business news - march 2011

VOLUME 26, NUMBER 3, 0834-2011 MARCH, 2011

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IN THIS ISSUE:•Booming real estate•Construction woes•Outlook highlights

Atlantic Canada’s Law FirmNew Brunswick Newfoundland & Labrador Nova Scotia Prince Edward Island mcinnescooper.com

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P944 McInnes Cooper Labour SJBOT Ad:P944 McInnes Cooper Labour SJBOT Ad 11-01-13 10:36 AM Page 1

Business News is a monthly publication of the St. John’s Board of Trade.

Reproduction of any material contained in Business News is permitted provided written approval from the St. John’s Board of Trade.

Articles and criticisms are invited, but opinions expressed by contributors do not necessarily represent those of the St. John’s Board of Trade. We encourage you to support the business leaders whose names and products you see advertised in this issue as well as throughout our entire membership. The Board reserves the right to edit submissions.

Editor: Alisha MorrisseyPrinted by: British Group of CompaniesLayout: Roxanne Abbott ST. JOHN’S BOARD OF TRADE EXECUTIVE

Jo Mark Zurel ChairSteve Power Senior Vice-ChairDenis Mahoney First Vice-ChairSharon Horan Second Vice-ChairDerek Sullivan Immediate Past ChairSherry Walsh Secretary-Treasurer

BOARD OF DIRECTORS

Kim KeatingDallas MercerJeff LeDrewBill MahoneyBrenda O’ReillyKaren McCarthyDorothy KeatingDes Whelan

STAFF

Paul Thomey ChiefExecutiveOfficerJennifer Ryan ControllerShari Palmer Business Affairs ManagerMargie Davis Sales ManagerAlisha Morrissey Policy Research AnalystCraig Ennis Vice President of Policy and CommunicationsWanda Palmer Events Marketer & Administrative CoordinatorSherry Ryan Member Relations Administrator

St. John’s Board of Trade34 Harvey RoadP.O. Box 5127St. John’s, NL A1C 5V5 CanadaTel: (709) 726-2961 Fax: (709) 726-2003E-mail: [email protected]: www.bot.nf.ca

IN THIS ISSUEContents

Business News

COVER STORY 2CHAIR’S MESSAGE 3FEATURES 4KEEPING CURRENT 9MEMBERSHIP 20

March 2011 1

Cover Story

Business NewsMarch 20112

oUTSoUrcINg workErS’ comp & oHS Private firm managing workers’ compensation and safety issues

Newfoundland and Labrador’s economy is booming. Non-residential construction is at an

all-time high, housing-starts are up and unemployment rates are down. Whether a construction company’s focus is on residential developments or mega-projects, the challenges are often the same. Employers are looking for skilled labour, facing an aging workforce, and trying to meet their regulatory obligations, all while staying competitive. “One of the most significantcoststoprovincial employers is workers’ compensation,” says Dallas Mercer, President of DMC, a disability and safety managementfirminSt. John’s. Workers’ compensation costs are two-fold: assessment rates and injury claim costs. Despite recent reductions for the construction industry, Mercer contends assessment rates in this province remain the highest in Atlantic Canada. The rate for heavy civil construction is $3.59 per $100 of payroll, while the rate for general contracting is $4.73 and the structural rate is even higher at $9.44. Interestingly, WHSCC has stopped reporting composite duration, which is considered by Mercer to provide a more accurate picture of claims duration. Instead, they’re only reporting short-term duration with calculations based on the calendar year. For example, a worker that is injured on Dec. 20 is reported as being off work for 11 days, even though he may

not return to work until June the next year. Composite duration data, however, isbasedonthefirstfivecalendaryearsofa lost-time claim and can still be found on the Association of Workers’ Compensation Boards of Canada website. It reports the 2009 national average claims duration is 69.81 days. Newfoundland and Labrador is 119.32 - almost twice the national average. “The impact of claims duration to employers is quite simply, their bottom line,” Mercer says. She says DMC manages workers compensation and sick leave for our clients

and we have seen many companies struggle to manage their own claims, while others leave it for the WHSCC to handle. “We had been trying to work through the workers' compensation system for years, but never had the knowledge, time, or patience…,” says Carl Mallam, President of Olympic Construction. “With the advent

of DMC, our rates have been reduced, we havequalifiedforourPRIMErefundandwe feel our claims management is in very capable hands.” New Occupational Health and Safety (OH&S) Regulations were released in 2009. Since then, mega-projects like the Long Harbour Processing Plant and Hebron have set a new standard for OH&S site practices, while smaller construction companies – not traditionally subjected to strict regulatory enforcement – have seen

an increase in the frequency of site visits and inspections. Many small employers are unaware of how to effectively implement OH&S policies and practices. Many also can’t afford in-house OH&S expertise and are looking for alternative ways to satisfy their regulatory obligations. “DMC has achieved great success for clients who have hired us to provide OH&S services on a part-time basis. DMC’s expertise includes developing OH&S programs, conducting on-site inspections and audits, managing PRIME programs and delivering OH&S training,” Mercer says. Outsourcing health and safety allows companies to focus on their core business. DMC recognizes the challenges many companies face in keeping up with regulatory demands and subsequently have become a one-stop shop for disability and safety management. DMC now offers competency-based safety training;respiratorfittesting,ergonomicassessments, pre-hire physical ability testing, industrial hygiene services and recently obtained approved training provider status from WHSCC to teach TrafficControl. The economic boom will continue across our great province with more mega-projects like the Lower Churchill on the horizon and the trickle effect will undoubtedly impact the construction industry. In order to remain competitive and participate in the industry, employers need to be proactive in implementing disability, health and safety management. Invest in tomorrow. Practice safety today.

Dallas Mercer is President of DMC, a disability and safety management firm based in St. John’s, NL. DMC is often instrumental in obtaining substantial cost savings and refunds for her clients. For more information visit www.dmconsulting.ca

Chair’s MessagewHo carES?

Business News March 2011 3

“You can volunteer with the Red Cross or another community group or charitable organization near you. You can help children or the elderly. It doesn’t matter where you choose to volunteer; it is the choosing to volunteer that really matters.”- Kristina Roache of Torbay, Canadian Red Cross Young Humanitarian 2011

People ask me all the time why I volunteer. I never really know what to say. It’s the right thing to do. It helps the

community I live in. Generally, though, I do it because it’s rewarding. The truth is I’ve found my volunteer experiences - in many cases - to be more fulfillingthanmybusinessones. For some people giving back isn’t a priority. It sounds silly, but there are plenty of people who say they don’t have time. To that I say baloney. Last year’s report “Volunteerism and Community Engagement in Newfoundland and Labrador: A Short History” by the Community Sector Council of Newfoundland and Labrador talks about the historical impact of volunteers in this province, though it also points out that increasingly,it’sdifficulttorecruitvolun-

teers, and that the sector has always been overburdened and under-funded. Just about half of the province volunteers according to the study (46 per cent of men over the age of 15 and 50 per cent of women), but there’s still not enough volun-teers to do all the work needed. The report also talked about a lack of recognition and support for volunteers, leading to burnout and volunteers - many of who have specialized knowledge about a particular organization - choosing to stop volunteering in that sector or all together. That would be a death knell to the board of Trade, for instance. We have volunteers as directors, committee members, Ambas-sadors, and others who join in regularly to help us with events such as our golf tournament and trade show. The amount of knowledge that our volunteers bring to the Board of Trade is astounding. We have a Board member who knows more about the food service industry than I could ever learn, a committee member whose knowledge of the intricate details of inter-national freight forwarding would stump the brightest Jeopardy contestant and an ambassador who has sold seal pelts and helped commercialize technology. And every other director, committee member, ambassador and volunteer has their own story and their own expertise that weallbenefitfrom.Theyneedtoknowhow much they’re appreciated, and I hope we accomplish that day in and day out. The province decided to create a campaign to thank and recognize the 197,000 volunteers in the province, who give 35 million hours of their time, talent and energy every year to their communities ornon-profitorganizations. If we had to pay people to do that work, at minimum wage, that would be a $350- million bill. Sounds big, doesn’t it? Here’s a way to make it sound bigger. It’s like every Newfoundlander and Labradorian cutting a cheque for $700 to pay for volun-teers. Feel like paying an extra $700 on your taxes so that hockey rinks can open withvolunteerfirstaidattendants?Orfilmfestivals or art showings can happen? Or kids can have fun while they get better?That is an incredible contribution, and at a

deeply discounted price. The province’s campaign included a website and advertising that basically asked “Who cares?” Ifindmyselfwonderingthat.Whyarethere still people out there who aren’t helping in some way? Why would anyone choose to avoid the good feeling (and result) that comes from helping others or building a better community. All three of my children volunteer, my wife is engaged in a number of charitable or volunteer organizations. It’s simply a part of our lifestyle. I’ve been a volunteer most of my life and I believe most people who don’t volunteer somewhere, in some capacity, are lazy. It’s a harsh statement, I know. But it’s such a basic thing to do. So I ask you to start small this month, help your neighbours shovel out, babysit friends’ children, join a charity or visit a community centre and ask if they need help. Every little bit helps. And anyone who volunteers will tell you that they get more out of it than they give.

Jo Mark Zurel is a Chartered Accountant and President of Stonebridge Capital Inc., an investment company. Until recently, Mr. Zurel was Senior Vice-President and Chief Financial Officer of CHC Heli-copter Corporation, helping to build it into the world’s largest helicopter operating company. He’s also a director of Major Drilling International Inc. and Newfound-land Power Inc., director on the board of Fronteer Gold., as well as a board member of several private companies. Mr. Zurel holds a Bachelor of Commerce degree from Dalhousie University.Mr. Zurel’s not-for-profit activities include chair of Junior Achievement of Newfound-land and Labrador and governor for the Newfoundland and Labrador Business Hall of Fame. He is also governor of the Atlantic Provinces Economic Council, chair of a Canadian Red Cross fundraising campaign and board member with the Newfoundland and Labrador Angel Network (NLAN).

Chair, Jo Mark Zurel

1990 - 2009 (20 years)

Condominium supply # units % of total # projectsNew build 467 41.7% 16Converted from apartment 545 48.7% 14Redeveloped from other 107 9.6% 6Totals 1,119 100.0% 36Average / year 55.95 1.8Source: Altus Group (2011)

Feature


coNdo STock growINgSt. John’s infected with condo bug

The pioneering days of condominium development in the city were constrainedbydifficulteconomies,

low demand and skepticism. The cost of developing projects versus historically-low price points made new construction risky and dependent on a friendly banker and a large equity stake. Wood-frame construction was mostly the only feasible way to build. Another issue in the early dayswasfindingsitessuitableformulti-unit development.Asaresultofthosedifficulties,theSt.John’s market witnessed a phenomenon not experienced in any other major Canadian city; the conversion of a large percentage of old apartment stock to low-price condos. Thefiguresinthetablebelowshowstatistics for medium-rise condominiums brought to market between 1990 and 2009. Over half of the condominiums brought

to market during this 20-year period were apartment conversions. There appeared to be an insatiable demand for entry-level home ownership and own-to-rent property. Conversionfilledtheneed. A side effect of taking units out of the rental market was to decrease apartment vacancy. This change to the apartment economics encourage national Real Estate Income Trust (REIT) to enter our market. With REIT strategy to refurbish buildings on acquisition, nearly all the old and ailing apartment stock of the early 1990’s has now been substantially upgraded. The health of the local economy in the lastfiveyearshasspawnedanewbreedofdevelopers and projects. The increase in new house prices has made development

of condominium projects more feasible. Greater average disposable income has created much more demand for condo own-to-rent investment as well as owner-occupation. Condominium prices are compared on a price per square foot (psf) basis. Our Altus Group survey shows resale prices in mid-priced projects varying between $150 and $225 psf. New projects are selling units in the range of $225 to $250 and in the case of downtown projects with key waterfront location, upwards of $500 psf. More developers are now entering the market with new build projects, some hinting at village community concepts not seen in the city to date.

Projects to look out for include: A rebirth of Elizabeth Towers, •recently converted to condominium status. KMK Capital will have units coming to market this year after a major capital upgrade.KMK has also planned a •community village concept for more than 260 units in three buildings close to the existing Tiffany Village off Tiffany Lane. Canada Lands has at least two •high-density, condo-village concepts in their Pleasantville Master Plan.

Downtown developments currently proposed include:

A joint venture of The Hardman •Group/WLC Holdings is proposing a parking garage and 140 condo unit development in three buildings on Henry and Bell streets. Nolan Hall has an ambitious •project on Temperance Street known as Harbourside Condominiums and Spa which is in pre-sale phase.

The last three years shows absorption of more than72 units per year, higher than St. John’s has seen before. The re-sale market is also healthy. There is no reason to believe that demand will slacken over the next few years.

Neil Hardy is EVP – Atlantic of Altus Group, an international real estate consulting firm (www.altusgroup.com). The St. John’s office provides market research, analysis, feasibility consulting and appraisals. [email protected].

Neil Hardy

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Head Office: 25 Kenmount Road, St. John’s, NL A1B 1W1Tel: 709.576.6667

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Feature


rEal ESTaTE law gUIdElINESBuying a new home is often one of the largest transac-tions an individual or couple enters into in their lifetime.

But how often does a purchaser take full advantage of the resources available to them as opposed to

merely going through the motions? A real estate lawyer is a key part of any real estate transaction and can offer invaluable advice to a home buyer about to embark on the

adventure of home ownership. How does a real estate lawyer add value to the transaction? Here are the four legal services that every home buyer should take advantage of.

Agreement of purchase and sale When working with a realtor, many home buyers do not realize that they are able to have their lawyer work with their realtor to review the agreement and to provide comments and suggestions which help to protect you before entering into a legally binding contract. When you have a team working for you it only makes sense that they work together. In cases where the buyer is entering a private transaction, their

lawyer can provide them with the right contract to use to protect themselves and meet all legal requirements.Title to property A real estate lawyer will review the titletothelandtoconfirmthatthereisa proper chain of ownership and that all encumbrances, mortgages and charges against a property are released. This is one of the real estate lawyer’s key responsibilities and can often be highly informative for the home buyer. They can learn about the history of the land and

Barry Lake, McInnes Cooper

the previous owners of the property. With some properties in St. John’s dating back to the late 1800’s, the title search results for a property can often reveal a little slice of the city’s history too.

Budgeting Often a home buyer won’t be sure how tobudgetsufficientfundsforclosing,buttheir real estate lawyer, having handled hundreds of transactions, will be able to help with that. In new home construction, the real estate lawyer can work with the realtortoconfirmiftheallowancesforitemslikekitchencabinetsorflooringarerealistic. For existing residential homes, the real estate lawyer can identify all the extras

that may arise and help to avoid surprises on closing. These include things like adjustments for a tank of oil or propane, property taxes and even for potential costs post-closing, like having the locks re-keyed or replaced to provide security and peace of mind.

Communication There are many times that a home buyer will say they didn’t speak to or meet with their lawyer during their entire transac-tion. In those cases the purchasers are missing out on a voice of knowledge and experience to assist with issues that invariably arise during the purchase of real estate. From the initial meeting or telephone conversation, to communica-tion throughout the transaction, and to meeting with their lawyer on the closing date, purchasers should ensure that they are getting the most out of their relation-ship with their real estate lawyer. After all, you are paying for the service and deserve nothing less.

Barry Lake is a partner at the law firm McInnes Cooper who has spent the last 10 years working on commercial and residen-tial real estate transactions.

Featureback To THE fUTUrE


Oil, gas and where we came from

Newfoundland and Labrador is where it’s at. From where I stand, we have done quite well.

Butinthemid-1990swhenIwasfirstonthe scene, Newfoundland and Labrador was a very different place than it is today. Looking back 15 years there was no texting and a cell phone resembled a block ofbutter.TherewerenoflatpanelLCDTVs and ‘Danny’ wasn’t yet a household name. A decade and a half ago this province`s oil and gas industry was in its infancy. Terra Nova was a provincial park, white rosewasaflowerandtheHiberniaplatform only existed on paper. Outmigration was a reality and who could blame those who were leaving, there was no opportunity here. There was all kinds of promise and hype about oil and what it could mean, but there was nothing tangible. We really didn’t know what to expect. Then it started, slowly. One day it was announced a Gravity Based Structure would be built at Bull Arm. With that, the people of Newfoundland and Labrador were determined to make a go of this new industry. Whether you were selling diesel fuel, peddling steel, renting apartments in Clarenville, cooking hot meals at Goobies or making the trek from St. John’s to Bull Arm for another sales call; the commonality was that you were now servicing The Oil and Gas Industry. You were in the game. Soon it was as if someone turned on a tap. People were making good wages – wages comparable to mainland jobs. All of a sudden, people started coming here to work. Today, Newfoundland and Labrador is booming. Looking at my family today reminds me how proud I am to have been a part of this “industrial renovation.” As a province, we have managed our success, all the while retaining our culture, personality and individuality. If I had it to do all over again, I would

do it exactly the same. Well, if I could go back maybe I would have bought some real estate in Long Harbour. No one could have imagined thousands of people could be directly or indirectly employed in the oil industry, global experts relocating here to work, $300,000 homes and downtown buildings bursting at the seams, billions of dollars in oil and gas royalties pouring in and Kenmount Road extending beyond VOCM to accommodate more car dealerships. Certainly, no one would have imagined being a “have province.”

But we’ve become more than just a blip on the map, now we are a destination. As a people,wesacrificed,readjusted,madethetransition and prevailed. Newfoundland and Labrador is a great place to be in 2011 and beyond. The future looks bright and I have my shades.

Craig Ralph is East Coast Canada Marketing and Business Development Manager with Baker Hughes in Mt. Pearl, NL.

Craig Ralph, Baker Hughes

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REAL VALUE EXPERTS

Keeping CurrentgET coNNEcTEd


The St. John’s Board of Trade is always trying to increase the value of your membership and we’d like to hear from you about how to do just that. Have you heard a great speaker recently? Would you like your business to play host to a mixer or can you

offer a special skills workshop to our lunch and learn crowd? Get in contact.As well as our regularly scheduled events, we like to offer special events too. If you have ideas to top last year’s Wine, Dine

and Align, Meet your Match, or Amazing Membership Race, tell us and we’ll do our best to accommodate. For special events planning or available hosting options please contact Shari Palmer at 726-2961 ext. 6.

Lunch and learn sessions Is there something you’d like to learn that could help you improve your business, but you never seem to have the time? We want to help. The St. John’s Board of Trade is interested in your professional development and our convenient lunch and learn events are designed to help you get the skills you need during a convenient lunch break.

Coffee and contactsThe early bird gets the worm. Come have a cup of coffee and an enthusiastic chat about what your business does best. Meet other early risers and make valuable contacts before goingtotheofficetostartyourdayoffright.

Luncheons This is what we’re known for. Our ever popular luncheon series has had some engaging and entertaining speakers in recent months. We seek out delicious lunches and the most interesting speakers from politicians to local TV personali-ties. This year we hope to up the bar, we want to know who you want to hear speak.

Business mixersA nice way to end the day. A cocktail and conversation with others who speak your language. Our business mixers are a great way to wind down the day, and since they’re held at diverse locations they can either show off your business or give you a sneak peek at someone else’s.

Keeping Current


mEmbErSHIp SUrvEy HIgHlIgHTS

Members are asked to describe the current economic conditions in the City of St. John’s. The downturn in confidence in the January 2010 survey may have represented the final days of recovery from global economic problems. Since then, it is apparent that confidence has increased, with approximately 95 per cent of respondents saying that conditions are excellent or good at the present time.

Economic Conditions St.John’s

Company financialposition

PerformanceExpectations Overall

Forward lookingEmployment

When asked how members would rate their own company’s financial position, compared to where it was one year ago, most respondents are either bullish or at least consistent. Nearly half say that their financial position is better, while more than 50 per cent say it is about the same. In this most recent survey, it’s the first time that we have not seen anyone respond that the position is worse.

The question is ‘as compared to 2010, how do you expect your company to perform in 2011’. There may be a bit of a new year phenomena happening here, as generally January results are higher. That is, businesses may be more bullish in the new year but see monthly or quarterly results by the July survey which would indicate that results aren’t as strong as expected. Overall though, performance expectations remain high no matter what time of year.

The responses to the question ‘looking forward one year, do you anticipate that the number of persons your company will employ will increase, decrease or stay the same’ suggest that employment will either grow or stay stable in the city. As trends have indicated in the past couple of years, a very small portion of members who responded to the survey indicate that they may decrease employment numbers over the course of the year. The vast majority (97 to 98 per cent) will either maintain levels or grow.

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Feature


No vacaNcyOffice space scarce in St. John’s

Setting up shop or expanding your business in St. John’s may mean a major renovation before moving in or

settling for a less-than-ideal location or an awkward space. ClassAofficespaceisvirtuallynon-ex-istent in the city and landlords of all class typesarebenefitingfromthespilloverintoother classes. Bill Balsom, a partner with commercial realestatefirmKirklandBalsomandAsso-ciates, says the reality of today’s market is thatalotofcompanieslookingforofficespace are considering the cost of construc-tion versus the cost of a renovation. “Class A market has been at virtual full occupancy for a number of years,” he says, explaining that there is a certain amount of hype needed to maintain value for property. “Every now and then you pick up some real estate magazine ... and the realtors and developers out there are interviewed,” he says, admitting that the need isn’t really all thatinflatedrightnow.“Youcan’theatthismarket up much more. “When you’re at full occupancy, it’s only

a matter of time before someone ventures out (and builds something).”Theproposedofficeandparkingdevelop-ment by Nova Scotia’s Eastport Properties at the former Woolworth’s site on Water Street is a much needed project, he says, expected to create some Class A space. Most local developers don’t have the capital to build multi-million dollar projects – barring companies like Fortis – meaning the majority of these projects are going to be built by companies from other provinces. Balsom says investors have to feel they’re going to get premium rents worth building anofficetowerfor. According to the most recent Turner Drake report – which looks at commercial vacancy rates – of 60 surveyed buildings withofficespaceofmorethan5,000square feet, some companies might be willing to pay those higher rates. The report says St. John’s has the lowest overall vacancy rate in Atlantic Canada at 3.8 per cent. But it’s the vacancy rates within the three typesofofficespace,andtheratesbeingpaid for them, that tell the tale of vacancy. The report describes the three classes

continued on page 14...

and we still fit in your back pocket.This means an advertisement in Downhome will reach over 108,000* of your potential customers in Newfoundland and Labrador. And with one of the lowest CPM (cost perthousand) in the industry it’s simply thebest advertising value for your dollar.

www.downhomemedia.com*Based on 40,174 paid circulation, 4.9 readers

per copy. CCAB Audit September 2009

DH_largest_DownhomeCPM1 2/15/11 10:17 AM Page 1

No vacaNcy

Phot

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Feature


No vacaNcy

the city. Hesayshe’sfindingofficespaceforhisclients – some of which have been looking for an appropriate space for over a year – but it’s outside of the downtown. Although, as long as there are amenities, like coffee shops, restaurants and available parking in the vicinity for their employees, Oliver says some of his clients actually prefersuburbanofficespace. Spaces like the G. J. Cahill develop-ment at the former Littledale Campus are becoming more of a reality, he says, even if oilcompanies,lawfirmsandbankswouldprefer to be in the downtown core. Oliver is backed up by Trevor Blackler, a project manager in the engineering firmformerlyknownasQuadraTec,nowStantec, who has worked on some of the largest renovation projects in the city in recent years. HesaysQuadraTechasbeen“flatout”doing a fair number of gut jobs in recent years, where spaces have had to be completely renovated to meet the needs of the user. Some of the biggest trends he’s noticed havebeensuburbanofficespace.Inthehealthcarefield,satelliteofficeshavebecome popular, and he’s seeing more officesoverseveralfloors. “I haven’t seen cubes getting smaller yet.”

Alisha Morrissey

ofofficespaceasClassA;“buildingscommand(ing) the highest rents in their community and have distinctive design and lobbies;” Class B buildings, which “offer ‘no frills’ modern, air-conditioned space; and Class C buildings which “make up the remainderoftheofficerentalmarket.” The vacancy rate for Class A space, according to Turner Drake, is zero per cent in St. John’s, with a rental rate of $19.58 per square foot. For Class B space vacancy rates are aroundfivepercent,witharentalrateof$14.50 per square foot. Class C space has a vacancy rate of just more than eight per cent, with a rate of $13.94. Charlie Oliver, CEO of Martek Morgan Finch,whichleasesandmaintainsofficespace, says his company is charging some of its highest rates ever. Right now, Martek Morgan Finch can charge $20 a square foot in Atlantic Place, an unheard of price even a decade ago, when the average price in that building was about $10. And Atlantic Place is absolutely full to capacity. When it comes to building downtown, Oliver points out that there are certain regulatory challenges including parking, height restrictions etc. that don’t have an impact on developments in other areas of

continued from page 12...

This means an advertisiment in Downhome will reach over 108,000* of your potential customers in Newfoundland and Labrador. And with one of the lowest CPM (cost perthousand) in the industry it’s simply thebest advertising value for your dollar.



DH_atlantic_DownhomeCPM1 2/14/11 5:07 PM Page 1

Keeping CurrentoUTlook 2011


Linda Duxbury was one of the most engaging and informative speakers. The room was packed and the crowd was riveted for her hour and a half explanation of demographics and what they mean.

25 Kenmount RoadSt. John’s, NL A1B 1W1

Tel: 709.576.6667 Fax: 709.576.6688 www.exitrealtynl.com

Wayne T. Davis®REALTOR

Cell: (709) [email protected]

www.searchstjohnshomes.com

ChairJoMarkZurelcuttheribbontoofficiallyopentheannualtradeshow.

The winner of the tradeshow’s big prize – a trip for two by Porter Airlines is Tony McDonald of Eden Construc-tion.

Our leadership panel with (L-R) Earl Ludlow, Newfoundland Power president and CEO, Vicki Kaminski, Eastern Health president and CEO, and Emad Rizkalla, Bluedrop president and CEO, was a great success.

Keeping Current


oUTlook 2011

Finance Minister Tom Marshall attended and spoke at the conference

And if readers were jellybeans, a jar of 1000 jellybeans would cost you alot less at Downhome than anywhereelse. With over 108,000 readers*,Downhome has one of the lowestCPM (cost per thousand) of any magazine or newspaper in Newfoundland and Labrador.

It’s simply the best advertising value for your dollar.



DH_jellybeans_DownhomeCPM1 2/14/11 5:01 PM Page

All photos by Sherry Ryan and Alisha Morrissey

Arbonne International

Keeping CurrentoUTlook 2011


Don Mills, Corporate Research Association

Alan Brown, Suncor

Frontline Paintball

Cal LeGrow

Stressballs–orstresspuffinsinthecaseoftheGovernmentofNewfoundlandandLabra-dor’s Immigration booth – were a popular take away from the tradeshow.

Keeping Current


aroUNd THE board

This year’s Chair’s reception was hosted by the Sheraton Hotel. The food, drinks and service were superb.

Telelink thanked participants for “popping in” with tasty flavouredpopcorn.

Jo Mark Zurel was sworn in as our 2011 Chair by Deputy Mayor Shannie Duff.

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Keeping CurrentaroUNd THE board


Chair Jo Mark Zurel and Senior vice-chair Steve Power.

Shawn Samson of Triware Technologies and Jerry Kirkland of Kirkland Balsom and Associates wrapped up their terms with the Ambassadors team and Board and said goodbye at the reception.

Networking on Ice Bring a friend, bring your skates and meet your neighbors and fellow business people in your community. Plenty of fun to had even if you don’t skate.Sponsored by BMO Bank of MontrealWhere: Mile One CentreWhen: Fri., Mar. 4, 2001Time: 2-5 p.m. Cost: Includedasabenefitof membership

Luncheon New Millennium Capital Corporation controls the emerging Millennium Iron Range, which holds the world’s largest undeveloped iron ore deposits in the province of Newfoundland and Labrador andQuebec.Comelearnmoreaboutthisexciting project from their president and CEO Robert Martin.

Where: Ramada St. John’sWhen: Wed., Mar. 16Time: 12:30 p.m. Networking 1 p.m. LuncheonCost: $79 non-members $39.50 member discount

Business MixerCelebrate St. Patrick’s Day with us! Network with local business owners and professionals.Hosted by Murray Premises HotelWhere: Murray Premises HotelWhen: Thurs., Mar. 17, 2011Time: 4:30 - 6:30 p.m.Cost: Includedasabenefitof membership

Coffee and ContactsThe early bird catches the worm. Come join us for this new and fun morning mixer while networking with other business professionals.Hosted by Jumping Bean Coffee CompanyWhere: Jumping Bean Coffee CompanyWhen: Wed., Mar. 23Time: 8 -10 a.m.Cost: Includedasabenefitof membership

UPCOMING EVENTS

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Success Story Jocelyn Greene has been named Social Entrepreneur of the Year by Progress Magazine. Judges for the award said she’s grown her business with “critical thinking, passion and creativity.” The executive director of Stella Burry Community Services, Greene said in her interviewthathermostsignificanttriumphhas been turning Stella Burry Community Services into one of the leading rental developers in St. John’s. According to the Progress article, Stella Burry Community Services now has 120 employees, payroll of $4.6 million, $8.6 million in capital assets and 85 afford-able rental units. As well, the organization operates the Hungry Heart Cafe, an instant success after its opening in 2008. Another Newfoundland and Labrador company noted by Progress as an Entrepre-neur of the Year was Other Ocean.

Keyin opens Asian campus Keyin College has opened a new campus – nearly 13,000 kilometres away. ThenewestcampusofficiallyopenedinSri Lanka last month and was launched by a seven person delegation including Keyin College president Des Whelan.

Jocelyn Greene

Whalen says the college has spent 18 months working with government in Sri Lanka to develop a series of training programs for meeting international training standardswithlocalcertification.Thelaunch was the culmination of that effort. Thefirstprogramstolaunchwillbeintheareas of hospitality and tourism and will be co-ordinated by staff from the Grand Falls-

Windsor and Marystown campuses and taughtbycertifiedprofessionals. “Sri Lanka is a beautiful island with a strong base in the tourism industry and our program will allow our graduates to seek employment locally and abroad,” said Whelan in a news release announcing the launch.

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Research vessel launched The province and the Marine Institute recentlylaunchedafisheriesresearchvessel.TheCelticExplorer,thefirstfisheriesscience and oceanographic research vessel ever to be funded provincially, has been chartered by Fisheries and Marine Institute of Memorial University (MI) from the Marine Institute of Ireland. The Department of Fisheries and Aqua-culture is spending $10.25 million on the

Centre for Fisheries Ecosystems Research (CFER) and the charter of the research vessel. The RDC is investing another $1.5 million. The new centre and charter vessel arethegutsofthenewfisheriesscienceresearch programs announced last year. A launch and press conference was held at a downtown restaurant, with a view of the boat heading out through the narrows,

while speakers including Premier Kathy Dunderdale, described the long road to launching the research program. The Celtic Explorer is a 65-metre state-of-the-artfisheriesandoceanographicresearch vessel that will conduct offshore fisheriessurveysandotheroceanographicwork while here. It is described as “the most sophisticated purpose-built vessel

everusedforfisheriesscienceresearchinthe province.” The vessel conducted cod winter acoustic surveys in February under the guidance ofnotablefisheriesscientistGeorgeRose.The Celtic Explorer may conduct research on other species in the future.

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IOC expansion gets go ahead The Iron Ore Company of Canada (IOC) announced the resumption of Phase II of its Concentrate Expansion Program. The second of three stages in the expansion program was suspended in 2008 due to the globalfinancialcrisis. The second stage of the project will bring IOC’s annual concentrate capacity from 22-million tonnes to 23.3-million tones and will include an investment of $289 million to expand its magnetite processing facility and add new spiral lines to its gravity sepa-ration circuit. The second phase of the project will also include the purchase of additional mining equipment, railway cars and a locomotive as well as upgrades at the Wabush terminal sub-substation. The project will commence immediately.

Let’s get together We’ve had a number of successful meetings with provincial and federal government ministers in the last month including with INTRD Minister Susan Sullivan (pictured) with Steve Power and Jo Mark Zurel. We’ve sat down with Sullivan, Finance Minister Tom Marshall, Business Minister Derick Dalley, Premier

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Kathy Dunderdale provincially, and Minister of State Gordon O’Connor, ACOAMinisterKeithAshfield,andMinisterofStateTransportRobMerrifield.The Board has been advocating on your behalf with all of these ministers on issues like the economy post-oil, the importance of debt reduction and balanced budgets and economicdiversification.

For more information about these initia-tives contact [email protected]

Airport expansion a go

St. John’s International Airport has announced a $150-million, 10-year improvement program to accommodate growingtraffic.

The airport authority intends to focus on the east wing of the building and is consid-ering a multi-level parking structure. There will be a $5 per ticket fee added to fares headed out of the airport to help fund the improvement program. The St. John’s Board of Trade publicly announced that it was disappointing that there wasn’t also a federal-provincial government announcement to make the facility more accessible through the use of a Category 3 Instrument Landing System. Inotherairtrafficnews,anewone-wayflightbetweenGanderandTorontohasbeen announced by Air Canada.

Bigcontractforlocalfirm A local information management company has signed a major deal with one of Florida’s oldest insurance companies. Prima Information Solutions of St. John’s and its Australian partner Intelledox have signed on to manage information and contracts for BlueCross BlueShield of Florida.

Patsy Tremblett, Prima president, says the deal is one of several the company recently signed that will allow the company to hire more staff and expand its business. The Intelledox software will be used in Floridatomanagecontractsefficientlyandaccurately and was chosen after extensive evaluation. It will replace existing manual and technology driven processes. The technical and professional services will be supported by Prima.

Comfort, convenience and a quality you can trust.

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Keeping CurrentINdUSTry NEwS


Cutting the red tape The federal government wants to make it easier for you to do business, but it needs your input to decide where to cut the red tape. In January the federal government announced a red tape reduction commis-sion, which has been tasked to reduce federal regulatory requirements – espe-cially for small- and medium-sized busi-nesses. The commission will also focus specificallyonthecostoftheregulationsand will provide recommendations. As such, the commission is calling on businessownerstotellthemspecificstories about red tape they’ve encountered and the St. John’s Board of Trade would like to help get your story heard. The deadline for submissions is March 31, so the sooner you can get your submis-sions to us the better.

If you’d like to know more or to submit your examples of tangling with federal red tape please contact Craig Ennis at 726-2961 ext. 3 or [email protected] more information please visit:www.reduceredtape.gc.ca CallingallR&Dfirms A new partnership will help local companies in research and development to hire more technically trained people. Research & Development Corporation, the Natural Science and Engineering Research Council of Canada (NSERC), and the Atlantic Canada Opportunities Agency (ACOA) have come together to help local companies pay the high price that comes with hiring recent doctoral (PhD) grads. RDC and NSERC will each commit up to $30,000 per year for fellowship awards of up to two years. The qualifying company has to negotiate the salary and benefitspackagewiththecandidateandmust provide a minimum of $10,000 (plus benefits)peryear. Support from ACOA is also available as long as government funding doesn`t exceed 75 per cent of eligible project costs. Applications must be made directly to ACOA.

Further details on the IRDF program are available online at www.researchnl.com.

BoardwelcomesfinancialliteracyreportAnationalreportonfinancialliteracyput forward 30 recommendations to help Canadiansbuildabrighterfinancialfuture.The Board of Trade welcomes recom-mendationsofspecificnationaleffortstoeducate, communicate and build better understandingofpersonalfinances.In

particular, the Board welcomes initiatives focused on groups, such as youth, immi-grants or aboriginal peoples, who could be more negatively affected by compli-catedfinancialplanning.BoardChairJoMark Zurel spoke to the task force last spring; some of the themes in the recom-mendationsreflectthemesinhispresenta-tion – focus on education, single-window information, and working with many stake-holders. To read the full presentation, visit: www.financialliteracyincanada.com

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Keeping Current


INdUSTry NEwSCanadians split on improvement in economy Canadians are divided on whether the economy is good or bad according to a recent consumer outlook study done by RBC. Fifty-one per cent of Canadians say the economy is good and 49 per cent say it`s bad, according to the RBC Canadian Consumer Outlook Index, which generally showed slow growth in consumer optimism across the country.

RBCofficialssaytheresultsshowthatCanadians will continue to focus on managing day-to-day expenses rather than big ticket purchases or even saving for retirement or their children`s education.

Some numbers from the index:60 per cent expect the economy to •improve over the next year (17 per cent expect it will worsen)21 per cent say a member of their •household is worried about losing their job

57 per cent think interest rates will go •up in the next six months (38 per cent say they will stay the same)

You are what you buy? Consumer customized advertising is closer to reality as a result of the recent launch of Facebook Deals, a smartphone app that connects customers to discounts at nearby retailers. A recent Toronto Star article likens Facebook Deals to the customized adver-tising in the Hollywood blockbuster Minority Report. FacebookCanadaofficialsarequotedsaying they see recommendations on Facebook every day, and why not allow businesses to get in on that conversation. So far 11 major retailers are involved, though the social networking company intends on making it available to even the smallest retailers. Another recent Star commentary reminds businesses that their customers are always writing. Because of services like Facebook and Twitter, the consumer has the last word when it comes to rating your products or complaining about your customer service. And if you’re not in on that conversation you may be left behind.

Less spam on the horizonYourspamfiltersmaynothavesuchahard job in the coming months. A new bill, the “Fighting Internet and Wireless Spam Act,” has come into effect requiring every organization to acquire permission from an e-mail’s recipient before they can send Commercial Elec-tronic Messages. Furthermore, the law says that whoever sent the e-mail must keep proof that the personreceivingitwanteditinthefirstplaceincaseacomplaintiseverfiled.Therearehugefinesassociatedwithvalidcomplaints – from $1 million for indi-viduals to $10 million for businesses – and anyone can take civil action. How does this affect our members? In the future, we’ll be asking you to e-mail us if you want to be added to our distribution lists,sowecanhavesomethingonfile.

Michael S. Ladha

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To find out how we can partner to meet your needs, please contact us at 709-

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The Canadian Payroll Association (CPA) has been representing employers’

payroll interests since 1978. As the authoritative source of Canadian

payroll knowledge, the CPA advocates on behalf of employers to federal and provincial governments, proactively influencingpayroll-relatedlegislation

to enable all stakeholders to administer theminanefficientandeffectivemanner. As the source of payroll education and advocacy, the CPA deliverscertification,professional

development programs, and products and services that enable payroll

practitioners to enhance operations, meet new legislative requirements and

utilize emerging technologies.

Visit www.payroll.ca or contact Kristina Bruce at 1-800-387-4693 x128 for info.

Prima Information Solutions is a leading expert in records and infor-mation management, with a strong focus on quality customer service

and support, allowing organizations tomanageinformationefficiently

and effectively. Prima provides IM consulting, project implementation, training [including HP TRIM], and software support. Flagship products include HP TRIM and Intelledox.

Prima’s client base includes various levels of government, government agencies,financialagenciesand

regulated industries. Prima is driven to improve and streamline processes within information management and

conquer the exponential growth of elec-tronic content in this technological age.

Prima has recently expanded, with major new clients in Canada and the

U.S. www.primaharmony.com

LisaQuintonisthepresidentofConnections for Success Inc. As a

professional motivator, she works with leaders and teams to crystallize their vision of success. Her clients learn an effective process to execute that vision,increasingproductivity,profit-

ability, and employee engagement. Lisa’s corporate services include, but are not limited to, facilitated discus-

sions, executive coaching, and guided retreats. If you, as a leader, are ready to Embrace Your Potential™, and you are looking for a fresh approach to growth and development, contact Lisa to see

what is possible. Your team will thank you for it.

[email protected]

Canada’s premiere, vertically integrated, gourmet coffee roaster. Van Houtte is the largest provider of workplace

coffee services across North America covering 85 per cent of the market

and over 80,000 workplaces. We offer our exclusive Source H2O advanced waterfiltrationsystemstobringpure

drinking water to workplaces. We also sell over 1,000 related products. Van Houtte is the only coffee-specialized

provider able to service national accounts and multi-unit operators with a full range of premium coffee products

and services, inclusive of beverage dispensing systems. In Newfoundland,

Dean Madden is your Van Houtte representative providing beverage

solutions for the workplace, foodservice and institutional clients.

Call Dean 1-866-468-7821 ext. 226.

Hickey Enterprises - Greenhouses & EarthS-mart Products. After twenty years of greenhouse nursery business, we have embarked upon a new

line of successful eco-body friendly products:

C.R. PLASTICS: Recycled plastic lawn furniture. Dragon’s Den approved.

THENTIX: Conditioning cream. Unscented, PARABEN FREE product

developed for psoriasis, eczema, rosacea, acne, fungus, dry skin.

THENTIX pain formula: With its special ingredient for arthritis, gout, muscle

and joint pain.MAXFIT: Regular, thermal and cut-resistant gloves. Thin, touch sensitive with amazing grip potential. Perfect for most industrial

applications such as mechanics, scaffolders. Available at RONA.

DREAM SILKS: Duvets, mattress/pillow covers. Completely non-allergenic. Ideal for those with asthma, allergies and breathing

problems.Contact:709-227-5054

[email protected] www.hickeysgreenhouses.com

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Mortgages and More Ltd.Bev English, Mortgage Professional45 New Cove RoadSt. John’s, NL A1A 2B9P: 709-576-6602F: [email protected]

Business Management Services Inc.John Dearin, RPA., AMP, President45 New Cove RoadSt. John’s, NL A1A 2B9P: 709-576-5646F: [email protected]

The Girls Bra ShopKim Lidstone, Owner22 Hamlyn RoadSt. John’s, NL A1E 5X7P: 709-745-6338F: [email protected]

Manulife BankMichelle Delaney, Banking Consultant58 Spruce Hill RoadTopsail, NL A1W 5N9P: 709-690-6083F: [email protected]

Avalon MallSue Freake, Mall Manager48 Kenmount RoadSt. John’s, NL A1B 1W3P: 709-753-7144F: [email protected]

Emera Newfoundland & LabradorBrian Rendell, V. P. Corporate AffairsP: [email protected]

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NEw mEmbErSCanada Mortgage & HousingJennifer Burrage, Account Manager100 New Gower Street Suite 110St. John’s, NL A1C 6K3P: 709-772-4637F: [email protected]

Centum Superior MortgagesDennis Smith, Manager33 Pippy Place 2nd FloorSt. John’s, NL A1B 3X2P: 709-757-0031F: [email protected]

Name of Company Winner PrizeBattery Hotel & Suites/Super 8 Joan Brett One free night at Battery Hotel & Suites

Yolanda Hayes One free night at Super 8 Motel CGA Eileen GregorySpeedpro Signs Juanita March Pop-up banner stand Rogers Colin Farrell Rogers Prize packAnthony Insurance Pauline Matchett $ 100 gas card

Carol Ricketts $ 100 gas cardHousehold Movers Deidre Hutchings Framed print "Frosty Eve"Frontline Paintball Russ Thomas Corporate team building game lazer tag or paintball Tiffany Village Amy House Dinner for two at Bistro Sophia NLCSA Craig langille Men's NLCSA jacket

Shannon O'Dea Dawson Safety training voucher and T-ShirtScotiabank Rhonda Burry Sylvania digital photo frameAtlantic CAA Susan Godfrey Empire Theatre tickets for two

Paul Foley Classic membership with CAASteele Communications Aubrey Manning Ladies watchWade Atlantic Cindy Sullivan Framed picture

Stephanie McKennon Mounted plaqueSheila Normore Wrapped canvas

WHSCC Lorraine GillespieKaren Bearns

Murray Premises Allison Tilley Murray Premises Hotel giveawayCareer Beacon Charlotte Earle Kobo Simply for Life Donna PincentKey-In College Donna Aylward Free training session with Keyin corproate divisionCal-LeGrow Insurance Mark BradburyFortis Delta Hotel St. John's Craig Huster One free night at the Delta HotelRBC Elizabeth Avenue Branch Allison Tilley $100 Visa gift card

Sheila Dominaux RBC jacketMemorial University of Newfoundland Alexander Venegas Prize bag

Shirley Smith Prize basketJustin Tobin Gardiner Centre development courseColin Farrell iPad

The Hann Group Sean Connors $300 spa package from Ryan Mansion Boutique & SpaTelelink Angie Pickett Three bottles of wine valued at $150Pinchin LeBlanc Stephen McGuire Blu-ray player

Sandra Dunn Multi-tool kitINTRD Joanne Whitten Brian Ricks printSteers Insurance Brian Collins 8GB iPod Nano

Booth Prize Winners 2011 Tradeshow

Resource Centre of the Arts _LSPU Hall John Duff 2 tickets to theatre show “Jake’s Gift”

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