design business bootcamp
Post on 21-Oct-2014
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![Page 1: Design Business Bootcamp](https://reader031.vdocuments.site/reader031/viewer/2022020217/54469720afaf9f5d178b46c8/html5/thumbnails/1.jpg)
Design Business Bootcamp
daniel schutzsmith
![Page 2: Design Business Bootcamp](https://reader031.vdocuments.site/reader031/viewer/2022020217/54469720afaf9f5d178b46c8/html5/thumbnails/2.jpg)
Presentation Slides & Worksheets:
http://how.graphicdefine.org
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Who Am I?
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www.graphicdefine.org
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School of VISUAL ARTS
209 East 23 Street, New York, NY 10010-3994 Tel 212.XXX.XXXX Fax 212.XXX.XXXX www.schoolofvisualarts.edu
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Who Are You?
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Freelancer?
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Studio Owner?
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Manager?
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Student or Teacher?
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Other Design Professional?
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Our Problems
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I asked almost 700 designers
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in order of importance
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The Economy
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Paid Less to Do More
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Commodity
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Sales is Hard
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Marketing is Hard
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Unsure Future
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Starting a Studio
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Why Have a Business?
Starting a Studio
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Some Bad Reasons
Starting a Studio
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“I want to be a great designer”
Starting a Studio
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“I want to be famous”
Starting a Studio
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“I want to be free to
design my way”
Starting a Studio
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“I want to make more money”
Starting a Studio
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“I want to have more
security”
Starting a Studio
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The GOOD Reasons
Starting a Studio
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“I am needed”
Starting a Studio
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“I like people”
Starting a Studio
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“I am decisive”
Starting a Studio
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“I am cool (under pressure)”
Starting a Studio
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“I am aself starter”
Starting a Studio
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“I am well organized”
Starting a Studio
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“I understand business and business people”
Starting a Studio
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“I like to lead”
Starting a Studio
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“I want to sell”
Starting a Studio
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“I am willing to learn”
Starting a Studio
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WORKSHEET:Are You Ready?
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Why Now?
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Why Not!?
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MicrosoftSkypeGoogleAppleBarbarian Group
Recession Companies
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Startup Essentials
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1. Adequate Training/ Experience Work for as many other studios as you can!
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2. A Plan
A business plan can outline your future as a business.
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3. Startup Finances Have capital to start from, or a few clients “in the bag”.
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4. Professional Guidance Rely on professionals to help you make business decisions: lawyer, accountant, insurer.
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5. A place to work Home, co-working, digital wandering all work these days.
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“When we fail to plan,we plan to fail.”
Startup Essentials
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WORKSHEET:Business Plan
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What Is Your Mantra?
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A short, descriptive sentence that sums up what your company is all about.
What Is Your Mantra?
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“Can your secretary tell you what it is? If so, then you’re onto something meaningful and memorable. If not, then it sucks!” - Guy Kawasaki
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“Don’t be evil”- Google
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“Peace of mind”- Federal Express
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“Authentic Athletic Performance”- Nike
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What Is Your Mantra?
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Protect Your Ass
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Protect Your Assets!
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Sole Proprietorship•Unlimited liability•If you can’t work, there
is no income.•Clients like corporations.
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Partnership•Liability is split.•If one partner leaves,
the business dissolves.•Decisions must be
unanimous.
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Corporation•Liability is limited to the
corporation.•Can outlive an owner.•Tax benefits.•Can be transfered/sold.
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The Quality Triangle
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Scope
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Time
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Cost
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Sales = Fear
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Sales ≠ Fear
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What do Clients want?
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• Style
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• Style• Creativity
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• Style• Creativity• Experience
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• Style• Creativity• Experience• Attention to detail
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• Style• Creativity• Experience• Attention to detail• Speed
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• Style• Creativity• Experience• Attention to detail• Speed• Chemistry
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Who is an Ideal Client?
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• Good fit
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• Good fit• Few negotiations
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• Good fit• Few negotiations• Appreciate You
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• Good fit• Few negotiations• Appreciate You• Trust your opinion
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• Good fit• Few negotiations• Appreciate You• Trust your opinion• You enjoy them
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• Good fit• Few negotiations• Appreciate You• Trust your opinion• You enjoy them• Profitable
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Target Clients
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Define who your clients are first, and then go get’em.
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•list the industries you like
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•list the industries you like
•define ideal traits
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•list the industries you like
•define ideal traits•make a targeted list
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WORKSHEET:Client Wish List
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CourtingThe Client
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Set Expectations +
Define Objectives
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One Channel of Communication
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Keep Consistent Communication
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Be Honest
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Marketing Tools
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Leave Behinds
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Blog
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Give Away Your Secrets
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Blog
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Build a Web App
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Give Away Your Work
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Start a Conversation
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Make Friends With Journalists
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Write an Article
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Help a Reporter Out
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Use Press Releases
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Use Social Networking
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SocialNetwork Profiles
Implementing the Personality
![Page 124: Design Business Bootcamp](https://reader031.vdocuments.site/reader031/viewer/2022020217/54469720afaf9f5d178b46c8/html5/thumbnails/124.jpg)
Show the Personalities
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Start an E-zine
![Page 130: Design Business Bootcamp](https://reader031.vdocuments.site/reader031/viewer/2022020217/54469720afaf9f5d178b46c8/html5/thumbnails/130.jpg)
![Page 132: Design Business Bootcamp](https://reader031.vdocuments.site/reader031/viewer/2022020217/54469720afaf9f5d178b46c8/html5/thumbnails/132.jpg)
Track the Conversation
![Page 134: Design Business Bootcamp](https://reader031.vdocuments.site/reader031/viewer/2022020217/54469720afaf9f5d178b46c8/html5/thumbnails/134.jpg)
Tips for Marketing Success
![Page 135: Design Business Bootcamp](https://reader031.vdocuments.site/reader031/viewer/2022020217/54469720afaf9f5d178b46c8/html5/thumbnails/135.jpg)
Focus on the Message
![Page 136: Design Business Bootcamp](https://reader031.vdocuments.site/reader031/viewer/2022020217/54469720afaf9f5d178b46c8/html5/thumbnails/136.jpg)
Encourage Participation
![Page 137: Design Business Bootcamp](https://reader031.vdocuments.site/reader031/viewer/2022020217/54469720afaf9f5d178b46c8/html5/thumbnails/137.jpg)
Provide Useful Content
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Remove the Bullshit
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No Sales Speak
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Stay Consistent
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Listen to Feedback
![Page 142: Design Business Bootcamp](https://reader031.vdocuments.site/reader031/viewer/2022020217/54469720afaf9f5d178b46c8/html5/thumbnails/142.jpg)
Be Humble
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Have Fun
![Page 144: Design Business Bootcamp](https://reader031.vdocuments.site/reader031/viewer/2022020217/54469720afaf9f5d178b46c8/html5/thumbnails/144.jpg)
Future Planning
![Page 145: Design Business Bootcamp](https://reader031.vdocuments.site/reader031/viewer/2022020217/54469720afaf9f5d178b46c8/html5/thumbnails/145.jpg)
Decide Where You Want to Go!
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WORKSHEET:Future Planning
Worksheet
![Page 147: Design Business Bootcamp](https://reader031.vdocuments.site/reader031/viewer/2022020217/54469720afaf9f5d178b46c8/html5/thumbnails/147.jpg)
Keep a PlaybookFor every project log the total hours, players, profit/loss, things learned, strengths, weaknesses, and so on. This will help you and your employees understand what projects you like and why.
![Page 148: Design Business Bootcamp](https://reader031.vdocuments.site/reader031/viewer/2022020217/54469720afaf9f5d178b46c8/html5/thumbnails/148.jpg)
Future Planning
![Page 149: Design Business Bootcamp](https://reader031.vdocuments.site/reader031/viewer/2022020217/54469720afaf9f5d178b46c8/html5/thumbnails/149.jpg)
Know Your Exit Strategies• sell out• be absorbed• retire and close
![Page 150: Design Business Bootcamp](https://reader031.vdocuments.site/reader031/viewer/2022020217/54469720afaf9f5d178b46c8/html5/thumbnails/150.jpg)
Under Promise
Super Important!
![Page 151: Design Business Bootcamp](https://reader031.vdocuments.site/reader031/viewer/2022020217/54469720afaf9f5d178b46c8/html5/thumbnails/151.jpg)
Over Deliver
Like for Realz!
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There is no such thing as luck, the future is what you make it!
![Page 153: Design Business Bootcamp](https://reader031.vdocuments.site/reader031/viewer/2022020217/54469720afaf9f5d178b46c8/html5/thumbnails/153.jpg)
Presentation Slides & Worksheets:
http://how.graphicdefine.org