BUSINESS PROPOSAL TO SPL HOUSING LTD.

TIMES BUSINESS SOLUTIONS LIMITED

About us.Times Business Solutions launched MagicBricks.com in August ’06, as a platform to bring together property seekers and sellers in the real estate industry. Within three months of its launch, MagicBricks.com achieved the status of being the No.1 property portal in India. With its revolutionary next-gen services customized specifically to address the real estate industry it has consolidated its position as the leader in the sector. MagicBricks.com provides a common platform for all users, and provides a space for property buyers & sellers to locate properties of interest and source information about all property related issues in a transparent and unambiguous process.

Case Study 1 – We do magic! Motzkin developer was facing a lot of issues

in Marketing his beautiful project in Bangalore.

The property was beautiful, He had an excellent sales team but still he was not able to attract enough customers to drive his sales.

With increase in costs and less return on investments he was confused with how to market his product.

Though the real estate market was showing a positive growth trend in Bangalore. He could not drive his sales.

Lack of information

to the buyers

Direct Sales is very

difficult in a cluttered

environment

Offline Marketing Channels

not providing sufficient

reach

Less Sales

Case Study 1 – We do magic! What was wrong? The developer was not able to reach out to the

specific target audience or the potential buyers. As his offline marketing channels provided reach to all not to niche segment of potential buyers.

The Developer could not effectively communicate the price to his target audience and his USP’s. Hence clearly a lack of strategy for price and brand communication.

The marketing reach of the developer was very small.

Magicbricks.com consulted the developer.

We identified the bottle neck and repaired it by providing him a feasible solution. Lack of pricing,

product communication &

reach

Lack of consistency in

marketing

Relying Direct Sales

only ATL activities

Case Study 1 – We do magic!We at magic bricks, strategized the online marketing in our world-class web platform.

What did we strategize?Targeted Geographies

More information on the projects giving more presence and reach

More user engagement in our platform for better

brand building and hence word of mouth

marketing

Case Study 1 – We do magic!How did we implement the strategy?

Designed and positioned the banners of the Developer in pages which gave maximum visibility

Listing the projects of the developer and boosting it to remain on the top for consecutive days. Hence getting more responses per listing.

Aggressively engaging the platform users with effective content on the projects hence influencing their buying behavior.

Marketing the project indirectly with our brand name via print media, Radio and tv ad’s hence driving more traffic to the website.

Case Study 1 – We do magic!Results Innovation.

Decreased cost per acquisitions/ Easier tracking of the lead

Brand Visibility

More Genuine leads

Key Stats of Magicbricks.comThe figures are relative to December 2013. And these figures have substantially increased in the following months.

Requirements Till 31st December 2013

Active Requirements in last 6 months

758143

Active requirements for rent in last 6 months

221537

Active Requirements for sale in last 6 months

536606

Avg Requirements posted per day

4120

Key Stats of Magicbricks.com(Bangalore)

The figures are relative to December 2013. And these figures have substantially increased in the following months.

RequirementsTotal active requirements in last 6 months

99955

Active requirements in last 6 months for rent

30994

Active requirements in last 6 months for sale

68961

Avg. requirements posted per day

543

Traffic in 3 months 1721609

Key Stats of Magicbricks.com(Bangalore)

Sellers Vs Buyers

Bangalore

Sellers

Buyers

68961

Requirements for sale

Total Buyers 99955

37046

Residential properties for sale

Our understanding of your requirement.

As per our discussion we understand that you require

Geo targeting customers &

Generating leads

Our delivery modelWith reference to the key stats data in the slide 9, we can send across 50,000 digital enquiry forms to property seekers in Whitefield and the nearest pin codes of Whitefield.

How do we achieve that?

Geo grouped leads

Titanium Listing

Enquiry forms to property

seekers in project

locality and the nearest

pincodes

Inventories & hit ratesThe inventories mentioned in our delivery model are explained here in brief.

The Digital forms will be sent out to our existing customer base who searched for properties in Whitefield and near by localities to Whitefield.

Also the Forms will be sent to people who are active property seekers in Whitefield and also active property seekers in the nearby pincodes.

It will also be rolled out to property seekers with the budget matching to that of the project.

Digital Enquiry Forms.

Hit Rate 67% from previous data.

Inventories & hit ratesTitanium Listings – These are the most elite listings provided in magicbricks.com.

These listings remain on the top of the search page for 5 consecutive days.

They are more convincing to the customer as they are listed on the top and also verified by magicbricks.com

Hit Rate : 55%

Titanium listing

Suggested Add on InventoryFeatured Project on the city page.

This will display exclusively to the users on site who perceive the projects in this column as the top class.

This also gives a tip on option to the user which gives clarity to the end user b just rolling over his mouse. 10% hit rate.

Tip on

Featured project column on city page

How deep are we on pockets!The pricing for the suggested inventories.

Inventories

Digital Enquiry forms 50K targeted . 75K without Featured Project Gallery

Titanium listings 25

Featured project gallery on the city page1.1 L with Featured Project Gallery

Thank you!

Looking forward for a long association with you!