![Page 1: Business of IP- A Presentation by Dr. Kalyan C. Kankanala at CII Vizag](https://reader035.vdocuments.site/reader035/viewer/2022070514/587de5171a28abaf6b8b646f/html5/thumbnails/1.jpg)
The Business of Intellectual Property
By Dr. Kalyan C. [email protected]
www.bananaip.comWritings: www.kalyankankanala.com
TED Talk: https://www.youtube.com/watch?v=w4hsVcFY51Y
www.sinapseblog.com www.bananaip.comCopyright, BananaIP, 2016
![Page 2: Business of IP- A Presentation by Dr. Kalyan C. Kankanala at CII Vizag](https://reader035.vdocuments.site/reader035/viewer/2022070514/587de5171a28abaf6b8b646f/html5/thumbnails/2.jpg)
Most Valuable?• Land• Gold• Information• Ideas
Copyright, BananaIP, 2016
![Page 3: Business of IP- A Presentation by Dr. Kalyan C. Kankanala at CII Vizag](https://reader035.vdocuments.site/reader035/viewer/2022070514/587de5171a28abaf6b8b646f/html5/thumbnails/3.jpg)
Intellectual Property• Meaning and Nature• Species
Copyright, BananaIP, 2016
IP Subject matter Term
Patents Inventions 20 years
Copyrights original literary, dramatic, musical or artistic work, cinematograph
films, and sound recordings
Lifetime of the author or + 60
years
Trade Marks Business representations
Perpetual
Trade Secrets Any information Perpetual
Industrial Designs Aesthetic features Inventions
15 years
![Page 4: Business of IP- A Presentation by Dr. Kalyan C. Kankanala at CII Vizag](https://reader035.vdocuments.site/reader035/viewer/2022070514/587de5171a28abaf6b8b646f/html5/thumbnails/4.jpg)
Integrated Circuits
IC layouts 10 years
Geographical Indications
Indications of origin
Perpetual
Traditional Knowledge
TK- Biological -
Plant Varieties Plant varieties Trees and vines- 18 year
Extant varieties and others – 15
yrs
Copyright, BananaIP, 2016
![Page 5: Business of IP- A Presentation by Dr. Kalyan C. Kankanala at CII Vizag](https://reader035.vdocuments.site/reader035/viewer/2022070514/587de5171a28abaf6b8b646f/html5/thumbnails/5.jpg)
Integrated Protection
Copyright, BananaIP, 2016
![Page 6: Business of IP- A Presentation by Dr. Kalyan C. Kankanala at CII Vizag](https://reader035.vdocuments.site/reader035/viewer/2022070514/587de5171a28abaf6b8b646f/html5/thumbnails/6.jpg)
Business Value• Market Exclusivity• Business/Competitive Advantage• Revenue Generation/Retention• Licensing Opportunities• Financial Valuation• BD/Marketing
Copyright, BananaIP, 2016
![Page 7: Business of IP- A Presentation by Dr. Kalyan C. Kankanala at CII Vizag](https://reader035.vdocuments.site/reader035/viewer/2022070514/587de5171a28abaf6b8b646f/html5/thumbnails/7.jpg)
Quality of IP• What I claim is a table comprising of a flat
piece of wood supported by wooden legs at its corners.
Copyright, BananaIP, 2016
![Page 8: Business of IP- A Presentation by Dr. Kalyan C. Kankanala at CII Vizag](https://reader035.vdocuments.site/reader035/viewer/2022070514/587de5171a28abaf6b8b646f/html5/thumbnails/8.jpg)
Quality of IP• We Claim,• 1. A device to place articles
above a lower surface, said device comprising: a rest portion configured to support at least one article thereof; and
at least one support portion adapted to support said rest portion in a plane trasverse to the lower surafce. Copyright, BananaIP, 2016
![Page 9: Business of IP- A Presentation by Dr. Kalyan C. Kankanala at CII Vizag](https://reader035.vdocuments.site/reader035/viewer/2022070514/587de5171a28abaf6b8b646f/html5/thumbnails/9.jpg)
Gaining Value from IP
Like any other business tool
• Cost v. Investment• Protection Strategy• Management• Licensing• Enforcement
Copyright, BananaIP, 2016
![Page 10: Business of IP- A Presentation by Dr. Kalyan C. Kankanala at CII Vizag](https://reader035.vdocuments.site/reader035/viewer/2022070514/587de5171a28abaf6b8b646f/html5/thumbnails/10.jpg)
Pre-order Dr. Kalyan’s Upcoming Books
When Medicine Clashes with Law!Dr. Krishna, a conscientious and kind-hearted doctor,
is arrested and put on trial for treating naxalites, a banned war group. Many police officers are killed in encounters with naxalites, and the police are looking for payback. They want Dr. Krishna to pay for treating naxalites, to pay for the massacre
of their officers, and to pay for their failure. They mount irrefutable evidence against Dr. Krishna, and the Public Prosecutor has never lost a case.
With the system stacked against him, can Dr. Krishna survive the legal onslaught? Does his ageing lawyer have enough in him to defend a lost cause?
Set in Zala, the hot bed of naxal activity in India, The Oath narrates a gripping, entertaining and intellectually stimulating tale of the clash between Medicine and Law.
Copyright, BananaIP, 2016
Hard copy version Soft copy version
![Page 11: Business of IP- A Presentation by Dr. Kalyan C. Kankanala at CII Vizag](https://reader035.vdocuments.site/reader035/viewer/2022070514/587de5171a28abaf6b8b646f/html5/thumbnails/11.jpg)
TED Talk by Dr. KalyanWhat Motivates Inventors? Patents or
Passion?
Copyright, BananaIP, 2016
![Page 12: Business of IP- A Presentation by Dr. Kalyan C. Kankanala at CII Vizag](https://reader035.vdocuments.site/reader035/viewer/2022070514/587de5171a28abaf6b8b646f/html5/thumbnails/12.jpg)
Dr. Kalyan Kankanala’s Bookswww.kalyankankanala.com
Copyright, BananaIP, 2016
![Page 13: Business of IP- A Presentation by Dr. Kalyan C. Kankanala at CII Vizag](https://reader035.vdocuments.site/reader035/viewer/2022070514/587de5171a28abaf6b8b646f/html5/thumbnails/13.jpg)
THANK YOU
How to reach Dr. Kalyan Kankanala:♦Email: [email protected]
♦Phone: +91 80 2686 0414 / 24 / 34♦Web: www.bananaip.com
♦IP News Tracker: www.sinapseblog.com♦Download Sinapse Blog app:
https://play.google.com/store/apps/details?id=sinapse.wordpress.blog&hl=en
♦TED Talk: https://www.youtube.com/watch?v=w4hsVcFY51Y
Copyright, BananaIP, 2016