publicity rights in india- a presentation by dr. kalyan c. kankanala
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Publicity Rights in India- A Presentation by Dr. Kalyan C. KankanalaTRANSCRIPT
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PUBLICITY RIGHTS IN INDIA
ByDr. Kalyan C. KankanalaVisiting Faculty,National Law School of India University, Bangalore. www.bananaip.comBlog: www.bananaip.com/sinapse-blog
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Publicity Rights
Right to prevent commercial use of one's persona
Persona includes name, signature, voice, etc.
Right inheres only in celebritiesPublic recognition
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Publicity Rights
Unauthorized use of persona Commercial gain Exception - Free Speech and
Expression
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Daler Mehndi First album, Bolo Tara Ra Ra,
sold 20 million copies making it the best selling non-soundtrack album, in Indian music history.
1998: Tunak Tunak Tun is a rage on the Internet then and declared a cult hit by BBC.
Daler Mehndi in the World of warcraft- adopted Mehndi’s popular Tunak Tunak Tun track & bhangra moves into the Game.
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VIDEO 1
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Daler Mehndi’s Case
Gift shops selling dolls Daler Mehndi's persona Moved like him Also sang a few lines of his
song
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VIDEO 2
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Daler Mehndi’s Case
Decision
Publicity Rights Violation False Endorsement Passing Off
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Publicity Rights Vs. Free Speech
Proportionality Test Impact on Celebrity Vs.
Legitimate Interests of Public
Drawn from privacy
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Hypothetical A Online Computer
Game - BaseBall World Cup -
Between Nations Current National
Players in teams Specific Attributes
of players Can record games
Proportionality test?
Photographer: Hubbard, Tom, 1931
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Photographer: Jones, Leslie, 1886-1967 Baseball League - Between Clubs Buy Players and play matches
online Sign endorsements for ads during
matches Proportionality Test?
Hypothetical B
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Issues/Solutions
Publicity Rights/Free Speech Interface
No National Law Passing Off