job search 101
DESCRIPTION
The rules have changed for job seekers. Online profiles, content, posts and social media engagement are becoming more important than the resume. Learn how to craft a memorable personal branding statement and engaging content that separates you from the crowd.TRANSCRIPT
Job Search 101
You are a blank slate
The Icarus Paradox
the middle ground isn’t safe anymore
You must stand out
You are a blank slate
Take a personal inventory
What are your brand attributes?
ReliableOrganized
Efficient
Persistent
Detail Oriented
Creative
DrivenStrategic
InnovativeMethodical
Energetic
Trustworthy
Thoughtful
Motivated
Mold your own personal brand
One Essential: Authenticity
Create a personal headline
Olivier BlanchardPray that I don’t become your competitor’s secret weapon
Mari SmithFacebook Marketing Expert Author & Trainer | Social Media Speaker | Relationship Marketing Specialist
Amy PorterfieldSocial Media Strategist - Specializing in Facebook Marketing. Co-author of Facebook Marketing All-In-One for Dummies.
Glenn LeSantoCut me and I bleed content
Joan Stewart#1 Publicity Expert on Google. President, The Publicity Hound. Call & ask how I can help you with PR & social media.
Create a personal positioning statement
I build relationships with the people you want to do business with.
I help small businesses become desired, pursued and, ultimately, essential to their clients.
I provide job seekers with the tools they need to land their dream job.
Create a bio
Create your visual identity
Facial
Why full body shots fail
Why full body shots fail
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Own your identity
yourself
You have a voice ....
Social media overload
Pick your platforms
Content is king
Think first
Deliver consistency
Focus
Your Goal: Top Results
#2 Search Engine
Power of Video
Think in terms of
video. Quick
interviews. Brief
instructional
videos. Product
introductions.
Keep a video
camera with you.
Always.
Video Rules The Web
Your Own YouTube Channel
Personal
Professional
Privacy Lockdown
Sanitize Your SM Sites
Listen
It’s a virtual cocktail party
Engage
Network, network, network
•start with people you know
•find people by company
•join Groups (start a Group)
•answer Questions
Your LinkedIn Persona
•Detailed profile - tell your story
•Provide ALL information
•Get recommendations
•Link to all SM content
Cross-pollinate content
Converse
Dive in
Ask for help
