business research methods presentation by hammad
DESCRIPTION
Business Research Methods Presentation by HammadTRANSCRIPT
www.aiou.edu.pk M. HAMMAD MANZOOR, MBA HRM - II Email: [email protected] Roll No. 508195394, Karachi Campus
Department of Admin Sciences,
Allama Iqbal Open University, Islamabad
WELCOMEWELCOME
TO THE PARTICIPANTSTO THE PARTICIPANTS
www.aiou.edu.pk M. HAMMAD MANZOOR, MBA HRM - II Email: [email protected] Roll No. 508195394, Karachi Campus
Department of Admin Sciences,
Allama Iqbal Open University, Islamabad
Presented By: M. Hammad ManzoorPresented By: M. Hammad Manzoor MBA HRM IIMBA HRM II
Roll No. 508195394Roll No. 508195394
Supervised By: Dr. Syed Hassan Raza (AIOU)Supervised By: Dr. Syed Hassan Raza (AIOU) (April, 2012)(April, 2012)
““DATA PRESENTATION DATA PRESENTATION ININ
MARKETING RESEARCH”MARKETING RESEARCH”
www.aiou.edu.pk M. HAMMAD MANZOOR, MBA HRM - II Email: [email protected] Roll No. 508195394, Karachi Campus
Department of Admin Sciences,
Allama Iqbal Open University, Islamabad
INTRODUCTIOINTRODUCTIONN
www.aiou.edu.pk M. HAMMAD MANZOOR, MBA HRM - II Email: [email protected] Roll No. 508195394, Karachi Campus
Department of Admin Sciences,
Allama Iqbal Open University, IslamabadNature of Marketing Nature of Marketing ResearchResearch
www.aiou.edu.pk M. HAMMAD MANZOOR, MBA HRM - II Email: [email protected] Roll No. 508195394, Karachi Campus
Department of Admin Sciences,
Allama Iqbal Open University, IslamabadMarketing Research Marketing Research ProcessProcess
www.aiou.edu.pk M. HAMMAD MANZOOR, MBA HRM - II Email: [email protected] Roll No. 508195394, Karachi Campus
Department of Admin Sciences,
Allama Iqbal Open University, IslamabadMarketing Research Marketing Research DesignedDesigned
www.aiou.edu.pk M. HAMMAD MANZOOR, MBA HRM - II Email: [email protected] Roll No. 508195394, Karachi Campus
Department of Admin Sciences,
Allama Iqbal Open University, Islamabad
I don’t knowif we should
enter the Pakistan Market?
www.aiou.edu.pk M. HAMMAD MANZOOR, MBA HRM - II Email: [email protected] Roll No. 508195394, Karachi Campus
Department of Admin Sciences,
Allama Iqbal Open University, IslamabadMarketing Research TypesMarketing Research Types
www.aiou.edu.pk M. HAMMAD MANZOOR, MBA HRM - II Email: [email protected] Roll No. 508195394, Karachi Campus
Department of Admin Sciences,
Allama Iqbal Open University, IslamabadBasic ResearchBasic Research
www.aiou.edu.pk M. HAMMAD MANZOOR, MBA HRM - II Email: [email protected] Roll No. 508195394, Karachi Campus
Department of Admin Sciences,
Allama Iqbal Open University, IslamabadApplied ResearchApplied Research
www.aiou.edu.pk M. HAMMAD MANZOOR, MBA HRM - II Email: [email protected] Roll No. 508195394, Karachi Campus
Department of Admin Sciences,
Allama Iqbal Open University, Islamabad
Marketing ConceptMarketing Concept
www.aiou.edu.pk M. HAMMAD MANZOOR, MBA HRM - II Email: [email protected] Roll No. 508195394, Karachi Campus
Department of Admin Sciences,
Allama Iqbal Open University, IslamabadDeterring when to Conduct Deterring when to Conduct Marketing ResearchMarketing Research
Is sufficient time
available?
Information already on
handinadequate?
Is the decision of
strategicor tactical
importance?
Does theinformation
valueexceed the
research cost?
ConductMarketingResearch
Do Not Conduct Marketing Research
Time Constraints Availability of Data Nature of the Decision Benefits vs. Costs
Yes YesYesYes
No No No No
www.aiou.edu.pk M. HAMMAD MANZOOR, MBA HRM - II Email: [email protected] Roll No. 508195394, Karachi Campus
Department of Admin Sciences,
Allama Iqbal Open University, IslamabadTypes of ResearchTypes of Research
www.aiou.edu.pk M. HAMMAD MANZOOR, MBA HRM - II Email: [email protected] Roll No. 508195394, Karachi Campus
Department of Admin Sciences,
Allama Iqbal Open University, IslamabadThe Marketing Research The Marketing Research ProcessProcess
Problem Discovery
Exploratory Research
Selection of the Basic Research Method
Selection of Sample Design
Collection of the Data
www.aiou.edu.pk M. HAMMAD MANZOOR, MBA HRM - II Email: [email protected] Roll No. 508195394, Karachi Campus
Department of Admin Sciences,
Allama Iqbal Open University, IslamabadThe Research Process (cont.)The Research Process (cont.)
Editing and Coding
Data Processing
Interpretation of the Findings
Report
www.aiou.edu.pk M. HAMMAD MANZOOR, MBA HRM - II Email: [email protected] Roll No. 508195394, Karachi Campus
Department of Admin Sciences,
Allama Iqbal Open University, IslamabadData Presentation of Data Presentation of Marketing ResearchMarketing Research
Pre-report Writing Activities
Report Writing
Activities Post Report Writing
Problem Definition, Research Design and Methodology
Data Analysis
Interpretation of Research findings
Report Preparation
Oral Presentattion
Reading of the Report by the
client
RESEARCH FOLLOW-UP
Pre-report Writing Activities
Report Writing
Activities Post Report Writing
Problem Definition, Research Design and Methodology
Data Analysis
Interpretation of Research findings
Report Preparation
Oral Presentattion
Reading of the Report by the
client
RESEARCH FOLLOW-UP
www.aiou.edu.pk M. HAMMAD MANZOOR, MBA HRM - II Email: [email protected] Roll No. 508195394, Karachi Campus
Department of Admin Sciences,
Allama Iqbal Open University, IslamabadData Presentation of Data Presentation of Marketing ResearchMarketing Research
www.aiou.edu.pk M. HAMMAD MANZOOR, MBA HRM - II Email: [email protected] Roll No. 508195394, Karachi Campus
Department of Admin Sciences,
Allama Iqbal Open University, Islamabad
ALMEZAN Investment Management LimitedALMEZAN Investment Management Limited• Al Meezan Investment Management Limited (Al Meezan) is the largest Shariah compliant asset management company in Pakistan with a solid track record of 16 years of fund management
• Incorporated on 27th February 1995, it is a group company of Meezan Bank Limited and Pakistan Kuwait Investment Company Private Limited and is currently managing assets of over Rs.37.7 Billion.
• Al Meezan is registered as a Non Banking Finance Company under the Non Banking Finance Companies (Establishment and Regulation) Rules, 2003 and NBFC Entities Regulations 2007 with the Securities and Exchange Commission of Pakistan (SECP) to carry on the business of asset management and investment advisory.
• As an Investment Adviser, Al Meezan is authorized to manage discretionary and non-discretionary portfolios for its clients. It has also been licensed as Pension Fund Manager to manage Voluntary Pension Funds under Voluntary Pension System Rules, 2005.
• Al Meezan has got Management Quality Rating “AM2” assigned by JCR-VIS.
Practical / Case StudyPractical / Case Study
www.aiou.edu.pk M. HAMMAD MANZOOR, MBA HRM - II Email: [email protected] Roll No. 508195394, Karachi Campus
Department of Admin Sciences,
Allama Iqbal Open University, IslamabadALMEZAN Investment Management LimitedALMEZAN Investment Management Limited
““MUTUAL FUNDS IS THE BETTER INVESTMENTS PLAN”MUTUAL FUNDS IS THE BETTER INVESTMENTS PLAN”
www.aiou.edu.pk M. HAMMAD MANZOOR, MBA HRM - II Email: [email protected] Roll No. 508195394, Karachi Campus
Department of Admin Sciences,
Allama Iqbal Open University, IslamabadALMEZAN Investment Management LimitedALMEZAN Investment Management Limited
www.aiou.edu.pk M. HAMMAD MANZOOR, MBA HRM - II Email: [email protected] Roll No. 508195394, Karachi Campus
Department of Admin Sciences,
Allama Iqbal Open University, Islamabad
““MUTUAL FUNDS IS THE BETTER INVESTMENTS PLAN”MUTUAL FUNDS IS THE BETTER INVESTMENTS PLAN”
ANALYSIS & INTERPRETATION OF THE DATA(a) Age distribution of the Investors
www.aiou.edu.pk M. HAMMAD MANZOOR, MBA HRM - II Email: [email protected] Roll No. 508195394, Karachi Campus
Department of Admin Sciences,
Allama Iqbal Open University, IslamabadANALYSIS & INTERPRETATION OF THE DATA
According to this chart out of 120 Mutual Fund investors of AlMeezan Investment the most are in the age group of 36-40 yrs. i.e. 25%, the second most investors are in the age group of 41-45yrs i.e. 20% and the least investors are in the age group of below 30 yrs.
INTERPRETATION
www.aiou.edu.pk M. HAMMAD MANZOOR, MBA HRM - II Email: [email protected] Roll No. 508195394, Karachi Campus
Department of Admin Sciences,
Allama Iqbal Open University, Islamabad
““MUTUAL FUNDS IS THE BETTER INVESTMENTS PLAN”MUTUAL FUNDS IS THE BETTER INVESTMENTS PLAN”
ANALYSIS & INTERPRETATION OF THE DATA(B) Educational Qualification of the Investors
www.aiou.edu.pk M. HAMMAD MANZOOR, MBA HRM - II Email: [email protected] Roll No. 508195394, Karachi Campus
Department of Admin Sciences,
Allama Iqbal Open University, IslamabadANALYSIS & INTERPRETATION OF THE DATA
Out of 120 Mutual Fund investors 71% of the investors in Almeezan areGraduate/Post Graduate, 23% are Under Graduate and 6% are others (under HSC).
INTERPRETATION
www.aiou.edu.pk M. HAMMAD MANZOOR, MBA HRM - II Email: [email protected] Roll No. 508195394, Karachi Campus
Department of Admin Sciences,
Allama Iqbal Open University, Islamabad
““MUTUAL FUNDS IS THE BETTER INVESTMENTS PLAN”MUTUAL FUNDS IS THE BETTER INVESTMENTS PLAN”
ANALYSIS & INTERPRETATION OF THE DATA(C) Occupation of the Investors
www.aiou.edu.pk M. HAMMAD MANZOOR, MBA HRM - II Email: [email protected] Roll No. 508195394, Karachi Campus
Department of Admin Sciences,
Allama Iqbal Open University, IslamabadANALYSIS & INTERPRETATION OF THE DATA
In Occupation group out of 120 investors, 38% are Pvt. Employees, 25% are Businessman, 29% are Govt. Employees, 3% are in Agriculture and 5% are in others.
INTERPRETATION
www.aiou.edu.pk M. HAMMAD MANZOOR, MBA HRM - II Email: [email protected] Roll No. 508195394, Karachi Campus
Department of Admin Sciences,
Allama Iqbal Open University, Islamabad
““MUTUAL FUNDS IS THE BETTER INVESTMENTS PLAN”MUTUAL FUNDS IS THE BETTER INVESTMENTS PLAN”
ANALYSIS & INTERPRETATION OF THE DATA(D) Monthly Income of the Investors
www.aiou.edu.pk M. HAMMAD MANZOOR, MBA HRM - II Email: [email protected] Roll No. 508195394, Karachi Campus
Department of Admin Sciences,
Allama Iqbal Open University, IslamabadANALYSIS & INTERPRETATION OF THE DATA
In the Income Group of the investors of Almeezan, out of 120 investors, 36% investors that is the maximum investors are in the monthly income group Rs. 20,001 to Rs. 30,000, Second one i.e. 27% investors are in the monthly income group of more than Rs. 30,000 and the minimum investors i.e. 4%are in the monthly income group of below Rs. 10,000
INTERPRETATION
www.aiou.edu.pk M. HAMMAD MANZOOR, MBA HRM - II Email: [email protected] Roll No. 508195394, Karachi Campus
Department of Admin Sciences,
Allama Iqbal Open University, Islamabad
““MUTUAL FUNDS IS THE BETTER INVESTMENTS PLAN”MUTUAL FUNDS IS THE BETTER INVESTMENTS PLAN”
ANALYSIS & INTERPRETATION OF THE DATA(E) Investors Invested in different sectors
www.aiou.edu.pk M. HAMMAD MANZOOR, MBA HRM - II Email: [email protected] Roll No. 508195394, Karachi Campus
Department of Admin Sciences,
Allama Iqbal Open University, IslamabadANALYSIS & INTERPRETATION OF THE DATA
From the above graph it can be inferred that out of 200 people, 97.5% people have invested in Saving A/c, 76% in Insurance, 74% in Fixed Deposits, 60% in Mutual Fund, 37.5% in Post Office, 25% in Shares or Debentures, 15% in Gold/Silver and 32.5% in Real Estate.
INTERPRETATION
www.aiou.edu.pk M. HAMMAD MANZOOR, MBA HRM - II Email: [email protected] Roll No. 508195394, Karachi Campus
Department of Admin Sciences,
Allama Iqbal Open University, Islamabad
““MUTUAL FUNDS IS THE BETTER INVESTMENTS PLAN”MUTUAL FUNDS IS THE BETTER INVESTMENTS PLAN”
ANALYSIS & INTERPRETATION OF THE DATA(F) Preference of Factors while investing
www.aiou.edu.pk M. HAMMAD MANZOOR, MBA HRM - II Email: [email protected] Roll No. 508195394, Karachi Campus
Department of Admin Sciences,
Allama Iqbal Open University, IslamabadANALYSIS & INTERPRETATION OF THE DATA
Out of 200 People, 32% People prefer to invest where there is High return, 30% prefer to invest where there is Low Risk, 20% prefer easy Liquidity and 18% prefer Trust
INTERPRETATION
www.aiou.edu.pk M. HAMMAD MANZOOR, MBA HRM - II Email: [email protected] Roll No. 508195394, Karachi Campus
Department of Admin Sciences,
Allama Iqbal Open University, Islamabad
““MUTUAL FUNDS IS THE BETTER INVESTMENTS PLAN”MUTUAL FUNDS IS THE BETTER INVESTMENTS PLAN”
ANALYSIS & INTERPRETATION OF THE DATA(G) Awareness about Mutual Funds and its operation
www.aiou.edu.pk M. HAMMAD MANZOOR, MBA HRM - II Email: [email protected] Roll No. 508195394, Karachi Campus
Department of Admin Sciences,
Allama Iqbal Open University, IslamabadANALYSIS & INTERPRETATION OF THE DATA
From the above chart it is inferred that 67% People are aware of Mutual Fund and its operations and 33% are not aware of Mutual Fund and its operations.
INTERPRETATION
www.aiou.edu.pk M. HAMMAD MANZOOR, MBA HRM - II Email: [email protected] Roll No. 508195394, Karachi Campus
Department of Admin Sciences,
Allama Iqbal Open University, Islamabad
““MUTUAL FUNDS IS THE BETTER INVESTMENTS PLAN”MUTUAL FUNDS IS THE BETTER INVESTMENTS PLAN”
ANALYSIS & INTERPRETATION OF THE DATA(H) Source of Information about mutual funds to customers
www.aiou.edu.pk M. HAMMAD MANZOOR, MBA HRM - II Email: [email protected] Roll No. 508195394, Karachi Campus
Department of Admin Sciences,
Allama Iqbal Open University, IslamabadANALYSIS & INTERPRETATION OF THE DATA
From the above chart it can be inferred that the Financial Advisor is the most important source of information about Mutual Fund. Out of 135 Respondents, 46% know about Mutual fund Through Financial Advisor, 22% through Bank, 19% through Peer Group and 13% through Advertisement.
INTERPRETATION
www.aiou.edu.pk M. HAMMAD MANZOOR, MBA HRM - II Email: [email protected] Roll No. 508195394, Karachi Campus
Department of Admin Sciences,
Allama Iqbal Open University, Islamabad
““MUTUAL FUNDS IS THE BETTER INVESTMENTS PLAN”MUTUAL FUNDS IS THE BETTER INVESTMENTS PLAN”
ANALYSIS & INTERPRETATION OF THE DATA(H) Investors invested in the Mutual Funds
www.aiou.edu.pk M. HAMMAD MANZOOR, MBA HRM - II Email: [email protected] Roll No. 508195394, Karachi Campus
Department of Admin Sciences,
Allama Iqbal Open University, IslamabadANALYSIS & INTERPRETATION OF THE DATA
Out of 200 People, 60% have invested in Mutual Fund and 40% do not have invested in Mutual Fund.
INTERPRETATION
www.aiou.edu.pk M. HAMMAD MANZOOR, MBA HRM - II Email: [email protected] Roll No. 508195394, Karachi Campus
Department of Admin Sciences,
Allama Iqbal Open University, Islamabad
““MUTUAL FUNDS IS THE BETTER INVESTMENTS PLAN”MUTUAL FUNDS IS THE BETTER INVESTMENTS PLAN”
ANALYSIS & INTERPRETATION OF THE DATA(I) Reasons for not invested in the Mutual Funds
www.aiou.edu.pk M. HAMMAD MANZOOR, MBA HRM - II Email: [email protected] Roll No. 508195394, Karachi Campus
Department of Admin Sciences,
Allama Iqbal Open University, IslamabadANALYSIS & INTERPRETATION OF THE DATA
Out of 80 people, who have not invested in Mutual Fund, 81% are not aware of Mutual Fund, 13% said there is likely to be higher risk and 6% do not have any specific reason.
INTERPRETATION
www.aiou.edu.pk M. HAMMAD MANZOOR, MBA HRM - II Email: [email protected] Roll No. 508195394, Karachi Campus
Department of Admin Sciences,
Allama Iqbal Open University, Islamabad
STRENGTHS:
• Almeezan holds good investments in Mutual Funds Scheme
• Almeezan conducted survey holds very good results.• Almeezan Holds Reasonable findings with respect to the data analysis• Almeezan Utilized strong question designs for survey data• Almeezan holds reasonable tabulation data for presentation
www.aiou.edu.pk M. HAMMAD MANZOOR, MBA HRM - II Email: [email protected] Roll No. 508195394, Karachi Campus
Department of Admin Sciences,
Allama Iqbal Open University, Islamabad
WEEKNESS:
• Almeezan holds week less data for Area Chart• Almeezan conducted survey don’t hold strong
data base for 3D graphs• Almeezan conducted survey don’t hold the
detailed statistical analysis by SSPS• Frequency tabulation are week to incorporate
www.aiou.edu.pk M. HAMMAD MANZOOR, MBA HRM - II Email: [email protected] Roll No. 508195394, Karachi Campus
Department of Admin Sciences,
Allama Iqbal Open University, Islamabad
THREATS:
• Other mutual funds investments companies• Atlas fund is a strong competitor to Almeezan
Investments
www.aiou.edu.pk M. HAMMAD MANZOOR, MBA HRM - II Email: [email protected] Roll No. 508195394, Karachi Campus
Department of Admin Sciences,
Allama Iqbal Open University, Islamabad
CONCLUSIONS:
• Mutual fund conducted survey holds a strong survey results for future defining strategy.
• Almeezan mutual fund survey research resulted the detailed analysis for customers dealing and public relation
www.aiou.edu.pk M. HAMMAD MANZOOR, MBA HRM - II Email: [email protected] Roll No. 508195394, Karachi Campus
Department of Admin Sciences,
Allama Iqbal Open University, Islamabad
RECOMMENDATIONS:
• Scatter data analysis should be made for more appropriate analysis
• Spidder and Radar lines need to be incorporated in results for showing multiple variables
• Box plot analysis should be introduced for distribution and characteristics comparison
• Stacked bar should be incorporate for data presentation for revealing the different components
of variable• Research design should be more organize and well define for better output and results
www.aiou.edu.pk M. HAMMAD MANZOOR, MBA HRM - II Email: [email protected] Roll No. 508195394, Karachi Campus
Department of Admin Sciences,
Allama Iqbal Open University, Islamabad
RECOMMENDATIONS:
• The Labor Union should hold the general election on regular basis.• The Labor Union should work for Share of PEL to
the labor as the complimentary gift to the Labor.• HR department can be strengthened by hiring management professionals who can add the value to its business.• Administration department needs to address for of hiring experienced professionals of the relevant trade.
www.aiou.edu.pk M. HAMMAD MANZOOR, MBA HRM - II Email: [email protected] Roll No. 508195394, Karachi Campus
Department of Admin Sciences,
Allama Iqbal Open University, Islamabad