camosun college - social media and job search
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Camosun College
Employment Search and
Social Media
@tpholmes
What I do...
IdeaZone.ca (web and print design)
MySocial Productions (Social Media Camp)
eBrands Media Group (web publishing)Foodie.ca
YourCanada.ca
Other web properties
I'm married, and we have a fabulous 5-year-old!
I'm a social media advocate...I co-founded Social Media Club in Victoria
I blog daily (somewhere or other).
I speak at different events and offer workshops
Social Media Allows You To Build A
PERSONAL BRAND
When you sit down at the computer?
All things being equal, people will do business with and refer business to those people they know, like and trust
Social Media marketing works when you use it to build the following:
Focus!
Plan, Setup, Engage!
Blog/Website
Facebook Page
Get Introduced
Engage
Target People
Credibility
Not just what you say about yourself, but what your clients and customers are saying about you.
Social network users are 3x more likely to trust peer opinions over advertising when making purchasing decisions (Jupiter Research)
Visibility
Be present in the places your customers are spending time online
Increase the chances that they will find your website, as well (SEO)
Incoming links
Fresh content
Use of keywords in content
Identity
Relationships
Why Blog?
Demonstrate your skillsProvide a destination URL with About
Free services:WordPress.com
Posterous
Tumblr
Don't blog if your writing sucks.
Start being a grown-up on Facebook:Edit Friends and create groups
Organize (or delete) your photos
Untag yourself from photos
Delete those unseamly status updates
Put a nice profile picture up
Your Resume on Steroids
Connect with businesspeople, other students, professors, etc.Check your e-mail for existing users
Link your blog (WordPress)
Join groups
Request (and give) recommendations
Ask for introductions!!
It's OK to be forward on Twitter.
Follow your prospective employers.Retweet them (step 1)
Engage them (step 2)
Ask if they have time for a coffee (step 3)
Tweet intelligent things about your expertiseRetweet it, if you weren't the originator
Strategically List!
Paul Holmes
[email protected]
IdeaZone.ca/blog
PaulHolmes.ca
Questions?
Facebook.com/IdeaZone
Facebook.com/PaulHolmes
LinkedIn.com/companies/IdeaZone.ca
LinkedIn.com/in/tpholmes
twitter.com/IdeaZone
twitter.com/tpholmes