business connections of greater madison - linkedin tips and techniques
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LinkedIn Tips and Techniques for business and job search.TRANSCRIPT
Social Media Networking:
LinkedIn Tips and TechniquesBusiness Connections of Greater Madison
June 16, 2009Sponsor: University of Phoenix
Wendy Soucie Consulting LLC, All Rights Reserved Copyright 2009
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What questions do You need answered?
It’s not what you know,it’s who you know.
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In social media, who you know—or who knows you—is what can make all the difference.
Network – Contribute – Participate
Social Media Defined
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“Social Media is, at its most basic sense, a shift in how people discover, read, and share news and information and content. It's a fusion of sociology and technology, transforming monologue (one to many) into dialog (many to many.).”
Brain Solis, principal at FutureWorks PR
Social Media Networking - Poll
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How many are on a Social Networking site?How many are just on LinkedIn?How many have over 100 connections?Who has recommendations?Who has given recommendations?
What Are Social Networks
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Professional Social Networks
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Why LinkedIn?
8www.freefoto.com
How can LinkedIn help?
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Your Job SearchMore ExposureHave your network help you
Your BusinessExtends your reachNew member every second
Why
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Controlled connections
Minimal advertising
Address book
Prospect book
Link to your blog/RSS Feed
Few applications
LinkedIn: Networking Goals
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Objectives?
Targets?
Time?
Commitment?Be a part of LinkedIn
Areas of Focus
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Profile – Personal, Company
Connections
Recommendations
Groups
Q&A
Areas of Focus - Profile
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Personal Profile Tips
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Add Linkedin signature to everything
Personal Profile Tips
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Collect your resume info
Consider search content carefully
Get your photo updated
Change/Edit all generic links
Use status updates
Personal Profile Tips
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Picture - 4MBHeader/Headline - 120 Summary - high level
bio/brochure - 2000 Specialties - 500
Experience Education Interests - 750Groups/Associations - 750Contact Settings - 1000
Personal Profile Tips
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Work History
What does the company do?
Who do they do it for?
Where do they operate?
What was your role?
What made you special?
Personal Profile
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Company Profile
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Search for your company
Claim it
Add your company
Get employees connected
Consider search
Company Profile
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Size of your network is important
Download LinkedIn Outlook and IE Toolbars
Set Personal/Company targets
Start with the people you know
You get 3,000 invitations
Areas of Focus - Connections
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Areas of Focus - Connections
Area of Focus - Recommendations
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Provide them for others Unsolicited
Personalize your request “You recently heard me speak during the BCGM at University of
Phoenix on June 16th. If you feel comfortable, I would appreciate your recommendation on my presentation style, material covered, and/or if you received value for the time spent.”
Respect time
Reflection of you
Area of Focus - LinkedIn Groups
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Existing Groups
Create a Group
Monitor / Listen
Participate
Bring Value
Groups
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Group Discussion
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Area Focus - LinkedIn Q&A
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Monitor questions for topics
Respond to position you/company as thought leader
In some cases recommend your company as prospective vendor
Provide Brand Awareness
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LinkedIn Blog Feed
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Tag only those posts you want to show upWordpressTypepad
LinkedIn Presentations
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Brand ManagementExtend your personal brand
Requires: Slideshare AccountGoogle Presentation Account
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Attract Customers to Profile
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Have a Plan – I can helpDefine your business purpose
Assess where your customers are
Secure company/personal name
Engage customers and clients
Follow thought leaders
Build your network
Add value
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Contact :
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Wendy SoucieWendy Soucie Consulting LLCPhone: [email protected]
Presentations Given Page
www.wendysoucie.comwww.linkedin.com/in/wendysouciewww.twitter.com/wendysouciewww.facebook.com/wendy.soucie
Social Media Networking:
LinkedIn Tips and Techniques
Wendy Soucie Consulting LLC copyright 2009, all rights reserved