By: Josh Fox, Ted Phaniphon, Stephanie

Schweiner, Chris Spezzia

Executive SummaryThe research for the best fruit punch flavored

sport drinks was a success. We based our study on the four most relevant sports drinks to date. The method of evaluation was based on what we thought was most important. The stats we are about to show represent the restless hours of labor to bring you the best results.

IntroductionThis report provides data on the 20 oz. fruit punch

flavored sports drinks that are available at Quick Trip stores. Refreshing fruit-flavored sports drink are a popular choice of drink among students and a $15.9 billion dollar industry in the U.S. These drinks offer a carbohydrate-water mixture which improves the rehydration process. They assist in muscle cramp relief, heat stress and fatigue by replenishing important electrolytes lost through perspiration.

Quick Trip offers a variety of sports drinks. The most common flavor among all brands available at the store is fruit punch. The standard size of bottle available is 20 oz.

Methods for EvaluationInformation for this report came from the results of

two surveys: Importance of Criteria and Taste Test.Importance of Criteria (First Evaluation)

25 People were asked to rank the following criteria: Taste, Sugar Content, Calories, and Cost.

They were to determine on a scale of 1-10 how important each criteria was to them when purchasing a sports drink.

1 point is considered least important and 10 is considered the most important.

Points for each criteria is added together. The criteria with the most number of points is

considered to be the most important criteria when purchasing a sports drink.

Results of the First EvaluationThe results of the Importance of

Criteria Survey are as follows: Taste SugarCalorie

s Cost10 9 7 43 3 3 109 8 7 6

10 6 1 1010 8 9 710 6 6 109 7 6 108 7 7 10

10 10 1 510 2 3 810 8 4 18 4 6 5

10 10 4 1010 3 3 810 1 3 55 10 5 39 4 1 89 2 2 9

10 10 10 108 4 1 98 9 8 69 5 4 8

10 8 7 610 5 4 710 5 4 1010 5 6 10

235 159 122 195

Results of the First EvaluationBased on the results

from the first evaluation, the taste of the product is the most important criteria when purchasing a sports drink.

The second survey, Taste Test, is conducted to determine which brand of fruit punch flavored sports drink is the best.

Method of the Second EvaluationThe second survey, Taste Test, is conducted to

determine which brand of fruit punch flavored sports drink is the best.

Taste Test (Second Evaluation)25 People were asked to taste the fruit punch flavor

sports drink of the following brands: Powerade, Gatorade, Vitamin Water, and Neuro Sonic.

They were asked to rank the taste of each drink on a scale of 1-10.

1 point considered to be disliked and 10 points considered to be the most liked.

Points for each brand is added together.The brand with the most points is determined to be

the best tasting fruit punch flavored sports drink.

Results of the Second EvaluationThe results of the

Taste Test is as follows:

Powerade GatoradeVitamin Water

Neuro Sonic

8 10 9 2

6 7 3 44 9 1 17 7 9 6

7 7 1 17 8 8 95 8 7 64 8 8 88 9 5 38 6 10 36 7 8 56 7 8 57 8 3 25 6 4 89 10 8 45 6 6 16 5 5 88 7 5 44 9 1 16 8 7 45 4 10 16 6 6 77 8 9 58 9 3 2

152 179 144 100

Results of Second EvaluationBased on the results

of the Taste Test, Gatorade was the best tasting sports drink.

ConclusionWith our weighted point system, we were able to tell what participants considered the most important criteria. We combined qualitative and quantitative data using our weighted system.

RecommendationThe most recommend sport drinks is Gatorade ®

because it received the highest total score when calculated participant votes on the weighted scale on survey.