2012 business planning
DESCRIPTION
TRANSCRIPT
Focused on Real Estate!
Marki Lemons-RyhalABR, ABRM, ADPR, CNE, CRB, CRS, green, SFR , & MBA
Focused on Real Estate!
Whether Specializing In Seller Agency, Buyer Agency Or Working With Both … Without A Solid “Business Plan”
You Are Stepping Up To The Plate With 2 Strikes Against You.
Focused on Real Estate!
Focused on Real Estate!
Establish Your Goals
Decide What You Want Create A Time Frame For Your Goal Set A Target For When To Start & When To
Accomplish Your Goal Create Activities To Keep You On Track Monitor Your Progress In A Quantifiable
Way
Focused on Real Estate!
Goals Plans•Goals Can Come Out Of Thin Air
•Goal Focus On Income … How Much Volume, Etc.
•Plans Are Calculated
•Plans Focus On Business … Income, Expenses & Activities
Focused on Real Estate!
Work SMARTer, not harder.S – SpecificM – MeasurableA – Action OrientedR – RealisticT – Time Bound
Focused on Real Estate!
Income ExpensesIncome• Commission Structure• What You Charge• What You Earn• Average Home Price• Mix Of Business• Desired Income
Expenses• Transactional Expenses• Personal Marketing
Expenses• Annual Overhead
(e) Your Take Home Pay per Transaction:
(c) X (d)
=$___________
(e) Your Take Home Pay per Transaction:
(c) X (d)
=$___________
(b) Average Commission (co-op) per Transaction: ________%
(b) Average Commission (co-op) per Transaction: ________%
(d) Agent Split per Transaction:
=________%
(d) Agent Split per Transaction:
=________%
(c) Dollars Earned per Transaction:
(a) X (b)
=$___________
(c) Dollars Earned per Transaction:
(a) X (b)
=$___________
(a) Average Sales Price per Transaction:
=$___________
(a) Average Sales Price per Transaction:
=$___________
(A) Set Your Annual Goal:
=$___________
(B) Monthly Earnings Goal:
(A) Divided by 12
=$___________
(C) Number of Units You Must Close per Month to Make Your Income Quota:
(B) / (e)
=___________
Marketing Tools
Focused on Real Estate!
•4x5 Campaign, 4 mailers once per month for 5 months, mailed the same week of each month to four different farm areas
•Bridging online and offline marketing through custom direct mail
•Best to use just one card design that you use consistently
•Order Postcard on Friday for Monday or Tuesday delivery
Focused on Real Estate!
Zipcode June July August Sept Oct Total
Week #160605
Week #260615
Week #360616
Week #460653
Focused on Real Estate!
www.createaplan.com