developers, developers, developers why api management should be important to you featuring red monk

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  1. 1. Developers, Developers, Developers WhyAPI Management Should be Important to You Scott Morrison James GovernorCTO, Layer 7 Technologies Industry Analyst, RedMonk
  2. 2. Housekeeping Questions - Chat any questions you have and well answer them at the end of this call Twitter facebook.com/layer7 - Todays event hashtag:layer7.com/linkedin - #L7webinarlayer7.com/blogs - Follow us on Twitter: - @layer7 - @redmonk - @monkchips - @kscottmorrison Layer 7 Confidential 2
  3. 3. WebAPIs andEnterprise: OnAgility,CommunityandGovernance. 10.20.2005Layer7WebinarApril19th 2012
  4. 4. RiseoftheAPIs 2
  5. 5. RiseoftheAPIGiants3
  6. 6. FragmentationofEverything 4
  7. 7. Explosion ofForms5
  8. 8. LanguageTiers6
  9. 9. No PermissionRequiredSource @cbtacey, AppFogdata from National Venture Capital Association and UNH Center for Venture Research7
  10. 10. Forage8
  11. 11. ThenForge9
  12. 12. OnQuality 10
  13. 13. OnEngagement TheAPIEconomyisasocial phenomenon Communitymanagementisnot optional investinpeople Yourpeoplemayalready begoodatthis Hiring getseasier WebAPIssetthebarforconsumability APIscantbuildcommunities11
  14. 14. OnDesign GoodAPIsgenerategreatPR earlyadoptersasevangelists BadAPIsgenerateatonofcallstoyoursupportorganisation REST notSOAP(anddefinitelynotWS*) JSON notXML APIfirstdesignencouragesservicemodularity,enablingreuse EasytoLearn,EasytoUse,EasytoExtend MinimumProgresstoDeclareVictory.AvoidRequirementCreep 12
  15. 15. Thelumberindustrysellswhatusedtobewaste sawdust,chips,andshreddedwood foraprettyprofit.Todayyoullfindthesebyproductsinsyntheticfireplacelogs,concrete,mulch,particleboard,fuel,livestockandpetbedding,winterroadtraction,weedkillingandmore.JasonFried,37signals 13
  16. 16. Engagementwithcustomers, partners,employees,andotherstakeholdersgeneratesdata14
  17. 17. Location,location,location Influencepatterns Customerservicefeedback Sentiment Geographicaltrends SearchFindings Predictingretailandpropertysales15
  18. 18. Rightnow,ifyouthinkofthedataatall, youprobablyconsideritabyproduct16
  19. 19. WhynotturnitintoAPI?17
  20. 20. Photo creditsBreadcrumb diongillard onFlickrPathwayby^riza^onFlickrSFinCloud SFChronicle 19
  21. 21. 20
  22. 22. Scott Morrisons API Portal DemoTo view this section of the presentation please visit the Layer 7 Resource library.www.layer7.com/library Layer 7 Confidential 3
  23. 23. Questions? Scott Morrison James Governor CTOIndustry Analyst Layer 7 Technologies RedMonk smorrison@layer7.com jgovernor@redmonk.comLayer 7 Confidential 4