the campaign plan2

The Campaign PlanThe Campaign Plan

[email protected]@faulknerstrategies.comom

Five Pieces of the Puzzle

• Administration and committee• Message and positioning• Budget• Vote goals, voter ID and GOTV• Campaign timeline

Administration and Committee

• Are you on the ballot?• Are you sure you are on the ballot?• Who is supporting you?• Who are your friends, neighbors, family

and/or interest groups who will be most involved on your campaign?

• Who needs to be part of your committee for credibility or for momentum?


Message

• What do I want to say?• Why do I want to say it?• Who do I want to listen?• Is my message important and

relevant to voters?• How will I deliver this message?

Positioning

• Me on me• Me on him• Him on him• Him on me

Budget

• Message delivery and campaign activity will dictate cost.

• Where will the money come from?• When will it arrive?• Am I using some of my own money?• When do I need the money?• When will I spend the money?

Fundraising

• Painful but necessary…• Finance committee• Direct Ask• Mail solicitations• Events


Vote Goals

• How many registered voters live in my district?

• How many people voted last time?

• What were the previous election results?

• Is this a Primary, General, or Special election?

• Where do I find this info?

Voter ID

• From your vote goals subtract your known ID and that yields your ID goal.

• Where do you start? Voter Vault or a statewide qualified voter file?

• How will you ID households that are voting for you? Phones, door-to-door, mail, other?

• How will you manage the data and track the list?• At what point will you set your goal? 50%, 65%,

80%, or more?


Get-Out-The-Vote

• What does the law allow?• Volunteer component?• What are voters and volunteers

“used” to doing…if anything?• Paid component?• Absentee and early voting?

Timeline

• Election day backwards.

• When do I file for office?

• When do I talk to voters?

• When do I raise money?

• When do I talk to the press?

• When and how often do I talk to my supporters?

Learn, grow and stay in touch.

• www.AmericanMajority.orgwww.AmericanMajority.org• www.SamAdamsAlliance.orgwww.SamAdamsAlliance.org• www.GOPGrunt.comwww.GOPGrunt.com

– Connect with me on:Connect with me on:• www.Facebook.comwww.Facebook.com• www.Linkedln.comwww.Linkedln.com• www.Twitter.com/chrisfaulknerwww.Twitter.com/chrisfaulkner


the campaign plan2

Business