business operations 101: build the company that you always wanted

Business Operations 101: Build

the company you always wanted

Lets unplug for a while

All of the following should be off:

● Cell phones

● iPads

● Bag phones

● Pagers/Beepers

● Squeakers

● If it has a battery…

© Triangle Pest Control LLC. All Rights Reserved

Business Operations 101



● Nothing special

● We do the basics

● We just do it better


Sessions are in series

Business Operations 101: Building the

business of your dreams

Business Operations 201: Getting the most

out of your team

Business Operations 301: Getting your

employees to think like owners



What was your vision when you started?

You

● How did you envision your company?

● What did you imagine you would be

doing?

Your company

● Why would customers pick your

company?

● How would you compete in the market?© Triangle Pest Control LLC. All Rights Reserved


Was this your vision?

● Morning lattes

● Full days of golfing and fishing

● Freedom to do what you want…

● Complete and total euphoria….

How many people live like this?


There is a big disconnect between what

people think vs. reality when it comes to

owning and operating a business



Non-Business Owners Perspective

1.You have so much freedom - You’re the

boss

2.Don’t know what to do with all that money

3.You have it so easy as an owner

a.All you do is tell people what to do

b.You don’t actually work

4.Land of total and complete euphoria



Pareto Principle - states that, for many

events, roughly 80% of the effects come

from 20% of the causes

20% of businesses own 80% of an industry

80% of businesses own the remaining 20%




The 20%

Owner

● Owner is typically very wealthy

● Owner has plenty of time to meet

● Company typically does not have much

debt

Company

● Dominates the market and that industry

● Reputation for getting results



The other 80%

Owner

● Owner is stressed out

● Owner is debt (sometimes dangerous

debt)

● Work all kinds of hours (they do

everything)

Company

● Good results when the owner is involved

● Inconsistent in its effectiveness

● Trouble keeping good employees© Triangle Pest Control LLC. All Rights Reserved

There is a big disconnect between what

people think vs. reality when it comes to

owning and operating a business

80% or more of business owners have

their dreams become their biggest

nightmares



The Entrepreneur

Who is a first generation owner?

● When you started what did you have to

do?



So why are 80%+ business living a

nightmare?

They make a fatal assumption

They assume being great in the technical

work (treating lawns, preventing pests)

means that they will be great at owning

their own business



Think about it, when you open a

company you must not only know the

technical work but also you must know

● Accounting (Taxes, Bookkeeping)

● Human Resources (Hiring, firing, culture)

● Marketing (What works or wastes money)

● Sales (What to say, when, who, how)

● Goals (What am I supposed to do)



Building the business of your dreams:

1.Why does 80% businesses out there

have such a disconnect between the

vision and the reality?

1.What are the other 20% doing to be so

successful?



Question #1 - Why does 80% businesses

out there have such a disconnect between

the vision and the reality?



You are watching a sports program

You look at yourself and you think:

● OMG -- I’m fat!!!

● How did this happen?

● When did this happen?

That is when the skinny guy comes out….



The Skinny Guy ● Disciplined, organized and no non-sense

● Not very fun

● Sometimes judgemental

The Fat Guy● A ton of fun

● Loves food, fun and friends

● Not the best at discipline but he has a good time



The Skinny Guy in you is taking charge...

1.Whip you into shape

2.Buy new shoes and workout equipment

3.You start eating healthy

4.You workout extremely hard

You start running



You get results

● Check the scale and you are losing

weight

The skinny guy decides….

● If I double my efforts, double my results

● Double down on your workouts (even

though you are sore)

● Rabbit food is in and you “love” it



Your results on the Skinny Guy Program

● Check the scale and you gained a pound

● You’re committed but surprised

● Something changes… you’re not sure…

but….



● You’re sore, very sore

● You are tired you did not get much sleep

last night

● It is cold in your bedroom

● It is raining outside

Guess who is back?.....



The Fat guy is back

● He is not interested in working out

● He wants to sleep

● He is tired of all of this rabbit food

● He is going to eat today… and eat big!!



I am not making judgements on either

We think that we one person but in fact….

We have multiple personalities within

ourselves



Turns out it is the same in business

We all have the following personalities

1.The Technician

2.The Manager

3.The Entrepreneur



The Technician

● The person who loves to work in the

trade

● Change is a pain, because I cannot do

the work

● Just leave me alone and let me do my

job



The Manager

● Everything has its place

● Structure, structure, structure

● Everyone must follow the rules

● Everyone must follow a “system”



The Entrepreneur

● Can see it all - They have the big picture

● Sees his or her business as one

complete system - and wants to work on

it

● Understands how their company fits in

the marketplace and what needs to be

done to compete



Question #1 - Why does 80% businesses

out there have such a disconnect between

the vision and the reality?

● Most business owners are technicians

● Most business owners are uncomfortable with

owning and operating a business (because

there is so much to know)

● Most business owners think if they work

harder and stick to what they know they will be

OK



What is the reality?

● Owning a business is very different than

doing the technical work

● To be successful, you must transform to

be an entrepreneur, not a technician



Question #2 - What are the other 20%

business owners doing to be so

successful?



How many people here have kids?

Can anyone explain the first year’s

challenges?

Can anyone explain the tween challenges?

Can anyone explain the teenage

challenges?



Businesses are no different - They have

predictable phases that all go through

1.Infancy

2.Adolescent **

3.Maturity **

**Note: These are not revenue bound.

Even a blind squirrel can find a nut

sometimes


Business Infancy

● All businesses go through this phase

● Everyone loves Raymond

● The owner is the know all and do all

● Low margin

● High engagement

● The business is a dream come true




Business Adolescent (The teenage years)

● Business begins to grow

● Balls begin to drop, cannot manage it all

● Just trying to keep up - Fight fires daily

● Service is inconsistent

● Hire, then fire, then hire, then fire

● Some businesses stay here (and

prematurely kill the owner)

● Most owners don’t see the way out



Business Maturity (The responsible adult)

● Few businesses make it here

● Owners treat their business as the

product

● Highly profitable and predictable

● Systems, checklists and procedures

● Can produce results for customers

consistently

● The owner has time and rests easy





successful?

1.They get to maturity as soon as

possible

a.Treat their business as the product

b.They pay the price to create systems so

that the business can be consistent



My favorite question….

“Are we going to do this the easy way or

the hard way” -- Donnie Shelton (when

speaking with my kids)

There is an easy way to operate a business

There is also a hard way



Business the easy way

● Owner spends his or her time on building

a better product (E.g. a better business)

Business the hard way

● Owner spends time doing things (the

technical work) of the business personally

to get things done



Proven over and over again

Successful business owners

work ON their business not IN it





successful?

● They get to maturity as soon as possible

● They understand that they must spend

their time working on the business not

in it



The 4 hour workweek

Does anyone believe that?



My least favorite quote:

“I don’t have any time”

My response:

“You did not make it a priority”



Successful Business Owners

● Understands that the “time” will never

arise

● They make time to “work on” their

business

● They learn from other companies

● They invest in seminars

● They nurture and invest in the

Entrepreneurial personality in themselves





successful?

● They get to maturity as soon as possible

● They understand that they must spend

their time working on the business not

in it

● They make the time to work on their

business, not in it


Summary

How do you create the business of your

dreams? 1. Why does 80% businesses out there have such a

disconnect between the vision and the reality?

a. Because they are ONLY listening to the

technician in themselves

b.They believe working harder will make things

change

2. What are the other 20% doing to be so successful?

a. They make time to work on their business

b.Because the are listening to the Entrepreneur in

themselves


More sessions to continue this topic

Business Operations 201: Getting the most

out of your team

Business Operations 301: Getting your

employees to think like owners


One more shameful plug

BackOffice™

● Designed by me

● Designed to help you work on your

business not in it

● Tools for your organization to grow

● Focuses on managing your people

○ Training

○ Reviews and Inspection


Questions?

Donnie Shelton

[email protected]

See me at the RGA booth

mailto:[email protected]

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