social media and linkedin

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so·cial me·di·a NOUN websites and applications that enable users to create and share content or to participate in social networking. Powered by Oxford Dictionaries · © Oxford University Press

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Page 1: Social media and linkedin

so·cial me·di·aNOUNwebsites and applications that enable users to create and share content or to participate in social networking.Powered by Oxford Dictionaries · © Oxford University Press

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1998 19982001

2015

1994

1995 1995

1985

8/6/1991

2010

2005 2006

2004

2002

2003

2004

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UNIQUE HOST NAMES BY YEAR

1991

1992

1993

1994

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

0

100000000

200000000

300000000

400000000

500000000

600000000

700000000

800000000

900000000

1000000000

17,0

87,1

82

206,

956,

723

968,

882,

453

1.5 sites added each second

1

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POWER OF 5

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Deliver Real-Time Information

Yes, use this strange bird of 140 characters (may be 10,000 soon)

serve a team's need for quick, relevant information.

Use Hashtags with keywords

Perform Indexing, Filtering, & Tracking Topics

TWITTER

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• Unified space within a timeline platform

• *Share announcements *Team Calendar of Milestones *Pages for different interests and upload documents.   *Posting Team Norms *Screenshots for team comments *Video updates *Team Photos.

• Transparency to your stakeholders

• Retrospective Reference

YAMMER

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PERISCOPE ~ Deliver Material in an Engaging Way Preferences towards video over text with certain types of information.

Video also creates more of a personal connection, which can be particularly useful for distributed teams.  

Record from your SMART phone

KATCH

Distributed teams, set each group up with the means to create video updates and encourage them to do so on a regular schedule.

Status reports be more engaging by placing faces to names

PERISCOPE

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Instant Messaging/IMAlerts when team member cam

Open Portale upon something worth noting?

EZ Early Warning System

Cost Savings

Convenient

Not without pitfalls

INSTANT MESSAGING

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• Social media in its broadest sense covers a whole range of

• A group of people with similar interests by enabling interactive conversations and the exchange of information irrespective of physical location can have negative implications. But the fact that these tools are freely and readily available means that they are not the ideal place for confidential information about an organization’s projects. Their use should require clear guidelines on exactly what type of information could be shared even within an invited community of users because security issues should be paramount. However useful these sites might be they do not have the same level of security that an internal system would have – some do not have proper version control or user access controls so should not be used for communications relating to important or confidential project information.

Legalese

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BULLISH ON LINKEDIN

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SEARCH EN

GIN

E

Connectivity Engine

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ETIQUETTE

Not a Numbers Game

Personalize your Message

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• Name• Picture*• Headline• Summary• Skills & Endorsements• Recommendations

* PMI is offering free PROFESSIONAL pictures

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WHAT’S YOUR NAME?• How formal does it need to be?• Who are you known as?• What about nicknames?• Accreditions?

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PICTURE

• First Impression• Visuals are everything

• take a good look at your profile photo and ask yourself:

• Does it reflect the brand image you want to portray?

• 14 times more likely to have your profile viewed if you include a photo

• Have a brand-appropriate outfit• Be personable• focus on head and shoulders and a confident

smile• 400x400 pixels

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HEADLINE

• 120 Characters of POWER• Mini-billboard

• to position your brand presence.• Use your keywords in a compelling way • Pipes• Headline appears EVERYWHERE on LinkedIn…

• in search results• Groups• Messages• Publishing

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RULE OF 3

Org

anic

Sound & flow naturally

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SUMMARY• Summary is a mini-sales pitch

• 200 characters • YOUR TOWER OF POWER

• Position yourself as a legitimate and credible expert and thought leader.

• Media reinforces your brand

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SKILLS & ENDORSEMENTS

• Listing your skills on your profile makes you 13 times more likely to be viewed

• Skills are a visual overview of your brand• Shows what you can do.• Place “Power” skills on top• Disambiguate context of skills• Based on your profile keywords• Move the Skills section so it’s below your

Summary• (if possible)

• Profile ranks higher

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RECOMMENDATIONS• Let your Ideal Clients sing your praises by

asking for recommendations• Helps you to attract more of your Ideal

Clients to you.• Collect at least 5-10 recommendations• Write your own recommendation request• Hint

/Settings /Manage Recommendations

/Select position to be recommended

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KEYWORDS

Broader & used more often. one word in length.most popular Highly competitive Demand more resources to be optimized

effectively.

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KEYWORDS

Specific and therefore aimed at niche marketsLess popular therefore less competitive

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Ninja Search Combination Tool MajesticSEOBing Webmaster Toolbox WordTracker

Keyword Discovery WordPot

Ubersuggest KeywordSpy

SEMRushSpyFu

KGen

KEYWORD Tools

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Share an Update | Publish a Post

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COURSESCirrius Solutinz

High-Persuasion PowerPoint Presentation Secrets$1000 as Social Media Manager - SMMS (3)Basics of Earned Advertising - Enterprise University (205)Linkedin Certification (Linked University)Business Communication - Process & Product (U. of California Berkley)Developing Innovative Ideas for New Companies (U. of Maryland)Negotiation in the Business World (U. of Michigan)Grow to Greatness: Smart Growth for Private Businesses, Part I (U. of Virginia)Grow to Greatness: Smart Growth for Private Businesses, Part 2 (U. of Virginia)Gammification (U. of Pennsylvania)Social Media Marketing (U. of Michigan)Leading People and Teams (U. of California – Irvine)Steer Our Business to Success (U. of Virginia)

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VOLUNTEERDirector of DevelopmentGO! NetworkFebruary 2010 – March 2012 (2 years 2 months)Economic EmpowermetThrough it's unique peer driven approach GO! Network's mission is to deliver hope, job-seeking skills, and networking opportunities to business professionals who once held supervisory, managerial, and technically trained positions.►Managed the grant process team by researching foundations whom meet GO Network's mission.►Prepared formalized grant proposals to...

Speaker FacilitatorTEDx Gateway St. LouisJuly 2015Appointed to work with a speaker to hone their speech to a set length of 18 minutes. I provide coaching on their speech phrasing, vocalization, vocal variety, the use of pauses, gesturing, and the ability to speak without movement. The more important aspect is by helping them to control their nervousness - by channeling those butterflies into an elucidated speech.

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CERTIFICATIONS

Business AnalysisCenter for Advanced Information Technology at Washington University

Linkedin CoachLinked University

ITIL V3FHewlett Packard through CSME, License 100179546

Rev Up Your ReferralsReferral Institute

Toastmasters InternationaHigh Performance Leadership

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HONORS & AWARDS

Who's Who in Business & Technology 2004, 2005, 2006, 2007

Toastmasters-Advanced Communicator Gold, Advanced Leader Bronze Toastmasters Division 8 Area 9 Governor 2013-2014

“Live Kidney Donor Transplants” Fox 2 Television interview on Fox2 (2004)

“Live Kidney donor Transplants” St. Louis Post-Dispatch article (2006)

"Explore Transplant" Program @ Washington University

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314 [email protected]

Bullishonlinkedin.net

CIRRUS SOLUTINZ

Bullish on Linkedin

Linkedin.com/in/rbarryhammond

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Profile Optimization $75.00/ hour

CIRRUS SOLUTINZ

Bullish on Linkedin