business monthly magazine - april 2011

2 Read Business Monthly online at www.MyChamber.org April 2011

On the CoverThis month's cover is a reminder that "going green" involves our entire community.Making environmentally responsible choicesin business and at home will make theGreater Corona Valley a healthier place tolive, work and play.

Spring is here, "green" with growth and newpossibilities. You'll find ideas you can useinside this issue.

Cover Photo: ©iStockphoto.com/MarcelloBortolino

2011 Publications Committee Jason Kimes, Chairman

Linda Carlberg Jim Dorsey Bobby SpiegelPam Cunningham Stephanie Shapiro Casie Tryon

Publication StaffPublisher BrandLand MarketingAdvertising Sales Casie TryonPrinting/Mailing Advantage Mailing

Business Monthly is owned and published by the Greater Corona Valley Chamber of Commerce, which is solely responsible for its content. It is mailed monthly to all Chamber members and to all non-member Corona, Norco and Eastvale businesses. Total circulation: 9,000 copies. For information about advertising, call the Chamber at (951) 737-3350.

New in Town 25The Marketplace 26Anniversary Recognition 26New Chamber Members 27Corona Valley Business Archive 28Referrals 28Calendar of Events Inside Back Cover

Feature StoriesVulcan Materials: Corona Facility 10

Reducing its Carbon Footprint

e-Waste Recycling Program 11at Dollar Self Storage Supports the Corona Public Library

School District Partnership Leads to 12Measurable Waste Reduction

20% by 2020 14

Sixth Street Car Wash & Detailing 16

I-15 Economic Forecast 18

Monthly ArticlesMessage from the Chairman 3Message from the President 5Legislative Update 6 Building Business Relationships 8Allan Borgen’s Restaurant Review 21City Update 22Healthy Living 23Legal Opinions 24

Table of Contents

Volume 11 | Number 2

April 2011

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INSIDE: I-15 Economic Forecast | Reduce Water Use | The Marketplace | Healthy Living | New Members | More

Great Local Deals!Get your card for just $25

www.ChamberDiscountCard.comor stop by the Chamber

s you look through this month’s GREENissue, you will see that the Chamber and itsmembership are truly committed to becomingmore conscious in the way we conserve, recycle, and utilize our natural resources. In fact, did you know that our BusinessMonthly can be viewed and read through theChamber’s website days before you receive itin the mail? You should take a moment tocheck it out.

Everybody today is talking about going GREEN.But what does that mean to you? How can you take part in reducing waste and saving our planet? In daily life at home or at work,you personally can make a difference.

Around your house you can reduce your waterusage by turning the water on half as muchwhen washing dishes, brushing your teeth orshaving. Utilizing your recycling bins andgreen waste trash can to their greatest poten-tial and for their proper use will help save ourlandfills. Get your family involved. My kids save all of the aluminum, glass and plasticcontainers around our house and they bringthem monthly to the local recycling center for cash.

At work, maybe you can rideshare or walk towork. Make an effort to take a walk throughyour business to see how you can save. Have you changed your light fixture to saveenergy and to lower your electric bills? Also, make sure your employees are doing their part by keeping lights off in rooms notbeing used, or by powering down your officeequipment at off hours. Set up and use specialbins for paper only recycling.

If you do a lot of print marketing or advertising for your business, you can utilize e-mail blasts to target a group of clients. You can be really savvy and use social mediato connect to a whole new group of people.The cost is small, but the impact can be powerful.

If you need help in setting up any GREEN program around your business, there arecompanies and people that can assist you. All of our local utility companies can save youhundreds, if not thousands, of dollars per yearby signing up for special programs. Our city

These are just a few things to make you thinkGREEN, because we all need to do our part insaving our resources and our planet; it’s theonly one we’ve got.

has rebates as well. You just have to pick upthe phone and call. Help is out there to goGREEN, but it’s up to you.

MESSAGE FROM THE CHAIRMAN

Chris Miller

Going GREEN – It’s Really Up to YOUA

Read Business Monthly online at www.MyChamber.org 3April 2011


orking with a dedicated team of professionals, the Board of Directors andChamber staff strives to reach our fullestpotential in providing the resources for yourbusiness. “Going green” has become a marketing slogan for many. In fact, businesseshave become specialists in providing theirservices to help you align your work – from office layout to product – and the list isenormous of new types of jobs, classifications,certifications, etc. wrapped around “going green.” We will leave these tips andrecommendations to those in the industry.

Key areas that this Chamber is focused on surrounds the message – Creating a StrongLocal Economy. Our effort in going green wasto create a way to promote shopping in ourregion. Thus, we have introduced the ChamberDiscount Card, which enables any business tooffer a discount to those individuals who arecard carrying members. Continual discountsand new vendors are sent to you via email(again, going green) and each card is validthrough April 2012. Cards can be purchasedfor $25 by visiting the chamber office or goingonline to www.MyChamber.org. Some non-profit agencies are using thesecards as a fundraiser as well.

Following along our core competency ofCreating a Strong Local Economy, thisChamber is proud to bring you the InauguralI-15 Economic Forecast, which will be held on Thursday, April 21 at Eagle Glen Golf Club.There are panelists and speakers that willengage your interest within the 3-hour seminar, beginning at 11am. Lunch is included, and we anticipate a full house, so please reserve now by going onto our website to register.

As the first four months of 2011 are rapidlycoming to a close, please prepare now for ourMay issue, which will be our annual Women inBusiness issue. Advertorial reservations arebeing done now, and we encourage you tosecure your space by contacting Casie at our office. Spaces must be reserved prior to April 10. We’d also like to welcome Mindy Kenney to our team, who works in the

Membership Development area. If you are not yet a member, or if you want to refer amember, contact Mindy.

Finally, during the first few days of June, a group of business leaders will be traveling to Sacramento to meet with elected officials

and committees. If there are issues or itemsyou would like us to tackle, please let usknow. Traveling to the Legislative Summit isalso a great learning experience, and we welcome anyone reading this to join us.Contact the Chamber for details at (951) 737-3350.

MESSAGE FROM THE PRESIDENT

Bobby Spiegel

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Chamber Discount Card Brings Saving to a New GREEN Level

Pick Yours Up at The Chamber Today!


for economically-disadvantaged people who inturn are often no longer dependent on the state to provide welfare, food stamps and unemployment benefits.

Targeting programs such as Adult Day HealthCare services will cause the elimination of morethan 7,600 jobs, adding $94 million to the stateUnemployment Insurance Fund’s largest evershortfall. Another 13,892 working middle classCalifornians will be forced to quit their jobs totake care of a loved one, adding to further loss ofincome tax revenue. Furthermore, the state willbe impacted by increased costs as thousands ofelderly, mentally ill and Alzheimer’s patients are

pushed into overcrowded E.R.s, hospitals andnursing homes for medical crises.

The Chamber will continue to monitor discussions about the future of our state budgetcrisis and will remain committed to urging theGovernor and the Legislature to take into accountall possible options when attempting to solve thestate budget shortfall.

Log on to www.CoronaAdvocacy.biz for moreinformation.

Targeting programs such as Enterprise Zonesthat actually provide economic stimulus is the wrong approach, too. The facts are clear:Enterprise Zones provide the needed investment to spark local economic revitalization, development and job growth.

“With record unemployment rates, a prolonged recession and some of the highestincome and sales tax rates in the country,Enterprise Zones are needed more today thanever to offset these and other current issues facing California business owners, employeesand communities throughout the state,” statedBobby Spiegel, President/CEO of the Chamber.

Although the City of Corona does not have anEnterprise Zone, the Chamber has a long

standing position of supporting them as important tools to spark economic developmentand business retention. However, neighboringareas do have Enterprise Zones such as theCounty of Riverside, the County of SanBernardino, the City of Riverside, the City ofColton, and the City of Rialto.

The Chamber views Enterprise Zones, and theirimpact, as a statewide investment. The EnterpriseZones have accounted for over 300,000 new jobsin the past decade, which means reduced state spending on social services by creating jobs

LEGISLATIVE UPDATE

Corona Valley Chamber Calls For A Different Approach To Budget Cuts P

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n late 2010, the Greater Corona ValleyChamber of Commerce determined its top threepriorities for the year. In 2011, the Chamber willfocus primarily on protecting the interests ofCorona Valley businesses from negative impactsof the recent healthcare reform law; improvingour local business attraction and retention; and,seeking government reforms to ease the costs of doing business.

The Chamber’s first action item in the new yearwas tackling the impacts of reforming our statebudget. The Chamber is concerned with the overall approach to reforming the nearly $25 billion state budget shortfall crisis. GovernorJerry Brown in early January proposed targeting specific programs such as eliminating redevelopment agencies and enterprise zones,and drastically targeting other programs suchas cutting Adult Day Health Care services to help close the massive budget deficit. The Chamber strongly opposes this approach.

“The Greater Corona Valley Chamber believesthe Governor and the Legislature shouldapproach the budget deficit by putting all possible programs on the table to maximizeareas to obtain additional funding and possiblecuts,” stated Cynthia Schneider, Chair of theChamber’s Legislative Action Committee.

Targeting the elimination of redevelopment willkill jobs and economic expansion at the worstpossible time, and our state and local economies will suffer long-lasting and irreparable harm if this proposal is enacted.Redevelopment activities support an average of304,000 full and part-time private sector jobs ina typical year, including 170,600 constructionjobs. Also, redevelopment contributes over $40billion annually to California’s economy in the generation of goods and services.

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he Greater Corona Valley Chamber ofCommerce and its Legislative Action Committee(LAC) met with Corona-area State Senator BillEmmerson and Assembly Member Jeff Miller inJanuary to discuss taking action on the publicpension crisis. Both legislators remain committed to reining in the massive public pension liabilities and the Chamber will continueto work with them to provide action towardssupporting meaningful reforms.

One of the concerns raised at the meeting withthe two leaders was the fact that many stateemployees retire with nearly 100% of their paywith benefits – for life. The Chamber urged thestate leaders to seek reforms that push some of

that liability on the public employees themselves instead of forcing taxpayers to fund the unrealistic burden of nearly 100% lifetime benefits.

“Health care benefits alone for public employeesis around $1.4 billion this year and is expectedto be $1.6 billion next year,” stated CynthiaSchneider, Chair of the Chamber’s LegislativeAction Committee. “However, an additional $1 billion is needed to maintain health care coverage for retired state workers and that isexpected to cost the state over $50 billion in thenext 30 years – obviously this pressure on thestate coffers impacts everyone in California,” continued Schneider.

California’s nonpartisan Legislative Analyst’sOffice (LAO) has routinely advised state leadersthat the current public pension systems are “too expensive and inflexible.” Annual pension contributions from state employees are mandated by state law. However, the LAO is recommending a new “cost sharing” plan toincrease contributions from both employees and the state. A “hybrid” public pension model is also recommended, allowing for lower benefits with a 401(k)-style individual investment plan which is increasingly common in the private sector.

State pension costs in 1999 were $1.4 billion or 2 percent of the state’s general fund. Now thatnumber stands at $6 billion or about 7 percent.

Log on to www.CoronaAdvocacy.bizfor more information.

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LEGISLATIVE UPDATE

Greater Corona Valley Chamber, Senator BillEmmerson and Assembly Member Jeff MillerDiscuss Taking Action on Public Pension Reforms

except for employers of airline, railroad andagricultural workers.

“This is another example of a harmful regulationon employers,” stated Cynthia Schneider, Chair ofthe Chamber’s Legislative Action Committee. “The percentage of private sector workers in

unions has dropped to7.2 percent, frommore than 35 percentin the 1950s. TheChamber remainsopposed to any beliefthat employers are toblame for the declinein union membershipand so thereforeenforcement andincreased mandates toreverse the decliningmembership trendsmust be increased,”continued Schneider.

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Chamber Opposes Mandatory “How-To Unionize Guide” Proposal

The proposed notice would be mandatory inalmost all workplaces, regardless of whether union employees are present. The new notice, as proposed, states thatemployees have the right to act together to improve wages and working conditions, to form, join and assist a union, to bargain collectively with their employer, and to choose not to do any of these activities.

The proposed notice also provides examples ofunlawful employer and union conduct and tellsemployees how to contact the NLRA with questions or complaints. If an employer communicates with employees primarily by e-mail or other electronic means, the noticewould be posted electronically as well.

Log on to www.CoronaAdvocacy.biz for moreinformation.

he Greater Corona Valley Chamber ofCommerce opposes a proposed federal rule thatwould require private sector employers to notifyemployees of their right to unionize – or not.This proposed rule covers all employers subjectto the National Labor Relations Act (NLRA),

Photos by Jim Dorsey Photography

Monthly Legislative Action Committee meetings are held on the first Friday at 8AMat the chamber office. (904 E. 6th St.,Corona). Members of the Chamber are welcome to attend.


building business relationships

Left: The team at the new Kaiser Health & Wellness storecelebrate their grand opening. Located at Kaiser’s Corona medical offices at 2055 Kellogg Ave., the store is a partnerin your health, offering books, DVDs, fitness products andnon-prescription medical supplies. They can be reached at(951) 898-7445.

Left: Good Morning Corona Valley speaker Tom Freeman, the Riverside County Foreign Exchange Trade Commissioner, spoke to attendees about foreign trade and how businesses in the region can benefit.

Above: 2010 Chairman of the Board Kerry Pendergast (Premier Service Bank), Norco Council Member Kathy Azevedo,Congressman Ken Calvert, Corona Mayor Stan Skipworth, and 2011 Chairman Elect Doug Smith (Smith Mitchellweiler, LLP)present Chris Brown (third from right) of BJ’s Restaurant &Brewery with the Award of Excellence in Retail.

Right: Quarterly Membership MeetingKeynote Speaker Congressman KenCalvert presents the Award ofExcellence in Service to MikeQuraishi of Aladdin CleaningServices, Inc.

Left: Good Morning Corona Valley sponsors Mike Zeller, Carolyn Van Tilborg, Danny Anchia and Ken Meyer of Zeller’sPrimerica Financial Services were on hand to speak to attendees about their services. If you’re interested in learningmore, call (951) 371-7898.

Join us for our next Good Morning Corona Valley on April 28th at Eagle Glen Golf Club, sponsored by Habitat for Humanity.Call the Chamber at (951) 737-3350 or visit us online atwww.MyChamber.org to register today!

Right: Jessica, Jason, Ray and Nancy Gilliard are congratulated by 2011Chairman of the Board Chris Miller (Thomas Miller Mortuary) at the ribbon cutting ceremony for Nancy’s business, Stella & Dot Jewelry. Whether your accessory preference leans toward understated, bold or somewhere in between,Stella & Dot has it all. Nancy can be contacted at (951) 674-1742 or online atwww.stelladot.com/sites/ngilliard.

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Left: Volunteer of the Quarter Patrick Akes of Grimes-Akes Family FuneralHome is honored for his commitment to the Chamber from Congressman Ken Calvert and 2011 Board Member Dean Seif (Allstar Collision, Inc.)

Right: Tami Alexander of Prevent Child Abuse Riverside County accepts theaward for Outstanding Non-profit from 2010 Chairman of the Board KerryPendergast (Premier Service Bank), Congressman Ken Calvert, and 2011Chairman Elect Doug Smith (Smith Mitchellweiler, LLP).

Left: 2010 Chairman of the Board Kerry Pendergast (Premier Service Bank) and Congressman Ken Calvert award Karre and Avery Smith and Doug and Jeanette Johnson of Cal-Draulics, Inc. with the Award of Excellence in Manufacturing.

building business relationships

April 2011 Read Business Monthly online at www.MyChamber.org 9


Vulcan MaterialsCorona Facility Reducing its Carbon Footprint

The Vulcan Materials Company providesessential infrastructure materials required by the U.S. economy. Vulcan is the nation'sleading producer of construction aggregates, primarily: crushed stone,sand and gravel.

The construction materials segment produces aggregates used in nearly all forms of construction. Vulcan goes to great lengths to make sure they operate as a good corporate citizen.

The Corona Quarry has excellent qualitymaterial and in a high demand area.Corona’s high quality material meets thespecifications for ballast, hot mix asphaltproducts and ready-mix concrete products.Located 45 miles east of Los Angeles,the Corona Quarry has the ability and theopportunity to service North San Diego,Orange Country, and the Western portion ofRiverside Country – which in 2006 was identified by CNNMoney as the third fastestgrowing county in the United States.

To address the challenges of climate change,the Western Division began to explore opportunities to quantify its contributions toreducing greenhouse gases at its facilities:

New plant design incorporates BACT (Best Available Control Technology) standards for air quality.

The design and construction of theDivision’s newest aggregate plant inCorona uses a downhill conveyor thatgenerates electricity as it carries therock to a processing plant below.At its planned operating efficiency,the electricity created by the plant’sdownhill conveyor will result in morethan 180,000 pounds of greenhouse gas savings annually.

At planned operating efficiency of 2,000 TPH, (total petroleum hydrocar-bon) electricity generated will result in projected GHG (greenhouse gas) savingsof approximately 84 Metric Tons CO2e(carbon dioxide equivalent) annually.

Project estimated to save up to $30,000 in power costs yearly.

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Above: Construction of Vulcan’s newest aggregateplant in Corona is well underway

Photo courtesy of Vulcan Materials, Inc.


e-Waste Recycling Program at Dollar SelfStorage Supports the Corona Public Libraryby Phyllis Russell

as everyone is welcome to dropoff their e-Waste, and the Library isopen to everyone in the community.

Convenience is a major help to the program,as Dollar Self Storage accepts drop-offs all week:9:00 a.m. to 5:00 p.m. Monday through Saturday and10:00 a.m. to 3:00 p.m. on Sunday. Unlike many other e-waste recycling programs,this is a free drop off, and 100% of the proceeds are given to the beneficiary, in this case,the Library Foundation.

Maria says people really appreciate the convenience, and beyond being happy to dispose of their electronic waste quickly and responsibly, they are frequently delighted that they are supporting the Library at the same time. You could call it a win-win-win scenario:the community wins, the environment wins, and the library wins.

Since its start in March of 2007, the program has kept over 205 tons of old, broken and obsolete electronics – e-Waste – out of landfills, and has raised well over $49,000 for theLibrary! In addition to helping create a free collection site for e-waste at her company,Maria also kindly agreed to serve on the board of the foundation, where her wit,energy and great ideas are always appreciated.

On Monday, March 7th, Mark Allec, VP of Operations for Dollar Self Storage for Arizona,California and Nevada presented a check for $10,000 to the Library. The brief ceremony at the Library was attended by the City Manager, Assistant City Manager, and City Treasureralong with Library Trustees, Library Foundation Board members, and Library staff.Julie Fredericksen, Library Director, said “it was great for Mark to see exactly what Dollar Self Storage and the Foundation have funded and what an impact these donations,over $49,000 since 2007, have made.”

Maria welcomes calls about the Library and Dollar Self Storage’s e-Waste program,and can be reached at Dollar Self Storage (951) 738-9557. More information is online at www.CPLFound.org.

o say Maria Smith of Dollar Self Storage is an enthusiastic

library supporter is a bit of an understatement: Maria has been a key

player in developing the highly successfulDollar Self Storage e-Waste RecyclingProgram. Proceeds are used to purchasenew computer equipment for the CoronaPublic Library patrons, essentially turning electronic junk into new computers. The program has also kick-started the Library’sinnovative “OverDrive” e-book program.

As Maria explains, “One of the reasons westarted this particular program was becausewe wanted to do something for everyone.”This program doesn’t “discriminate,”

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Right: Mark Allec of DollarSelf Storage presents acheck from the electronicrecycling proceeds to CoronaPublic Library FoundationBoard Members JulieFredericksen, Yolanda Daly,Connie Newsom and Len Enlow.

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Schools use expert instructors to teach students such academic subjects as history, mathematics, science and literature. But, when it comes to everyday challenges such aswaste reduction and recycling, school districts often needtheir own instructors to help them meet their goals.

Manhattan Beach, California is an upscale community on the Pacific Coast just south of Los Angeles.Although the city has a long history of environmental activism, its schoolswere generating too much waste. In 2007, a group of concerned parents brought this situation to the SchoolDistrict’s attention.The District, in turn, looked to the city’s primary waste services provider,Waste Management,for guidance.

Waste Management and its Sustainability Solutions team performed an audit of five elementary schools, one middleschool and one high school. Finding numerous opportunitiesfor improvement, it created sustainability programs tailoredto address each school’s strengths and weaknesses.

Key to the success of each plan was that day-to-day oversightwould come from the District, school staff, parent volunteersand students, with assistance from Waste Management forcollection and transportation and the city, only as required.

Started in 2008 throughout the Manhattan Beach UnifiedSchool District,Waste Management’s school-based waste andrecycling plan quickly gained momentum. Parent volunteerslaunched a new non-profit organization “Grades of Green”to engage the whole school community with programs like“Trashless Tuesdays” and “Walk to School Wednesdays.”Working together, kids, parents and school staff were able to

School District PartnershipLeads to MeasureableWaste Reduction

Above: The Manhattan Beach Unified School District has partnered with Waste Management to create a district-wide sustainability program


produce measurable results. Someexamples include:

• School and classroom participationreached a full 100%.

• From 2008-2009, recyclingthroughout the District increased 23%.

• One school, Grand Elementary,decreased solid waste volume 95%during its “Trashless Tuesdays,”often producing just two bags ofwaste for 700 students.

• A program aimed at minimizingelectricity consumption producedsavings of 17% in just one month,with an annual estimated savings of more than $150,000.

The Manhattan Beach Unified SchoolDistrict Waste and Recycling Program,“Grades of Green,” and the city ofManhattan Beach together receivedboth the U.S. Conference of MayorsAward for successful public/privatepartnerships and a 2009 EPAEnvironmental Award.

The ongoing public/private partnershipbetween Waste Management and the

School District has resulted in a sustainable, collaborative effort that hasenabled the District to lead the community in environmental stewardship.Waste Management looks forward to partnering with other schools and districts throughout the country to develop similarly innovative environmental programs that will benefit students and their communities.


ecent rains have helped local water supplies. They have alsohelped to raise water levels in many of the State’s reservoirs,which until recently, had been at historic lows. A visit to the U.S.Drought Monitor website even shows that only a small portion ofCalifornia is currently abnormally dry. So why is it still important touse water efficiently?

In November 2009, the California Legislature passed the DeltaWater Package, a comprehensive legislative package on water policy, subsequently signed into law by Governor ArnoldSchwarzenegger. As part of this package, Senate Bill No. 7 requiresall urban water agencies to reduce statewide per capita water consumption 20% by 2020. The State of California, by passing the Delta Water Package, recognized the importance of having asustainable, reliable water supply for residents and businesses.Water is essential to all life on this planet, yet there is a limitedsupply available to us for drinking water. Only about 3% of theearth’s water is fit for drinking, and two-thirds of that water isstored in ice caps and glaciers.

There are many challenges facing the State's water supply; these challenges also affect us here in Corona. Corona receiveswater from three main sources: groundwater, the Colorado River,and the State Water Project. Each of these three sources must bemanaged carefully in order to preserve our supplies for the future.Yet each of these supplies is vulnerable to issues as well.

The City of Corona pumps about 56% of its water supply from theground - roughly 8 billion gallons of water. But the groundwater in our aquifers is not unlimited. If Corona pumps out more waterthan is recharged through rain, then groundwater levels willdecline, a condition called overdraft.

Another 34% of Corona's water supply comes to us from theColorado River by way of Lake Mathews. Californians share this water supply with six other states and Mexico. In the past,California has taken its share and up to 50% of surpluses.However, with populations in other states increasing, the surplus is no longer a reliable supply. The Colorado River is also subject todrought, and has seen drought conditions for almost a decade.

Corona receives about 10% of its water supply from the StateWater Project. This water comes to southern California from theSacramento-San Joaquin Delta. The Delta is a very complexecosystem. In recent years, there have been growing concerns

over the health and thefuture of the Delta.Pumping restrictionsand past drought conditions have significantly reducedthe amount of wateravailable to us. TheState’s water supplywill remain in a fragilebalance until a solutionis achieved for the Delta.

The 20% by 2020 target will need to bemet on several differentfronts, including:

• Expanded use of reclaimed water

• Increasing water use efficiency in our every day activities

• Installation of water-efficient devices,such as high efficiency toilets,smart irrigation controllers, and low-flow showerheads

Think about your homeor business. What are some ways that you could reduce your personal consumption by 20%? Could you take shorter showers or install a water-saving fixture such as a low-flow showerhead?Have you replaced your standard sprinkler controller with a"smart" timer that adjusts for the weather? Or, could you installdrip irrigation in your existing planter areas? Drip irrigation putswater where it is needed - at the plant roots.

All of these approaches will help Corona reach our goal of 20%reduction in water consumption by 2020. Remember, make everydrop count - use water efficiently. To find out more, visit our website at www.discovercorona.com/dwp/20x2020.

20% by 2020by Jonathan Daly, City of Corona DWP General Manager

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Can you help meet the challenge?


When Dr. Arthur Saryan, a retired dentist,took over the car wash a year ago, hecompletely remodeled the premises,incorporating as many eco-friendlyprocesses as possible. Dr. Saryan’s new construction includes a state-of-the-artwide-track tunnel designed for newercars; 100% recycled water for the firsttwo washes (followed by a fresh-waterfinal wash); grease traps for drainage (the grease is collected every few monthsand recycled); 100% hand washing; and detailing with bio-degradable products wherever possible. Additionally,Dr. Saryan is researching solar power toreduce gas and electric usage.

“Bobby Spiegel gave me enormous help,”Dr. Saryan commented. “Through him I learned of city incentives that saved me $30,000. My remodeling plans qualified me for a program where the city paid 75% of the new asphalt and concrete costs. I am grateful for all the advice, contacts, and assistance I received from Bobby and others at the Chamber of Commerce.” The Chamber, in turn, is grateful toDr. Saryan, because his upscale remodel has enhanced the SixthStreet area.

A:Sixth Street Car Wash & Detailing

Sixth Street Car Wash & Detailingby Hollie Davies

Above: Dr. ArthurSaryan points out thewater recovery systemat his car wash.

Q:What do a dentist, car wash, and “going green” have in common?

Above: Owner, Dr. Arthur Saryan, stands outside his car wash.


“We try to offer the best customer service,”said Dr. Saryan. “Many customers are busyprofessionals who cannot afford to wait acouple of hours while their cars are beingdetailed. The manager, Chris, can arrange totake them back to their office or home andpick them up when the work is completed.”The waiting area itself is more like a livingroom, with clean and comfortable chairs,flat screen television, video games, and anarea for kids featuring a large, colorfulmural on the wall. Vending machines offer a variety of refreshments and snacks forlunch-time customers, who can also catchup on a little shopping – from greetingcards to auto products. Hours of operationare particularly convenient for customerswho work: Monday through Saturday,from 8 a.m. to 6 p.m., and Sundays from 8 a.m. to 4 p.m.

Sixth Street Car Wash is now a family affair.Dr. Saryan, who retired a few years agoafter a skiing accident, said his sons andniece work with day-to-day operations.His sons created a very helpful web site for the new business, including printablediscount coupons for many types of services, such as Crazy Day, Ladies CarWash Day, Detailing, and more. Most interesting are photos and a video on theweb site that show the car wash process.

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he Greater Corona Valley Chamber of Commerce is holding itsInaugural I-15 Economic Forecast on Thursday, April 21, 2011.The Chamber has created this event as a forum for businesses andcity leaders to come together to share ideas and opportunities tostrengthen our economic future. The event will be emceed by RickBishop, Executive Director of the Western Riverside Council ofGovernments (WRCOG).

Join us for an action-oriented discussion on the three most important issues impacting the regional Corona business community. Public policy decisions are made every day by ourelected government leaders on issues that ultimately have animpact on our local economy. Navigating those issues can betough. That’s where the Chamber steps in. The Chamber is seriousabout representing the interests of businesses at all levels of government so businesses can focus on creating and retainingjobs. Each year, the Chamber focuses its resources and attention on three public policy priorities and works hard tofind solutions to challenges. Our panel will include

three prominentleaders in theareas of healthcarereform, reform-ing governmentregulations,and businessattraction andretention.

Our luncheonspeaker, BradKemp, Director of RegionalResearch at Beacon Economics,will present Beacon’s perspective on the National andCalifornia road to recovery,

the obstacles still in our way, and the new risks that are developingbecause of post-recessionary policy (yes…post-recessionary).He will also show how those National and State forces are creatingchange in the local Corona-Norco-Eastvale region. By the end of his presentation, the audience will better understand today’s economic reality and have a greater sense of what is coming down the road as we turn the corner into the “new” economy.

The Riverside County Transportation Commission (RCTC) will be presenting an update on the State Route 91 Corridor ImprovementProject, focusing on the economic benefits andimpacts to our communities. Construction iscurrently set to begin on the expansion in 2012.

Mayors from our local communities (Mayor Stan Skipworth ofCorona, Mayor Berwin Hanna of Norco and Mayor Adam Rush ofEastvale) will be on hand to share information regarding businessplans and future development for their respective cities.

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Brad Kemp, Director ofRegional Research atBeacon Economics

Below: Map of the planned State Route91 Corridor Improvement Project

Thursday, April 21, 2011

If you’re not currently a Greater Corona ValleyChamber member,or you know someone who isn’t, contact us at (951) 737-3350 so we can set up an appointment.

We would love to be your resource for prosperity too!

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Economic Forecast


Timeline of Events10AM . . . . . . . . . . . . Sponsorship Exhibits open10:45AM. . . . . . . . . . Seating for Economic Forecast11AM . . . . . . . . . . . . Economic Forecast begins11:10AM. . . . . . . . . . Panel Discussion: Healthcare; Reforming Government

Regulations; and Business Attraction and Relocation11:50AM. . . . . . . . . . Lunch is served12PM . . . . . . . . . . . . Luncheon Speaker, Brad Kemp, Beacon Economics12:45PM. . . . . . . . . . RCTC presentation – 91 Freeway: What It Means to Business1:15PM. . . . . . . . . . . Cities / County Perspectives on Future Development and

Business Plans – Corona Mayor, Stan Skipworth; Norco Mayor,Berwin Hanna and Eastvale Mayor, Adam Rush; Riverside County Economic Development, Rob Fields

The 2011 I-15 Economic Forecastbegins at 11:00AM and will be held at Eagle Glen Golf Club(1800 Eagle Glen Parkway).Table sponsorships are available;as well tickets are $50 forChamber members and $75 fornon-members. Save $5 per person by utilizing your Chamber DiscountCard. Touring of exhibits will beginat 10:00AM. Lunch will be servedstarting at 11:45AM. For tickets orfor sponsorship information pleasecall the Greater Corona ValleyChamber of Commerce at (951) 737-3350.

Photo Courtesy of the City of Corona


Above: Employees ensure athorough wash.

Dr. Saryan is used to people asking why a dentist would opena car wash. It makes him smilebecause he has loved cars sincehe was a young boy. He was bornin Russia, grew up in Armenia,returned to Russia for medicalschool, and emigrated to America over 20 years ago. After studyingand qualifying for his U.S. license,he owned a busy dental practiceuntil the skiing injury forced himto retire.

It’s been a busy first year for theSaryan family; creating a new car wash is no small feat – and inthe future, Dr. Saryan hopes to explore additional eco-friendlyprograms and products for the business.

Sixth Street Car Wash & Detailingis located at 416 W. Sixth St.in Corona. They can be contactedat (951) 371-0707 or by email [email protected] sure to check the website atwww.sixthstreetcarwash.comfor some great discount couponsand special offers.

Photos by Jim Dorsey Photography

Sixth Street Carwash & Detailing(continued from page 17)

Treat yourself to these local Corona Valley Restaurants, Caterers and SpecialtyFood Companies. There’s always something cooking right here every month!

Restaurant ReviewTAPS Fish House & Brewery

Visit Allan’s new website at FeedMe411.com. Allan is thehost of the Let’s Dine Out Food, Travel & Entertainmentradio show that airs on News Talk 590, KTIE everySaturday afternoon from 3 pm to 5 pm. You can contactAllan at [email protected] or by phone (909) 910-3463.

Finding a restaurant that serves a large variety of fresh fish and seafoodcan be a difficult task, but thanks to TAPS, which is located at thePromenade Shops at Dos Lagos, TAPS Fish House & Brewery offerssome terrific fresh fish, seafood, steaks, chicken and other delectableentrees that your entire family will go “GaGa” over (professional foodcritic word for “you will love the food”)!

There are five areas that you can dine in: the large and inviting cherrywood accented dining room, the 14 seat Oyster Bar where you can enjoysome of the many fresh oysters that are shucked right in front of your eyes, the huge bar and lounge area where you can sip on yourfavorite beverage while enjoying some delicious appetizers and watchingyour favorite sports team play on one of many flat screen televisions,the relaxing Lakeside patio dining area overlooking the lakes of DosLagos, and for those private functions, the rustic Heritage Room.

The menu is exciting and fun! For starters, I suggest the Hawaiian StyleAhi Tuna Tartar ($12.95), diced Yellowfin tuna tossed with a sweet chiliand soy sauce, with avocado and green onion and served in a butter lettuce cup with wasabi crème fraiche, and the delicious SteamedManila Clams (or Mediterranean Mussels) happily swimming in a wonderful cream Ale, garlic and herb butter broth. Speaking of ale,TAPS brews approximately 35 classic styles of European and Americanales and lagers, of which eight are currently on tap, plus one cask condition ale. The man in charge of brewing the beers is Victor Novak,whose beers have won numerous awards. He is extremely passionateabout the beers he creates.

As for the entrees, the popular Miso-Marinated Sea Bass ($31.95) is a dish that will “wow” your seafood senses. The sea bass filet is marinated and then pan-roasted and served over rice and sautéedspinach and red, green and yellow bell peppers. The fish is moist, andlike most sea bass, is mild and delicious.

Another dish that deserves your attention is the “Wharf” Cioppino($24.95), a mildly spicy marinara sauce/broth with sweet onions, garlicand red wine and seasoned with fresh herbs along with mussels,shrimp, scallops and assorted fresh fish. A nice large slice of warm sourdough loaf is the perfect item to sop up the tasty sauce. If you enjoysteak, the “Twins” ($32.95) is another great choice and is most unique.One of the 4-oz. Filet Mignon steaks is topped with shrimp scampi whilethe second 4-oz. Filet is served “Oscar” style with jumbo lump crab,fresh asparagus and a rich hollandaise sauce. Both of these dishes areexcellent choices.

Other dishes I recommend include: a bowl of New England ClamChowder ($6.95), Lemon Thyme Half Rotisserie Chicken ($13.95) and the incredible Slowly Braised Beef Short Ribs ($21.95) with a bold andassertive burgundy herb pan jus along with creamy goat cheese mashedpotatoes and fresh seasonal veggies. TAPS also offers a variety of sandwiches, large specialty salads, and even some tempting pizzas likethe Carbonara ($11.95) with an herb-infused creamy Alfredo sauce withsmoked bacon, crimini mushrooms, caramelized onions and crumbledgoat cheese.

On Sunday, TAPS comes alive with a marvelous New Orleans influencedBuffet with an eye-popping array of food items that circles the entirerestaurant. Some of the many items you can expect to find includeShrimp, Oysters on the Half Shell, Ceviche, Smoked Salmon,various unique Salads, a custom Omelet and Pasta station, a carving station featuring Roast Beef, and delicious hot items such as cheeseBlintzes, Belgian Style Waffles, Egg Benedict, Applewood Bacon, a FreshFish dish along with Calamari Fritti, Gumbo, Jambalaya, Grilled Chickenand many more delectable items. They will even make 9 specialtyomelets for you if you ask your server, as well as those New Orleansfavorites, Beignets. For dessert, the chocolate fountain is the star attraction with all kinds of goodies to dip into the chocolate, as well asCrème Brule, chocolate cake, assorted Danish, cookies, and even TAPS’signature Bananas Foster, which is made to order. They even have a separate station just for kids to enjoy. The price of the buffet is only($30.95) for adults and ($12.95) for children ages 3 to 10 years of age.If all of this food wasn’t enough to bring you in, you also get a choice ofTAPS’ award-winning beers or sparkling wine along with your meal.Talk about one fantastic Sunday Brunch!

TAPS is really a fun and exciting place to relax and dine on some trulygreat dishes while enjoying your favorite beverage or one of the artisanbeers created on the premises. No matter what you order, you will be thoroughly content and stress-free.

Photos courtesy of TAPS Fish House & Brewery

TAPS Fish House & Brewery2745 Lakeshore Drive / Corona, 92883(951) 277-5800Hours: Mon-Fri 5pm-9pm, H. Hour 3pm-7pm

Saturday 12pm-11pm Happy Hour 12pm-5pmSunday Brunch 11am- 2pm

Price Range: $8.95 to $29.95 ($49.95 & $64.95)Fresh Fish & Seafood - Full Bar

Allan Borgen’s

Above: TAPS Fish House & Brewery Above: Oyster Bar, one of 5 dining areasTAPS Fish House & Brewery has to offer

Above: Colossal Surf and Turf; 8 oz. Filet mignon & 14oz. Maine lobster tailwith asparagus and potato cassoulet



City Updatesby Bill Wilkman

Norco UpdatePreserving and maintaining historicallandmarks is a cornerstone of the sustainable community—one that lives within its means and allocatestreasured resources with respect. In that spirit, the City of Norco’sHistoric Resources Consultant provides the following history lesson:

“NORCO, the Vale of Dreams Come True.”That’s what greeted readers of the LosAngeles Times on April 26, 1923. Norco wasRex Clark’s dream of a utopian village,a settlement of independent farmers reapingthe rewards of hard work on small farms andranches. Clark envisioned Norco as a refugefor city dwellers; no boss, no commute,no postage stamp-sized apartment—just fresh air and the satisfaction of makingyour own way.

Clark named his new town “Norco,”a contraction of the first two parts of hisNorth Corona Land Company. To mark Norco’splace amidst the surrounding barren landscape, Clark erected a 38-foot-tall lighthouse on top of Beacon Hill, then knownas Chocolate Drop Mountain. Pulsating likethe North Star in the night, it became thesymbol of Norco.

Sustainable agriculture was an integral component to Clark’s concept. Residents builtsmall, simple homes, planted gardens andraised chickens or rabbits. The developer provided markets for their products,distributing to neighboring communities orthe Norconian Resort Supreme. From thebeginning, horses were a significant part ofeveryday life in a place that would eventuallybe known as “Horsetown USA.”

So, what happened to the Norco of RexClark’s dreams? Much of it is gone,the casualty of freeway construction or realestate development. Some neglected structures have been removed in the interestof eliminating blight. But elements of Norco’sheritage still remain, often obscured by newerconstruction or set back out of casual view.

In 2008, the City created the HistoricPreservation Commission to celebrate Norco’sunique heritage. Funded by a grant, historianswill soon begin documenting the survivingbuildings constructed between 1900 and1945. Owners of properties identified as

friendly historian documenting the rich heritage of the community (all work will be conducted from the public right-of-way and nobody will enter private property).When completed, we will have a much betterunderstanding of the unique gem that isNorco and its genesis in a “Vale of DreamsCome True.”

representing Norco’s heritage will have anopportunity to have their properties designated a Norco Landmark or Point ofHistorical Interest.

In the weeks to come, you may see folkssnapping photographs of older buildings inNorco. Fear not. It’s not the IRS; it’s just your

Historians begin documenting local points of interest, such as the Lake Norconian, seen above

OFFER EXPIRES APRIL 30, 2011

Each issue we will feature updates from the Cities we serve


an you ever remember feeling stress, depression or anger when you were laughing? Of course not, because it’s impossible!There’s absolutely no way for a person to experience both a negativeand positive emotion at the same time.

Your body is designed with great integrity. What you think, feel or sayis reflected on your face and impacts your body chemistry. It’s an automatic response. If you’re in a happy frame of mind, you have ahappy expression on your face. If you’re in an unhappy frame of mind,you have an unhappy expression on your face. It’s like a barometertelling you what’s happening inside your body.

Becoming conscious of the mind/body connection is a great breakthrough. Now we know that we can take charge of our emotions. But, more importantly, we can control the results. It’s our choice completely.

We can decide to feel good when we want to. We don’t have to be at the mercy of outside events. We can use positive emotions likelaughter to turn our mood around.

Try an experiment. Practice laughing or just smiling when you’re in abad mood. Even if you don’t feel like it, do it! Listen to funny tapes,read some good jokes, see a funny movie or do whatever you like thatmakes you feel like laughing. You’ll increase your oxygen level andimprove your circulation. It will improve your alertness and create afeeling of relaxation. I guarantee that your bad mood won’t last long.

The mind and body work together. All it takes is practice to be incharge. It’s a skill that can be learned. Once you’ve mastered it,

you’ll have real power. Stress-related illnesses will disappear and fear-based inactivity will be a thing of the past.

Now that the therapeutic value of laughter is becoming recognized,people are no longer regarding it as just frivolous or using it only forentertainment. Laughter has become serious business.

Katherine Ferrari, founder and president of The International LaughterSociety, Inc. stated that “Researchers of the Laughter Project at theUniversity of California at Santa Barbara proved that laughter did aswell in reducing stress as more complex biofeedback programs did.”Their studies, resulting in an educational Programming Handbook forthe College Community, provided a great teaching aid for teachers and students.

Ms. Ferrari also believes that we’ve only seen the tip of the iceberg.Laughter will make a great impact in many fields. There are some“pioneering professionals” making rapid advances already. More andmore health care professionals are using laughter as a healing andhelping tool; executives are taking it into the office to increase productivity and decrease sick leave; and even the clergy are incorporating humor in their ministry.

Is laughter the answer? There seems to be a difference of opinion.However, we do know that laughter is a real miracle in many otherways. You can get it without a prescription; it’s readily available; it’s non-allergic and non-fattening and best of all it’s free. All we haveto do to get its many benefits is to take a generous dose of it daily.

Jeff Cline is the Owner of Cline Chiropractic Care.He can be reached at (951) 279-2339.

THE HEALING OF LAUGHTERby Jeff J. Cline, D.C., MUAC, QME

C

HealthyLiving


o you have insurance? Nearly every business buys some type ofinsurance because it’s better to pay an insurance premium than it is topay for a huge loss if something unexpected occurs. Taking unnecessaryrisks is not a smart business move.

Yet businesses regularly take unwarranted legal risks when entering intoagreements without properly documenting them in writing. The “in writing” part every business owner seems to know—an agreementshould be in writing. The problem arises, however, with what is putdown in writing. All too often the terms of the agreement are not reflected in the written word on the agreement. I meet with businessowners all too often who first show me a so-called written agreementand then quickly explain how several meaningful provisions were eitherleft out of the document or were written down incorrectly.

Why the confusion between what we mean and what we say? Part of the problem is that language is subject to interpretation. I have litigatedmany business disputes that turn on the meaning of language in a document—even lawyers and judges struggle with drafting, understanding, and interpreting “clear” language.

But the bigger problem affecting business owners is lack of attention.Businesses just don’t have time (or at least they think they don’t) to sitdown and craft a carefully worded agreement. In the rush to seal a deal,parties often forget to record the finer points, and sometimes even themost important points and provisions, of theiragreement. And agreement terms are fluid during negotiation, so a contract drafted yesterday may not reflect the agreement today.Yet, sometimes, it is yesterday’s draft agreementthat is signed without adding in the new orchanged provisions.

The best advice for anyone entering into a newbusiness arrangement is to take the time (all thetime) needed to draft a proper agreement. The agreement should reflect all the major termsof the transaction and as many of the minorterms as you can address. And the languageshould be clear and to the point.

For example, if the parties envision one side paying the other every other week then theagreement should say “payment shall be madeevery other week,” not “payment to be maderegularly.” And the term of the agreement shouldbe clearly spelled out: “this agreement shall takeeffect on January 1, 2011 and shall expire onJune 1, 2011.” In fact, the best agreements areeasy, simple, and straight forward.

Unfortunately, it takes time to make language simple and it takes time tomake a written agreement reflect the intent of the parties entering into it.But the penalty for not taking the proper amount of time to draft anagreement can be a huge loss of business and litigation costs, includinglawyers’ fees. Poorly drafted agreements, and especially oral agreements,result in full employment for lawyers. It’s somewhat ironic that somebusinesses are reluctant to pay a relatively small amount to have a lawyerprepare an agreement, yet subject themselves to much higher fees, andfor a much longer period of time, if a business is caught in a lawsuit dueto a poorly drafted (or never drafted) agreement. That is the risk everybusiness runs in entering into a business transaction without the properwritten agreement in place.

Taking the proper time and seeking the proper advice in preparing awritten agreement is a businesses’ “insurance policy” to avoid the hugecosts of litigation.

Keith Davidson is a partner at Albertson & Davidson,LLP. He can be reached at (951) 686-5296 or by email at [email protected].

It is always advisable to consult with qualified legal counsel about your own particular situation, in that these matters can vary substantially in degree and nature.

LEGAL OPINIONSBusiness Agreements:Say What You Mean and Mean What You Say.by Keith Davidson

D

Join us for our newBusiness Success Series

Wednesday,April 13th, 11:30AM-1PM“Using Benefits to Attract and Retain Great Employees”

Wednesday,April 20th, 8AM-11AM “Labor Laws:What You Need to Know”

Wednesday, May 11th, 11:30AM-1PM“Retirement Planning for Business Owners”

$35 members / $65 non-members, includes lunchSave $5 with your Chamber Discount Card!

Contact the Chamber for more information(951) 737-3350


There is a place in the heart of Corona where youcan leave your troubles at the door, step insideand be transported by the aroma of espresso andhomemade croissants, to a taste bud “happyplace.” A place warmed not only by the bakeryovens in back, but by the friendly hands in frontwho lovingly prepare your coffee and who handmake your pastry from scratch. This place is called Circle City Coffee Roasters (CCCR).

More than just your average coffee place, CCCR isa mom and pop shop that is quickly and quietlymaking a name for itself, not only because of itswonderful coffee and fresh pastries, but for thepersonal attention it gives to every customer whowalks in the door. It is a recipe that has mademany other small businesses in Corona great, and,applied correctly, will hopefully make CCCR a permanent fixture in our community for years to come.

As one of the Chamber’s newest members, CCCR has been working hard since its opening lastSeptember to win the hearts and palettes of thecommunity it serves by setting itself apart from thegeneric, take-a-number, wait-in-line kind of placesyou see on every corner. It assumed the 6th Streetstore-front of longtime tenant the GingerbreadCottage Bakery and aimed to transform the space into a new business that offered fresh baked goodswith the added bonus of delicious coffee to go.Wanting to utilize the existing baking equipmenton site, owner Cameron Thomas originallyplanned to marry his own commercial coffeeexperience with the recipes and talents of a successful baker friend. When his friend wasforced to make an impromptu move out of thecountry, Cameron decided to step out in faith anddo the baking himself. “I wanted it to be primarilya coffee business, but customers were looking forbaked goods,” says Cameron. It was a simpleissue of supply and demand with a funny twist. He wanted to sell coffee, but customers demandedbaked goods, so Cameron acquiesced and made away to supply them with both. Although he haddabbled in baking at home and enjoyed it, doing it professionally was a new adventure. The ravereviews of customers for CCCR’s pastries andbaked goods, however, are reliable indicationsthat he was correct in taking this culinary leap.They bake all of their products in-house fromscratch and sell croissants, danishes, puff pastries,cupcakes and more. Cameron’s friend and partnerDominic Genduso is the resident expert on making the newest additions to their pastry menu,cheesecakes. His creations are as beautiful as they

are delicious. In addition, in an effort to satisfy all of their Gingerbread Cottage Bakery returningcustomers, Cameron uses the bakery’s recipe fortheir famous apple burritos and makes them daily.

The other side of the business, further fromCameron’s stomach and closer to his heart, is thecoffee he sells. In addition to offering the usualvariety of hot, cold and blended coffee drinks, the actual coffee imported by CCCR is somethingthat both everyday consumers as well as seasonedcoffee connoisseurs can appreciate. All of theircoffee beverages are created using a 5-originblend of espresso. That’s a fancy way of saying thatevery beverage you drink at CCCR contains coffeefrom each of the world’s five coffee growers.Offering this high quality of coffee alone sets themapart from their competitors, but if that’s notenough, their prices are great too.

While the coffee is undeniably delicious, the thingthat makes CCCR the most special are the menwho run it. Cameron and his partner Dominic arequick to exchange the term “owner” with the term“steward.” “We believe that God is the ‘owner’ of this business,” explains Cameron. “We are the‘stewards’ entrusted to run it.” This faith-basedapproach to business goes much further than abusiness philosophy for Cameron, whose ultimategoal with CCCR is to make a difference in theworld. He sees the business as an avenue towardhelping people in the most impoverished countries which produce coffee, something that is important to him. In the future, Cameron wouldlike to partner with a coffee farm and create adirect trade relationship with them instead ofgoing through traditional coffee brokers.

Circle CityCoffee Roastersby Ariana Kimes

NEW IN TOWN

Creating this partnership with them would not onlybe mutually beneficial, but would open the doorsfor Cameron to fulfill a bigger calling he feels inhis life – to pour into those who work the humblest jobs in the coffee industry and “givethem the human dignity to be able to supportthemselves.” It is a need that Cameron has seenfirsthand on mission trips through CrossroadsChristian Church in Corona, and one he wouldlike to meet both personally and professionally.

Circle City Coffee Roasters may be a fledgling business in our community, but it has a verymature and philanthropic heart behind it, and it is committed to making the world a better place,one gourmet cup of coffee and pastry at a time.

Circle City Coffee Roasters is open Monday-Friday,6am to 5pm. Starting this month they will beginoffering FREE Wi-Fi for dine-in customers.In addition to coffee and pastries they are nowproudly offering fresh deli selections featuringBoar’s Head meat products. Try them out forlunch one day. Office orders can easily be phonedin or faxed. For more information please contactthem at (951) 520-0083 or visit them atwww.circlecityroasters.com and on Facebook.

Above: Owners Cameron Thomas and DominicGenduso enjoy a cappuchino and Nutella Puff.(Top) Every guest is served with enthusiasm.

Free Pastry with purchase of a latte.

The MarketplaceThe

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The Marketplace is your place to connect with other Corona Valley Customers andBusinesses.Visit here each month to find special offers, too!

96-YEAR MEMBERClayson, Mann, Yaeger & Hansen

64-YEAR MEMBERJoor Brothers Welding

63-YEAR MEMBER3 M Company – Corona

34-YEAR MEMBERStater Bros. Markets #62 - Border

33-YEAR MEMBERWerner Corporation

31-YEAR MEMBERMike Raahauge Shooting Enterprises

30-YEAR MEMBERVia-Ery Park N’Eat IndustrialCatering

29-YEAR MEMBERCorona Rose Flowers & Gifts

28-YEAR MEMBERAwards & Specialties

27-YEAR MEMBERStater Bros. Markets #103

- Magnolia

26-YEAR MEMBERCrown Pointe Retirement and

Assisted Living

24-YEAR MEMBERSCorona Host Lions ClubKiwanis Club of Corona

23-YEAR MEMBERSCorona Cinco De Mayo CommitteeWoman’s Improvement Club

22-YEAR MEMBERSBairco Saw WorksCongregation Beth ShalomCorona United Methodist Church

19-YEAR MEMBERDental Associates of Corona

16-YEAR MEMBERInland Audio Visual

11-15 YEAR MEMBERSBeverly J. Bloch, Attorney at LawSafety Pro, Inc.

14-YEAR MEMBERMc Donald’s #11642 – Mc Kinley

6-10 YEAR MEMBERSAmerican Cancer SocietyD R HortonGeoffrey Hopper and

Associates, Inc.Hyde & Hyde, Inc.Mayflower / VIP Transport, Inc.Morey’s Collision Repair, Inc.Office Depot #2324, El CaminoRodrigo's Mexican GrillStater Bros. Markets #170

– Eagle GlenStater Bros. Markets #171

– Hidden ValleyTown & Country EscrowUS Bank – Ontario Ave.

(inside Albertson’s)

1-5 YEAR MEMBERSAREA Appraisal Management

Co., Inc.Audio Video SpecialistsB R C Networking and EducationCALTROP CorporationCASA for Riverside County, Inc.Corona Antique GalleryCorona-Norco Interfaith

AssociationCJ Suppression, Inc.Corona Police Community

Partnership (CPCP)Golden China RestaurantHome Instead Senior CareInland Communications Inc.InsperityJuvenile Diabetes

Research FoundationMantra Indian Cuisine & BanquetMassage EnvyNatural Balance Pet Foods, Inc.Rejuvenate Chiropractic SpaServiceMaster Total RestorationThe Promenade Shops at

Dos LagosTown and Country Day SchoolVista Cove Care Center at CoronaWestern Dermatology

Anniversary Recognition|

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Your Ad Here!Now your business can reach

thousands of readers a month for just $100! Call Casie at the Chamber

at (951) 737-3350 to learn more.



RestaurantYogurtland135 E. Ontario Ave.,#102Corona, CA 92879Karen Pak (951) 280-9929www.yogurt-land.com

New Chamber MembersAdvertising - InternetAdzZoo-NorcoPO Box 5194Norco, CA 92860Keri Abbott (951) 286-4535www.adzzoo.net/keria

Advertising / MarketingCoffee NewsPO Box 7893Norco, CA 92860Pamela Smith (951) 278-2707

Automobile – DetailingLynn's Service Group2000 Hamner Ave.Norco, CA 92860Stephen Lynn (951) 271-7210

BankUS Bank - McKinley410 N. McKinley St.Corona, CA 92879Todd Vonachen (951) 739-9695www.usbank.com

Beauty SalonDefinitions Salon & Spa2395 Hamner Ave., Ste. I & GNorco, CA 92860Shirley Benson-Rowland (951) 371-3410

Certified Public Accountant / Accounting / Bookkeeping / CPA

CJP Attorney Services7048 Viewpoint Ln.Anaheim, CA 92807Chris Parlapiano (714) 944-2725

Clubs / OrganizationsLORE Loyal Order of

Reenactment Enthusiaists14600 Baron Dr.Corona, CA 92880Tom Wilson (951) 372-1300www.discoverlore.org

Health / WellnessKangen Water - Wellness Solutions4816 Pedley Ave.Norco, CA 92860Susan Yasui (951) 738-1521www.susanswellnesssolutions

InsuranceDave DeLille, State Farm Insurance 804 W. 6th St.Corona, CA 92882Dave DeLille (951) 737-4242www.davedelille.com

World Financial Group14274 Pipeline Ave.Chino, CA 91710Charles Rogers (951) 264-9041www.worldfinancialgroup.com

Moving ServiceBeyond The BoxesSuzi Moret (951) 532-9222www.beyondtheboxes.com

OrthodontistOrtho Express6886 Indiana Ave.Riverside, CA 92506E. Jan Davidian (951) 682-6030www.orthoexpress.com

Earn $25 inChamber Dollarsand a FREE Ad inOur MagazineAre you doing business with a non-Chamber business? Do you have a friend who could benefit from Chamber membership? Of course you do!

The Greater Corona Valley Chamberis providing some motivation for youto refer potential members:

First, when your prospect joins theChamber, your name, company andphone number will be listed inBusiness Monthly.

Second, you’ll receive $25 credittowards up to half of any Chamberpurchase, such as your own membership fees and attendance atChamber events.

Finally, when you refer five applicants who become Chambermembers, you’ll receive a FREE one-eighth page color ad in BusinessMonthly – a $480 value!

For a referral form and more information about the program,call the Chamber at (951) 737-3350.

Thank you to the following membersfor referring new members:

Eileen BlagaBBVA Compass(951) 372-2950

Dwight CromieAltek Media Group(951) 781-8624

Erik HassoldYourCoronaCPA.com(951) 340-2880

Dean SeifAllstar Collision, Inc.(951) 279-9161

April 2011

Above: Waste not, want not. January 24, 1964. An aerial photograph ofthe Exchange Lemon Products Plant. The plant was located at the corner ofJoy Street and the railroad tracks. The Exchange used lemons and other citrus

fruits that were not sold to markets to produce several by-products such aslemon oil, lemonade concentrate and pectin, which gives jelly its jiggle.Photographer: United Aerial Survey.

Above: Norco Elementary School. January 1925. Photo of the first class of the new Norco Elementary School. The building today is the Norco Community Center. Photographer: Peter Clark (grandson of Norcofounder Rex Clark)

28 Read Business Monthly online at www.MyChamber.org

Corona Valley

ArchiveCorona Valley business is rich with history. We share a heritage of success founded by visionary pioneers of the past. We hope you’ll enjoy this look back – and look forward to a future of unlimited possibilities.

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Calendar of EventsEvents listed are open to the public. Call contact person before the eventto verify time and place. Some events are free, while others are not.For a complete listing of community events, call the Chamber at (951) 737-3350, or go to www.MyChamber.org for the latest updates.

April 2 6PM–12AMTHE FOUNDATION’S “AN EVENING TO REMEMBER”Location: TAPS Fish House & Brewery, 2780 Cabot Dr.Contact: Stephanie Goldowski (951) 270-0536 Cost: Contact for pricing

April 7, 14, 21, 28 11:30AM–1PMCHAMBER NETWORKING $OLUTIONSLocation: Miguel’s Sonora Style & Cantina,

1920 Frontage Rd.Contact: Greater Corona Valley Chamber

(951) 737-3350Cost: $15 with RSVP; $20 at door

April 13 11:30AM-1PMBUSINESS SUCCESS SERIES: USING BENEFITS TOATTRACT AND RETAIN GREAT EMPLOYEESSpeaker: Todd ClarkeLocation: Greater Corona Valley Chamber, 904 E. 6th St.Contact: Greater Corona Valley Chamber (951)737-3350

April 16 10AM–2PM 19TH ANNUAL "CORONA-NORCO DAY OF THE CHILD" Location: City Park, Corona Contact: Judy Flynn at [email protected] Cost: Free to attend; email for booth pricing

April 16 5–10PM A SENIOR SALUTE GALA - "FOXY!" Location: Historic Fox Theater,

3801 Mission Inn Ave.,RiversideContact: Judith Vails at (951) 525-4137Cost: $25-$125

April 20 8AM–11AMLABOR LAWS: WHAT YOU NEED TO KNOWSpeaker: Geoffrey Hopper, Esq.Location: Greater Corona Valley Chamber, 904 E. 6th St.Contact: Greater Corona Valley Chamber (951)737-3350Cost: $35 members / $65 non-membersSave $5 with your Chamber Discount Card!

April 21 10AM–3PM I-15 ECONOMIC FORECASTLocation: Eagle Glen Golf Club, 1800 Eagle Glen Pkwy.Contact: Greater Corona Valley Chamber (951)737-3350 Cost: $50 members / $75 non-members, $550 table of10 members, $750 table of 10 non-membersSave $5 with your Chamber Discount Card!

April 28 6:30AMGOOD MORNING CORONA VALLEYSponsor: Habitat for HumanityLocation: Eagle Glen Golf Club, 1800 Eagle Glen Pkwy.Contact: Greater Corona Valley Chamber

(951) 737-3350Cost: $15 members paid 1 week priorm $20 members

at the door / $30 non-members

April 30 7:30AM–12PM2011 ARTHRITIS WALK Location: The Promenade Shops at Dos Lagos,

2780 Cabot Dr.Contact: Monica Caraballo (951) 320-1540 Cost: Free to walk; incentives for fundraisers

May 5 5–7PMMEGA MIXERLocation: Alvarez Lincoln / Mercury / Jaguar,

8051 Auto Dr., RiversideContact: Greater Corona Valley Chamber (951)737-3350Cost: Free to attend; $100 for booth

May 11 11:30AM-1PMBUSINESS SUCCESS SERIES: RETIREMENT PLANNINGFOR BUSINESS OWNERSSpeaker: Jerry Rubin, ChSC, MetLifeLocation: Greater Corona Valley Chamber, 904 E.6th St.Contact: Greater Corona Valley Chamber (951)737-3350

May 14 5–10PM CORONA ROTARY LOBSTERFEST Location: Fender Museum,

365 N. Main St.Contact: Glen Fletcher at

[email protected] Cost: $75; email for Big Tail table

and sponsorships

Upcoming Events

Call the Chamber for details (951) 737-3350

MAY 26TH

MAY 30th

JULY 22ND

NOV 7TH

GOOD MORNING CORONA VALLEYSALUTE TO THE MILITARY

MEMORIAL DAY CELEBRATION

THE RACE TO MONTE CARLO

GREATER CORONA VALLEY GOLF CLASSIC

904 East Sixth Street

Corona, CA 92879

www.MyChamber.org

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business monthly magazine - april 2011

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