developers, developers, developers why api management should be important to you featuring red monk

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Developers, Developers, Developers – Why API Management Should be Important to You Scott Morrison CTO, Layer 7 Technologies James Governor Industry Analyst, RedMonk

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Page 1: Developers, Developers, Developers Why API Management Should be Important to You Featuring Red Monk

Developers, Developers, Developers – Why API Management Should be Important to You Scott Morrison

CTO, Layer 7 Technologies James Governor

Industry Analyst, RedMonk

Page 2: Developers, Developers, Developers Why API Management Should be Important to You Featuring Red Monk

Layer 7 Confidential 2

Housekeeping

Questions - Chat any questions you have and we’ll answer them at the end of this call

Twitter - Today’s event hashtag:

- #L7webinar

- Follow us on Twitter:

- @layer7

- @redmonk

- @monkchips

- @kscottmorrison

facebook.com/layer7

layer7.com/blogs

layer7.com/linkedin

Page 3: Developers, Developers, Developers Why API Management Should be Important to You Featuring Red Monk

10.20.2005

Web APIs and Enterprise: On Agility, 

Community and Governance.

Layer 7 Webinar April 19th 2012

Page 4: Developers, Developers, Developers Why API Management Should be Important to You Featuring Red Monk

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Rise of the APIs

Page 5: Developers, Developers, Developers Why API Management Should be Important to You Featuring Red Monk

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Rise of the API Giants

Page 6: Developers, Developers, Developers Why API Management Should be Important to You Featuring Red Monk

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Fragmentation of Everything

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Explosion of Forms

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Language Tiers

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No Permission Required

Source @cbtacey, AppFog data from National Venture Capital Association and UNH Center for Venture Research

Page 10: Developers, Developers, Developers Why API Management Should be Important to You Featuring Red Monk

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Forage

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Then Forge 

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On Quality 

Page 13: Developers, Developers, Developers Why API Management Should be Important to You Featuring Red Monk

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On Engagement

• The API Economy is a social phenomenon

• Community management is not optional – invest in people

• Your people may already be good at this

• Hiring gets easier

• Web APIs set the bar for consumability

• APIs can’t build communities

Page 14: Developers, Developers, Developers Why API Management Should be Important to You Featuring Red Monk

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On Design

• Good APIs generate great PR ‐ early adopters as evangelists

• Bad APIs generate a ton of calls to your support organisation

• REST not SOAP (and definitely not WS‐*)

• JSON not XML

• API first design encourages service modularity, enabling reuse

• Easy to Learn, Easy to Use, Easy to Extend

• Minimum Progress to Declare Victory. Avoid “Requirement Creep”

Page 15: Developers, Developers, Developers Why API Management Should be Important to You Featuring Red Monk

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“The lumber industry sells what used to be waste — sawdust, chips, and shredded wood — for a pretty profit. Today you’ll find these by‐products in synthetic fireplace logs, concrete, mulch, particle board, fuel, livestock and pet bedding, winter road traction, weed killing and more.”

Jason Fried, 37signals

Page 16: Developers, Developers, Developers Why API Management Should be Important to You Featuring Red Monk

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Engagement with customers,partners, employees, and other stakeholders

generates data

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• Location, location, location• Influence patterns• Customer service feedback• Sentiment• Geographical trends• Search Findings• Predicting retail and property sales

Page 18: Developers, Developers, Developers Why API Management Should be Important to You Featuring Red Monk

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Right now, if you think of the data at all, you probably consider it a by‐product

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Why not turn it into API?

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Photo creditsBreadcrumb – diongillard on FlickrPathway by ^riza^ on FlickrSF in Cloud – SF Chronicle

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Page 22: Developers, Developers, Developers Why API Management Should be Important to You Featuring Red Monk

Layer 7 Confidential 3

Scott Morrison’s API Portal DemoTo view this section of the presentation please visit the Layer 7 Resource library.

www.layer7.com/library

Page 23: Developers, Developers, Developers Why API Management Should be Important to You Featuring Red Monk

Layer 7 Confidential 4

Questions?

Scott Morrison

CTOLayer 7 Technologies

[email protected]

James Governor

Industry AnalystRedMonk

[email protected]