cabot social media presentation for linkedin
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![Page 1: Cabot Social Media Presentation for Linkedin](https://reader036.vdocuments.site/reader036/viewer/2022081414/54825fc9b079592e0c8b47b8/html5/thumbnails/1.jpg)
Social Media Engagement for Small Businesses
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Cabot
At Cabot we direct our focus to six social media platforms.
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Cabot
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We take advantage of Facebook’s unique balance of visual media and active conversation to speak to
our audience.
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Cabot
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We manage our Twitter account via HootSuite with a team dedicated to answering in real time.
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Cabot
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We use YouTube for the stories of our business that can’t be told through text or still images, like
cooking videos and farm tours.
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Cabot
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Pinterest is a natural repository for food photography and recipe sharing, and so became an obvious place to focus our attention. Look for
platforms that speak specifically to what your business does.
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Cabot
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We build long-term relationships by following bloggers, commenting on their content and
engaging them in Cabot activities.
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Cabot
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Instagram allows us to leverage the power of farm and food
imagery.
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We use Curalate and Brandwatch for monitoring
platforms and ease of responding.
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Can we do it all?
No one business can do it all. Each business should carefully consider which platforms best support its
unique needs.
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Cabot Creamery Cooperative: Owned by 1200 farm families in
New York and New England.