will see your mini poster, then see thesame ad in a shopper newspaper and finally decide to call.Because you have several methods of advertising, it builds your brand and credibility.

Sample Mini Poster For Your Candy Business!


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How To Get Your Mini Posters Ready

There is definitely a science to producing mini posters that gener-ate lots of prospects. The first thing you need to do is use the re-source folder included with this course. It will give you variousmini posters to choose from. All you have to do is change thetelephone number and pictures before printing the document. TheCD is done in Microsoft Publisher, which is a common publishingprogram that comes installed with most computers. If you donthave Microsoft Publisher, take the hard copy down to a print shopand have them design the mini poster with your telephonenumber. You can also purchase a copy at your local Office Max or Best Buy.

When your hard copy is printed, you need to take it down to alocal print shop to make copies. Make sure you only use the brightyellow or Neon Yellow paper with black ink. This color of miniposter will give you the best results. Its been proven over andover again compared to other color fliers. The print shop shouldalso cut your mini posters so theyll look neat. It will save you

loads of time. Generally, a box of mini posters will cost me about$39 and they last about 3 weeks or more.

Your price will vary depending on the number of distributionlocations you have established and your choice of printer. Italways makes sense to search for the best price.


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Business cards using the mini bill board style

For most who sell candy, business cards are an essential part of their marketing efforts. They understand theyre supposed to havethem. They know their customers expect them to have them.And. They usually sit them in some plastic holder for someoneto pick them up.

Its sad and unfortunate, but thats all owners of baking relatedbusinesses know about this powerful marketing tool.

Your business card can explode your candy business if you usethem the right way.

Once you realize that your business card is a powerful marketingtool, instead of an easy way to give someone your name, address,company name, and phone number, you can execute strategies toignite your business. Then youll be light years ahead of your competition.

In the next few pages, youll learn how to use our unique businesscard more effectively and how to get people to remember your business using this low cost marketing tool.

On the following page, youll see a business card you can use ona daily basis, which is unlike any other business card youve ever seen. Its unique, and most importantly, it will get people to callevery single day!


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As you can see, this business card compels a prospect to call the24 hour hot-line. This way, theres no pressure whatsoever on theprospect.

Have you ever seen such an effective business card?

Guess what most people in the candy business print on the backof their business card?

Youre right. Nothing.Zilcho!

(See back of card for details)

Your NameThe Sweet Specialist

Your Company22 Main Street, Your City, State, Zip

1-800-123-4567

If you love homemade candy from scratch, then you need to give me acall. I use the finest ingredients with just a little touch of magic tocreate the greatest tasting candy a round. I specialize in weddings,

birthdays, anniversaries, and all other special occasions. I have a passionfor making candy and strive to provide the best possible service whichincludes consultations and delivery if needed.

To make orders or inquire about my services, call my 24 hour hot lineto get all the details. Call now!


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If your business card is a marketing tool, it makes sense to takeadvantage of both sides of the card. Why not use both sides? Itsnot much more to print on all sides of the card.

Notice that the top of the card reads, Delicious Homemade CandyFor All Occasions, instead of the business name. You want theheading to grab the readers attention..dont you? You want theprospect to pick up the phone and take action. In most cases, abusiness name will not do the trick.

You should also notice (See back of card for details). This invitesthe reader to turn over your card and get additional information

about getting your delicious homemade candy.

Under the business owners name, you see the phrase, TheSweet Specialist, rather than owner or president. This phraseputs in the readers mind that you are a gifted with making candyand other sweet creations.

On the back of the card, you might notice our powerful headlinethats consistent with our other forms of advertising. It states, DoYou Like Homemade Candy From Scratch. Again, it really identi-fies your target market.

Then you see a paragraph that gives more detail about the candymaker and his or her passion for making candy. If the reader feelsyour passion, they will call.

Then...the reader is invited to call the 24 hour hot-line to get moreinformation. If I may say so myself, this is a very effective businesscard.

You should use the resource folder and input your business name,address, and telephone number. Go to your local print shop andhave them print your business card on bright or neon yellow cardstock. Youll be amazed at the results from this card.


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Speaking of results, you need to give your card to everyone youcome in contact with. Ask them to share your card with others theyknow who love andy. Its a good idea to make a practice of givingyour card to at least 10 people per day.

I often go to the local Wal-Mart just to meet people and give themmy business card. Why not give them 2 or 3 cards? Heres therule of thumb.

YOUR BUSINESS CARDS CANT GO TO WORK FOR YOU IFTHEY ARE IN YOUR POSSESSION!

So...everyone is a candidate for your business card. If they dontlike candy, they know someone who does, and that person may just want to place an order.

Toll Free 800 Numbers

Its a good idea to get a toll free 800 number for your candy salesbusiness. Its not mandatory, but there are several advantages. Ilike 800 numbers for several reasons:

1. Toll free numbers allow you to set up a hot-line which prospectsprefer calling compared to a live person initially.

2. Toll free numbers give you a bigger image than a one personoperation.

3. Toll free numbers handle your influx of calls rather than tyingyou up answering the phones.

4. Toll free numbers gives you the opportunity to listen to the call-ers message and return the call at your convenience.

Currently I pay about $39 per month for my 800 number. Its asmall price to pay for the convenience it provides.

I have service with the following companies on the next page:


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Signius Communications345 Witherspoon Street, Princeton, NJ 08542

Phone: 609.921.7450 Fax: 609.921.7632

Sales: 1-800-203-3673http://www.signius.com

Earnware Corporation5411 Avenida Encinas, Suite 110

Carlsbad, CA 92008Phone: 1-800-800-8273

http://www.earnware.com

I am in no way endorsing these companies. They are just thecompanies that I deal with. Im quite sure you can do an internetsearch and find other companies, perhaps at lower prices.

After you get your 800 number, you need to set up your voice mail.Here is a message you can use below:

**********

Hello and thanks for calling (your name), The Sweet Specialist,where we specialize in delicious homemade candy for every occa-sion. If you are a candy lover and want access to the world besttasting homemade candy, then you have called the right number.

To learn more about our candy or how you can place your order, atthe sound of the tone, leave your name, telephone number, andthe best time to return your call. We will be contacting you shortly.

Once again, thanks for calling and make it a great day.

**********
http://www.signius.com/http://www.earnware.com/http://www.earnware.com/http://www.signius.com/


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What Are You Going To Do With All Those Prospects

If you apply the first three methods of my marketing system usingads, mini posters, and business cards, prospects should bestacking up in your voice mail.

The first thing you do with the prospects is give them a return call.Its important that you connect with them by phone before you goany further. Thats how youre going to give them their first impres-

sion. Besides...the person who calls generally controls the conver-sation. And you want to be in control. Thats one reason its better to use voice mail instead of personally answering your phone. Youwant to be ready when its time to talk with potential customers.

Before you call, you need a script! You may have different viewsbut trust me on this one.

Why is it important to use a script?

1. You sound certain.

If you have something to say, youll sound as though you knowwhat youre talking about. A script will help you avoid the ums,etc.

2. You cover all your important points.

Its easy to forget an important point or question that you

want to bring out during a call back to a prospect. A script helps toavoid such mistakes.

3. You can listen better.

When you have what youre going to say already worked out, you


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can concentrate on what your prospect is saying. Listening is akey factor in making sales.

Now that we understand that a script is necessary, lets review theCandy Sales Call Back Script.

*******

Candy Sales Call back Script

Hello, May I speak with Mr./Ms. ____________, Please?(Response)

Very good. Mr./Ms. ____________, this is ___________,with (Your Company).

Does the name (Your Company) ring a bell?(Response)

Well.were the company that makes delicious homemade candyfrom scratch.

Would you agree that a good homemade candy is simply a divinetreasure?(Response)Are you the person who inquired about our delicious homemadecandy?

(Response)

Mr./Ms. ___________, we use the finest ingredients with just a lit-tle touch of magic to create the greatest tasting candy around.We specialize in weddings, birthdays, anniversaries, and all other special occasions. We have a passion for making candy and strive


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to provide the best possible service which includes consultationsand delivery if needed.

Does that sound good to you?(Response)

Would you like to place an order today?(Response)

Not interested: Thank you very much.

If interested: Take down their order, name, address, delivery, time,

and mention any other requirement that you have for you busi-ness.

We will be happy to fill your order of _____________ on ____________. We will have your ca ndy to you by _____________.

Thank you and have a great day.

*******

If you take a look at the script again, youll see its filled with ques-tions. Those questions are designed to keep the caller engaged inthe process. The questions also reinforce what the prospect sawin the ad, mini poster, business card, and voice mail message.

You should also notice that the script makes the prospect an offer.

The offer is simply to place an order. Thats all this script is de-signed to do. If the caller is not interested, simply say, Thank YouVery Much, and go on to the next prospect.


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Start up a Homemade Candy Club:

Starting a homemade candy club is the key to selling candy likeCRAZY!

A candy club is simply a huge list of people who have given youspecific information needed to contact them at the right time for purchasing your homemade candy. You may offer this groupdiscounts and specials, but the most important thing is theinformation you collect.

The key is right time. Timing is everything when selling candy.You see...people buy candy on the spur of the moment or at thelast minute. Its almost like an impulse item at the grocery store.You dont know that you want to buy it until you see it on the aisleat the checkout counter.

Most people think of buying candy as a gift at the last minute,which is why they end up going to the grocery store to get a boxinstead of your homemade delicious candy. Now, what if you hadall the information necessary to contact these people at the righttime so they can place their orders with you and feel confident thattheir order is on its way. You would have a virtual gold mine!

Thats what the homemade candy club allows you to do. It helpsyou create a circle where you are the dominant force in that circle.Everyone will order candy from you when they need some be-cause in that particular circle, you are the person who specializesin making delicious homemade candy.

You will keep in contact with this list on a regular basis through e-mail, postcards, and phone when necessary.


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Heres the information you need to collect from every ca ndy clubmember:

1. Complete Name2. Telephone Number 3. Address4. E-mail Address5. Birthday6. Names of their spouse, and children7. Their spouses birthday8. Their childrens birthday9. Any dates of special occasions such as anniversaries

You will call these members approximately 5 days before anybirthday or special occasion and inquire about placing a candy or-der. Youll be amazed at your results. Thats the power of thehomemade club!

This course will teach you several ways to build your homemadecandy club data base. All you have to do is concentrate on addingmore members. Soon, youll have hundreds in your club, and thatlist will pay you hand over fist.

NOTES:


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Heres the candy club form I use to build my list.

Joining our homemade candy club qualifies you for discountson home made candy. Simply fill out the form below.

Name: ________________________ Birthday ____/____/____

Telephone # : (_____) _____________-___________________

E-mail : ____________________________________________

Spouse: _______________________ Birthday ____/____/____

Child: ______________________ Birthday ____/____/____

Child: ______________________ Birthday ____/____/____

This homemade candy club form allows you to collect vital informa-tion needed to explode your business. Although its a simple con-cept, it takes patience and dedication to build a large database of potential customers. But...when youve built a large list, youll seethe fruits of your labor.

You should use this form and have as many people fill it out aspossible. Anyone that you come in contact with for a few brief mo-ments, ask them to fill out your form or you can fill it out for them.

The key is getting the information.


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Heres the first thing you need to do because you already know100 plus people who would love to be in your candy club.

Step #1: Make a list of everyone that you know. This includes rela-tives, co-workers, associates, and people that provide services toyou such as your beautician or landscaper. We call this your circleof influence list. (Youll find a Circle of Influence Form in the refer-ence section of this course to help you record the list.)

When your list is done, you need to contact each person bytelephone using the following script:

*******

Circle of Influence Call Script

Hello, may I speak with __________________ please.

Hello, ______________(name on list) this is ________________ (your name).

I know you from _______________________________ .(fill in theblank with the connection part on the circle of influence form)

Im calling to let you know my homemade candy business is reallytaking off. People are amazed how delicious my candy tastes.Well...Im inviting you to be a part of my new candy club. Youll getdiscounts and specials on all my candy, plus Ill notify you during

the times you may want to place an order.

Would you like to join today, its FREE to join?(Response)


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Not interested: Thank You Very Much

If interested: Use the ca ndy club form to fill out the information.

Thank you and make it a great day!

*******

You may have noticed that the candy club form does not ask for

anniversaries and special occasions. That was done on purpose.Remember, constant contact is important when making sales inany industry.

Getting the dates of anniversaries and special occasions simplygives you another reason to make a quick phone call to your list.

Candy on Me:

Candy on Me is an excellent way to build your candy club list.With one Candy on Me event, you can get 50 or more names toadd to your list.

What is Candy on Me?

Candy on Me is simply scheduling events at high traffic locationsor locations where there are going to be plenty of people and giveaway FREE candy in exchange for joining your candy club.

Here are great places to schedule Candy on Me events:

1. Beauty Salons2. Barbershops3. Locally Owned Clothing Stores


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4. Day Spas5. Organization and club meetings6. Home party shows

Plus...there are many other places to have Candy on Me events.

All you have to do is make a list of potential places in your area todo a Candy on Me event and use the following script.

*******

Candy On Me Call Script

Hello, may I speak with the owner ,manager or person in charge of making marketing decisions please.(Response)

Hello, My name _____________ with ______________(your com-pany). We specialize in making homemade candy and would liketo offer your customers or clients FREE candy as a promotion for our business.

This is a great way to say thank you to your customers.

Would you be interested in having your customers get FREEcandy to show them your appreciation?(Response)

If Not Interested: Thank You Very Much

If Interested:

We will even have some one on site to deliver this candy to your customers.


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I am available to offer this FREE promotion to your clients on thefollowing days ____________, ___________.

What day is best for you?Schedule the Candy On Me Event.

If its okay with you, I would like to stop by before the FREE candypromotion, to select the best area to set up our display.

Thanks for your assistance and have a great day.

*******

Here are a few tips Ive learned from doing Candy on Me events:

Tip #1 - Always be there to serve the candy. You want to makesure everyone who gets a piece of candy joins the candy club byfilling out the form. You can have Candy on Me events at differ-ent locations as well. All you have to do is hire a high school stu-dent to help you. Usually, Ill pay a student $25 for about 3 hours.

Tip #2: Always give your new candy club member a mini poster or business card. After they taste your candy, you want them tohave something to contact you in case they want to make a quickorder.

Tip #3: Always set up early before the crowd comes. You want tobe smiling and waiting to build your club membership by givingaway FREE candy.

Tip #4: Use your own small card or folding table to create your dis-play. They can be purchased at any office supply store or Walmart.

Tip #5: Use a colorful piece of felt material or table cloth to cover your table.


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Tip #6: Put a sign on your table that reads FREE Home madecandy (see reference section for a sign).

Tip # 7: You can even get a T-shirt made that reads FREE Home-made candy.

Tip #8: Always send your host business a thank youletter.

These tips will help your Candy on Me event be asuccess!! You can be as creative as you want. However, you wantto look professional and remember your objective is to collect as

many names as possible.

On the following page, youll find a thank you letter that I send tothe host companies. The host company is the place where youheld the Candy on Me event.


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(First Name)......Thank You!

Dear (First Name),

Thanks for allowing me to showcase my candy creations inyour business. Your courtesy has allowed others to taste what mybusiness has to offer. Hopefully, your clients were pleased andthanked you for the treats.

If you ever want candy in your business or for any reason,don't hesitate to give me a call. I will be happy to assist you withwhat I love to do.

Once again, (First Name), thanks for your assistance. I appreciateit very much.

To Your Success,

Your NameThe Sweet Specialist

Your Company Name "Tasting Is Believing!"

Your Address

Your Phone Number


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When you start collecting memberships and vital information, youneed to give these people a return call within 5 days of joiningyour candy club. You are doing this for 2 reasons:

#1: You want to stay in their mind as the Specialist in makingcandy.

#2: You want to collect even more information from each new clubmember.

Heres the script to use for the Candy on Me ClubMembers

*******

Candy On Me Club Members Script

Hello, may I speak with ______________ (ca ndy club member).(Response)

Hello, this is ___________ the Sweet Specialist.

Im calling to personally thank you for joining the (your name)candy club.

In order for me to give you the best service possible, I was won-dering if there were any other special dates such as anniversaries

or special occasions we should have in our database?

(response)

If not: Go to the next statement


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If so: Record the date and occasion

Once again, thanks and remember to give us a call if you ever need delicious homemade candy.

Have a great day!

*******

Keeping Up With Your Candy Club

As you begin building your candy club membership, you need agood system to keep up with the information. Remember, you aregoing to be contacting this list on a regular basis with post cards,e-mail, and good old fashion telephone calls. Your objective is tostay in the minds of all candy club members as the Sweet Spe-cialist who makes he most delicious homemade candy in theworld.

Here are the basic 2 ways to keep up with your list:

1. You can use file cabinet for your candy club members. You cankeep the candy club membership forms in alphabetical order.But...you want to organize each persons birthday by the monthand day so youll be able to call 5 days before their birthday toinquire about a candy order. That means youll have to fill out aseparate Ca ndy Club Data Form for each birthday on the Ca ndy Club Membership Form.

2. You can use a contact management software solution

to keep up with all club members and their birthdays.You can find contact management software at mostoffice supply stores such Office Max.

If you would rather use a cabinet, you can use the form on the fol-lowing page to help you out.


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Name: __________________________________________

Birthday / Occasion: ___________ Call Date: __________

Telephone Number: ______-_________-__________

Contact Person: ___________________________________

Contact Notes:


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Heres the script you need to use when calling Candy ClubMembers 5 days before a birth date:

*******

5 Days Before Call Script

Hello. Make I speak with ____________ (candy club contactmember) please.

(Response)

Hello, this is __________(your name), the Sweet Specialist.

I am calling to see if you would like to put in a candy order for _______________, considering her BIG day is only 5 days away.As a candy club member, you receive a ____% discount on allhomemade candy orders.

Would you like to place an order now?(Response)

If not: Thank You Very Much.

If So: Take the order, delivery time, place, etc.

Thank You very much. We look forward to making ___________sday very special with our delicious homemade candy.

*******


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Postcard Power!

Postcards are another way to keep in constant contact with your list. Here is a postcard you might want to use:

24 Hour Message Line Call Now!

You simply put their address and stamp on the back of thepostcard. You can also change the amount for the special.


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E-mail

You should also contact your list through e-mail on a regular basis.To put it plainly, e-mail is FREE.

You can use your regular internet service provider to send e-mailson an auto responder e-mail service.

I use Earnware. You can find out more about their company on theinternet at the following web address:

http:www.earnware.com

Im sure you can find a much cheaper service on the internet. Sim-ply do a search on google.com or yahoo.com for auto responder services.

PRICES

You want your candy prices to be enough to make a nice profit.That means your prices may be a bit higher compared to other places to buy candy and thats okay. You want the taste of your candy to be so good that price doesnt matter. However, its your business and you must set your own price. I encourage you to letyour price reflect the pride you have in your work.

Conclusion:

This course has given you some valuable tools. All you have to dois apply the strategies and concepts and youll be on your way to

making candy profits from home.


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Internet Resources:

http://www.gloriascakecandysuplys.com

http://www.getsuckered.com

http://www.tcbsupply.com

http://www.candylandcrafts.com

http://www.1umakeit.com

http://www.creativetreets.com

http://www.ccwsupply.com

http://www.winbeckler.com

http://www.americancakesupply.com/candy.htm
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candy profits from home

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