cacau guarnieri - as empresas e as redes sociais - cici2011
DESCRIPTION
As Empresas e as Redes Sociais: atividades para executivos de empresasPalestrante: Cacau Guarnieri - CICI2011TRANSCRIPT
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CACAU GUARNIERI
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SURPRESA
TEMPO
GOL
TABULEIRO PLACAR
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Uma atividade voluntária exercida dentro de certos e determinados limites de tempo e espaço, segundo regras livremente consentidas, mas absolutamente obrigatórias, dotado de um fim em si mesmo, acompanhado de um sentimento de tensão e alegria e de uma consciência de ser diferente da vida cotidiana.
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Competição
(agôn)
Sorte (alea)
Simulação
(mimicry)
Vertigem(ilinx)
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2008
“SOCIAL GAME”
1972
PIONEIRO
1980PERSONAGEM
2000MMORPG
2000 MULTIPLAYER
36 ANOS
Mercado SOCIAL GAME
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São jogos focados no relacionamento e “coopetição”onde usuários realizam ações visando também a construção de sua reputação digital e visibilidade nas Redes.
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Multiplayer = ALTA IMERSÃOOutro = boot
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Multiplayer = CLANS
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MMORPG = SIMULAÇÃO DO SOCIAL - FANTASIAOutro = PERSONAGEM – (BOOT)
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MMORPG = SIMULAÇÃO DO SOCIAL - FANTASIAOutro = PERSONAGEM – (BOOT)
Nave TITAN (EVE ONLINE)Construída colaborativamente por 200 pessoasMilhares de horas
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SOCIAL GAME = BAIXA IMERSÃOOutro = “AMIGO” (BOOT)
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SOCIAL GAME = BAIXA IMERSÃOOutro = “AMIGO” (BOOT)
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Jogando por um mundo melhor
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Será que precisamos de Fazendas,
Mares Misteriosos, Gangues
Mafiosas para fazermos social game?
O mundo concreto não é
extremamente instigante?
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(...).Social games são jogos instalados na rede social, que "rodam" na própria rede social e que permitem programá-la (ainda que possam ter um espelhamento no mundo virtual e ser operados, em parte, por meio de computadores ou outros dispositivos interativos digitais).
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SURPRESA
TEMPO
GOL
TABULEIRO PLACAR