Start Making Business plan

By Hendry Hartono

What is business plan?

A business plan is a formal statement of a set of business goals, the reasons why they are believed attainable, and the plan for reaching those goals. It may also contain background information about the organization or team attempting to reach those goals.

Business plans may also target changes in perception and branding by the customer, client, tax-payer, or larger community. When the existing business is to assume a major change or when planning a new venture - a 3 to 5 year business plan is essential

Source: wikipedia

2 bentuk: Deskripsi dan Presentasi

Isi dari BUSINESS PLAN:1. Executive summary2. Business description – Vision & Mission; Business

Model3. Market strategies – Market Research; Market

Segmentation, Targeting, Positioning4. Competitive analysis5. Design and development plan6. Operations and management plan7. Financial

Who are the users?

Internal:1.Partners2.Managements3.Employee

Eksternal:4.Investors5.Banks6.Authorities

Deskripsi – template.doc• 80% Text• 20% Graphic, chart,

table

Presentasi – template.ppt• 70% Graphic, chart,

table• 30% Text

BUSINESS PLAN

Ringkasan Eksekutif - maks 1 halaman Fokus pada “Konsep & Strategi Bisnis” dan

“Keuangan”

GENERATE INTEREST FROM THE BEGINNING

EXECUTIVE SUMMARY

…last page to be written…

…last page to be written…

VisiDimana ide / bisnis Anda dalam (paling tidak) 5 tahun ke depan?

VISION & MISSION

MisiBagaimana Anda

mencapai visi tersebut?

3M: To solve unsolved problems innovatively Cargill: To improve the standard of living around the

world Hewlett-Packard: To make technical contributions

for the advancement and welfare of humanity Merck: To preserve and human life Sony: To experience the joy of advancing and

applying technology for the benefit of the public Nike: To experience the emotion of competition,

winning, and crushing competitors Wal-Mart: To give ordinary folk the change to buy the

same things as rich people Walt Disney: To make people happy

How do you make money? Which Industry?◦ Product or Service?◦ Explain it by words◦ Show it by flow chart or concept graphic

Can you make people understand the business model in less than 3 minutes?

Business Model

Total population in Indonesia in 2010: 238 million people

Market & Opportunity

Number of Internet users in Indonesia based on the latest report from Boston Consulting Group (The Internet’s New Billion, Sep. 2010):2006: 20 million2009: 31 million2015E: 94 million

Marketing Plan

Competitive Analysis

How you’re going to execute and implement the idea?

What’s the timeline?

Operational Plan

Initial Capital Investment Why do you need it? Capital

expenditures◦ Operational budget until revenues being made

Investment Projection

Check and justify your assumptions Monthly, yearly -> up to 3-5 years Help the readers with some financial ratios:

BEP, ROI, etc

Cost Revenue Projection

Your credentials:Past projects/portfolios◦Awards/recognitions◦Working experiences◦Education background

“To generate trust!”

Profil Pendiri

Your company’s credentials:Business lines◦Current and past projects/portfolios◦Awards/recognitions

“To generate trust !”

Profil Perusahaan (jika ada)

If you have the money needed, will you invest on

it?

Thank you!