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Staff Expertise as Digital Strategy

Josh GreenbergDirector of Digital Strategy & Scholarship

(@epistemographer more or less everywhere)

Thursday, December 10, 2009

About NYPL

Thursday, December 10, 2009

The New York Public Library inspires lifelong learning, advances knowledge, and strengthens communities

Mission:

Thursday, December 10, 2009

Four Research Libraries

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6 Hubs +81 Neighborhood

Libraries

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Online

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NYPL.org

catalog.nypl.org

digitalgallery.nypl.org

kids.nypl.org exhibits

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www.nypl.org

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catalog.nypl.org

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digitalgallery.nypl.org

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A Problem:

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Plummeting use of Physical Research

Collections

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Are people no longer interested?

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No

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Theyre no longer going to come

to us first

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"Digitised and on our website" is not equivalent to "available

and useful to users"

- M1ke_Ellis (on Twitter yesterday)

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Digital discovery currently happens in

two ways:

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Conversation

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Goal: Grow Awareness and Use

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Strategy: Talk about ourselves.

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Strategy: Talk about ourselves.

A lot.

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Writing:2 birds, one stone

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Writing for Google

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Writing for Google+

Writing for referral

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Writing for Google+

Writing for retweeting

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Blogs

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44

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referrals to www.nypl.org

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referrals to www.nypl.org

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referrals to digitalgallery.nypl.org

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A little math:

if one post = ~30 average inbound visitors and NYPL has 2600 staff assume a post every two weeks by 1/2 of

the staff

Thats 650 posts per week... ...which means ~20k inbound visitors per

week; 1m per year

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New nypl.org

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Want to see it first? Follow @nypl

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Partnerships

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Easy part: tools

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Hard part: Policies & training

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Necessary background: understanding users

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User data for building

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User data for engagement

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Key takeaways:

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Get out there

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Simple tools, used creatively

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Exploit Partner withother institutions

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Pay attention to your users

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A last thought...

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The New York Public Library inspires lifelong learning, advances knowledge, and strengthens communities

Mission:

Thursday, December 10, 2009