Business? It is all about people !

From Organizations to Living Organisms.How Becoming a Social, Living Organism will help you Do your Business better.

Stefano POGLIANIExecutive Collaboration ConsultantIBM Collaboration Solutions

@stefanopog

http://tech.poglianis.net

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In the middle of a big evolutionht

tp://

adve

dups

yfal

l09.

wik

ispa

ces.

com

/Sus

an_J

ones

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The Information Age was about

Transactions

WorkflowDocuments

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Information was the « good »

Centralizedproduction units

(databases, applications,groupware)

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In this Document-centric world....

...Emailwas the

conveyor belt

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Enter the Conceptual Age

High degree of Culture.

Openess.A

Flat World

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Globalisation

decentralizedproduction units

requirespecialisation

(more interactions)

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The big impact of Internet and Web2.0

MySpace

LinkedIn

Facebook

Twitter

Google+

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Mobility and Connectivity

fromProximity

toAffinity

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Welcome to the Conceptual Age

... the Age of Relations !

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Relations develop Socialization

relations : the new «good»

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What people do when they socialize ?

Share

Talk

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Your « old » competitive advantage is not safe

knowledgeis no more only in your

documents

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Since the reality of today is that....

Anybody*

can knowwhat

you know* including your Customers and Competitors

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But you are not lost...

noteverybody

has the relationships*

you have* Colleagues, Partners, Customers

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... because Nobody Knows...

better than you how to please

your customers!

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The challenge in the Conceptual Age

cultivate your unique

relations

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Because in the Conceptual Age

the

added value is in your

relationships

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Being Social is like being a live organism

livingorganisms

developdynamic and

organic touches

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Organisms vs. Microbes

sharingis what

differentiates complex

organisms

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Organic Touches make a big difference

information from others

is richerthan the one we

can discover ourselves

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How to Develop Organic Touches ?

TrustDiversity

Competence

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In the Conceptual Age

Sharing is more important

than possessing

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The opposite of NETworking

isNOT-working

In the Conceptual Age

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Welcome

into aPeople-Centric

world

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Welcome

into aCustomerCentricbusiness

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People-centric + Customer-centric = ?

Welcome into the age of Social Business

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In the Conceptual Age

Being Social

is not an option

Not anymore, at least !

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A Social Business is all about PEOPLE

EmployeesPartnersCustomers

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...and People

are arichness (not justresources)

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It is about developing a new way of doing business!

SIMPLY put your

customerat the center

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A Customer-Centric way!

allow your customer

to help facilitate the change

of your business

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You Can't imagine...

how thisis going to

help you

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Because your Customer

is the better source for your innovation

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Because your customer is key

for creating better products

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How to measure the ROI ?

Digital synapsis aremeasurable

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How to infer the potential?

Trendsfor digital

synapsiscan be

interpreted

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Benefits of Being a Social Business

discoverthe

sentiment around your

products

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Benefits of Being a Social Business

discoverand nurture

influencers

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Co-create with your customer

Do what your customer needs

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Some Considerations

The only road that

will not take you there,

is the road not

taken

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A Social Business is Transparent

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A Social Business is Engaged

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A Social Business is Nimble

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A Social Business is based on Trust

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Social Media or Social Business ?

It is notJUST

aboutpromoting

yourself

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A Social Business does not only talk

we havetwo ears

and only one mouth

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A Social Business is Open

be Genuine and do not

manipulate(you are on the

same boat)

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Being Social is not an additional task

It is embedded

in the DNA.It is not a

temporary painting

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Benefits are Huge. Risks are manageable !

Lead by example.

Drive the Transformation

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Free-up your silos

Do youstill need your traditionaldocument centric applications?

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You probably need « Social Processes »

embedding Social in the current business processes

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In the Conceptual Age....

Being Social is not the

goal of your business

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A Transformation is required

Butdoing

businessas a

Social entity...

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Get Social ! Do Business !

may be the best wayto do Business !

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Thank You !

stefano.pogliani@fr.ibm.com http://tech.poglianis.net @stefanopog