business of ip- a presentation by dr. kalyan c. kankanala at cii vizag
TRANSCRIPT
The Business of Intellectual Property
By Dr. Kalyan C. [email protected]
www.bananaip.comWritings: www.kalyankankanala.com
TED Talk: https://www.youtube.com/watch?v=w4hsVcFY51Y
www.sinapseblog.com www.bananaip.comCopyright, BananaIP, 2016
Most Valuable?• Land• Gold• Information• Ideas
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Intellectual Property• Meaning and Nature• Species
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IP Subject matter Term
Patents Inventions 20 years
Copyrights original literary, dramatic, musical or artistic work, cinematograph
films, and sound recordings
Lifetime of the author or + 60
years
Trade Marks Business representations
Perpetual
Trade Secrets Any information Perpetual
Industrial Designs Aesthetic features Inventions
15 years
Integrated Circuits
IC layouts 10 years
Geographical Indications
Indications of origin
Perpetual
Traditional Knowledge
TK- Biological -
Plant Varieties Plant varieties Trees and vines- 18 year
Extant varieties and others – 15
yrs
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Integrated Protection
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Business Value• Market Exclusivity• Business/Competitive Advantage• Revenue Generation/Retention• Licensing Opportunities• Financial Valuation• BD/Marketing
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Quality of IP• What I claim is a table comprising of a flat
piece of wood supported by wooden legs at its corners.
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Quality of IP• We Claim,• 1. A device to place articles
above a lower surface, said device comprising: a rest portion configured to support at least one article thereof; and
at least one support portion adapted to support said rest portion in a plane trasverse to the lower surafce. Copyright, BananaIP, 2016
Gaining Value from IP
Like any other business tool
• Cost v. Investment• Protection Strategy• Management• Licensing• Enforcement
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Pre-order Dr. Kalyan’s Upcoming Books
When Medicine Clashes with Law!Dr. Krishna, a conscientious and kind-hearted doctor,
is arrested and put on trial for treating naxalites, a banned war group. Many police officers are killed in encounters with naxalites, and the police are looking for payback. They want Dr. Krishna to pay for treating naxalites, to pay for the massacre
of their officers, and to pay for their failure. They mount irrefutable evidence against Dr. Krishna, and the Public Prosecutor has never lost a case.
With the system stacked against him, can Dr. Krishna survive the legal onslaught? Does his ageing lawyer have enough in him to defend a lost cause?
Set in Zala, the hot bed of naxal activity in India, The Oath narrates a gripping, entertaining and intellectually stimulating tale of the clash between Medicine and Law.
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Hard copy version Soft copy version
TED Talk by Dr. KalyanWhat Motivates Inventors? Patents or
Passion?
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Dr. Kalyan Kankanala’s Bookswww.kalyankankanala.com
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THANK YOU
How to reach Dr. Kalyan Kankanala:♦Email: [email protected]
♦Phone: +91 80 2686 0414 / 24 / 34♦Web: www.bananaip.com
♦IP News Tracker: www.sinapseblog.com♦Download Sinapse Blog app:
https://play.google.com/store/apps/details?id=sinapse.wordpress.blog&hl=en
♦TED Talk: https://www.youtube.com/watch?v=w4hsVcFY51Y
Copyright, BananaIP, 2016