business design
TRANSCRIPT
BUSINESS DESIGN201.736.7133 /// [email protected]
Unieuro’s UnicoConsumer ElectronicsRetail Service & Branding
TM’s MediaCucineDomestic KitchensProduct + Service Design
Barilla Chalta PastaFood Retail ServiceNew Market Strategy
FarmfulHorticulture Info RetailBusiness System Modeling
INDEX
HARDIK J. AMIN
www.hardikjamin.com
Text 2 Shape3D PrintingNeighborhood Manufacturing
Live GridSolar EnergyService Innovation
OOGAUrban FarmingSustainable Change
INDEX www.hardikjamin.com
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CHALTA PASTAAs the name suggests, the service means ‘moving pasta’ - glocal solution to reach out efficiently and culturally by superimposing Barilla as an Italian food brand onto the diverse Indian market. CONTEXT PANAROMA
TEAM - ANNA I FRANCESCO I Hardik I NOOR
How might we better integrate Italian food brandBarilla into the complex Indian Food market?
INDEX www.hardikjamin.com
TR
EN
DS
/ C
ULT
UR
E
As the name suggests, the service means ‘moving pasta’ - glocal solution to reach out efficiently and culturally by superimposing Barilla as an Italian food brand onto the diverse Indian market. CONTEXT PANAROMA
TEAM - ANNA I FRANCESCO I Hardik I NOOR
How might we better integrate Italian food brandBarilla into the complex Indian Food market?
INDEX www.hardikjamin.com
CHALTA PASTAAs the name suggests, the service means ‘moving pasta’ - glocal solution to reach out efficiently and culturally by superimposing Barilla as an Italian food brand onto the diverse Indian market.
TEAM - ANNA I FRANCESCO I Hardik I NOOR
ROAD MAP
TOUCH POINT SERVICE SYSTEM
TOUCH POINT PRICING SYSTEM
How might we better integrate Italian food brandBarilla into the complex Indian Food market?
INDEX www.hardikjamin.com
CHALTA PASTAAs the name suggests, the service means ‘moving pasta’ - glocal solution to reach out efficiently and culturally by superimposing Barilla as an Italian food brand onto the diverse Indian market.
TEAM - ANNA I FRANCESCO I Hardik I NOOR
TOUCH POINT STRATEGY
CITY MAPservice providing touch points
\\\\\\\\\\\\\\\\\\\\
TYPE 1-------------------------‘CENTRAL’ Mobiles-------------------------TOUCH POINT - A
TYPE 2-------------------------‘FLEXIBLE’ Mobiles-------------------------TOUCH POINT - B
serv
ice
touc
h p
oin
t exp
eri
en
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TOU
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PO
INT
- A
BARILLA dry pasta Chalta Pasta: mobile italian food service
LOCATIONAHMEDABAD, INDIA.
TOUCH POINT__ABLUE [ref. City Map]
TOUCH POINT__BRED [ref. City Map]
TOUCH POINT__CSUPERMARKET SHELF
TYPE 2-------------------------‘TAKE AWAY’ -------------------------custom packageA__no: 25, B__no: 75-------------------------Touch points - A&B
TYPE 1-------------------------‘EAT THERE’ -------------------------custom packs,no:100-------------------------Touch points - A
TYPE 1 & 2-------------------------‘@HOME’ -------------------------custom packageno: shelf size-------------------------Touch points - C
How might we better integrate Italian food brandBarilla into the complex Indian Food market?
INDEX www.hardikjamin.com
As the name suggests, the service means ‘moving pasta’ - glocal solution to reach out efficiently and culturally by superimposing Barilla as an Italian food brand onto the diverse Indian market.
TEAM - ANNA I FRANCESCO I Hardik I NOOR
TOUCH POINT STRATEGY
CITY MAPservice providing touch points
\\\\\\\\\\\\\\\\\\\\
TYPE 1-------------------------‘CENTRAL’ Mobiles-------------------------TOUCH POINT - A
TYPE 2-------------------------‘FLEXIBLE’ Mobiles-------------------------TOUCH POINT - B
serv
ice
touc
h p
oin
t exp
eri
en
ceTO
UC
H P
OIN
T -
A
BARILLA dry pastaChalta Pasta: mobile italian food service
LOCATIONAHMEDABAD, INDIA.
TOUCH POINT__ABLUE [ref. City Map]
TOUCH POINT__BRED [ref. City Map]
TOUCH POINT__CSUPERMARKET SHELF
TYPE 2-------------------------‘TAKE AWAY’ -------------------------custom packageA__no: 25, B__no: 75-------------------------Touch points - A&B
TYPE 1-------------------------‘EAT THERE’ -------------------------custom packs,no:100-------------------------Touch points - A
TYPE 1 & 2-------------------------‘@HOME’ -------------------------custom packageno: shelf size-------------------------Touch points - C
How might we better integrate Italian food brandBarilla into the complex Indian Food market?
MACRO BUSINESS SYSTEM ANALYSIS SERVICE SYSTEM INTERVENTION SERVICE-PRODUCT PRICING SYSTEM
CHALTA PASTAAs the name suggests, the service means ‘moving pasta’ - glocal solution to reach out efficiently and culturally by superimposing Barilla as an Italian food brand onto the diverse Indian market. TOUCH POINT SYSTEM
How might we insert western products throughservice innovation into the Indian Food market?
INDEX www.hardikjamin.comTEAM - ANNA I FRANCESCO I Hardik I NOOR
INDEX www.hardikjamin.com
MEDIA CUCINEA product + service system project, aimed at domestic users providing ‘personal assistantance‘ organising hectic lifestyles by integrating touch projection with unused kitchen surfaces.
TEAM - CARLA I Hardik I NAM I TAYLOR
calculated potential area qualitatively and quantitatively
OPPORTUNITY MAP
SYNTHESISACTIIVTY MAP
ACTIVITIES
PROBLEMS
Monitoring kidswhile cooking
Group Cooking / Gatherings- Organization
Lack of power sources for all tools being used at once
Products used not intended for the space- laptop, phones, TV etc.
Various activitiesmake a clutteredenvironments- cables, books,toys in the way
Assistance incooking
EntertainingKids whilecookingSAFETY
Eating Area /
EntertainmentArea /
Relaxation Space
Preaparation &Cooking/
Eating Area/Relaxation Space
Social Hub WithFriends/
Working area-laptop, cellphone/
Cooking parties
Potentiallydisastrous
situations- (e.g.using a laptopnear running
water, kids toyson the floor
Preparation &Cooking /
Playing /kids /
Work area
Make-shiftsolutions usedto create abetter workingenvironment-books stacked to hold items.
Preparation &Cooking /Eating Area /Working space /Entertainment area /Relaxation space
whatif ?the kitchen could alterits layout, so that users could create a more efficient use of space for consumer oriented activities?
the kitchen is a highly interactive space to encourage people to cook better foor?
the kitchen is a place to connect family and friends in an experiential and meaningful way, to build healthier relationships?
How might we understand domestic user lifestyles to imagine new services for kitchen environments?
INDEX www.hardikjamin.com
MEDIA CUCINEA product + service system project, aimed at domestic users providing ‘personal assistantance‘ organising hectic lifestyles by integrating touch projection with unused kitchen surfaces.
TEAM - CARLA I Hardik I NAM I TAYLOR
USABILITY TESTING
PRIMARY USABILITY SECONDARY USABILITY TERTIARY USABILITY PRODUCT ANALYSIS
qualitative: activity of usability
quantitative: amount of usabilityCOOKING / PREPARING / CLEANINGprimary activity for the product and primary user is female user.
PLAYING / EDUCATINGsecondary activity around the product and next to female users comes kids.
WORKING / MULTITASKINGemergent activity for the product for multitasking with different media.
SOCIAL GATHERINGStertiary emergent activity around the product with temporary users.
How might we understand domestic user lifestyles to imagine new services for kitchen environments?
INDEX www.hardikjamin.com
MEDIA CUCINEA product + service system project, aimed at domestic users providing ‘personal assistantance‘ organising hectic lifestyles by integrating touch projection with unused kitchen surfaces.
TEAM - CARLA I Hardik I NAM I TAYLOR
PRODUCT-SERVICE
MEDIA COOKINGpersonal chef
MEDIA ASSISTANTsocially active service
MEDIA MULTITASKINGpersonal assistant
MEDIA PLAYINGpersonal playmate
How might we understand domestic user lifestyles to imagine new services for kitchen environments?
OOGASOCIAL IMPACT
The service aims to grow fruits and vegetables by applying a ‘zero km.’ strategy to localize fresh production and consumption linking unemployed farmers to underutilized urban spaces.
INDEXTEAM - Anna I Bird I Hardik I Smriti www.hardikjamin.com
Connect here to OOGA pitch http://vimeo.com/28158807
grow near.get near
Under utilised open spaces Migration
RURAL URBAN
No Job
Gap for Vegetable
Farmer
Demand
Supply
82.7%
Junk diet
students
Neighborhood retail
Shop
5 $
Healthy dietEmployment
Optimum Supplyof fresh food
students
Promotion ofOrganic Supply
Shop
2 $
Self-entrepreneur
Green organic city
How might we capitalize on rural to urban migration considering sustainable change?
OOGAThe service aims to grow fruits and vegetables by applying a ‘zero km.’ strategy to localize fresh production and consumption linking unemployed farmers to underutilized urban spaces.
How might we capitalize on rural to urban migration considering sustainable change?
INDEXTEAM - Anna I Bird I Hardik I Smriti www.hardikjamin.com
VALUE PROPOSITION
ICARagriculture agency
Farmer University
Shop
. Salary
. Subsidized rates of seeds and
fertilizers
. Increased profitability from
self business
. Inhouse production of college
canteen demand
. Green University Promotion
.Cost saving in food investment
. Market extension
. Promotion
. R&D
OOGA
. Subscription fee from farmer
. Annual service salary from
college
. Branding kit profit
. Commission from Nokia
(market extension)
. Commission from agri agency
. Promotion and market opportunity
. Market extension
. Increased branding
. Increase in types and no. of users
. Reduced prices of FFV produce
. Information access
. Branding (affiliation with ooga
& university)
100%
Plan A Plan B
$
Farmer : EmployeeUniversity : Required land + Agri. Investment
25%
75%OogaFarmer
University
Retailers
Farmer : EnterpreneurUniversity : Proposed land - Agri Investment
$
OOGAThe service aims to grow fruits and vegetables by applying a ‘zero km.’ strategy to localize fresh production and consumption linking unemployed farmers to underutilized urban spaces.
INDEXTEAM - Anna I Bird I Hardik I Smriti www.hardikjamin.com
ACTORS
SkillsExperienceKnow-How
Land Training/Agri- Facilities ConsultingConnecting
Coordinating
How might we capitalize on rural to urban migration considering sustainable change?
Farmer OOGAHorticultural
Agency [ICAR]University
Farmer Skills Collaboration Ooga-man
Ooga Agrikit University Land Agri Agency Training
OOGAThe service aims to grow fruits and vegetables by applying a ‘zero km.’ strategy to localize fresh production and consumption linking unemployed farmers to underutilized urban spaces.
INDEXTEAM - Anna I Bird I Hardik I Smriti www.hardikjamin.com
FINANCIAL MODEL
Plan A
10%ooga
90%farmer
15%ooga
from University from University from Farmers
Plan B
85%farmer
OogaFarmer
Student & Retailers$
20%
How might we capitalize on rural to urban migration considering sustainable change?
25% of harvest received under the agreement of Plan B
OOGA University
1st Year
ICAR
90% 10%
100%
FarmerRetailer
Shop
2nd Year
Farmer OOGA UniversityRetailer
Shop
1st Year
ICAR
85%
80% 20%
15%90%9 10%1
00%00%0075%
25%
INDEX www.hardikjamin.com
UNICOThe name literally means ‘unique’ in Italian. The service offers three plans based on product perceptions v/s user types by ‘unique’ RFID tags for Unieuro post-purchase brand connection. CUSTOMER JOURNEY
IN-
STO
RE
PR
OD
UC
T A
SS
OR
TME
NT
TEAM - FRANCESCO I GEORGIA I GIOVANNI I Hardik I JON
How might we develop retail services around product lifecycle to increase brand’s value offering?
SERVICE PLANS
pri
mar
y
CARE
INDEX www.hardikjamin.com
SERVICE IMAGE
UNICOThe name literally means ‘unique’ in Italian. The service offers three plans based on product perceptions v/s user types by ‘unique’ RFID tags for Unieuro post-purchase brand connection.
TEAM - FRANCESCO I GEORGIA I GIOVANNI I Hardik I JON
How might we develop retail services around product lifecycle to increase brand’s value offering?
seco
nd
ary
INDEX www.hardikjamin.com
STORY BOARD
UNICOThe name literally means ‘unique’ in Italian. The service offers three plans based on product perceptions v/s user types by ‘unique’ RFID tags for Unieuro post-purchase brand connection.
TEAM - FRANCESCO I GEORGIA I GIOVANNI I Hardik I JON
I am a student working on my final submission
O Lord, SAVE ME !LET ME go to, Unieuro
How might we develop retail services around product lifecycle to increase brand’s value offering?
INDEX www.hardikjamin.com
STORY BOARDThe name literally means ‘unique’ in Italian. The service offers three plans based on product perceptions v/s user types by ‘unique’ RFID tags for Unieuro post-purchase brand connection.’
TEAM - FRANCESCO I GEORGIA I GIOVANNI I Hardik I JON
I am a student working on my final submission
O Lord, SAVE ME !LET ME go to, Unieuro
How might we develop retail services around product lifecycle to increase brand’s value offering?
LIVE GRIDThe service aims to integrate existing resources and patterns to distribute solar power using leased rooftops of residentials and government buildings to provide clean, renewable energy.
INDEXTEAM - Hardik I Smriti www.hardikjamin.com
INSIGHTS
How might we regulate energy consumption byproposing a new business around it?
LIVE GRIDThe service aims to integrate existing resources and patterns to distribute solar power using leased rooftops of residentials and government buildings to provide clean, renewable energy.
INDEXTEAM - Hardik I Smriti www.hardikjamin.com
KEY RESOURCES
How might we regulate energy consumption byproposing a new business around it?
LIVE GRIDThe service aims to integrate existing resources and patterns to distribute solar power using leased rooftops of residentials and government buildings to provide clean, renewable energy.
INDEXTEAM - Hardik I Smriti www.hardikjamin.com
USER SCENARIO
How might we regulate energy consumption byproposing a new business around it?
LIVE GRIDThe service aims to integrate existing resources and patterns to distribute solar power using leased rooftops of residentials and government buildings to provide clean, renewable energy.
INDEXTEAM - Hardik I Smriti www.hardikjamin.com
BUSINESS PLANNING
How might we regulate energy consumption byproposing a new business around it?
INDEX www.hardikjamin.com
FARMFULThe information portal is a key service mechanism enabling distributed farmers to connect directly to distributed users involving stakeholders to democratize selling & reducing waste.
TEAM - Hardik I SANTOSH I Smriti
TOUCH POINT MATRIX
www.hardikjamin.com
TOUCH POINT MATRIX
How might we increase distributed stakeholder transparency through information platforms?
INDEX www.hardikjamin.com
FARMFULThe information portal is a key service mechanism enabling distributed farmers to connect directly to distributed users involving stakeholders to democratize selling & reducing waste.
TEAM - Hardik I SANTOSH I Smriti
BUSINESS MODEL
How might we increase distributed stakeholder transparency through information platforms?
Customer Relationship
Channels
Customer Segment
Automated ServicesPersonal ServicesCommunity ServicesCo-creationCorporate Relation -ships
e-CommerceWeb-TVWord of mouthMediaEvents and exhibitions
1.BUYERSHouseholdsCatering ServicesRestaurantsInstitutesHotelsProcess industries
2.PRODUCERSFarmers
3.DISTRIBUTORSNeighborhood RetailersWholesalers
Key Partners Activities
Resources
Value Propositions
1.PRIMARYNOKIA Life Tools/UNIPHORE/RML Services
2.SECONDARYWarehouse facilitatorsMicro- finance companyNGO’s
3.TERTIARYMediaAgriculture expertsAgro-Research Institutes
Services PromotionInformation ManagementIT System DevelopmentResources NetworkingStrategic AlliancesAgriculture Awareness
ICT Platform
Logistics
Warehouses
Human resourcesCapital
Brand and PatentAg -riculture Awareness
Farmer :Freedom to choose convinient and profitable market
Consumer :Increased Profit Margins
Retailer :Increased variety of choices and prices
Social :New job opportunities
Reduced Wastage
Health Awareness
Local Money circulation
Cost Structure Revenue Stream
1.Economy of scale2.Low price value proposition
Direct Sales of FFV produceValue Added Service ChargesSubscription Charges (e.g. freemium and corporate)Newsletter subscriptionAdvertisements and Promotions
INDEX www.hardikjamin.com
FARMFULThe information portal is a key service mechanism enabling distributed farmers to connect directly to distributed users involving stakeholders to democratize selling & reducing waste.
TEAM - Hardik I SANTOSH I Smriti
SYSTEM MAP
FARMFUL SERVICE SYSTEM MAP
-information flow
-cash flow
-product flow
-stakeholder position
-touchpoints
How might we increase distributed stakeholder transparency through information platforms?
3. USE
Neighborhood digital services Design-Material trend
Digital Manufacturing Process
1. SHAPE2. MAKE
TEXT TO SHAPEGENERATIVE RESEARCH
A neighborhood micro factory strategy enabling distributed manufacturing of designs in response to the trend of object personalization aided by 3D design co-creation & 3D Printing.
INDEX www.hardikjamin.comHARDIK J. AMIN
Additive Manufacturing of Human Aided Design asNeighborhood Enterprises
EVALUATIVE RESEARCH
Centralized Business
ON-DEMAND PRODUCTIONreducing expenditures
reducing intermediary steps
Design PrintPersonal Variation
UNIQUEProduct
COMPANY MarketLocation
UserResearch
DesignMass
ProductionStorage
Inventory
Distribution Retail USER
expenditure cloud
Distributed Business
DIRECT REACH MAKES IT AFFORDABLE
removes storage-inventory
DesignCOMPANYLOCAL
CENTER USER
shrinking of expenditure cloud
MORE PROFIT MARGINDesign mass-customization using 3d printing in 1.5 hours.
TEXT TO SHAPEA neighborhood micro factory strategy enabling distributed manufacturing of designs in response to the trend of object personalization aided by 3D design co-creation & 3D Printing.
INDEX www.hardikjamin.comHARDIK J. AMIN
Additive Manufacturing of Human Aided Design asNeighborhood Enterprises
TEXT TO SHAPEA neighborhood micro factory strategy enabling distributed manufacturing of designs in response to the trend of object personalization aided by 3D design co-creation & 3D Printing.
INDEX www.hardikjamin.comHARDIK J. AMIN
EXPERIENCE PROTOTYPE
A lifestyle of Shape-Making as emergent in reference to past that evolved as Text-walking.
THIS IMAGE CONNECTS TO VIMEOhttp://vimeo.com/31378411
SELECT
1
CUSTOMIZE
2
3
MAKE IT !
3D PRINTERby Stratasys
READY TO USE OBJECTS!
Additive Manufacturing of Human Aided Design asNeighborhood Enterprises
BUSINESS DESIGNDevise offerings that inspire organizations and excite customers, by creating new market avenues for sustainable growth by combining design thinking and corporate strategy methods. THINKING TOOLS
INDEX www.hardikjamin.comHARDIK J. AMIN
DISCOVER STRATEGIZE INNOVATE
Mind Map
Social Impact
Usability Testing
Customer Journey
Context Panaroma
Touch Point Matrix
Generative Research
Road Map
Story Board
System Map
Financial Model
Product-Service
Rough Prototype
Experience Prototype
Actors
Service Image
Business Model
Opportunity Map
Value Proposition
Evaluative Research
Touch Point Strategy
For creative business innovation, some of the methods used to craft strategies!