business trends_december 2012

7/30/2019 Business Trends_December 2012

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By TIM RONALDSON Business Trends

Diana Petrone never expected this.For the last eight years, she was living her

dream as owner of Not Just Bagels, a full-service bagel shop and bakery on HylanBoulevard.

It was what she had always wanted to do,fill her passion for food and feeding, some-thing she was unable to do in her previous

jobs in public relations.She took a chance a decade ago, quitting

her stable job for a chance to run a food serv-ice business in New Jersey, but it worked outwell.

After two years traveling to New Jersey,she bought Not Just Bagels and made it herlife. Her 3-year-old daughter is even known asthe Bagel Baby.

Everything we do, we make with love,

Petrone said. My store is my heart. This ismy life.During the last week of October, Petrones

life, like so many others on Staten Island,changed forever.

Hurricane Sandy devastated Not JustBagels. Despite being more than a mile from

the ocean, water rose to nine feet inside thestore and 12 feet outside. The wind blew outthe buildings windows, and the water liftedeverything in the store and tossed it aroundlike a washing machine.

When Petrone was able to re-enter herstore a few days later, there were snakes andfish inside. Company files and family pic-tures were ruined. Nothing was salvageable.

DECEMBER 2012

BITS & BYTESTech lessons from Hurricane Sandy.

PAGE 6

COACHS CORNERThe 366th Day.

PAGE 4

HEALTH-CARE TRENDSStep away from the fruit cake.

PAGE 11

www.sibiztrends.com

From the ChamberPlease wake me up.PAGE 20

Business Trends

Hurricane Sandys devastatingeffects can still be seen through-out Staten Island. Resources areavailable at the local, state andnational level for disaster relief.

Below is a list of resources andtips for those in need.

Step-by-Step Guidefor Businesses

The Staten Island Chamber of Commerce put together a guidefor businesses affected by Hurri-cane Sandy:

1.) Contact your insuranceagent or broker immediately.Make sure you get the properforms to file a claim.

2.) Document: Take photos of all the damage before you do anysort of clean-up or renovationsand take notes of dates, times, etc.

3.) If you hire a contractor todo the work, get a few quotes andkeep these for references.

4.) Keep track of all expenseswith receipts and notes of expla-

nations. These will come inhandy when you need prove theseexpenses.

5.) Register with FEMA for as-sistance at www.disasterassis-tance.gov . The website has com-

Needrelief?Heressomehelp

please see RESOURCES, page 18 please see SANDY, page 26

JANET DUGO/Business Trends

Phil Bellino, owner of Gibraltar Transmissions, sits at a desk at hi s shop on Hylan Boule-vard that was heavily damaged during Hurricane Sandy.

Were not defeated


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2 BUSINESS TRENDS DECEMBER 2012

DOORS ACTING UP? WE CAN HELP!(718) 447-7338

Doors Repaired Door Closers Repaired/ReplacedLocks Installed Home or Business

Licensed, bonded, fully insured

Frank-Key Services97 Quintard Street Staten Island, NY 10305

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BUILDING AWARDSFRIDAY, DECEMBER 7

Time: 11:30 a.m.Location: Excelsior Grand, 2380Hylan Blvd.For information, call 718-727-2295

SILBERSTEINMEMORIAL

LECTURE & AWARDFRIDAY, DECEMBER 7Location: SI Mental Health Society,669 Castleton Ave.For information, call 718-442-2225x303

STATEN ISLAND SANDY

RELIEF BENEFITSUNDAY, DECEMBER 9

Time: 1:30 p.m.Location: St. Johns University, 300Howard Ave.For information, call 718-273-7660

SCORE: BUILDINGA WEBSITE

TUESDAY, DECEMBER 11Time: 10:00 a.m.Location: SIBL, 188 Madison Ave.NYCFor information, call 212-264-4507

NYS WOMEN, INC.(RICHMOND CNTY.)

WEDNESDAY, DECEMBER 12Time: 6:30 p.m.

Location: Bella Vita Caf, 1919 HylanBlvd.For information, call 718-816-5991

HOME IMPROVEMENTCONTRACTORSMONTHLY MTG.

WEDNESDAY, DECEMBER 12Time: 7:00 p.m.Location: LiGrecis Staaten, 697Forest Ave.For information, call 718-356-2323

RICHMOND CNTY.BANKERS ASSOC.

WEDNESDAY, DECEMBER 12Location: Mikes Place, 4677 HylanBlvd.For information, call 718-370-7037

Business Calendar

please see EVENTS, page 5
http://www.sichamber.com/


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4/32

By BILLY SPARKLEOne of my clients recently

shared this story with meOne day a monk expressed to

hi s Guru that he wanted to attainen lightenment. The Guru thensa id terrific, and pointed to ahil l.

On top of that hill, youll finda hut. Meet me there tomorrowaft ernoon at 3:00 and well beginyour training.

The following day, the monkfin ds his Guru standing on top of

th e hill next to the hut. The Gurusa ys to the monk OK, now go in-sid e this hut. And Im going tocome back here every day at ex-actly 3:00 to check in on you and

see how youre doing.The next day, at exactly 3:00,

the monk responds to a knock onhis door and finds his Gurustanding there with a stick.

The Guru promptly whacks themonk over the head and leaves.The following day, at exactly 3:00,the Guru again shows up and hitsthe monk over his head with astick.

This goes on for an entire yearevery day without exception.Then, on the 366th day, just when

the stick was about to strike hishead, the monk raises his armand blocks. At this point, theGuru said, Well done. You havefinally achieved enlightenment.You can now leave the hut.

This story illustrates a wonder-ful point that you and I could bebenefitted from.

How many things have we beenputting up with in our businessesor our personal lives that havebeen bringing us some degree of pain or discomfort?

And rather than simply put-ting a stop to them which weeasily could do by raising a de-fense we put up with thesethings while were waiting forsomething else (i.e.: the enlighten-ment).

And that is the point that thisstory brings forth. If were al-ready enlightened enough toknow that these things cause uspain or discomfort, we ought to beenlightened enough to be able to

raise a defense and actually dosomething about it.And by doing something

about it, I dont mean complain-ing about it or priding ourselves

with the knowledge of the regu-larity with which something hap-pens. How often have you heardsomebody say, Oh, this alwayshappens at this time of the day oryear?

Or, He always does that in thissituation. Well, if it always hap-pens and these are the things thatare causing you pain or discom-fort, why dont you honor yourenlightenment and use yourknowledge to either stop it fromhappening or at least move out of

the way so youre not in a positionto be affected by it?So what are some sticks that

youve been getting hit with thatyou could put a stop to? Ratherthan waiting until the 366th day,how about raising a defense NOWthat trustfully puts an end tothese sticks.

If youd like some specificideas for defending against someparticular sticks that are causingyou pain and discomfortOryoud simply like to see your busi-ness move to a whole new level,drop me an email.

I love to hear your questions.Who knowsmaybe our interac-tion will end up becoming a fu-ture article of the Coachs Corner.Until thenheres one enlight-ened being saying to another:Thanks for joining me in myhut.

Coach Billy works with highly com-mitted men & women to produce un-

precedented results in their busi-nesses and their lives. Learn more atwww.billysparkle.com or contactBilly directly via e-mail [email protected] .


Members are fully licensed and insured.When you hire a NARI-HIC member, you can be sure they have undergone

a rigorous screening process that confirms their stability and record of providing the absolute best in service.

To choose a contractor with confidence, visit

www.hicofsi.orgor call (718) 356-2323

ATTENTION:Contractors and Affiliated Businesses --

Enhance Your ReputationJoin NARI-HIC of Staten Island

PLUS -Meet monthly for networking,

benefit from group advertising,and more

JOIN

NARI-HIC!

NARI-HIC of Staten Island is a non-profit Trade Association that promotes

- professionalism- quality workmanship - customer satisfaction in the Home Improvement/Remodeling Industry

S T A T E N I S L A N DC H A P T E R

The 366th DayCOACHS CORNER

Parisi Rampulla & Lenza, P.C.78 Martin Avenue | Staten Island, NY, 10314

(718) 761-3333

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DECEMBER 2012 BUSINESS TRENDS 5

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Commercial/Residential Renovations Additions, Extensions, Roof Raisings Custom Carpentry/Artistic Wood-Working

Finished Basements Repairs/Handyman Services Rockscapes, Cultured Stone Installs Fire/Flood Restorations

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POWERFUL YOU!THURSDAY, DECEMBER 13

Time: 7:00 p.m.Location: Richmond Diner, 3954Richmond Ave.For information, cal l 718-948-0074

SCORE: TAX PLANNINGFOR SMALL BUSINESS

TUESDAY, DECEMBER 18Time: 9:00 a.m.Location: NYS Soc. Of CPAs, 3 ParkAve., 18th Fl., NYCFor information, call 212-264-4507

NYS WOMEN, INC.(STATEN ISLAND)

TUESDAY, DECEMBER 18Time: 6:30 p.m.Location: LiGrecis Staaten, 697Forest Ave.For information, call 718-226-6462

CHAMBERHOLIDAY PARTY

TUESDAY, DECEMBER 18Time: 5:00 8:00 p.m.Location: Old Bermuda Inn, 2512Arthur Kill RoadFor information, call 718-727-1900

BUSINESS LEADERSTOASTMASTERS

WEDNESDAY, DECEMBER 19

Time: 7:00 p.m.Location: 43 Ramona Ave.

For information, call Arlene Trunzoat 718-317-0949

NETWORKING PLUSTHURSDAY, DECEMBER 20

Time: 8:15 a.m.Location: Golden Dove, 3281 Rich-mond Ave.For information, call 718-966-6289

NEW DAYTOASTMASTERS

THURSDAY, DECEMBER 27Time: 7:00 p.m.Location: SI Univ. Hosp., SeaviewAve.For information, call 347-265-1161

Business CalendarEVENTS

Continued from page 2

please see EVENTS, page 8


6/32

in our opinion

What a difference a day makes


On October 28, it was businessas usual, with the Novemberedition of this paper printed

and ready for mailing. By the nextnight, Staten Island businesses, in factall of Staten Island, was dealing withthe unprecedented crisis created by asuperstorm.

Those of us who had to live and try

to work for extended periods withoutelectric power or deal with a fewdowned trees or broken windows werethe lucky ones. The extent of the dev-astation to property boggles the mind.But much worse is the fact that liveswere lost.

It comes as no surprise, though, thatthroughout the worst hours of thestorm, and in the days since, Staten Is-landers have come out in full force to

aid and comfort one another.Now, the big question is, where do

we go from here? The shore commu-nities that took such a beating fromthe storm surge are irrevocablychanged. There are big decisions to bemade.

Out of the rubble, there have come acouple of positive steps forward. First

and foremost, the mayors office an-nounced the reconvening of the StatenIsland Growth Management TaskForce, aimed at taking a close look atthe devastated areas and making rec-ommendations on where rebuildingmakes sense and where it doesnt,where big changes need to occur fordevelopment to proceed, and, most im-portantly, what kind of developmentshould occur. We are heartened to

hear of this. Now is the exactly thetime for experts and representatives of all the affected constituencies to cometogether to create a well-consideredplan for Staten Islands coastline.

In tandem with this announcement,we also saw the start of fast ferry serv-ice from Great Kills directly to Man-hattan. After years of false starts, this

much-needed transportation was fast-tracked to fill some of the voids inmass transit caused by the storm. Asof now, it is scheduled to stop runningin about eight weeks. But it will be abadly missed opportunity if that is al-lowed to happen. We urge our electedofficials and all Staten Islanders tomake sure that fast ferry service fromthe South Shore is here to stay.

Out of bad, let there come good.

66 Willow AvenueStaten Island, NY 10305

347-682-4867

JANET WARREN DUGOPublisher

TIM RONALDSONExecutive Editor

STEVE COPPOLA Director

RICHARD GRADODirector

ROBERT CUTRONA Director

LAWRENCE RAMPULLA Director

DAN McDONOUGH, JR.Chairman

Business Trends is mailed each month to thebusiness and community leaders of StatenIsland. To be added to the mailing list, e-mail [email protected] . To submit anews release, email [email protected].

For advertising info, call 347-682-4867 or email [email protected].

By BILL DUBOVSKYSituation

Hurricane Sandy caused a great deal of business disruption for many organiza-tions in the NY/J area. While our mission-critical clients had mandated IT and tele-com backup procedures kick in immediate-ly, including out-of-area backups and multi-ple levels of redundancy, others were downfor over a week due to telephone companycentral office problems in NYC. I wouldlike to review some lessons learned fromour SOHO (Small Office/Home Office)clients.

Communications basicsMost organizations phone and Internet

connections are based upon wired connec-tions: telephone wires, cable, fiber, and

electrical power. These can potentially allgo down at the same time because they areon the same utility poles or tunnels. Somebackup can be accomplished via POTSlines (Plain Old Telephone Service) whichare self- powered but are useless as a back-up if you dont use an old fashioned stan-dard telephone.

Most commercial telephones today re-quire plug-in electrical power to function.Mobile phones, which are normally goodbackups, were unreliable for days in cer-tain areas as about 25% of cell sites lostpower.

Lessons learned1.) Power: Depending on business needs,

SOHOs may be well served by the purchaseand professional installation of a 5500 Wattor larger TriFuel Generator, which retails

for about $2,000. These small footprint gen-erators can run on NG natural gas, LPpropane, or gasoline. By having it connect-ed to your buildings gas main, it can pro-vide temporary power without your hav-ing to store or run out of fuel. Cons: itneeds to be vented, oil levels checked peri-odically as its an engine, and is noisy.Check for compliance with building codes.

2.) Telecom Services: We have been rec-ommending hosted VoIP (VaaS Voice as aService) for several years, for operationalversatility, predictable monthly fixed cost,rapid response to emergencies and, inmany cases, lower costs in the long-term. Ahosted system has no telephone switchingequipment at your site to get trashed oroutdated. All you need is a broadband con-nection (T1 or DSL for example) with theoption to back it up to fiber or cable (differ-

ent technologies). If one technology goesdown, the other can automatically pick itup. So if you are using cable or fiber fordata with a T1 for voice, and the T1 goesdown, your calls will re-route to the dataconnection, or vise-versa, usually with nodramatic negative impact on your usage.

In case a hurricane or a heavy snowstorm is predicted, you could have yourkey employees take their phones home (orto another remote site), plug them intotheir home router, log the phone in, andeveryone is up and running exactly as if they were all together in the same build-ing, making, receiving, transferring calls,etc.

3.) Disaster Recovery/Cloud Computing:This topic is a column by itself, but DRaaS

Tech lessons from Hurricane SandyBITS & BYTES

please see BITS, page 7


7/32

(Disaster Recovery as a Service)is increasingly popular with ourmedium and larger sized clients.

Some have back-up data oreven their actual servers in a pro-tective off-site facility and do notkeep equipment on site otherthan a router, laptops/computersand printers, and scanners.

Besides never having to worryabout your hardware or software

backup and maintenance, thereare other economies and advan-tages that may make this serviceattractive to some organizations.Again, you can access your net-work from a laptop connected toany broadband Internet connec-tion.

4.) Telecom/Internet waterdamage: If your offices are locat-ed in an area that got flooded thistime, it can happen again. Haveyour demarc (demarcation block -where your telecom connectionsenter the building) moved highenough so that they will not beflooded. Check your FiOS (box inyour building with green and redlights) to make sure that the back-up battery does not need replace-ment.

5.) Purchase a small, inexpen-sive, power station (Costco, Ama-zon, $70 - $200) to charge mobilephones, iPads, etc. anything thatcan be plugged into a cigarettelighter.

They can also be used to pro-vide light, to jumpstart a car, andmany also have an air compres-sor for inflating tires or emer-gency rafts, etc.

6.) News and information canbe obtained by radio and broad-cast TV (if cable or fiber goes outand there is no power for satelliteservice.

A battery powered AM/FMradio can be purchased for a fewdollars, a hand-held/portableLCD TV with ATSC digital tunercan be purchased on Amazon($54 $150) which will work forseveral hours on internal power,and much longer by rechargingor connecting to a power station,along with a non-powered

portable antenna ($20). Dont usean old CRT type TV as they nolonger receive broadcast TV - dis-card them and be sure to checkout all equipment before yournext emergency.

7.) Personal communications:each person could use aFRS/GMRS (Family Radio Serv-ice/General Mobile Radio Serv-ice) 22 channel, two-way radio(about $50 for two) and learn touse them before the emergency. Atightly-sealed plastic containerfor extra batteries should beavailable for all.

Many of these radios also haveall the NOAA weather channelsbuilt-in for the latest local officialinformation. These radios canhave a useful range of about 1-2miles depending on conditionsand topography, but you willmostly use them for line of sightcommunication.

FRS radios are also useful forcommunicating at events, shop-ping, camping, hiking, as well asin emergencies. You may have tofile a form to get a license (no testrequired) to legally use the GMRSpart of the radio. Old school CB(Citizens Band) radios are not asuseful as these new services.

8.) SOHO Summary: Set upyour broadband/Internet routeron a separate UPS/battery back-up and then shut the UPS off assoon as you lose power. If yourwired broadband connection re-mains intact, you can switch onthe UPS and router for short peri-ods if you wish to use WiFi en-

abled tools such as battery pow-ered laptops, iPads, and smart-phones for brief periods until cellservice and/or full power is re-stored.

Bottom-lineThere are many ways to mini-

mize small business tech disrup-tions in an emergency. Email meat [email protected] withspecific questions. I will be glad tohelp.

Bill Dubovsky - Comtel InformationServices, has a proven track recordof business success spanning over30 years in helping hundreds of or-ganizations improve their profitabili-ty. He is the principal technology

specialist with Comtel InformationServices, a New York based telecom-munications consulting firm, and anadjunct lecturer in business at theCollege of Staten Island, C.U.N.Y.Contact him [email protected] .


Tech lessons from Sandy BITS



8/32


Dear Organization and Company Owners,

We would like to introduce to you a new gifting concept called Fruitilicious Flavors.

Fruitilicious Flavors has delicious fresh baked cookie, bite size cake,and cake pop arrangements, as well as mouthwatering fruit arrangements which make any special occasion extraordinary -from birthdays, thank you, sympathy, get well, anniversary,congratulations, new baby and corporate events. Each bouquet can be accompanied with chocolate dipped fruit, plush toy andballoon to match the occasion. We are more than just fruit!

You can give Fruitilicious Flavors Holiday Certificates to yourmembers and followers as a gift with NO COST to you.

You can post the code on your Facebook page or email them toyour mailing list. We can also provide the gift certificates in card form to be given out by hand if needed. Please contact [email protected] or call 718-844-2444 to discuss further.

Please like our Facebook page http://www.facebook.com/fruitiliciousflavorsto keep up-to-date with our news.

D e a r ( Y O U R O R G AN I Z AT I O N ) F r i e nd s ,T o t ha nk y o u f o r y o u r s u p p o r t a nd t o he l p y o u c e l e b r a t e t he H o l i d a y s w i t h f a mi l y a nd f r i e nd s w e w o u l d l i k e t o o f f e r y o u a F r u i t i l i c i o u s

F l a v o r s

G i f t C e r t i f i c a t e w i t h a v a l u e o f $ 15.0 0 o f f o n a ny o r d e r + f r e e s hi p p i ng . J u s t p l a c e t he o r d e r o nl i ne

a t ht t p : / / w w w .f r u i t i l i .c o m / a nd u s e ( Y O U R C O D E )i n t he c o u p o n c o d e s e c t i o n. W e w a nt t o w i s he v e r y o ne a H a p p y a nd S w e e t H o l i d a y !

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24-7NETWORKING SALESMONDAY, DECEMBER 31

Time: 9:00 a.m.Location: Z-One Restaurant, Rich-mond Ave.

For information, call 973-697-8872

WORLD OF WOMENMONTHLY MEETINGMONDAY, DECEMBER 31

Time: 7:00 p.m.Location: Marina Grand, MansionAve.For information, call 718-948-8175

CalendarEVENTS


ConnectNYCMayor Michael Bloomberg an-

nounced the launch of Connect-NYC, a city-sponsored competi-tion to encourage growing com-mercial and industrial businessesin unwired or underwired build-ings in New York City to apply forfree fiber cable wiring. It is partof the administrations plans toensure the city continues to estab-lish itself as a leader in connec-tivity and innovation. Awardswill be given to companies basedon a set of evaluation criteria, in-cluding how additional connectiv-ity will help them grow theirbusinesses, the potential to im-prove broadband infrastructurein underserved areas, and thebusiness proximity to other ap-plicants. Once the winning busi-

nesses are selected, Time WarnerCable Business Class and Cablevi-sion, which have partnered withthe city on this initiative, willcommence free fiber build-out,with more than 100 businesses ex-pected to be fiber wired in thefirst year of the program. By theend of the second year of the pro-gram, the total number of busi-nesses is expected to reach 240.The application process for Con-nectNYC will be open throughDec. 27. Winning companies areexpected to be announced in early2013.

Businesses with fewer than 100employees in all five boroughsand across all industries are eligi-ble to apply online atwww.NYC.gov or by calling 311.
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SUSAN ANDERSONStaten Island Track

Running and CommunitySusan Anderson, executive di-

rector of marketing at the HiltonGarden Inn, hasbeen appointed tothe Board of Di-rectors of StatenIsland Track Run-ning and Commu-nity. A lifelongStaten Islander,she is a graduateof St. Johns Uni-

versity. She began her 26-year ca-reer in marketing on Wall Streetat Drexel Burnham Lambert, and

later returned to Staten Island asdirector of communications forthe practice of Orlando GonzalezJr, M.D., a gynecologist with of-

fices in Todt Hill.As executive director of mar-

keting for the Hilton, where sherecently celebrated her 7th an-niversary, Anderson is responsi-ble for the marketing efforts of the Hilton Garden Inn, NicotrasBallroom, Lorenzos Restaurant,Bar & Cabaret, the Hampton Inn& Suites, the Commons Caf andthe recently completed Above andAbove Rooftop a metropolitanspecial event and nightlife venue.Anderson, who is married withtwo daughters, is a sports enthu-siast, an avid cyclist and a recre-ational boxer. SITRAC is an in-corporated non-profit whose pur-

pose is to advocate for and assistin the development and construc-tion of a world class indoor trackand field arena to benefit the local

track and running community in-cluding youth, teens, adults, sen-iors and the disabled who runcompetitively or for fitness andrecreation.

RECOGNITIONBridge Financial Group

Five associates of Bridge Fi-nancial Group, a Staten Island-based office of MetLife, have re-cently earned MetLifes Leaderslevel recognition an honor be-stowed upon those who exemplifythe highest standards of personalintegrity, professionalism, andcustomer service across the com-pany. The associates from Bridge

Financial honored were JamesMuro, Oscar Suarez, Peter Vitale,

on the job

please see JOB, page 24

Anderson


11/32

By DR. THEODORE STRANGEIts the holiday season and its

cause for celebration with family,friends and co-workers. Its also atime for some of us to get off track with health routines.

Temptation is everywhere: hol-iday office parties and celebra-tions with all the trimmings. Soits important to watch your foodintake this month. According tothe National Institute of Health,holiday eating can result in anextra pound or two every year,

which really adds up over theyears. These extra pounds canlead to an obesity problem downthe road. We all know how hard itis to lose weight, so try not to addit on in the first place.

The holidays are also a time forreflection. For some, they canbring back memories of lostloved ones and good times past. If you suffer from depression,please seek counseling and reachout to someone. Another thing tobe aware of is Seasonal AffectiveDisorder or SAD. SAD is a type of depression that can be brought on

predominantly in the winter -from lack of daylight and shorterdays during daylight savings.Also, holiday blues are nothing toignore and nothing that alcoholcan correct.

While were on the subject of alcohol, make sure to watch yourintake of eggnog and other alco-holic beverages this season. If youre going to a holiday officeparty and youre going to drink,plan ahead and get a ride; orarrange for a cab.

If you really want to rewardyour employees for all their hardwork this year, provide trans-portation and make sure every -one arrives alive! If you want t ogive a gift to your office, be th edesignated driver.

If youre looking for some ex -pert advice on how to stay off th enaughty list, the best remedy fo rall of the above is exercise. Jus tbecause its colder out, doesn tmean you shouldnt work out .Bundle up or invest in some in -

door exercise equipment it wil lpay for itself.If youre going to be exercisin g

outside, be careful of ice on th eroad, a twisted ankle can easil ysideline you. Also, with it bein gdarker earlier, be sure to wea rbright reflective clothing.

The most important thing I ca nrecommend for the holidays is t orelax. Its very easy to get caugh tup with deadlines, shopping, an dfamily. Make sure youre manag -ing your time and getting enoug hrest. And mos timportantlyhave fun!

A great way to de-stress is t ogive back. Start a collection a tyour office and pick a cause t ohelp take the burden off someon eelse.

If you find your office is receiv -ing a number of gift baskets an dholiday lunches, there are a num -ber of places to donate to durin gthe holidays.

Have a happy, healthy and saf eholiday!

Theodore Strange is Staten Islan d

University Hospital associate chair-man of medicine and vice presidentof medical operations/South Site. Hemay be reached at (718) 356-6500.


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Step away from the fruit cakeHEALTH-CARE TRENDS

StartUp! in 2013The New York Public Library

with its sponsor, the Citi Founda-tion, announced the New YorkStartUP! 2013 Business Plan Com-

petition for New York-based start-up entrepreneurs, with cashprizes totaling more than $30,000.

Entrants gain practical in-sights about starting and growinga business, while learning about

the comprehensive small busi -ness resources at NYPLs Science ,Industry and Business Library .The competition is open to thos e

18 years of age or older who liv ein Manhattan, the Bronx or Stat -en Island and wish to start a busi -ness in any of those boroughs .For more information and t oenter, visit www.nypl.org/bizplan .
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irty chimneys - whether they serve oil or gas furnaces, woodburning fireplaces or stoves -can make holidays miserable instead of merry. Oil and gas flues need regular

inspection to make sure deteriorated liners, dont cause blockages that dump poisonous gases into

your house. Woodburning systems must havecreosote removed from chimney walls to prevent

the dangerous chimney fires that annually threaten homes and lives. Keep your holidays merry. Call us, your professional chimney sweeps, to clean, inspect and maintain your chimney systems.

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S T A T E N I S L A N DC H A P T E R

Should you change your tax strategy?By JOHN J. VENTO

As year-end approaches, in-ve stors typically consider a taxstr ategy called harvesting capi-tal losses. Theres an added wrin-kl e to this tax move this year. Dueto pending tax law changes, youmi ght try instead to reap moreca pital gains than losses in 2012.Th us, the usual strategy of har-vesting losses could be turned up-sid e down.

Heres a recap of the basicru les. The capital gains and capi-tal losses you realize during theye ar are netted under complexru les when you file your tax re-

tu rn.A gain or loss is treated asbe ing long-term if youve held these curities for more than one year.Fo r 2012, net long-term capitalga in is taxed at a maximum taxra te of 15 percent (zero percentfor investors in the regular 10 per-cent and 15 percent tax brackets).

If youre showing a net capitalga in on paper as year-end ap-

proaches, any capital losses yourealize will reduce the amount of the taxable gain or offset it com-pletely. An excess loss can thenoffset up to $3,000 of highly taxedordinary income before any re-mainder is carried over to nextyear. However, the usual strategyof harvesting losses is complicat-ed this year by three key tax lawchanges scheduled for 2013.

n The maximum tax rate fornet long-term capital gain will in-crease to 20 percent (10 percentfor investors in the lower taxbrackets).

n Ordinary tax rates are going

up. For example, the top rates of 33 percent and 35 percent will in-crease to 36 percent and 39.6 per-cent, respectively.

n A special 3.8 percentMedicare surtax will apply to thelesser of net investment incomefor the year or the amount bywhich modified adjusted gross in-come (MAGI) exceeds $250,000($200,000 for single filers).

Barring any late legislation byCongress, investors may be in-clined to harvest capital gains in-stead of losses at year-end. As aresult, you can benefit from thefavorable tax rates in effect for2012. If youve already realizedshort-term gains in 2012, youmight want to realize short-termlosses to offset those gains. Butdont use short-term losses to off-set long-term gains, if you canhelp it, because long-term gainsare taxed at a maximum rate of only 15 percent in 2012.

Other considerations maycome into play. The best approach

is to do whats best for your situa-tion. Contact a tax advisor for areview of your year-end invest-ment tax strategy.

John J. Vento is a certified publicaccountant in private practice andpresident of Comprehensive WealthManagement, Ltd. He may bereached at (718) 980-9000 or viaemail at [email protected] .
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Join national companies like Time WarnerCable, Wells Fargo Home Mortgage and localbusinesses like Jealan Fireplaces and The PoolTherapist. To learn more, visit the Offer Boardat www.DomeGroup.com/dscOffers.

MONDAYBus. Outreach Ctr of SI/WBCLDCSmall Bus. Counseling MWBE/BOC Capital: WBCLDC, 705Forest Ave., 2nd Fl. By appointmentonly. For info, call 718-816-4775.Kiwanis Club of Richmond Co.:LaFontana Restaurant, 2879 AmboyRd. 7 p.m. For info, call 718-420-1966.College of S.I., Small Bus. Dev. Ctr.Business Counseling: CSI, 2800Victory Blvd. 9 a.m. to 5 p.m. Nocharge. For info, call the SBDC at718-982-2560.

TUESDAYBus. Outreach Ctr of SI/WBCLDCSmall Bus. Counseling MWBE/BOC Capital: WBCLDC, 705Forest Ave., 2nd Fl. By appointmentonly. For info, call 718-816-4775.Direct120.com, Ultimate ThinkTank: Lorenzos, 1100 South Ave. Forinfo, visit www.direct120 .com.Kiwanis Club of South Shore:LaFontana, 2879 Amboy Rd. 7:30p.m. For info, call 718-370-2770.SCORE Business Counseling: S.I.Bank & Trust, 1550 Richmond Rd. 9

a.m. to noon. No appointment nec-essary. No charge. For info, call 718-727-1221.Business Guild I of the S.I. Cham-ber of Commerce: Hilton GardenInn, 1100 South Ave. 7:45 a.m. Mem-bers and invited guests only. Forinfo, call Christina Fiorenza at 347-581-5022.Business Network Intl. (BNI) Net-work Alliance Chapter: Z-OneLounge, 1821 Richmond Ave. 7 to

8:30 a.m. For info, call TimothyHouston at 718-981-8600.Rotary Club Staten Island: LiGre-cis Staten, 697 Forest Ave. 12:30 to1:30 p.m. Members and guests wel-

come. For info, call 718-370-3140.College of S.I., Small Bus. Dev. Ctr.Business Counseling: Chamber ofCommerce, 130 Bay St. 9 a.m. Nocharge. For info, call the SBDC at718-982-2560.College of S.I., Small Bus. Dev. Ctr.Business Counseling: CSI, 2800Victory Blvd. 9 a.m. to 5 p.m. Nocharge. For info, call the SBDC at718-982-2560.

WEDNESDAYBus. Outreach Ctr of SI/WBCLDCSmall Bus. Counseling MWBE/BOC Capital: WBCLDC, 705Forest Ave., 2nd Fl. By appointmentonly. For info, call 718-816-4775.Staten Island Business Council:Lorenzos at Hilton Garden Inn, 1100South Ave. 7 a.m. Members andinvited guests only. For info, call 347-855-4488 or send an e-mail [email protected] .Bucks Business Network: Hamp-ton Inn, 1120 South Ave. 7:45 a.m.

For info, call 718-351-2557 or visi twww.sibucks.com .Kiwanis Club of Brighton: JodysClub Forest, 372 Forest Ave. 7:30p.m. For info, call 718-348-0505.Kiwanis Club of North Central:LiGrecis Staten, 697 Forest Ave.7:30 p.m. For info, call Len Bosso a t347-592-1937.Rotary Club of Gateway: The LakeClub, 1150 Clove Rd. 7:15 p.m. Forinfo, call 718-447-1509.

SCORE Business Counseling:Chamber of Commerce, 130 Bay St.9 to 11:30 a.m. Appointment neces-sary. No charge. For info, call 718-727-1221.

E.L.I.T.E. (Executive, Leadership,Interactive, Team, Effort) Net-working Group: 1110 South Ave. 8a.m. New members welcome. Forinfo, call 347-273-1375.College of S.I., Small Bus. Dev. Ctr.Business Counseling: CSI, 2800Victory Blvd. 9 a.m. to 5 p.m. Forinfo, call 718-982-2560.

THURSDAYBus. Outreach Ctr of SI/WBCLDC

Small Bus. Counseling MWBE/BOC Capital: WBCLDC, 705Forest Ave., 2nd Fl. By appointmentonly. For info, call 718-816-4775.Kiwanis Club of Staten Island:LiGrecis Staten, 697 Forest Ave.7:30 p.m. For info, call 718-967-4345or go tokiwanisclubofstatenisland.com.Rotary Club of South Shore: Mari-na Grand, 141 Mansion Ave. 12:15 p.m.For info, call 718-987-2061 or visitsouthshorerotary.org .Rotary Club Mid-Island: New Dako-ta Diner, 921 Richmond Ave. 7:30 to9:00 a.m. For info, call 718-981-0700.SCORE Business Counseling: SIBank & Trust, 1550 Richmond Rd. 9a.m. to noon. No appointment nec-essary. No charge. For info, call 718-727-1221.Rotary Club of North Shore: LiGre-cis Staten, 697 Forest Ave. 7 p.m.

WEEKLY MEETINGS

please see MEETINGS, page 16


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We teac h you r h om e a nd bus in ess h ow to act -- wh et h e r you' re t h e r e o r n ot -- by in sta llin ga Co n t r o l4, o n e -touc h auto m at ion syste m .

These are just some of the money-saving, convenient, safety-related actions that will happen automatically:

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S ecurity & Cameras & Remote MonitoringE nergy Monitoring & ManagementL ighting ControlsE ntertainment (Home Theaters)C omputer NetworksT echnology of Tomorrow

Visit our showroom(by appointment only)

APB Security Systems, Inc.2047 Victory BoulevardStaten Island, NY 10314718-698-8244

SECURITY & SAVINGSUpon leaving your home, thermostats are pre-programmed tosave heating and air conditioning costs. Lights will alternate atnight to simulate occupancy. All lights will go on if an alarm trig-gers and a recorded message is blasted to a burglar. Upon re- turning, selected lights will automatically light your home.

CONVENIENCE & SAVINGSOne button puts your home in vacation mode(HVAC, Lighting, Power-Consumer Electronic De-vices, etc. are programmed to save money). Onebutton activates all holiday lighting, and you mayheat your pool from your phone.

ENTERTAINMENTOne remote controls all audio andvideo throughout your home froma few televisions to a completehome theater room.

ENERGY MONITORING &MANAGEMENTWe let you monitor every circuit inyour home or business to help isolate the waste and begin saving on elec- tricity consumption.

NYS Dept of State Lic #12000034292

For info, call Chris Williams at 718-442-9047.Business Network Intl. (BNI) HighAchievers Chapter: Perkins Restau-rant, 4370 Amboy Rd. 7:30 to 8:30a.m. For info, call Timothy Houstonat 718-981-8600.Business Network Intl. (BNI) HighAchievers Chapter: Perkins, 4370Amboy Road. 7:30 to 8:30 a .m. Forinfo, call Timothy Houston at 718-981-8600.

Business Guild II of the S.I. Cham-ber of Commerce: Hilton GardenInn, 1100 South Ave. 7:45 to 8:45

a.m. Members and invited guestsonly. For info, call Bob Williams at718-356-1952.

Business Guild III of the SI Cham-ber of Commerce: Hilton GardenInn, 1100 South Ave. 7:30 a.m. Newmembers welcome. Call MelodyMinkoff at 718-370-0040.College of S.I., Small Bus. Dev. Ctr.Business Counseling: CSI, 2800Victory Blvd. 9 a.m. to 5 p.m. Forinfo, call 718-982-2560.Community Emergency ResponseTeam (CERT): 7 p.m. For info. andlocations, call John Tidona at 718-448-7160 or [email protected] .

FRIDAYBus. Outreach Ctr of SI/WBCLDCSmall Bus. Counseling MWBE/BOC Capital: WBCLDC, 705Forest Ave., 2nd Fl. By appointmentonly. For info, call 718-816-4775.

SATURDAYSCORE Business Counseling: St.George Library, 5 Central Ave. 10a.m. to noon. Appointment neces-sary. No charge. For info, call 718-442-8560.SCORE Business Counseling: Rich-mondtown Library, 200 Clarke Ave.10 to 11:30 a.m. Appointment neces-sary. For info, call 718-668-0413.

Weekly me etingsMEETINGS


Drop us a lineEmail: [email protected]

Northfield stock offeringNorthfield Bancorp, Inc., the

proposed successor holding com-pany for Northfield Bank, is com-mencing its stock offering in con-

nection with the companys previ-ously announced plans to becomea fully public company.

Northfield is offering for salethe 61.1 percent ownership inter-est in the company currentlyowned by Northfield Bancorp,MHC.

Based on an independent ap-praisal of the estimated proforma market value of Northfieldas of Oct. 12, Northfield is offer-ing 31,025,000 to 41,975,000 sharesof common stock at $10 per share.

Upon the completion of the of-fering and the conversion, thecompanys current stockholderswill have their existing shares ex-changed for shares of new North-field common stock at an ex-change ratio of between 1.2240and 1.6561 shares of Northfieldcommon stock for each share of existing company stock. The

exact exchange ratio will be de-termined immediately prior tothe closing of the transaction andis primarily based on the number

of shares to be sold in the offer-ing.

Cash will be paid in lieu of anyfractional shares resulting fromthe exchange.

After the completion of theconversion and offering, North-field will be 100 percent owned bypublic stockholders, and the Com-pany and Northfield Bancorp,MHC will each cease to exist.

The completion of the conver-sion and offering is subject to,among other things, the sale of aminimum of 31,025,000 shares inthe offering, the receipt of all nec-essary final regulatory approvals,the receipt of the approval of themembers of Northfield Bancorp,MHC (depositors of record of Northfield Bank as of Nov. 6), andthe receipt of the approval of thestockholders of record of theCompany as of Nov. 8.
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May this season of beauty bring you happiness

o all our readers, advertisers, contributors and friends --

Tank you for your enthusiastic support and best wishes for a healthy and prosperous new year!
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prehensive information on feder-al and local assistance availablefor both individuals and business-es. Make sure to retain yourFEMA reference number afterregistering.

6.) Register with Empire StateDevelopment to stay informedabout all options available to busi-nesses needing financial assis-tance, loans, or grants in thewake of the storm. Visitwww.esd.ny.gov for information,or call their storm hotline, (855)NYS-SANDY.

ESD is collecting informationon businesses impacted by Hurri-cane Sandy. Visitwww.esd.ny.gov/sandyAssistance.asp?utm_source=SIEDC+Sub-scribers&utm_campaign=ac7746ccbb-annual&utm_medium=email tofill out the form.

Applying for SBADisaster Relief Loans

The SBA provides low-interest,long-term disaster loans to home-owners, renters, non-farm busi-nesses of all sizes and private,nonprofit organizations to repairor replace real estate, personalproperty, machinery and equip-ment, inventory and business as-sets that have been damaged ordestroyed in a declared disasterarea. Call the Staten Island SBDCBusiness Recovery Center at (718)982-2560.

Applying for SBS, Biz SolutionCenter and NYCEDC Loans

New York City, including theNew York City Department of Small Business Services and TheNew York City Economic Devel-opment Corporation, is coordi-nating a set of services to helpNew York businesses in recover-ing from the effects of HurricaneSandy. Below is an outline of available assistance and how you

can access them.Call the NYC Business Solu-tions Staten Island Office at (718)285-8391, or visit the websitewww.nyc.gov/html/sbs/nycbiz/html/home/home.shtml .

Relocation InformationTemporary Office Space

For aid with temporary officespace, business owners can reachout to the following organiza-tions:

n SIBOR: (718) 979-0007 orwww.sibor.com

n NYCEDC: Call 311 or visitwww.nycedc.com/donations

n The Staten Island Chamberof Commerce: (718) 727-1900 orwww.sichamber.com

n The Staten Island EconomicDevelopment Corporation: (718)477-1400 or www.siedc.org

Alternative FundingBOC Capital is offering loans

and free advisory services to com-munity business throughout thecity. It offers loans for workingcapital, repairs, machinery andequipment, structured as termloans, bridge loans or Reba-freeloans, with an interest-free graceperiod to businesses impacted byHurricane Sandy.

BOC Capitals special mi-

croloans for business recoveryare between $500 and $10,000 forthe loss of perishable inventoryor other impacts due to poweroutage and/or a lack of trans-portation, as well as extendedbusiness interruption, loss of equipment or loss of durable in-ventory. The loans are offeredwith no interest for the first sixmonths, followed by 4 percent in-terest thereafter, with a 1 percentinterest discount for ACH pay-ments.

If you are in need of a loan orassistance, call Nina Flores, busi-ness development specialist at theWest Brighton LDC and Staten Is-land BOC, at (718) 816-4775 [email protected] .

Architectural ConsultationsHomeowners with red or yel-

low carded homes can get free ar-chitectural consultations. Bor-ough President James P. Moli-naro and Council Members

James Oddo and Vincent Ignizioare offering the free consultationsin cooperation with the Staten Is-land chapter of the American In-stitute of Architects.

To get started, visit Room G12

in the Topographical Departmentof the Borough Presidents Office,send an e-mail to

[email protected] ,or call (718) 816-2000.

National Grid EmergencyEconomic and CommunityRedevelopment Program

National Grid launched a $30million aid program specificallyto assist its hardest hit gas cus-tomers rebuild and reconnect tothe gas network. Its a three-tierprogram, with Tier 3 dedicated tobusinesses, designed to comple-ment funding allocated to com-munities and businesses throughfederal, state and city programs,insurance or other emergencysources. National Grid will beworking with HeartShare HumanServices of New York, a nonprofithuman services agency, to bringthe program benefits to the affect-ed communities.

n Tier 3: Provides emergencygrants of up to $250,000 to com-mercial, industrial and multi-family housing customers in the

most heavily impacted areas, tohelp offset the costs of recon-structing buildings and restoringbusiness activity. Program fundscan be used for energy infrastruc-ture repair and/or replacement,construction, renovation and re-habilitation of eligible buildings.Customer applications must bereviewed and endorsed by a state,regional or local economic devel-opment agency that is familiarwith both the customers applica-tion and National Grids programrequirements.

The company has been and willcontinue to contact customerswho might be eligible for Tier 3,and additional information canbe obtained online at the websitewww.nationalgrid.com .

New York City Matching GrantsMayor Michael R. Bloomberg

announced a new program thatwill make available $5.5 million inmatching grants for New York

City businesses most impacted byHurricane Sandy. This grant pro-gram will be administered by theNew York Business DevelopmentCorporation and was developedin collaboration with the Citys

Economic Development Corpora-tion and Department of SmallBusiness Services. The matchinggrants are designed to provide ad-ditional financial assistance forlocal businesses already seekinglow-interest loans through the

citys existing Emergency LoanFund.The mayor also announced

that, in addition to the $10 millionEmergency Loan Fund launchedby the city and Goldman Sachsimmediately following the storm,an additional $5 million has beencommitted to the loan fund by aconsortium of New York finan-cial institutions through the NewYork Bankers Association, bring-ing the total amount of loans,grants, and other financial assis-tance available to businessesmost affected to more than $45million.

Businesses that have alreadybegun the process of applying fora loan will be eligible to receivegrants retroactively.

For more information or toapply, businesses can call 311 orgo to www.nyc.gov/nycbusiness .

Free MediationNew York Center for Interper-

sonal Development is offeringfree mediation services to victimsof Hurricane Sandy on Staten Is-land.

Mediation is a voluntaryprocess that enables persons in

conflict to discuss their disputewith a trained mediator who willassist the parties in reaching amutually acceptable resolution.NYCIDs services are also avail-able to Hurricane Sandy Relief service providers, as mediation

can be an effective tool to resolveworkplace or organizational dis-putes.

Call (718) 947-4037 or visitwww.nycid.org for more informa-tion.

Mobile Legal AidState Sen. Andrew Lanza is

partnering with the New YorkLegal Assistance Group to bring amobile legal aid disaster relief program to Staten Island to helpvictims of the storm deal with arange of legal issues. Lanza se-cured state funding for NYLAGsMobile Legal Help Center a ve-hicle staffed with lawyers andequipped with private meetingrooms and technology inside,functioning as an office.

Lanza has arranged forNYLAGs legal aid disaster relief team to be located at the followinglocation on Staten Island:

n Wednesday, Dec. 122271 Hylan Blvd.

10 a.m. 4 p.m.Space is limited, and an ap-pointment is required.

For more information or tomake an appointment, call (718)984-4073.

Need relief from Sand y? Here are resourcesRESOURCESContinued from page 1

Important Organization Contact InformationFEDERAL

The Federal Emergency Management Agency : (800) 621-3362;www.disasterassistance.govThe U.S. Small Business Administration: (800)-659-2955 or (404)-331-0333The U.S. Chamber of Commerce: (888)-MY-BIZ-HELPThe American Red Cross: (800)-RED-CROSS

STATEEmpire State Development: (855)-NYS-SANDYNew York State Department of Labor: (917) 493-7200New York State Department of Finance: (800) 339-1759

CITYThe New York City Office of Emergency Management: 311New York City Business Solutions: (718) 285-8391New York City Economic Development Corporation: 311

STATEN ISLANDThe Office of the Borough President: (718)-816-2000Staten Island Chamber of Commerce: (718)-727-1900Staten Island Economic Development Corporation: (718)-477-1400Staten Island Small Business Development Center: (718)-982-2560
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2 0 BUSINESS TRENDS DECEMBER 2012

By TOM SCARANGELLOEvery morning since Oct. 29, I

wake up from my three or fourh ours of restless sleep to realize Istill live in post-Sandy Staten Is-land. Its like waking up fromwhat you are convinced has to bea nightmare only to realize that,while its a bad dream, its a baddream come true.

Im still struck by the fact thatf or some it was a non-event, andf or others they lost everythingthey owned. For some businesses,it has created a boom in businessand for others it has wiped themout. I got a taste of both worlds.

While I live five blocks aboveHylan Boulevard, the water camewithin a block of my home. I got

lucky it stopped there. Yes, its lu-n acy that water came four blocksabove Hylan Boulevard. My busi-n ess was not so lucky as we suf-f ered displacement from our of-f ices, loss of 10 trucks, our sheetmetal shop and thousands inequipment and tools. I wont boreyou with the details of how effec-tively insurance companies canproduce fine print to deny justabout any claim you suffer, as itsan old and tired and frustratinglyconsis tent story.

So now what? We dig out! Weoperate from temporary facilitiesand do our best to provide greatservice to our customers in spiteof the increased obstacles. Andmany of our customers have hadtheir own damages and are indire need of help to make it possi-ble to get back in their homes andbusinesses, so we need to be theref or them.

And we call on our friends to

help and we figure out we havesome pretty good friends.Whether it be Doreen lending usa truck, Chris setting up a tempo-rary phone system, Glen helpingus demo our offices, Dan offeringus temporary furniture just to getby or all the other offers I couldnot take advantage of, I have tosay I appreciated every singleone. Not to mention having 20friends showing up early on aSunday morning to help clean outour offices and move furnitureand help us get started with therebuilding process.

We also had to lean hard on ouremployees to work late everynight and every Saturday andSunday in an effort to help our fel-

low Sandy victims get back intheir homes again. Our staff steps up, too, because they see thedevastation firsthand and under-stand how difficult it is for theirfellow community members wholost so much.

For those who were luckyenough to come through this with

just a few days of no power andminimal damage, you need toimagine what it is like for thosewho lost their homes, their per-sonal belongings, their cars, theiroffices and basically had their lit-tle corner of the world literallywashed away.

That understanding will in-spire all of us to do what we canfor each other because, while itwill never be the same in ourshoreline community, we do needto move forward. We need to re-build what we have lost, and weneed to rely on the community asa whole to help those hit hardestby this tragedy. Do your part.

Tom Scarangello , a principal withScaran Heating, Air Conditioning andPlumbing, is chair of the Small Busi-ness Committee of the Staten IslandChamber of Commerce.

Please wakeme up

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around the island

Special to Business TrendsStaff from Applebees Neighborhood Grill and Bar volunteered for theDetective Russel Timoshenko Memorial Motorcycle Ride. The fourthannual event was held in memory of the slain NY Police Departmentmember and motorcycle enthusiast. The employees provided break-fast from Applebees. They are, from left, Alexa Perrone, KatherineMarasco, Nicole Mondella, Alyssa Goldberg, Kristina Zakarya, Lind-say Batchelor and Nick Duggan with Dexter.

Special to Business TrendsThe Nicotra Group treated each of its tenants at the Corporate Parkof Staten Island to a free frozen yogurt at the Commons Cafe duringthe companys annual Tenant Appreciation Days. Pictured, from left,are Richard and Lois Nicotra with Liz Braun, Ann Lubrano and OlegRabinovich of the St. Pauls School of Nursing.

Special to Business TrendsThe Protectors of Pine Oak Woods presented a check in the amount of $12,000 towards the purchase ofPouch Camp for preservation to the Trust for Public Land. Pictured, from left, are Dominick Durso, ChuckPerry, Ellen Pratt, Mark Matsil, Cliff Hagen, Elaine Croteau, Jacqueline Perine and Mary and Tom Mc-Gloin.

Special to Business TrendsThe Staten Island Board of Realtors donated $10,000 for new classroom space at the Staten Island Zoo.Joining in a ribbon cutting ceremony to open the new space is Ken Mitchell, executive director of theZoo, officials from the Staten Island Board of Realtors, and a kindergarten class from PS 78 and theirteachers.

Special to Business TrendsNorthfield Bank Foundation presented a check for $30,850 to Richmond University Medical Center to

support its Emergency Department. From left are Michael Breslin of RUMC, Diane Senerchia and SusanLamberti of the Northfield Bank Foundation, and Kathryn Rooney, chair of the RUMC Board of Trustees.

DECEMBER2012BUSINESSTRENDS 23


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around the island

Special to Business TrendsKatia Gordon of Con Edisons Staten Island Public Affairs poses with St. George Theatres 2012 SummerEducation Outreach participants. The program is an annual out-of-school time program at the theatrefor boys and girls aged 9 to 18. It consists of 10 sequential, full-day dance/theatre/literacy workshops of-fered free of charge to students. Con Edison provided funding that was used to pay for outside profes-sional service fees, program supplies and educational materials.

Special to Business TrendsMembers of Staten Island Rotary continued their annual tradition of volunteering at the Richmond Coun-ty Fair. Pictured, from left, are: (standing) Rosemarie Scampas of Inform Business, Gladys Schweiger ofthe Alzheimers Foundation of SI, Rheannon Loffredo, MaryLee Montalvo of MLM Public Relations, JerryAmerosi of Gold Mine Jewelers, and Ron Victorio; and (kneeling) Philip Victorio and Mary Jane OConnell.

STEVE WHITE/Business TrendsStandup comics Chris Rock and Louis CK appeared at the St. GeorgeTheatre to raise money for Staten Islanders affected by HurricaneSandy. All proceeds will be donated to the Project Hospitality StatenIsland Hurricane Relief Fund.

Special to Business TrendsThe Staten Island Museum received continued support for its out-reach initiative for local students. Donors included MetLife Founda-tion ($20,000), Target ($20,000), Barker Welfare Foundation($12,500), Northfield Bank Foundation ($7,500), TD Bank CharitableFoundation ($2,500), the Office of City Councilwoman Debi Rose

($8,000) and the NYC Department of Cultural Affairs. The initiative,which has been running since 1987, offers free and reduced rate mu-seum education classes to about 15,000 school children each year,who would otherwise be unable to participate. Pictured, MuseumPresident Elizabeth Egbert (left) receives a check from NorthfieldBank Foundation Executive Director Diane Senerchia.



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John Ross and Carl Santelmo.Muro is a graduate of St.

Johns University and has workedin the financial services industryfor more than 20 years. He holdsthe Chartered Life Underwriterdesignation, the Chartered Finan-cial Consultant designation and aMasters of Science in financialservices from the American Col-lege. Among his accomplish-ments, Muro is a lifetime memberof The Million Dollar RoundTable. He is an active member of The Financial Planning Associa-tion, the New Jersey Associationof Insurance and Financial Advi-sors and The Society of FinancialService Professionals.

Suarez is a graduate of St.Johns University and is regis-

tered as an Investment AdvisorRepresentative. He is an activemember of the St. Johns Univer-sity Alumni Association and theStaten Island Chamber of Com-merce. In addition, Suarez is amember of the National Associa-tion of Insurance and FinancialAdvisors.

Vitale has been honored atLeaders Conference eight timesand is registered as an Invest-ment Advisor Representative. Heis a member of the Million DollarRound Table and has 17 years of financial services industry expe-rience.

Ross is a graduate of ElizabethSeton University with an AAS inbusiness and economics. Ross has29 years of industry experience,the past 21 years spent withMetLife. In addition to his desig-nations as Chartered FinancialConsultant and a Life Under-writer Training Council Fellow,Ross has been recognized forachieving MetLife PresidentsConference, Leaders Conferenceand the Million Dollar RoundTable several times. He is a mem-

On the Job

JOBContinued from page 10




25/32


ber of the National Association of Insurance and Financial Advi-sors, the Million Dollar RoundTable and the Society of Finan-cial Planners.

Santelmo is a graduate of NewYork City Community Collegeand has worked in the financialservices industry for 30 years. Inaddition to qualifying forLeaders Conference 17 times,Carl has achieved the prestigiouslevel of Presidents Conferenceeight times, earning him lifetimemembership into this selectgroup. Santelmo holds the LifeUnderwriting Training CouncilFellow designation and is a mem-ber of The Million Dollar RoundTable.

NEW OFFICEMarco Wealth Strategies GroupMarco Wealth Strategies

Group, Inc., a wealth advisory

practice working predominantlywith small business owners andtheir unique financial planningneeds, announced the opening of an office at 114 Seguine Ave. Thisis the companys second office onStaten Island.

Marco Wealth StrategiesGroup focuses on assisting clientsin creating, preserving, andtransferring wealth tax-efficient-ly during their lives and the es-tate settlement process.

ANTHONY ONTIVEROSTime Warner Cable

Time Warner Cable has namedAnthony Ontiveros as area vicepresident for Northern Manhat-tan, Staten Island, Mt. Vernonand New Jersey. Ontiveros recent-ly joined the company from RCN,with more than 30 years of indus-try experience. Area vice presi-dents are responsible for the com-plete customer experience withintheir area, including customerservice, store and payment centeroperations, technical operationsand the maintenance of the com-panys plant. This operationalstructure empowers leaders andtheir teams to quickly identify

and correct network or service is-sues that are unique to their terri-tories.

BETSY WYNTERAvon Products, Inc.

Avon Products, Inc. announcedthat Staten Island businesspersonBetsy Wynter has been recog-nized among the beauty compa-nys best sales managers in theU.S. and inducted into Avonsprestigious Circle of Excellence.In recognition of this achieve-ment, the company awarded Wyn-ter a trip to Istanbul, Turkey, tocelebrate with other Avon salesmanagement superstars.

The Circle of Excellence is anelite distinction at Avon, awardedto the top 10 percent of DistrictSales Managers with the largestsales increase.

Avon, is a global beauty compa-ny with more than $11 billion inannual revenue. As the worldslargest direct seller, Avon marketsto women in more than 100 coun-tries through approximately 6.4million active independent Avon

Sales Representatives.JOSEPH J. DEPAOLO

Signature BankSignature Bank announced

that its President and Chief Exec-utive Officer, Joseph J. DePaolo,was named executive of the yearin the accounting, banking and fi-nancial services category of the10th Annual American BusinessAwards. This resulted in DePaoloearning the gold Stevie Award forthat category.

All organizations operating inthe U.S. are eligible to submit en-tries to the American BusinessAwards. This year, more than3,000 entries from companies of all sizes and in virtually every in-dustry were submitted for consid-eration across more than 100 cate-gories.

Stevie Awards are conferred infour programs: The AmericanBusiness Awards, The Interna-tional Business Awards, the Ste-vie Awards for Women in Busi-ness, and the Stevie Awards forSales & Customer Service. Honor-ing organizations of all types and

On the JobJOB





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All the electrical wiring had to bepulled out. It looked as if a fire

had hit. Damage like this, from just water, seemed unfathomable.

Now, only six months after a

complete renovation, Petrone isstruggling to find help to re-buildwhat her daughter calls the bro-ken store.

It didnt occur to us that itwould hit Hylan Boulevard, thatit would hit in the store, she said.On Monday night, I was comfort-ing people who were worriedabout their homes, and on Tues-day, I was the one with nothingleft.

It not just a business. Thepeople who worked for me had be-come my family. These customershad become friends. It is so heart-breaking. It not only picked upmy store, it picked up my life andthrew it.

Petrone didnt have flood insur-ance for Not Just Bagels, so herinsurance company said theycouldnt do anything for her. Eventhough there was wind damage toher store, the insurance companytold her that it is inconsequentialbecause of the water damage.

The Federal Emergency Man-agement Agency doesnt helpbusinesses, so Petrones only op-tion would be to turn to low-inter-est loans, such as those providedby the Small Business Adminis-tration.

Doing so wouldnt be a soundfinancial decision, she said, andso instead shes forced to figureout other options.

Im petrified. Im scared, shesaid. There are people in thecommunity that want to help, and

I love that.But there isnt much friends

and family can do for her. Petroneneeded a hazmat team to cleanthe store, and what she needs nowis equipment, money and finan-cial support.

A similar storyJust blocks down Hylan Boule-

vard, Phil Bellino is experiencinga similar situation. GibraltarTransmissions, his 31-year-old,family-run automotive business,has been in its current locationfor 13 years, and never could hehave imagined such water dam-age. He, too, didnt have flood in-surance, so when the combina-

tion of sea water and rain filledhis building with water and de-stroyed everything that wasnt

stored seven feet off the ground,he was left to pick up the pieceshimself.

Office desks, computers, elec-trical equipment, tools, motors,air compressors it was all gone.The buildings electrical had to becompletely re-wired. Theirphones, light switches and alarmsystems were ruined. An incalcu-lable amount of inventory wasrusted.

Like Petrone, Bellinos insur-ance company didnt cover any of the damage, deeming the loss in-side the shop due to a flood. Theywouldnt offer business interrup-tion coverage, even though hisshop was closed for three weeks,because, again, it was deemed tobe caused by a flood.

Whats ironic, he said, is thathis insurance did cover approxi-mately 20 of his customers carsthat were parked in his lot, andeven if he had flood insurance, itwouldnt have replaced all the

damage.The insurance companies de-cided they didnt want to help us,Bellino said.

FEMA similarly didnt offerhim any help, and while SBAloans were available, the applica-tion process is too long and cum-bersome, and requires him toleverage his home.

Aside from the shop itself,there are still ongoing issues withsewers behind the building. Belli-no said he was hoping the city

would send someone in to help,but he hasnt been able to find thecorrect agency to handle theproblem.

So, instead of clean streets, apile of mud and muck has settledin a four-to-five block radius fromhis shop, with no apparent help insight.

Theres no easy access tohelp, he said.

We will rebuildThe decision that we made

from the very first day is thatwere going to rebuild the shop,Bellino said. Im responsible for

Were not defeatedSANDY


please see SANDY, page 30


27/32



28/32


sizes and the people behind them,the Stevies recognize outstandingperformances in the workplaceworldwide. Learn more about theStevie Awards at www.ste-vieawards.com .

DR. FRED NAIDER

The City University of New YorkThe Board of Trustees of The

City University of New York hasnamed Distinguished ProfessorDr. Fred Naider as interimprovost/senior vice president foracademic affairs at the College of Staten Island.

Naider holds a BChE and anMS in chemical engineering fromCornell University and a PhD inpolymer chemistry from the Poly-technic Institute. After a two-yearpostdoctoral experience at theWeizmann Institute of Science,he began a long and distin-guished career at CSI when he

joined the faculty of the Chem-istry Department of RichmondCollege in 1973. Today, Naiderslaboratory continues to be an ac-tive research site with undergrad-uates, PhD students, and postdoc-toral fellows working side by side.

During his time at CSI, Naiderhas served as chair of the Chem-istry Department, acting dean of

science and technology, and onnumerous College and Universitycommittees including the Chem-istry Department Personal andBudget Committee, as well as theAppointments Committee, Pro-motions Committee, the Com-mencement Committee andCUNY Distinguished ProfessorReview Committees. He also wasco-chair of the Chemistry Depart-ment Safety Committee andchairs the CSI Pre-Medical Advi-sory Committee. He has been in-volved in many search commit-tees for faculty and administra-tors at CSI and co-chaired the Col-leges Resource Budget AllocationCommittee in the spring of 2012.

On the Job

JOBContinued from page 25

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Founded in 1987, Dome Proper-

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Given the assortment of com-munities and properties we man-age, and the many goods and serv-ices they and their residents con-sume, businesses offering a widearray of products and servicescan benefit from participating,said Enid Motelson, senior vicepresident of Dome Property Man-agement.

SOLID REPUTATIONIS A MUST

If you are interested in participat-ing in the Dome Savings Club as amerchant or vendor, be aware thatnot every business wil l qualify.Only businesses with a stellarreputation for product, customer-service and integrity will be con-sidered, Michael Motelson said.By simply providing a discount toDomes customers in these tough

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For additional information,Dome PropertyManagement may be reached at718-605-2500,e-mail at [email protected], andvisited onlineat www.DomeGroup.com. TheDome Savings Clubs OfferBoard can be found atwww.DomeGroup.com/dscOffers.The company is headquartered at109 Winant Place,Staten Island, NY 10309.

Current Participants:

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The Tides at Charleston, the first active-adult community of its kind in metropolitan New York, is one of over 100 condominium and home-owners association communities benefitting from the extensive services provided by Dome Property Management.

Dome Property Management provides com-prehensive property management servicesto many types of properties and complexes,from under 10 to more than 500 units, andincludes many building types and individual-ly owned homes.



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families here. The best option,after all was considered, was tore-build it.

Without government or insur-an ce support, Bellino turned tohi s workers for help. Instead of lay ing off his five employees, heto ok them off automotive work wh ich was no longer available an d put them on constructiondu ty, re-building the shop withth e

business trends_december 2012

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