business. beauty.other they hide works that evoke enchantment and wonder. at tecma, the talent, the...

N°0

BUSINESS. BEAUTY.

September 2018

In cultivating the proximity of different art forms even Real Estate can become an artistic discipline.

THE BEAUTIFUL BECOMES A BUSINESS STRATEGY.

CHAPTER 1

THE LINK BETWEEN REAL ESTATE AND THE ARTSArt, depositary par excellence of the Beautiful, is in-trinsically connect-ed to TECMA Invest-ments.

PAG. 10

CHAPTER 2

TRANSFORMATION WITHIN REAL ESTATE

Innovation of the product but above all of thought: changes originat-ing from unexpected worlds.

PAG. 30

BUSINESS DIVISIONS

Five worlds to ser-vice Real Estate: Retail, Design, Stu-dios, Strategies and Communication.

PAG. 60CHAPTER 3

THE BIRTHPLACE OF THE BEAUTIFUL

TECMA Investments makes a journey in search of the Beau-tiful.

PAG. 160CHAPTER 5

THE PSYCHOLOGY OF-LIVING™

Valuing Real Estate through neuroscien-tific and psychologi-cal research.

PAG. 134CHAPTER 4

Inde

x

THE JOURNAL

Production Manager Cristina Fossati

Project ManagerRosaria Acquasanta

Art DirectionMarialuisa Lillo

Marketing Concept & CopyStefano Serra

Copy & PressCristina FossatiGuido PoliStefano SerraTommaso Filighera

Research & DevelopmentTommaso Filighera

Photo ShootSilvia Gazzola

15THE JOURNAL / /

PAG. 82

THE MILANESE DESIGN OVERSEAS

16 17

THE

LIN

K B

ETW

EEN

REA

L ES

TATE

A

ND

TH

E A

RTS

BEAU

TIFU

L IS

BU

SIN

ESS Business from a new

point of view

Beautiful is possible, but also strategic. Beauty, connected to creativity and innovation, has always contributed to creating more business opportunities, in every field.

Chapter 1

18 19

THE JOURNAL / Real Estate and the Arts /

JOURNAL / Real Estate and the Arts /

In so far as sculpture is the art of giving form to an object starting from a raw material, or assembling different materials together, 3D modeling means architecture takes shape and comes to life even before it has

Real Estate and the Arts

SCU

LPTU

RE

actually been constructed. TECMA transports the feelings of the client to an absolutely hyper-realistic environment, tempting them to touch the various volumes with their own hands.

20 21



PAIN

TIN

G

Art has an infinite number of modes of expression and when the genres contaminate each other they hide works that evoke enchantment and wonder.

At TECMA, the talent, the extreme precision and attention to minute details, the highest concentration as well as

the great knowledge of the means of creating a fruitful contamination of painting and photography. TECMA professionals create images that are like paintings, through a photo editing process that is in all respects a creative and authorial act.


22 23



PHO

TOG

RAPH

Y

Architecture, and more generally landscape, are the result of the relationship that interposes the needs of men between the interpretation that the latter makes of the space. TECMA,

through the construction of a photographic project that succeeds in valuing whichever location, inside or out, capturing the soul of it, the true essence.


24 25



The seventh art was, from the dawn of time, drawn to the oneiric dimension. Through a film and more precisely its images, we can indeed imagine and dream. Emotional short films typical

of TECMA are the sum of multiple arts and techniques: architects, photographers, directors and engineers bring the projects to life. What you feel isn’t real, but the emotions you feel are.

CIN

EMAT

OG

RAPH

Y


26 27



MU

SIC

Music and architecture are connected to each other by an ancestral link that is rooted in the Classical world: the Greeks indeed transferred to architecture mathematical relations and proportions that they had already recognized in music. Both arts look

to recreate environments and atmospheres that go beyond the fashions and transience of time. Thanks to architecture, TECMA conceives a physical space made of conceptual, visual and spatial details that accompany man in the discovery of the beautiful.


28 29



THEA

TRE

The origin of the theatre, a noble and profound art, is lost in the realms of time. Well and truly an instrument of profound knowledge of reality, theatrical representation is also a “doubling” of the same, in other words an attempt at representing its ideal content beyond that

which is real. Through Sensory Apartments, real environments have been faithfully reproduced, where it is possible to directly test the cognitive and sensory effects of living quality. It is not only possible to imagine your future home but also touch it with your own hands.


30 31



DA

NCE

Classical dance is a fascinating discipline but at the same time a rigorous and strict one. Extreme grace and sinuous and agile movements indeed obtained only through years of sacrifices and study, constant training and disciplined rules that give no allowances.

In the same way, at TECMA, the constant commitment and dedication of its professionals to increase their know how means always heading for excellence, working with enthusiasm and passion.


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ARC

HIT

ECTU

RE

Architecture is capable of surprising us with its extraordinary and rare beauty.Faced with some masterpieces, becoming aware that even architecture can be considered an art, in addition to a science, is inevitable.

A self-contained multifaceted art.According to Vitruvius, all other arts are pending its judgement, which denotes its highest prestige.TECMA makes this noble art its own inspiring principle and beating heart of the business.Redevelopment projects.

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BUSI

NES

S D

IVIS

ION

S

5 apparently distinct worlds rediscover within the Real Estate sector a conductor capable of uniting and raising them to new visions.

RAD

ICA

L D

EVEL

OPM

ENT

Chapter 3

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THE JOURNAL / Business Divisions /


The numerous development changes that have involved the global economy have always become quicker both in their conception and in their realisation

Real Estate needs radical development that fully honours its historical traditions and reinterprets them in a modern key.

Rhyt

hm a

nd h

arm

ony:

the

busi

ness

of R

eal E

stat

e TECMA Investments proposes a renewal of the international scene through the application of articulated investment strategies that faithfully reflect the divisions that compose its internal structure:

Like the elements of an orchestra, each of the divisions brings its own expertise and know how to achieve investment opportunities with a large impact.

1. TECMA STRATEGIES2. TECMA STUDIOS 3. TECMA DESIGN4. TECMA RETAIL5. TECMA COMMUNICATION

BUSINESSDIVISIONS

REAL ESTATE

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The industrialisation of the property sector represents the conditio sinequa non for continuing to be highly competitive on the global market.

Property development has just gone through a period of great transformation, passing from Medieval times to the Renaissance.

TECMA INVESTMENTS now looks to accompany Real Estate towards a new destination, that of the Industrial age.

Each market that is stable and thriving today has had to adopt industrial processes, which means developing products and services.

Industrialising the Real Estate sector for TECMA means favouring a change in the methods of development, production and inflow into the property market, following reinforced and established logic applied in other product sectors.

The introduction of Analysis and Business Strategies, focused Marketing and Communication, Commercial Strategies, Virtual Technologies, Behavioural Psychology and other specific actions through the conduct of TECMA INVESTMENTS’ 5 Business Units introduces Real Estate to a flux of industrial procedures, to the benefit of investors and end customers.

Art

s and

dis

cipl

es se

rvic

ing

the

prop

erty

sect

orA

new

era

for R

eal E

stat

e

Una

nuo

va e

ra p

er il

Rea

l Est

ate

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PARTNERING INVESTMENTLeading Your Real Estate Business

TECMA co-invests in property transactions, with a new, high-performance business model, introducing micro-equity and specific know how to property transactions for a successful Go To Market.

Leadership, technologies, methods and tools for drastically accelerating properties’ transaction times and break-even, with clear development of the ROI.

A design model that supports Developers, Institutional and Private Investors, Investment Funds and Asset Management Companies in Real Estate Business.

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46THE JOURNAL / Business Divisions /

Alm

ost 2

00 re

siden

tial p

roje

cts w

ith a

Go

To M

arke

t pow

ered

by

TECM

A

MilanoTECMA Investments in Milano

More than 80 supported residential investments with a different positioning on the market have been the product of a constant business growth that has allowed the opening of new scenarios within the property sector of Milan.

The

inve

stm

ent s

trat

egie

s dev

elop

ed o

ver

the

year

s hav

e fu

ndam

enta

lly b

een

for b

ecom

ing

mar

ket l

eade

r

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PROJECTS

ABITAREIN MAGGIOLINASky Tower and Maggiolina Gardens

CITY:MILANOYEAR:2017

Lightness. Contrast. Movement. Architecture and nature in dialogue with each other and merging together, providing a fresh and unique setting in the heart of the Maggiolina district, known for its fascinating, natural views of the Martesana.

A new view of Milan.The icon of the project is the collection of hanging floors that are layered on top of each other. Each terrace supports nature. A series of outdoor ponds colour these private, outdoor corners green, converting them into real hanging gardens, idyllic corners where you can enjoy Milan’s skyline.A new view of Milan.

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CITY:MILANOYEAR:2018

PROJECTS

MCVMilano City Village

Milan City Village determines new shapes and fresh visions, typical of a modern city that is constantly evolving and changing. The architecture that characterises the whole project is made up of an alternation of modern and sophisticated shapes united with volumes drawing on Classical inspiration, reinterpreted according to a unique and futuristic approach to design. MCV establishes a relationship of material and stylistic continuity with the marvellous park that surrounds the design and with the square in front of it.

Icon

ic a

rchi

tect

ure

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Lead

er in

the

crea

tion

of p

rope

rty

inve

stm

ent s

trat

egie

s in

mor

e th

an

10 re

gion

s in

Italy

Mila

no, o

ur g

enes

is

ItaliaTECMA Investments in Italy

From the origins in Milan to the expansion of the model in the rest of Italy.

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Mila

no a

nd R

oma

Mai

n FO

CUS

of T

ECM

A in

vest

men

ts

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TECM

A In

vest

men

ts p

ropo

ses

resi

lient

and

sus

tain

ed

inve

stm

ent s

oluti

ons i

n th

e m

ain

inte

rnati

onal

mar

kets

The

inno

vatio

n of

the

sect

or g

oes

glob

al

New York, Monaco and Dubai are just some of the global leading cities where TECMA Investments oversaw highly prestigious property investments in 2018.

NORTH AMERICA CENTRAL EUROPE MIDDLE EAST

MondoTECMA Investments: Global Innovator

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60JOURNAL / Business Divisions /

NEW YORKLOCATION

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MONACOLOCATION

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S T R A T E G I E S

Divisions

1/5

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NEUROECONOMICS

Modern techniques of Behavioural PsychologyModern techniques of Behavioural PsychologyOne of the most innovative and interdisciplinary branches of economics, neuroeconomics, assumes the integral role of strategic asset within TECMA Investments’ investment strategies. The home takes on new connotations with respect to the past and man continually sees his relationship with the past changing, demonstrating needs that would have once been extremely difficult to acknowledge. Thanks to the use of modern neuromarketing techniques, TECMA Investments transforms imperceptible market insights into genuine drivers of success that guarantee, to its own clients, to benefit from investments destined to stand the test of time.

70 71



S T U D I O S

Divisions

2/5

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real emotionsvirtual details

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Digital technologiesArchitecture and Technology determine new scenarios

TECMA Investments takes advantage of the most recent digital technologies for architectural representation to guarantee to its own clients both an innovative technical instrument and an advanced tool for investment valuation.

84 85

D E S I G N

Divisions

3/5

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People’s needs must be constantly observed and analysed in order that the buying process of your house rises to new visions and aligns itself with current trends.

With the purpose of guaranteeing the maximisation of property investment, TECMA Investments plans and develops dedicated SENSORY APARTMENTS, well and truly innovative touch points for clients.

The project comes to life as a holistic experience which includes all five senses and makes the perception of wellbeing at home tangible.

TECMA Investments determines new paradigms of buying experiences within an international panorama.

Sens

ory

Apa

rtm

ent

Real

Est

ate

Cust

omer

Exp

erie

nce

TECMA DESIGN

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R E T A I L

Divisions

4/5

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JOURNAL / Business Divisions /

TECMA Investments proposes investment strategies integrated to 360° to guarantee the achievement of high output results.

The creation of an online strategy is combined with an innovative design of physical spaces, the showrooms, inside of which the property design comes to life. The possibility of being immerged in an experiential journey where all five senses are activated, guarantees living a high added-value buying experience to end buyers that is unique to the market.Sh

owro

omRe

al E

stat

e Cu

stom

er E

xper

ienc

e

TECMA RETAIL

The areas are studied to faithfully simulate domestic environments thus allowing people to test them out in advance.

Exploring a specially created environment, perceiving its details and familiarising yourself with it is a unique possibility.

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Bimonthly updates on Real Estate and Life Style. All the innovative national and international projects.

La presente pubblicazione costituisce esclusivamente una base illustrativa. Tutte le informazioni, descrizioni e immagini sono puramente indicative e soggette a variazioni. Sono vietati, senza preventiva autorizzazione, la riproduzione e l’uso anche parziale dei testi e delle immagini.

www.tecmainvestments.com | [email protected] Medardo Rosso, 5 – 20159 Milano (MI)

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business. beauty.other they hide works that evoke enchantment and wonder. at tecma, the talent, the...

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