business opportunity presented by: leah hoffarth and jessica mcmillan
TRANSCRIPT
Business Opportunity Presented By: Leah Hoffarth and Jessica
McMillan
A pub crawl planning service for groups looking to
maximize their pub crawl and
fundraising experience through efficient planning and professional
promoting
Saskatoon’s first all-in-one unique pub crawl planning
service
We take your fundraiser to the Next Level by providing a
stress free, no hassle service that lets you enjoy the party!
What is The Opportunity?
The Saskatoon pub crawls have been at a steady increase since 2005:◦Groups/Teams are seizing the opportunity
to raise money while providing a great experience but struggle with the time consuming process
◦Bars/Clubs love the extra traffic it brings to their business but lack the planning and marketing expertise required to host multiple event
Why is This an Opportunity?
$3000 Capital Investment
Financial Opportunity
2011 2012 2013 2014 2015
Beg RE 0 5,924
7,442
9,521
11,733
Dividends 0 (6,000)
(7,000)
(8,000)
(9,000)
Net Income 5,924
7,518
9,079
10,212
10,754
End RE 5,924
7,442
9,521
11,733
13,487
Competitive Advantage
Unique, currently no other service like ours in Saskatoon
Extreme convenient compared to traditional planning methods
User/Client friendly Extremely interactive use of social
media Takes event responsibility away from
the client so they can enjoy their fundraiser!
The Best People for the JobLeah Hoffarth 7 years of heading
fundraisers Planned Event with
over 6000 guests attending
2 Years of pub crawl organizing in Saskatoon
Event promotion experience
Jess McMillan 5 years working in
the nightlife industry Strong relationships
with various Saskatoon club and pub managers
Experience in promotions and small event planning
Critical Success Factors Bar Industry Relationships
◦Weekly bar visits, marketing calls Client Relationships
◦Thank you cards & follow up calls◦Satisfaction survey to encourage rebooking◦ Interactive social media
Number of Events Hosted◦Congruent with client relationships◦18 events/Yr to Break Even
Number of Tickets Sold per Event◦ Effective promotions and professional design◦ Brand image
$3000 Equity Investment◦ Low Risk
12 hrs/Week @ $12.50 hr
Yr 2 $6000 dividend Offers marketing, business management, and networking experience
Is it Worth it?
Twitter: @thenextlevelpp
Facebook: The Next Level Party Promoters
Email: [email protected]
Questions???