business opportunities for partners january 2016•whats influencing midmarket is expected to grow...

Cisco Midsize Solutions GuideBusiness Opportunities

© 2016 Cisco Systems, Inc. All rights reserved. This document is Cisco Confidential. For Channel Partner use only. Not for public distribution.

For Partners January 2016

http://www.cisco.com

Conduct Business Anywhere, AnytimeCisco Midsize Solutions Guide

IntroductionThis resource for Cisco® partners is designed to help you grow your business by targeting and selling into the midmarket segment. The guide will address some of the business changes and trends that are influencing midsize IT customers to rethink their priorities.

This guide provides an overview of the Cisco Midsize Business Solutions portfolio, including:

• Product and services overviews and positioning

• Benefits of partnering with Cisco to sell into the midmarket

© 2016 Cisco Systems, Inc. All rights reserved. This document is Cisco Confidential. For Channel Partner use only. Not for public distribution. 2

Business Opportunities

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Selling to Midmarket: A Smart Way to Promote Growth

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What’s Influencing Midsize Customers?

Why Partner with Cisco >

Selling to Midmarket: A Smart Way to Promote GrowthIn a tough economy, you know how important it is to bring in new customers and keep growing your business. Targeting midsize customers (100 to 1000 employees) is a great way to start.

The midmarket technology space is huge, with about 1.4 million customers worldwide. It’s packed with potential, and it is growing fast:

• Midmarket is expected to grow between 5 and 7 percent by fiscal year 2018 (CAGR).

• The midmarket product opportunity is projected to be about $25-30 billion by fiscal year 2016.

• Midmarket services represent an additional $30 billion dollar opportunity on top of the product opportunity.

It’s clear that midmarket is an attractive opportunity. But how can you position yourself to make the most of it? Start with building personalized customer relationships.

Cisco can help you:

• Connect with customers. Show them that you understand their business needs, and can put together innovative technology solutions to meet those needs.

• Differentiate yourself with your knowledge and expertise to become a trusted advisor for your customers.

• Deliver a superior customer experience that will keep people coming back.

With a customer-centric approach to selling, you can forge more loyal, long-term relationships, and build ongoing revenue. And you’ll develop better insight into how each customer’s business works, what their needs are, and how to meet them. Cisco solutions and services are designed to uplift your profits and complement your service offerings. This guide will help you take advantage of the growing opportunity to sell innovative technology and deliver compelling experiences to your midsize customers.

Conduct Business Anywhere, Anytime


Cisco Midsize Solutions Guide


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What’s Influencing Midsize Customers?As a Cisco partner, you may be a midsize business owner yourself. You’re facing most of the same business challenges, and you’re looking for solutions that can help you address them. This means you are uniquely positioned to identify with your customers’ needs – and give them recommendations based on your own experiences.

Be a Technology Champion to Your CustomersYou can help midsize customers navigate this shifting landscape by offering IT solutions tailored to their specific needs. They’re looking to you to offer guidance and inspiration. You can be their technology expert, showing customers that technology is much more than just email, phones, and networking. It’s an opportunity to help them transform the way they’re doing business. With the right solution, they can bring their employees together to collaborate anywhere, make decisions faster, save money, and become more competitive. And when your customers succeed, you succeed.

In the next few pages, we’ll discuss the top business trends that are impacting midsize customers. And we’ll explore how you can develop technology solutions with the Cisco Midsize Business Solutions portfolio to make these new opportunities a reality for your customers.

We understand that most customers won’t be limited to a single, narrow solution category. For example, a customer looking to improve mobility may also want security and collaboration. Cisco’s broad portfolio of midsize solutions is designed to work smoothly together. So you can build a complete offering that’s in sync with your customer’s needs.

Cisco offers extensive online resources to help you capture your share of midmarket revenue. Visit the Midsize Business Solutions for Partners website and take advantage of up to date resources to help you drive demand and win more business with your midsize customers.




Like you, your customers are trying to succeed in an environment that’s constantly changing.

• Their employees are working in new ways, on different devices.

• Social media is redefining how they connect with customers.

• New regulations and network threats are changing the way they think about security.

• Work is moving beyond the boundaries of the office.

• Scarce resources and limited budgets are always a concern.


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http://www.cisco.com/web/midsize/partners.html

Business Opportunity: Mobility and Bring Your Own Device (BYOD)

Mobility is revolutionizing the way people work, and you can play a pivotal role in helping your customers make the most of it. Employees at every business are connecting and working together like never before – on the road, at home, and at customer sites. And they’re using personal devices like smartphones and tablets to securely connect to colleagues and information anywhere, at any time. This is compelling companies to embrace bring your own device (BYOD) initiatives.

Your customers want simple, grow-as-you-go solutions that can be rolled out quickly.

Start the Customer ConversationIn today’s mobile workplace, employees are no longer tied to their desks in the work environment. Your customer’s IT group is exploring new ways to deliver simple, secure, dependable collaboration that is available anywhere.

They need wired and wireless networking and applications that can offer a smooth, consistent experience to any user, on any device, at any location. For the freedom of mobility and BYOD, IT groups must ensure network security with centralized control and management over their devices. Your customers want simple, secure, grow-as-you-go solutions ensuring an optimal user experience.





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What to SellNetwork infrastructure: • Cisco Unified Access™ and Cisco cloud-managed networking

Simplify IT with one network, one policy, and one management, and spend more time encouraging innovation that can differentiate the business.

Data Center: • Cisco Desktop Virtualization solutions

Deliver virtualized desktops and applications with simplicity, scalability, and a superior user experience, built on the Cisco Unified Data Center.

Collaboration: • Cisco Midmarket Collaboration Portfolio

Help customers reach new levels of productivity and innovation in a more connected work environment.

• Cisco Business Edition 6000S/6000/7000

• Cisco WebEx, Jabber Video, Spark, and Collaboration Meeting Rooms

• Empower the business with differentiated collaboration services, with applications supported and centrally-managed from an open, interoperable platform customers prefer.

Security:• Cisco Midmarket Security Portfolio

Designed specifically for midsize organizations, delivering integrated threat defense, low total cost of ownership and simplified security management. Deliver intelligent cyber security for real world with continuous advance threat protection while providing unmatched visibility and control

Services for Midsize Customers:• Cisco Services

Enhance your infrastructure to provide secure, seamless and scalable network solutions that increase sales and profitability. Offer superior mobility solutions to your customers. Eligible partners get access to services that support each stage of the IT lifecycle.





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http://www.cisco.com/c/en/us/products/security/index.html

Business Opportunity: Moving to Cloud Technology

Your customers are exploring new ways to work better together, and they’re not afraid to apply new IT models. Midsize companies are looking at public and private cloud technology, or a mix of both, to help people collaborate better and boost their business agility. Cloud is also a great way to improve planning, deployment, and payment for new applications and services. You can help your midsize customers understand that the cloud is the great equalizer. Not so long ago, only large enterprises could afford industry-leading applications for things like customer relationship management (CRM) and enterprise resource planning (ERP).

Cloud computing is now more accessible to smaller organizations in two ways. We’re seeing more and more applications that are now available as software as a service (or as a public cloud). Many of the world’s top applications vendors now offer their traditional software packages specifically for midsize businesses. It’s easier and more cost-effective than ever to roll out a software solution with server virtualization and private cloud technology.

At least 75 percent of all solution providers have – or are considering adding – cloud solutions as part of their portfolio. It’s no longer a decision of whether to offer a managed or cloud service. Instead, consider which services to offer that will best meet customer needs and help you build a profitable, as-a-service practice.

Midsize companies are looking at public and private cloud technology, or a mix of both.

Start the Customer ConversationTo help your customer’s transition to the cloud, you need to give their IT organizations a fast, easy way to deploy applications and services. They are looking for complete, out-of-the-box cloud solutions that deliver a consistent user experience and maximum uptime. Offer solutions with a choice of consumption models that can help reduce power and control server expenses. When their business requirements change, their technology needs to be able to scale smoothly, without major network upgrades.





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What to SellNetwork infrastructure:• Cisco Unified Access

Based on one policy, one management, and one network, the Cisco Unified Access solution delivers an integrated and simplified intelligent network platform.

• Cloud Managed Networking

Deploy your private or public cloud for ease of management and operations.

• Cisco Intelligent WAN (IWAN)

Fully utilize your WAN investments for high performance, reliability, and security.

Data Center:• Cisco Unified Computing System™

Unify computing, networking, management, virtualization, and storage access into a single integrated architecture.

• Cisco Intercloud Fabric for Enterprises

Extend the enterprise cloud to the public cloud.

• Cisco OpenStack® Private Cloud

Optimize business infrastructure with a Cisco managed private cloud.

Collaboration:• Cisco Cloud Collaboration Applications

Cisco WebEx and Spark provide engaging and productive collaboration capabilities delivered by the Cisco Cloud.

• Hosted Collaboration Solution

Communications and collaboration solutions as public, private, and hybrid cloud services through certified partners.

Security:• Cisco Cloud Email Security

Reduce your onsite data center footprint. Provide high-availability email protection against the constant, dynamic, rapidly changing threats affecting email today.

• Cisco Cloud Web Security (CWS)

Provide industry-leading security and control for the distributed enterprise. Protect users everywhere, all the time when using CWS through Cisco worldwide threat intelligence, advanced threat defense capabilities, and roaming user protection.


Meet the growing demand for cloud computing with an integrated services solution that helps your customers achieve greater business value and taps into the full potential that cloud offers.





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Business Opportunity: Collaborate Better Together

Today, work is more interconnected than ever before. Your customers are collaborating all across their organizations, and with outside customers and business partners. They are working outside the office—at home, on the road, or at customer sites. And they expect to use the devices they choose for all types of collaboration, from informal chat sessions to real-time video conferencing. Your customers may also be looking at cloud delivery models and other innovative approaches to be more flexible and agile.

People working collaboratively can accomplish extraordinary things. You can help your midsize customers work more closely and be more productive by offering collaboration solutions that promote a common experience across roles, organizational boundaries, and devices so they can focus on their work. You can also discuss how Cisco lets people use the power of social networking to assemble workgroups and bring people together across time zones. Talk about how building a more mobile, collaborative business can help companies boost productivity and growth.

People working together can accomplish extraordinary things.

Start the Customer ConversationTo deliver effective collaboration, IT needs a complete suite of applications that help people work together anywhere, anytime, on the devices they choose. Offer solutions that can support a variety of delivery models, including cloud. The solution should be secure and flexible, so IT can mix and match applications, services, and collaboration endpoints. The solution should also be able to run smoothly with your customer’s third-party devices and applications.





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What to SellNetwork infrastructure:• IWAN

Deliver an uncompromised user experience for voice and video over any connection.

Data Center:• Cisco Unified Communications on Cisco UCS®

Combine the Cisco best-of breed, data center and collaboration products in a fully tested configuration that is easy to install and can reduce risks.

Collaboration: • Cisco Business Edition 6000/7000

Empower the customer with a family of packaged collaboration solutions purpose-built to solve the communications challenges of midsize businesses.

• Hosted Collaboration Solution

Cisco offers communications and collaboration solutions as public, private, and hybrid cloud services through certified partners.

• Cisco WebEx® Meetings

Cisco WebEx Meetings lets people meet anywhere, at any time, on any device including HD video.

• Cisco Spark

The place where teams can post messages, share content, and meet face-to-face in an open space accessible from virtually any device, anywhere in the world.

• Cisco IP Phones

Cisco offers the most complete range of solutions in the industry, so you can build the voice and video collaboration network that meets your customers’ needs, with a device to meet the need of every user type in the business.

• Cisco Jabber™

Give your customers real-time access to people and information they need to be productive from anywhere, on any device, with Cisco Jabber.

• Cisco DX and MX Series Video End Points

Offers every desk and room the uncompromised collaboration experience needed to strengthen relationships and accelerate productivity.

• Cisco® Collaboration Meeting Rooms

Simple-to-use video collaboration service that couples WebEx® Personal Rooms with the cloud-based WebEx Video Bridge into one, always-available meeting experience.

Security:• Cisco AnyConnect Secure Mobility Solution

Empowers your employees to work from anywhere, on any device, regardless of physical location. Provides the security necessary to help keep your organization’s data safe and protected.


Extend practice areas by enabling new technologies that integrate the mobile, social, and virtual aspects of collaboration to bring people together anytime, anywhere, on any device. Eligible partners get access to services that support each stage of the IT lifecycle.





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Business Opportunity: Help Ensure Security and Compliance

As your customers rely on technology for their most important business operations, they know that it’s more important than ever to protect their customer and employee data and keep the network up and secure. But the threat landscape is changing, with new kinds of business models, different access devices, and attacks that are more sophisticated. Sophisticated attackers will exploit any gap, no matter how small. Your customers want to know how they can stay secure in this dynamic environment. This gives you an opportunity.

Complying with new government and industry regulations is also a high priority for midmarket organizations. You can deliver a strong security and compliance story to your customers in industries like healthcare, financial services, and the public sector.

The threat landscape is changing and attacks are more sophisticated.

Start the Customer ConversationWith today’s threats, your customers need to understand that it’s not a question of whether they will face attacks, but when. So help them understand that they need to defend against advanced threats before, during, and after an attack. Before an attack, they need to control, enforce, and harden their environments with access controls, firewalls, VPN and identity solutions, and policy enforcement. During an attack, intrusion prevention systems (IPS), web security, and email security can help them detect and defend against threats. After an attack, solutions like advanced malware protection can help your customers contain and remediate threats.





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What to SellNetwork infrastructure: • Cisco Unified Access



Simplify IT security and compliance with affordable cloud-based solutions, including policy management, next-generation firewalls, web and email traffic and advanced malware protection.

• IWAN

Support direct Internet access with any-to-any security while protecting all branch endpoints.

Data Center:• Cisco Unified Fabric and Nexus Switches

Cisco Nexus switches provides the foundation of the Cisco Application Centric Infrastructure.

• Cisco ASA 5500-X Series Next-Generation Firewalls

Reduce risks with consistent policies and enforcement, greater scalability, and improved performance.

• Cisco Application Centric Infrastructure (ACI)

Supports greater level of coordination among app deployment, security, network services and network configuration personnel.

Security:• Advanced Malware Protection

Defend against breaches and threats on networks, endpoints, and mobile devices.

• Network Security – ASA with FirePOWER Services, Next Generation Intrusion Prevention System, FireSIGHT Management Center

Get superior visibility, consistent control, and advanced threat protection.

• Email Security – Email Security Appliance, Cloud Email Security

Protect your data and reputation by mitigating emerging email-borne threats.

• Web Security – Web Security Appliance, Cloud Email Security

Use an architectural approach to address web threats and protect your data.


Enhance your infrastructure to provide secure, seamless and scalable network solutions that increase sales and profitability. Eligible partners

get access to services that support each stage of the IT lifecycle.





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Business Opportunity: Virtualize the Network and Data Center

Not so long ago, virtualization was a solution for enterprise customers. But now your midsize customers may be exploring virtualization as a way to make better use of their network infrastructure. They are also looking for new ways to make their networks more simple, agile, and efficient so they can keep pace with competitors and respond to change faster.

Talk with customers about how consolidating and virtualizing the network data center can help them lower the cost and increase the speed of delivering IT services. Show them how they can build a more efficient, unified approach for managing physical, virtual, and cloud infrastructure. Virtualization can also help customers with security concerns. By unifying their network and security technologies, they can deliver more consistent, actionable security across physical and virtual domains. The result: safer, more dependable operations.

Consolidating and virtualizing the network can help customers lower costs and respond to changes faster.

Start the Customer ConversationYour customers’ IT groups are looking at better ways to save money on hardware, energy, and support. They need the ability to bring together all the elements in their data center, using a single end-to-end solution. And they want to make networking the management simpler, so they can securely scale their data center for private and hybrid clouds. Virtualization can be a great recommendation for customers who want to support converged networking and collaboration across the organization, including branch offices.





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What to SellNetwork infrastructure: • Cisco Unified Access

Optimize capital expenditures (CAPEX) and increase utilization efficiency from your private cloud to any remote office or branch with one policy and one management.

• IWAN

Fully utilize your WAN investments for high performance, reliability, and security.

Data Center: • Cisco Unified Fabric and Nexus switches

Cisco Nexus Series Switches help address business, application, and operational requirements of evolving data centers.

• Cisco Unified Computing System

Cisco Unified Computing System (UCS) and servers unify computing, networking, management, virtualization, and storage access into a single integrated architecture.

• Cisco Intercloud Fabric for Enterprises

Extend the enterprise cloud to the public cloud.

• Cisco OpenStack® Private Cloud

Optimize business infrastructure with a Cisco managed private cloud.


Support greater level of coordination among application deployment, security, network services and network configuration personnel.

• Cisco UCS Director

Deliver simplicity, agility, and efficiency while more securely scaling the data center for private and hybrid clouds.

Collaboration: • Cisco Business Edition 6000/7000

Empower the customer with a family of packaged collaboration solutions purpose-built to solve the communications challenges of midsize businesses.


Expand practice areas and revenue opportunities by enabling new technologies that quickly and securely adapt to virtual and cloud environments. Support your business growth and deliver operational excellence with superior unified data center solutions.





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Business Opportunity: Boost Agility with Faster Network Updates

Keeping pace with growth and new business priorities can be tricky for midsize organizations. Network management is costly and time-consuming. Companies need simple, all-in-one management tools with pre-loaded software and templates that make it easy to set up and run their new network and services. Even midsize organizations are becoming more geographically dispersed. So IT teams need network tools that make it fast and simple to support local and remote management, maintenance, and support.

You can show customers that rolling out a network solution doesn’t have to be a slow, cumbersome process. We provide tested, proven solutions that can help customers get the most out of their network investments fast, so they can start saving money right away, and gain a competitive edge.

Rolling out a network solution doesn’t have to be slow and cumbersome.

Start the Customer ConversationTo deploy new network services more quickly, your customers want flexible, customizable solutions and delivery models. They need to be able to scale to accommodate growth, and support key applications like collaboration. They also need to be able to work smoothly with all your customer’s current services, applications, and endpoints, including third-party products.





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What to SellNetwork infrastructure: • Unified Access



Deploy your private or public cloud for ease of management and operations.

• IWAN

Fully utilize your WAN investments for highest performance, reliability, and security.

Data Center: • Cisco VersaStack Solution

Combines the innovation of Cisco UCS Integrated Infrastructure with the efficiency of the IBM Storwize storage so your IT team can build, deploy, secure, and maintain applications through a more agile framework.

• Cisco FlexPod solution

The FlexPod architecture can scale up or out, and can be optimized for a variety of mixed workloads in both virtualized and non-virtualized environments.

• Cisco solutions for EMC VSPEX

Help customers deploy virtual machines in various sizes to meet their application needs.


Supports greater level of coordination among app deployment, security, network services and network configuration personnel.

Collaboration:• Cisco Midmarket Collaboration Portfolio

Help customers reach new levels of productivity and innovation with connected and collaborative workspaces.

• Cisco Business Edition 6000/7000

Empower the business with differentiated collaboration services, with applications supported and centrally-managed from an open, interoperable platform customers prefer.

• Cisco Cloud Collaboration

Quickly and easily deploy rich collaboration applications and services that are highly secure, flexible, and deliver strong investment protection.

Security:• Cisco Cloud Email Security

Reduce your onsite data center footprint. Provide high-availability email protection against the constant, dynamic, rapidly changing threats affecting email today.

• Cisco Cloud Web Security (CWS)

Provide industry-leading security and control for the distributed enterprise. Protect users everywhere, all the time when using CWS through Cisco worldwide threat intelligence, advanced threat defense capabilities, and roaming user protection.


Enhance your infrastructure to provide secure, seamless and scalable network solutions that increase sales and profitability. Eligible partners get access to services that support each stage of the IT lifecycle.





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Why Partner with CiscoTechnology has enormous potential to help midsize organizations transform their businesses. But your customers need your guidance in helping them translate their business strategies into a technology plan. This gives you a huge opportunity to create new business, get better insight into your customers’ needs, and build strong, loyal relationships.

But to be successful, you’ll need a technology partner that offers more than just technology. You’ll need an organization that is committed to helping you at every stage of the sales cycle.

Cisco understands the exciting potential in the midmarket space. We are the only company with leadership across key technology segments

(see Figure 1). And we provide the solutions, resources, and people to help you meet your goals. Our partner offerings include joint planning, funding opportunities, and marketing tools. And we have world-class distributors who can partner with you to help you succeed.

We can provide you with extensive online resources at Partner Marketing Central, including co-branded marketing materials and end-to-end campaigns that are ready for you to customize and use.

Cisco offers an integrated services experience combining the smart-enabled portfolio, programs, and resources that allow you to optimize and evolve your services business. This fuels profitable growth.

Figure 1. Cisco Market Share Leadership Across Leading IT Segments

Our Focus on Integration Provides our Customers with a Competitive Advantage

Our Diverse Product Portfolio Means We’re Here for the Long-term

Only Company with Leadership Across All Segments

61% 39% 54%

#1TelePresence

#1Routing:

Ent. Routing

#1Wirelss: LAN

64% 32%

#1Switching:

Modular/Fixed

#1Voice

40%

#1Web

Conferencing

28%

#2X86 Blade

Servers

33%

#2Storage Area

Networks (FC & FCoE)

24%

#1NetworkSecurity

Source: Cisco SMO update, May 2015





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http://www.ciscopartnermarketing.com

http://www.ciscopartnermarketing.com

Committed to Giving You the Sales Advantage

Cisco considers its partner community to be an extension of our own sales force. When our partners win, Cisco wins too. That’s why we’re making major investments in programs and resources to help you sell more effectively, boost revenues, and capture your share of midmarket business.

At the heart of our investment is the Cisco Midsize Business Solutions portfolio, the industry’s most competitive midmarket offering. Working together, we can solve our midsize customers’ business challenges.

Solutions That Fit Your CustomersTo help you build solutions that align with their specific needs, we provide technology that uses flexible consumption models. Whether your customer is seeking an on-premises solution, a cloud-based “as-a-service” offering, or an innovative combination of both, Cisco can provide a solution based on our industry-leading technology. We also offer solutions tailored for your customers in specific verticals. Our Cisco Midsize Business Solutions portfolio is designed for easy deployment and simple management and operation.

Add Value with ServicesOur smart services offerings are designed to offer you choice and flexibility too. They embed intelligence into the network and deliver actionable intelligence. Smart services help your customers get the most value from their network investments. And they can complement your own services practices, help you grow your services business, and set the stage for upselling and cross-selling opportunities.

Resources to Empower Our PartnersCisco also offers a wealth of practice, development, sales, marketing, and training resources. We are constantly working to develop new vendor relationships to support changing market trends and conditions—including a network of independent software vendor (ISV) partners offering vertical and application solutions.

Partner Plus is designed to give eligible partners a unique selling model that helps boost performance at every stage of the sales cycle. It features a three level benefit model that can help you progress from where you are to where you want to grow. As your commitment, engagement, and performance increases – so do your level of benefits. The right tools will help your productivity climb. Prepare, build, and expand with business enablement. Attract customers and increase sales with marketing and demand generation. Recognize and encourage your sales team with incentives and rewards. Learn more about this framework and the eligibility criteria by visiting the Partner Plus website.

Sales and Marketing ResourcesOther resources, such as Sales Connect, make it easy to find, reach, and sell to new and existing midsize customers – anywhere, anytime, on any device.

Marketing is another important part of our support. We are committed to doing more marketing on your behalf. Our revenue marketing model focuses on generating and delivering sales-qualified leads for Cisco partners through targeted marketing activities. Learn how you can take advantage of marketing campaigns.





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http://www.cisco.com/web/partners/sell/technology/borderless/sales_initiatives/partner_plus.html

http://www.cisco.com/web/about/facts_info/apps/salesconnect.html

http://www.cisco.com/web/midsize/sales_marketing.html

Channel Partner Program—Specializations, Certifications, and Incentives

Our Channel partner programs are designed to provide you key resources, tools, and trainings that you can utilize to boost your competitive advantage, and provide broad, integrated network solutions, highly specialized solutions, or both. Improve your technical and business knowledge as well as expertise with our specializations and certification portfolio. And take advantage of our incentives and evolving hybrid IT portfolio to tap into new opportunities faster. You can learn more about our Channel Partner Program evolution here.

CertificationsGrow your business by learning all of the Cisco technologies and architectures through certifications. You can also deepen your technical knowledge in a specific technology or architecture and become a Master Specialized Partner or Advanced Specialization Partner.

Certifications let you go broad across all the technologies. Certification levels like Select, Premier, or Gold recognize the breadth of knowledge. Specializations are intended to go deep into a specific technology area or architecture. If you want to specialize in one technology area or be

recognized for some unique skillsets, choose from three different levels: Express, Advanced, and Master.

SpecializationsCisco’s Specialization portfolio provides depth of knowledge in a particular architecture or technology to help you establish your expertise to customers at the Express, Advanced and Master levels. Training and exams with the Express-level specializations focus on technologies and solutions targeted for midsize businesses. Advanced level specializations showcase training specific to enterprise customers, which are sometimes applicable to commercial customers as well. Master specializations represent the greatest depth of knowledge.

IncentivesCisco partner incentive programs are ongoing, evolving programs that you can use as a part of your larger, value-based partner strategy. These programs have been developed to help you promote profitable, accelerated business growth.





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http://www.cisco.com/web/midsize/training_specialzation.html

http://www.cisco.com/web/midsize/training_specialzation.html

http://www.cisco.com/go/incentives

http://www.cisco.com/go/partnerecosystem

Cisco and Our Distributors: Here to Help You Succeed

Our distributors are a critical part of our model. Cisco, in partnership with our distributors, can help you close more deals faster and provide the support that you need to accelerate sales in the midmarket.

Cisco partners are growing their businesses faster when fully engaged with one of our more than 170 Cisco distributors. From first sale to deeper expertise through certification and training, distributors can help you create demand and higher revenues with your customers. They can unlock new opportunities in new markets to help you accelerate your profits. Our distributors deliver:

• Sales support

• Certification and training

• Marketing planning and execution

• Business intelligence

• Services expertise

• Technical enablement

• Alternative financing

Generate higher revenues, deeper expertise, and easier sales wins with the help of Cisco distributors. Learn more about how they can help you by visiting www.cisco.com/go/ciscodistributors.

No other manufacturer brings all these resources together like Cisco. In short, Cisco helps you take advantage of the growing midmarket opportunity, so you can set yourself apart from competitors, boost your profitability, and build a foundation for growth for years to come.





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http://www.cisco.com/go/ciscodistributors

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Midsize Solutions Guide

www.cisco.com/go/partnermidmarket

© 2016 Cisco Systems, Inc. All rights reserved. Cisco and the Cisco logo are trademarks or registered trademarks of Cisco and/or its affiliates in the U.S. and other countries. To view a list of Cisco trademarks, go to this URL: www.cisco.com/go/trademarks. Third party trademarks mentioned are the property of their respective owners. The use of the word partner does not imply a partnership relationship between Cisco and any other company. (1110R) C07-729758-01 1/16

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business opportunities for partners january 2016•whats influencing midmarket is expected to grow...

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