candy ikea f07(1)
TRANSCRIPT
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IKEAPresented by:
Danny Reyes, Feifei Zhong ,
Candy Zhong, Michelle Chen.
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Overview Introduction History
Current Situation
SWOT Analysis
Global Challenges
Industry Analysis
Competitors
Recommendations
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Introduction
Founded:1943 in lmhult, Smland,Sweden
Headquarters: Leiden, The Netherlands
Industry: Retail (Specialty) Products: self-assembly furniture
Revenue: $28.6B USD (FY 2007)
Employees: 104,000 (2006) Website: www.ikea.com
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Introduction
Acronym- I (Ingvar)-Founders first nameK (Kamprad)-Founders last name
E (Elmtaryd)-Farm where he grew up
A (Agunnaryd)-Home villageLogo- Blue & Yellow;
The colors of Swedish National Flag.
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1943:
founded in Sweden by Ingvar Kamprad;
1951:
published the first IKEA furniture catalogue;
1955-1956:designed own furniture
tested to use flat packages for shipping;
2001:established IKEA Rail
History
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History: first store around the world
1958: in Sweden 1963: in Norway
1969: in Denmark
1973: in Switzerland
1974: in Germany
1975: in Australia 1976: in Canada
1981: in France
1985: in USA
1987: in UK 1989: in Italy
1998: in China
2000: in Russia
265 shopping centers
36 countries
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History: important designs in the past
1963: Marian Grabinskidesigned MTP Bookcase.
1974: Olle Gjerloy
Knudsen and TorbenLind designed SKOPAChair.
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History: important designs in the past
1985: Niels Gammelgaarddesigned MOMENT Sofa.
1994: KUBIST Storage
Units appeared.
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Current Profile
Focus on kitchen and bedroom
Sleep Revolution
High-quality, Lower-price products
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Mission statement
The IKEA vision globally is to create abetter everyday l i fe for the many .
At IKEA Tempe we are dedicated to givingto the local community will beingregarded by out customers and co-workers as a social responsible company"
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nternational business
IKEA stores around the world"United States, Denmark, Germany, Spain, Israel, Saudi Arabia,"
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Production
1)Long terms commitments with its suppliers
2)IKEA recycles its five most waste materials
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Marketing
Sales by regionAsia + Australia 3 %
North America 16 %
Europe 81 %
Top 5 sales countriesGermany 19 %
USA 11 %
United Kingdom 11 %
France 9 %
Sweden 8 %
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Labor
1)2006 IKEA had over 104,000 employees
2)many freedoms for its employees
3)two weeks of training
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SWOT Analysis
Strengths
1) Marketing strategy
2) Brand recognition
3) Financially
4) Low cost/ wide range of products
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SWOT Analysis
Weaknesses
1) No main competitors
Opportunities
1) Carpets
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SWOT Analysis
Threats
1) competitors
2) new fashions, fads, or cultures
3) recessions and declining economies
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Global Challenges
Other markets China:Price: low high
Service: DIY have bulk productsdelivered and installed
Design: fashion and short-term ; tendto be discarded
durable and practical
Transportation: congestion, chaos congestion, chaos
Language: product name: cause originalmeaning distortion even
lawsuit
cause original meaning
distortion even lawsuit
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Global Challenges
Europe United States
products: short-term commodities have a habit to attach to oldstuff, not change frequently
Lifestyle: hang up (Italy) ;small dining table and sofa;
subdued Scandinavian color
(Sweden)
folded;
big dining table and sofa;
bold color (Californias
Hispanics)
Transportation: congestion, chaos congestion, chaos
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Industry Analysis
Western furniture history The classical world---practicability & durability
Ancient Greece, Roman, Turkey, Egypt
The dark ages--heavy, oak, ornamented with carved design
The Baroque and Rococo---the nineteenth centurythe transitional furniture
Asian furniture history
China----carved wood and bamboo, heavy lacquers
Japan ----minimalist style, wood, high-quality craftsmanship
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Industry Analysis
Trends: Color--bright color
Form --follow the nature
Materials--textured surfaces andtransparent plastic
RTA--ready-to-assemble furniture
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Industry Analysis
Global issues
Global remaining forest
IKEAs environment responsibility
IKEA does not accept timber, veneer,
plywood or layer-glued wood from intactnatural forests or from forests with a
clearly defined high conservation value.
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Original intact forest extent
Current forest cover
Remainin frontier forest
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Competitors
Euromarket Designs Inc.
Galiform plc
Wal-Mart Stores, Inc.
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Competitors (1)
Euromarket Designs Inc. ( Crate & Barrel )
Company type: Private
Founded: 1962 Chicago, Illinois, USA
Headquarters: Northbrook, Illinois, USA Industry: Retail
Products: Housewares, Furniture
Sales (mil.):$ 401.3 (2007)
Employees: 6,000 (2007)
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Competitors (1)
Compare to IKEA: by revenue and employee, far behind;
similar management style, marketing
strategy, stores, online sales, catalog
Characteristic:
two sister stores: CB2 is for young adultsand the Land of Nod is for children.
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Competitors (2)
Galiform plc Company type: Public
Founded: 1964: MFI 2006: Galiform plc
Headquarters: London
Industry: Furniture Trade Products: Kitchens & Bedrooms; Doors &
Joinery
2006 Sales (bil.): $2.5
2006 Employees: 10,728
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Competitors (2)
Compare to IKEA:
by revenue and employee, far behind; betterthan Crate & Barrel
focuses on kitchen and bedroom products in the UK and France markets.
Characteristic:
Cuisine Stores
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Competitors (3)
Wal-Mart Stores, Inc. Company Type: Discount department
store/Public
Founded: 1962
Headquarters: Bentonville, Arkansas, USA
Products: Discount stores, hypermarkets
Slogan: Save Money, Live Better.
2007 Sales (bil.): $348.6 2007 Employees (mil): 1.9
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Competitors (3)
Compare to IKEA:
by revenue and employee number, Wal-Mart,biggest public company; IKEA, private
extensive products, furniture is only a smallportion
not a direct competitor
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Short-term Recommendations
(1)Classify product standards
(2)Carpets
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Long-term Recommendations
Design a furniture layout simulation
in CD-ROM for each catalogue (need technology)
--three-dimensional(3D)
--pre-design at home
--save shopping time
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Home
-Is the most importantplace in the world!
www.ikea.com
East, West, Home is the Best
Vinayak chennuri Ankita guruda Jatin thomas Prathamesh patil
Thank you
Arvind Manisha
http://www.animationfactory.com/http://www.animationfactory.com/